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Analysis of The Influence of Promotion Through Digital Marketing and Effectiveness of Marketing Communication on Customer Decisions in Hospitality Industry Irwansyah Rezeki, Syailendra Reza; Dharmawan, Donny; Azlina, Yunidyawati; Purwanti; Kespandiar, Tengku
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.521

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This research aims to determine the marketing communication strategies used to increase occupancy. We used qualitative and descriptive research. The researcher employed a case study as the research method. In-depth interviews provided the techniques for collection. The research results revealed that the public relations division, in collaboration with the hotel marketing team, designed and implemented the marketing communication strategy. Public relations is a communication facilitator, especially in communicating hotel products and services through various marketing strategies. This strategy is divided into three, namely the push strategy, which uses distributors or travel agents to encourage customers to use hotel products; the pull strategy, which uses advertising, sales promotions, personal sales, and direct marketing to attract customer interest in hotel products and services, also the profile strategy, which uses public relations to build the hotel's image and reputation to increase customer trust and sales. This research suggests that further research be carried out in quantitative form to obtain a more detailed understanding of the success of each factor that influences marketing communication strategies, such as push, pull, and profile strategies. Meanwhile, from a practical perspective, conducting a more detailed evaluation of each marketing communication tool used by measuring its effectiveness to select the most effective tools in increasing sales or occupancy is recommended.
APLIKASI TOKO ALAT MUSIK DENGAN KEAMANAN PASSWORD KRIPTOGRAPI KODE GESER Purwanti; Nazelliana, Dian; Dwi Nurcahya, Saputra
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.252

Abstract

This encryption technique is used to secure customer data by shifting the characters in the message. This technique is used in musical instrument store applications to ensure the security of customer information such as personal details and financial information. This application was made to make it easier for users to find and buy the desired musical instrument online. Users can create accounts, enter personal information, and generate passwords that are encrypted with slide code cryptography. Customer information will be stored securely on the application server, only to be accessed with the correct password. Password security is very important to protect customer personal data and prevent unauthorized access by unauthorized parties. By implementing a sliding code cryptographic password security system, this musical instrument store application can provide additional security for users and protect their personal information from cyber threats. In conclusion, the sliding code cryptographic password security application is an effective solution to ensure customer data security and makes it easier for users to search and buy musical instruments online.
PENINGKATAN LITERASI SENI PADA REMAJA BALI DI KOTA BALIKPAPAN: Increasing Art Literacy on Balinese Teenagers in Balikpapan City Singgih Daru Kuncara; Zamrud Whidas Pratama; Purwanti; Agus Kastama Putra; Yohana, Saferi
Jurnal Ruhui Rahayu: Jurnal Pengabdian Masyarakat Ilmu Humaniora Vol 2 No 2 (2023)
Publisher : Program Studi Sastra Indonesia Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/ruhuirahayu.v2i2.98

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Abstract: This service activity aims to increase the knowledge of art literacy among teenagers in Balikpapan City as an effort to increase awareness related to cultural identity. Activities carried out in the form of music training and folklore documentation in the Balinese community at Giri Jaya Natha Temple, Balikpapan City. This activity is carried out through three stages; first, the preparation stage, field observation as an effort to determine the right training for Balinese youth groups in Balikpapan City. Second, the implementation stage by giving post-test, training, and pre-test. Third, the reporting stage by evaluating the results of post and pre-test. The result of written evaluation shows that 92% of teenagers have improved art literacy skills on the use and function of Balinese musical instruments. Keywords: Art literacy improvement, teenagers, temple   Abstrak: Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan literasi seni pada remaja di Kota Balikpapan sebagai upaya peningkatan kesadaran terkait budaya identitas. Kegiatan yang dilakukan berupa pelatihan seni musik serta dokumentasi cerita rakyat pada komunitas masyarakat Bali di Pura Giri Jaya Natha Kota Balikpapan. Kegiatan ini dilaksanakan melalui tiga tahapan; pertama tahap persiapan, observasi lapangan sebagai upaya penentuan pelatihan yang tepat pada kelompok remaja Bali di Kota Balikpapan. Kedua tahap pelaksanaan dengan memberikan post- test, pelatihan, dan pre-test. Ketiga, tahapan pelaporan dengan mengevaluasi hasil post dan pre test. Hasil evaluasi secara tertulis menunjukkan bahwa 95% remaja mengalami peningkatan keterampilan literasi seni tentang penggunaan dan fungsi alat musik Bali.  Kata kunci: Peningkatan literasi seni, remaja, pura
STRATEGI PEMBUATAN AKUN MARKET PLACE UNTUK UMKM PADA ORGANISASI ORKI TANGERANG SELATAN Mada Faisal Akbar; Purwanti; Arif Hidayat
Abdi Jurnal Publikasi Vol. 3 No. 3 (2025): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

The Internet as part of a Marketing Communication program can be a useful tool in terms of branding. It is unfortunate that many companies have not yet discovered how to become a successful brand through the internet. The virus of social networking makes internet users attractive and marketers intend to spread information by word of mouth. Marketplace is an online intermediary for sellers and buyers. Sellers can sell their merchandise in a marketplace along with other sellers who may sell similar or different items. Then, buyers can also search for the items they want through the marketplace. In essence, a marketplace is a place to sell online that combines several sellers and product brands
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN AIR MINERAL MEREK MINUMO PADA CV. JAYA ABADI SEJAHTERA CABANG CIREBON Tuwuh Bayu Aji; Purwanti
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to examine the influence of price and service quality on customer satisfaction at CV. Jaya Abadi Sejahtera, Cirebon branch. The research utilizes a quantitative analysis method with an associative approach. The population consists of 11,760 customers of the Cirebon branch, with a sample size of 99 respondents determined using the Slovin formula. The sampling method applied is non-probability sampling, specifically accidental sampling. Data analysis techniques include descriptive analysis, instrument testing, classical assumption tests, correlation and determination tests, as well as hypothesis testing. The findings reveal that price (X1) has a positive and significant impact on customer satisfaction (Y), supported by the t-test results showing t_calculated > t_table (7.775 > 1.984). This is further confirmed by a p-value < 0.05 (0.000 < 0.05), leading to the rejection of H0 and acceptance of H1, indicating a positive and significant effect of price on customer satisfaction. Similarly, service quality (X2) also positively and significantly affects customer satisfaction (Y), as evidenced by the t-test results where t_calculated > t_table (5.414 > 1.984), along with a p-value < 0.05 (0.000 < 0.05). Consequently, H0 is rejected and H1 is accepted, demonstrating the significant influence of service quality on customer satisfaction. Moreover, both price (X1) and service quality (X2) have a simultaneous positive and significant effect on customer satisfaction (Y), as shown by the F-test results, with F_calculated = 29.307 > F_table = 3.090 and a probability value of 0.000 < 0.05. Thus, H0 is rejected and H3 is accepted, confirming the combined significant influence of price and service quality on customer satisfaction.
Peran sarana dan Prasarana dalam Menunjang Proses Pembelajaran di MA Asy-Syafi'iyyah Karangasem: Perspektif Guru dan Siswa Cato; Rizqi Abdillah; Ratri, Fauziyyah; Zakaria, Akhmad; Labib Asyidiq, Mughni; Purwanti; Nur Mazidah, Siti
La-Tahzan: Jurnal Pendidikan Islam Vol. 16 No. 1 (2024): La-Tahzan: Jurnal Pendidikan Islam
Publisher : Fakultas Ilmu Tarbiyah dan Keguruan, Institut Agama Islam Bakti Negara Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/latahzan.v16i1.690

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Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana infrastruktur dan fasilitas pendidikan memfasilitasi pembelajaran di MA Asy-Syafi’iyyah Karangasem dari perspektif guru dan siswa. Melalui pendekatan kualitatif, penelitian ini menggali secara mendalam persepsi, pengalaman, dan harapan guru serta siswa terkait ketersediaan, kualitas, dan pemanfaatan sarana dan prasarana yang ada. Temuan ini menunjukkan bahwa infrastruktur dan fasilitas di sekolah memiliki peran penting dalam memfasilitasi pembelajaran. Adanya fasilitas yang sesuai, seperti laboratorium, perpustakaan, dan ruang kelas yang nyaman, dapat meningkatkan motivasi belajar siswa, memperkaya metode pembelajaran guru, serta memfasilitasi interaksi yang lebih efektif antara guru dan siswa. Namun, penelitian ini juga mengidentifikasi beberapa kendala terkait kurangnya perawatan, keterbatasan anggaran, dan ketidaksesuaian antara sarana yang ada dengan kebutuhan pembelajaran.
Analisis Efisiensi Biaya dan Produktivitas Dalam Akuntansi Manajemen Pada Perusahaan Manufaktur di Kawasan GIIC Ratnasari, Supiah; Purwanti
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 4 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Tujuan dari penelitian ini adalah untuk menganalisis efektivitas biaya dan produktivitas akuntansi manajemen pada perusahaan manufaktur yang berlokasi di kawasan Greenland International Industrial Center (GIIC). Dengan menggunakan pendekatan studi kasus, penelitian ini mengkaji bagaimana perusahaan menerapkan sistem akuntansi manajemen untuk meningkatkan efisiensi biaya operasional dan produktivitas. Pengumpulan data dilakukan melalui wawancara mendalam, observasi langsung dan analisis dokumen perusahaan. Temuan penelitian menunjukkan bahwa penggunaan metode akuntansi manajemen yang tepat dapat memberikan dampak yang signifikan dalam mengurangi biaya dan meningkatkan produktivitas. Hasil ini diharapkan dapat menjadi acuan bagi perusahaan manufaktur lain di sektor industri serupa untuk mengoptimalkan kinerjanya melalui metode manajemen biaya yang efektif.
Pentingnya Literasi Digital untuk Meningkatkan Kemampuan Berpikir Kritis dan Kemampuan Pemecahan Masalah Mahasiswa di era digital Aida Fiqtianisa; Purwanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Digital literacy is essential to improve students' critical thinking and problem-solving skills in the modern era. The purpose of this study is to reveal the importance of digital literacy. This study involved students aged 18 to 24 as respondents, using qualitative methods and a grounded research approach. Researchers were able to gain a better understanding of the relationship between digital literacy, critical thinking and problem solving in higher education as data was collected through participatory observation and in-depth interviews. According to this research, students who acquire digital literacy through technology-based learning can acquire better critical thinking and problem-solving skills. The results of this study can be the basis for better educational policies that help students prepare themselves to face challenges in the technological era.
Efektivitas Pendekatan Pembelajaran Berdiferensiasi untuk Meningkatkan Literasi Numerasi Siswa Suryatama, Handika; Rozaq, Ramadhan Rifana; Purwanti; Siswanto, Deny Hadi
MURABBI Vol. 3 No. 2 (2024): Jurnal Murabbi
Publisher : Prodi PGMI STAI Sabili Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69630/jm.v3i2.48

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This study aims to determine the effectiveness of the differentiated learning approach to improve students' numeracy literacy. The type of research used is a quasi-experimental study, with 60 students as research subjects consisting of 30 students in class Va and 30 students in class Vb Madrasah Btidaiyah Macanmati. Data were collected through tests, observations, and interviews. Data analysis techniques include validity and reliability tests for instrument tests and normality tests, homogeneity tests, and t-tests to determine the effectiveness of the differentiated approach to improve students' numeracy literacy, as well as Gain tests to determine the type of increase. The results of the study showed that the data were normally distributed and homogeneous, so they were continued with a t-test. The results of the t-test were 0.000 <0.05, meaning that the differentiated learning approach was effective in improving students' numeracy literacy with an increase in the Gain test of 0.72 in the high category
Menerapkan Berpikir Kritis Dalam Kehidupan Sehari-Hari : Studi Kasus Penanganan Berita Hoaks Nur Halimah; Purwanti
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jmc.v1i3.158

Abstract

The digital era brings easy access to information, but also presents challenges in the form of the spread of hoax news that misleads the public. This study discusses the importance of critical thinking as a key skill in facing these challenges. Critical thinking involves evaluating, analyzing, and understanding information objectively, so that individuals can distinguish fact from opinion, identify bias, and make informed decisions. Steps such as verifying information sources, looking for supporting evidence, and developing a healthy skeptical attitude are important strategies in filtering information and avoiding hoax traps. With critical thinking skills, individuals can not only protect themselves from false information, but also contribute to the creation of a healthier and more responsible information environment.
Co-Authors Abdul Halim Anshor Adriena, Nurul Azmi Agus Kastama Putra Agus Sudarsono Agustiani, Desi Aida Fiqtianisa Ainin, Nur Akbar, Mada Faisal Alfian Rokhmansyah Ali Murtopo Alzein Alfatih Anas Rahmad Hidayat Anjani, Sheila Aulia Anugrah, Rio Wahyudin ARIF HIDAYAT Arrofi , Maedina Wilda Astuti Setiyani Atika Purnamasari Azlina, Yunidyawati bila, salsa Cato Dhanang Ilhamsyah Diana Lestari Donny Dharmawan Dwi Nurcahya, Saputra Dyah Kusumawardani, Hastin El abid, Mohammed Elyzafah, Beby Berlian Ernawati, Dhanik Ervi Husni, Ervi Fahdilla, Nur Fatonah Holid S, Sofa Fatonah, Sofa Febriani Ayuningtyas, Ika Finky Damayanti Fitriani, Anandha Gunawan Santoso Gunawan, Yudha Febrian Gusmi Arni Gusmiarni Hadi Ashar Hadinata, Febryan Ikhsan Baihaqy Irwansyah Rezeki, Syailendra Reza Isfentiani, Dina Karwati Kespandiar, Tengku Krisnani, Novia Dwi Kudori, Masngud Labib Asyidiq, Mughni Lani Kusuma Latifah, Irma Lina Nurlina, Entang Lina, Ester M. Imam Suswandoyo M., Fatimah Mada Faisal Akbar Maimunah Marinu Waruwu Masrur Maulana Yusuf Maulana, Donny McCarthy, Ryan Miftahul Huda Ms, Farizal Muhamad Ekhsan Muhammad Alim Akbar Nasir Navita, Cahya Nazelliana, Dian Nia Paramitha Rosadi Nur Halimah Nur Mazidah, Siti Nur Widyawati Nurcahya , Saputra Dwi Nurhanifah, Hana Nursifa, Niknik Oktri , Yosi Plora Prasasti Ragil Putri Widyaningrum, Maria Pratama, Zamrud Whidas Pratiwi, Zahra Eka PUJI LESTARI Putriastuti, Widya Queen Khoirun Nisa Mairo, Queen Khoirun Ratnasari, Supiah Ratri, Fauziyyah Reisha Darellin Rijanto Rismawati Risqi Muflikhun Lumintu Rizqi Abdillah Rozaq, Ramadhan Rifana Ruli Supriati, Ruli Saferi Yohana Safitri, Leli Sana, Eirene Sania, Eli Sari, Anjar Fatikha Sari, Putri Yunita Sastradiharja, EE. Junaedi Setya Ariani Setyoko, Aris Sherly Jeniawaty Singgih Daru Kuncara Siswanto, Deny Hadi Soetarno, Djoko Sopianto Sri Maryati Subaris Kasjono, Heru Submission JORAPI Suhariyanto Sukamsi Sukesi . Sukiranto, Sukiranto Suryatama, Handika Sutaryono Suwardi Syah, Arga Bagus Pratama Dyah Aan Firman Syahroni, M. Kamil Teguh Setyaji Tia Agustin Tiarapuspa Tina, Titha Egis Tugiman Tuti Susilowati Tuwuh Bayu Aji Umayah, Genta Anas Umdatun Rismasari, Apriliana USWATUN HASANAH Uswatun Hasanah, Sinta Veriyanto, Andhika Rahman Wina Yari Dwikurnaningsih Yulianti, Vina Zakaria, Akhmad Zamrud Whidas Pratama Zenita, Rifkia