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Analisis Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan di Toko Baju UD Rusli Central Kota Gunungsitoli Meniati Harefa; Emanuel Zebua; Serniati Zebua; Yuterlin Zalukhu
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3787

Abstract

Marketing is a comprehensive and integrated and planned activity process carried out by an institution or organization in running a business in order to meet market needs by making products that have selling value, setting prices, communicating and must distribute through exchange activities to satisfy consumers and companies. Sales are one of the marketing activities in an effort to deliver products to the market and sellers are required to influence prospective buyers so that consumers are willing to provide the products offered. Social media is content containing information managed by people who utilize publishing technology, very easy to access and to facilitate communication, influence and interaction with others and with the public or openly. This study uses a qualitative descriptive research type, namely analyzing comparisons based on data and information in the form of oral sentences obtained from research objects, then drawing research conclusions based on the data and information obtained. From the results of the study, it is known that the following things are known, the Rusli Central Store, Gunungsitoli City has utilized Instagram social media as a means of promotion, the purpose of promotion through Instagram is to be easily recognized or known by many people. Features that are often used by Rusli Central store are multiple image & video posts simultaneously with a maximum of 10 pieces, the income after using the Instagram application as a means of promotion has increased every year, visitors/followers have increased, the internet network is less stable when posting, lack of understanding of social media marketing.
Analisis Peningkatan Kapasitas Sumber Daya Manusia Melalui Program Pelatihan dan Pengembangan Berkelanjutan Pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Gunungsitoli Serlin Yana Harefa; Palindungan Lahagu; Syah Abadi Mendrofa; Serniati Zebua
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3790

Abstract

This study aims to analyze the effectiveness of sustainable training and development programs in enhancing human resource capacity at the Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kota Gunungsitoli. The background of the study focuses on the need to improve the skills and competencies of regional government employees to achieve better performance and responsiveness to job demands. The research methodology employs a case study approach with data collection techniques including interviews, surveys, and document analysis. The results indicate that the training programs implemented at BKPSDM have had a positive impact on employee skills, work productivity, and job satisfaction. The findings also reveal several challenges in program implementation, such as resource constraints and resistance to change. This study contributes to the development of more effective and sustainable training strategies and offers recommendations for improving the implementation of training programs in government agencies. The main objectives of the training program are to enhance technical and professional competencies of employees, introduce new technologies, and build leadership capacity.
PENGARUH STRATEGI PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT. NARINDO SOLUSI TELEKOMUNIKASI TAP MANDREHE KABUPATEN NIAS BARAT Pilipus Gulo; Serniati Zebua; Yupiter Mendrofa; Eliagus Telaumbanua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6641

Abstract

The sale of the starter pack of PT. Narindo Tap Mandrehe Telecommunication Solutions experienced a significant and fluctuating decline from April to December 2024, although it had increased at the beginning of the year. This indicates problems in the company's marketing strategy, such as unstable network/signals, less competitive prices, and slow marketing services in responding to customer complaints. This study aims to find out whether there is an influence of Telkomsel's marketing strategy on sales volume at PT. Narindo Telecommunication Solutions Tap Mandrehe West Nias Regency and how much influence it has. The method used by the researchers is qualitative, with the technique of a linear regression of the simplest line. The data collection technique used in this study was the distribution of questionnaires to respondents. In this study, which is a validity and reliability test, correlation coefficient test, classical assumption test with two tests used, namely normality test and linearity test, simple linear regression test, determination coefficient test and T test. This research was conducted at PT. Narindo which is located in Fadoro Village, Mandrehe District, West Nias Regency. The research results showed that the results for the hypothesis test results obtained by a calculation of 8,263 with a significant value of 0.000. Dimalnal baltals mean 0.05 with a tally of 6,789 that shows the value of > talbel (6,789>2,034) that is alrtinyal Something is accepted and Ho is accepted. So that the dalpalt was concluded balhwal aldal the influence of the straltegi pemalsalraln the volume of the sellers of PT. Narindo. The data for the test of the R Squalre (R2) determination coefficient was obtained before 0.583 i.e. then it was mammalized to the formula KD r2 x 100% altalu KD = 0.583 x 100% = 58.3%. So that the influence of the distribution distribution of the distribution is 58.3% compared to the remaining 41.7% influenced by the valrialbel circulation of the distribution of the same research.
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DI TOKO MAKMUR TANI Andrianus Waruwu; Otanius Laia; Serniati Zebua; Robin Markus Putra Waruwu
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6960

Abstract

This study aims to determine whether there is a significant influence between product quality and customer loyalty at Toko Makmur Tani. The research method used in this study was quantitative research. The results of data analysis indicate that product quality has a positive and significant effect on customer loyalty. The regression coefficient value of 0.740 with a t-value of 6.022 and a significance level of 0.000 (<0.05) indicates that every increase in product quality will significantly increase customer loyalty. Based on the coefficient of determination (R Square) of 0.531, this means that product quality has a 53.1% effect on customer loyalty, while the remaining 46.9% is influenced by other factors not examined, such as price, service quality, brand image, and promotion.
EFEKTIVITAS STRATEGI MEDIA SOSIAL DALAM MENINGKATKAN KESADARAN MEREK PRODUK PADA UD. TANDA SETIA KOTA GUNUNGSITOLI Daswan Telaumbanua; Yupiter Mendrofa; Serniati Zebua; Aferiaman Telaumbanua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6961

Abstract

This study aims to analyze the effectiveness of social media strategies in increasing brand awareness of products at UD. Tanda Setia, Gunungsitoli City. The research employs a qualitative approach with data collected through in-depth interviews, observations, and documentation involving the business owner, marketing staff, and customers. The results indicate that social media platforms—particularly Facebook, Instagram, and TikTok - play a significant role in building communication between the company and consumers. The applied strategies include creating engaging content, maintaining posting consistency, actively interacting with users, and utilizing digital promotional features. The use of social media has proven effective in expanding market reach, strengthening brand image, and enhancing customer trust in the products. However, the study also identifies several obstacles, such as limited human resources for content management, lack of creative design variations, and suboptimal use of digital data analytics. Overall, the social media strategy implemented by UD. Tanda Setia is considered effective in increasing brand awareness, although improvements are still needed in content consistency and the development of more professional and targeted digital marketing strategies.
Analysis Of Regional Tax Potential As A Source Of Regional Original Income In West Nias Regency Tema Aturai Gulo; Idarni Harefa; Nanny Artatina Bu'ulolo; Serniati Zebua
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9880

Abstract

This study aims to analyze the contribution of regional taxes to Local Own-Source Revenue (PAD), measure the effectiveness of tax collection, and assess the extent to which the realization of regional tax revenue reflects the fiscal potential of West Nias Regency. This research employs a descriptive quantitative approach using secondary data obtained from the Regional Financial and Revenue Management Agency (BPKPAD) of West Nias Regency for the 2020–2024 period. The analysis includes the calculation of the contribution of regional taxes to PAD, the effectiveness ratio between realization and target, and the level of fiscal potential reflection (tax gap), using tax targets as an approximation of fiscal potential. The results show that the contribution of regional taxes to PAD falls into the fair category, while the effectiveness of tax collection is very good. The average Fiscal Potential Reflection Level (TPF) of 127.2% indicates that tax realization has optimally reflected the region’s fiscal potential. Overall, the performance of regional tax management in West Nias Regency is categorized as good to very good. The local government is advised to continuously update tax object data, strengthen tax administration systems, and enhance taxpayer awareness to ensure the sustainability of regional revenues and reinforce fiscal independence.
Analisis Kepemimpinan Integratif dan Budaya Kolaboratif Dalam Peningkatan Mutu Pendidikan Di SMA Negeri 2 Kecamatan Sidua’ori Kabupaten Nias Selatan Paskah Sabda Telaumbanua; Eliagus Telaumbanua; Fatolosa Hulu; Serniati Zebua
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11774

Abstract

Penelitian ini bertujuan menganalisis penerapan kepemimpinan integratif, budaya kolaboratif, serta kontribusi keduanya terhadap peningkatan mutu pendidikan di SMA Negeri 2 Kecamatan Sidua Ori, Kabupaten Nias Selatan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi dengan melibatkan kepala sekolah, wakil kepala sekolah, guru, serta peserta didik sebagai informan yang dipilih secara purposif. Analisis data dilakukan secara induktif melalui tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kepala sekolah menerapkan kepemimpinan integratif dengan memadukan gaya transformasional, partisipatif, adaptif, dan beretika. Penerapan tersebut terlihat melalui komunikasi terbuka, pelibatan guru dalam pengambilan keputusan, keteladanan disiplin, supervisi pembelajaran, pemberian motivasi, serta perhatian terhadap kesejahteraan warga sekolah. Budaya kolaboratif berkembang melalui rapat terbuka, diskusi antarguru, penyusunan perangkat ajar bersama, refleksi pembelajaran, gotong royong, dan hubungan yang saling menghargai antara guru, tenaga kependidikan, serta peserta didik. Sinergi kepemimpinan integratif dan budaya kolaboratif berkontribusi pada peningkatan profesionalisme guru, inovasi pembelajaran, motivasi belajar, pembentukan karakter, dan terciptanya iklim sekolah yang harmonis. Meskipun masih terdapat kendala berupa keterbatasan waktu, beban administrasi, dan sarana pendukung, komitmen kolektif warga sekolah tetap menjadi kekuatan utama. Penelitian ini menegaskan bahwa kepemimpinan adaptif dan kolaborasi berkelanjutan merupakan fondasi penting bagi peningkatan mutu pendidikan yang efektif, inklusif, dan berorientasi pada perbaikan berkelanjutan.
Analisis Implementasi Kebijakan Penggunaan APD Dalam Mendukung Keselamatan Kerja Karyawan Lapangan di PT. Elnusa Petrofin Gunungsitoli Idulmansyah Zebua; Ayler Beniah Ndraha; Meiman Hidayat Waruwu; Serniati Zebua
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.13897

Abstract

Penggunaan alat pelindung diri (APD) merupakan komponen penting dalam mendukung keselamatan dan kesehatan kerja (K3), khususnya pada industri berisiko tinggi seperti sektor distribusi dan logistik energi. Implementasi kebijakan penggunaan APD menjadi langkah strategis dalam meminimalkan risiko kecelakaan kerja dan melindungi karyawan lapangan dari potensi bahaya operasional. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi terhadap informan yang terlibat langsung dalam kegiatan operasional perusahaan. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan secara sistematis. Hasil penelitian menunjukkan bahwa implementasi kebijakan penggunaan APD telah berjalan cukup baik dan didukung oleh standar operasional prosedur (SOP), sosialisasi, serta pelatihan K3 yang rutin. Namun, masih terdapat kendala berupa ketidakpatuhan sebagian karyawan, faktor ketidaknyamanan APD, keterlambatan penggantian perlengkapan, serta kurang konsistennya pengawasan di lapangan. Perusahaan telah melakukan berbagai upaya seperti peningkatan sosialisasi, pengawasan, pelatihan berkelanjutan, serta penerapan sistem reward and punishment. Penelitian ini menegaskan pentingnya penguatan budaya keselamatan kerja berbasis perilaku agar kebijakan penggunaan APD dapat diinternalisasi secara berkelanjutan oleh seluruh karyawan.
Co-Authors Abram Dela Sakti Waruwu Adelwin Trisman Gea Adil Setia Gea Aferiaman Telaumbanua Aferiaman Telaumbanua Afolo Mendrofa Agnes Glory Lomboe Agus Ringanto Zai Aini Gempita Azis Sikumbang Alfons Libertus Halawa Andreas Niskantan Ododogo Laia Andrianus Waruwu Anggie Sundari Arisman Telaumbanua Asria Harefa Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate’e, Maria Magdalena Batee, Maria Magdalena Bate’e, Maria M. Bate’e, Maria Magdalena Bawamenewi, Arozatulo Bazaro Zalukhu Bernath Alfonso Telaumbanua BIJ, Jeliswan Bobi Krisman Berkat Gulo Bu'ulolo, Nanny Artatina Bu'ulolo, Yufisman Buulolo, Nanny Artatina Bu’ulolo, Nanny A. Bu’ulolo, Nanny Artatina Calvin Lase, Albertus Ray Candra Zendrato Daeli, Ifili Daeli, Mujur Kurniawati Daswan Telaumbanua Dedi Irawan Zebua Dedi Irawan Zebua Derima Buulolo Desni Krisdayanti Mendrofa Desnicera Laia Desnicera Laia Diana Kartika Sari Telaumbanua Dina Mariana Ndruru Dinata Mendrofa, Martha Surya Duha, Tiarni Eduar Baene Eliagus Telaumbanua Elisabet Santa Tibelaris Bate’e ELIYUNUS WARUWU Emanuel Zebua EMANUEL ZEBUA Endang Wijayanti Mendrofa Enzelina Zai Ernila Mei Salirani Telaumbanua Erwin Hulu Esron Waoziduhu Waruwu Faebuadodo Hulu, Perlindungan Fatolosa Hulu Fazas Hikmah Kasih Telaumbanua Gea, Calvin Dermawan Gea, Fernimawati Gea, Graciella Claralisa Gea, Heppy Lianus Gea, Herry Andrinata Gea, Jeliswan Berkat Iman Jaya Gea, Jeliswan, B.I.J. Gea, Melianus Gea, Nov Elhan Gea, Sukur Arman Gea, Yosua Gloria Zefita Kristiani Zebua Gulo, Absol Abiyudi Gulo, Ardiven Gulo, Heniwati Gulo, Siasat Halawa, Alfonsus Halawa, Kristina Pelni Suarniwati Halawa, Nori Hati Halawa, Roi Martin Hamid Rinaldo Zebua Harefa , Idarni Harefa, Agnes Faustine Harefa, Efin Kristian Harefa, Idarni Harefa, Irdani Harefa, Peringatan Harefa, Sry Winda Yanti Harefa, Suarneli Harefa, Yearning Heniwati Gulo Henni Wika Harefa Herman Juliaris Telaumbanua Hia, Aldof Dikyanto Sonasa Hia, Steven Silverius Hironimus Iman Syukur Waruwu Hulu, Intan Permata Hati Hulu, Juli Herdiman Hulu, Perlindungan F. Hulu, Perlindungan Faebuadodo Hulu, Tri Hartati Sukartini Hutagalung, Lisa Anjeli I Gusti Ayu Ratih Namasswar Idarni Harefa Idarni Harefa Idarni Mendrofa Idulmansyah Zebua Indah Laila Gea Indah Putriani Zebua Irwan Tri Saputra Hia Ivan Julius Hia Jaya Kristian Harefa, Ivan Ronis Jaya Zalukhu, Tober Putra Jelisman Berkat Iman Jaya Gea Jeliswan Berkat Iman Jaya Gea Jeliswan Berkat Iman Jaya Gea Jerniawan Zega Jul Alvandi Samolala Zebua Juni Kristiani Zega Kakisina, Shopia Molinda Kakisina, Sophia Molinda Kristiani Zendrato Kurniawan S. Zai Kurniawan Sarototonafo Zai Kurniawan Sarototonafo Zai Kurniawati Zega, Fani Lahagu, Feberlius Laia, Desnicera Laia, Normalis Laia, Otanius Laia, Veronika Fatina Laoli, Meiman Syukur Laoli, Natalia Laoli, Rukun Fataya Laowo, Asni Jeweliska Larosa, Rifdani Larosa, Sri Nibenia Larosa, Sweecth Lestari Lase , Natalius Lase, Alvien Christhoper Lase, Asali Lase, Heseziduhu Lase, Lely Kristiani Lase, Mei Herpiana Lase, Seferius Lase, Tekun Luas Rejeki Lely Kristiani Lase Lides Fransiska Gea Lipus Martin Luter Buulolo M. Fais Luthfi Nuryadin Maria Magdalena Bate'e MARIA MAGDALENA BATE’E Marta Surya Dinata Mendrofa Martha S.D. Mendrofa Martha Surya Dinata Mendrofa Martha Surya Dinata Mendrofa Meiman Hidayat Waruwu Meisrida Lase Mekris Natalia Gea Mendrofa , Yupiter Mendrofa, Cardinal P. Mendrofa, Danieli Mendrofa, Heldi Usia Fransih Mendrofa, Leni Erniwati Mendrofa, Martha S. Dinata Mendrofa, Martha Surya Dinata Mendrofa, Minta Rohani Mendrofa, Mutiara Siti Dewi Mendrofa, Sari Agnes Pertiwi Mendrofa, Yupiter Meniati Harefa Mery Ratnajuwita Dohona Meyria Kurnia Linnonifati Hia Mitra Setia Zebua Namasswar, I Gusti Ayu Ratih Nanny A. Buulolo Nanny Artatina Bu'ulolo Nanny Artatina Buulolo Nanny Artatina Buulolo Nanny Artatina Bu’ulolo, Jeliswan Berkat Iman Jaya Gea, Natal Fisman Zebua Natalia Laoli Ndraha, Oktaviani Nikmahtul Hidayah Telaumbanua Noni Benia Harefa Noniar Juni Artati Zebua Nota Roma Saro Harefa Nov Elhan Gea Noviza Asni Waruwu Noviza Asni Waruwu Nuryadin, M. Fais Luthfi Odaligoziduhu Halawa Odaligoziduhu Halawa Oscar Olta Waruwu Otanius Laia Otanius Laia Overnius Mendrofa Palindungan Lahagu Paskah Sabda Telaumbanua Peringatan Hulu Perlindungan F. Hulu PERLINDUNGAN FAEBUADODO HULU Pilipus Gulo Prety Telaumbanua Rafit Rahmat Daeli Relvin Supriyanto Mendrofa Retaterimani Waruwu Rinaldi Emmanuel Telaumbanua Robil Lase Robin Markus Putra Waruwu Sandri Habsari Waruwu Sarototonafo Zai, Kurniawan Sarumaha, Cindy K. Sepfis Arifman Lase Septian Anugrah Halawa Serius Waruwu Serlin Yana Harefa Sesri Handayani Duha Silvia Pis Mendrofa Simon Teguh Ozaota Zebua Soniaman Lase Sonifati Laoli Sophia M Kakisina Sophia Molinda Kakisina SOPHIA MOLINDA KAKISINA Sukartini Hulu, Tri Hartati Sundari, Anggie Syah Abadi Mendrofa Syukur Desman Gea Telaumbanua, Aferiaman Telaumbanua, Kristin Two Klara Telaumbanua, Libertina Telaumbanua, Mei Cahyanti Telaumbanua, Rinaldi Emmanuel Tema Aturai Gulo Tiarni Duha Tiarni Duha Titus Desman Hia Tober Putra Jaya Zalukhu Tober Putra Jaya Zalukhu Tri Bernata Gulo Tri Hartati Sukartini Hulu Utamakan Laia Vinis Daya Mayoritas Zega Waruwu, Fifin Berkat Waruwu, Marta Julian Alponsa Waruwu, Meiman H. Waruwu, Meiman H. Waruwu Waruwu, Noviza Asni Waruwu, Retaterimani Welisman Kristianto Telaumbanua Widiana Hulu, Mei Sastra Yosua Gea Yupiter Mendrofa YUPITER MENDROFA Yuterlin Zalukhu Zai, Agus Ringanto Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Maria Mei Jelita Zai, Yanuari Zai, Yerniat Zalukhu, Elis Juliawati Zalukhu, Yuterlin Zebua, Dedi Irawan Zebua, Dewia Zebua, Dwi Hartati Zebua, Emanuel Zebua, Fakta Solala Zebua, Hamid Rinaldo Zebua, Roni Dermawan Zega, Putra Rahmat Zaya Zega, Sadari Zega, Wan Riang Zega, Yamolala Zendrato, Afrilianti Zendrato, Kristiani Zendrato, Luthfia Zendrato, Masinia