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All Journal International Journal of Nusantara Islam Jurnal Mudarrisuna: Media Kajian Pendidikan Agama Islam Jurnal Pendidikan Kimia FKIP Universitas Halu Oleo AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM UNM Journal of Biological Education Islamic Management: Jurnal Manajemen Pendidikan Islam An-Nida : Jurnal Komunikasi Islam Atthulab: Islamic Religion Teaching and Learning Journal Jurnal Basicedu Ta'dib: Jurnal Pendidikan Islam JIIP (Jurnal Ilmiah Ilmu Pendidikan) EduTeach: Jurnal Edukasi dan Teknologi Pembelajaran Hanifiya: Jurnal Studi Agama-Agama Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam Madrasa: Journal of Islamic Educational Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teologi Cultivation Ad-Man-Pend (Jurnal Administarsi Manajemen Pendidikan) Journal Corner of Education, Linguistics, and Literature Educenter: Jurnal Ilmiah Pendidikan International Journal of Humanities Education and Social Sciences Journal of Comprehensive Science Jurnal Basicedu Jurnal Sosial dan Sains International Journal of Education and Digital Learning (IJEDL) Borneo : Journal of Islamic Studies Journal of Mathematics Learning Innovation (JMLI) Socio Politica : Jurnal Ilmiah Jurusan Sosiologi AL ULYA: JURNAL PENDIDIKAN ISLAM JIMPI: Jurnal Inovatif Manajemen Pendidikan Islam International Journal of Nusantara Islam Shibyan: Jurnal Pendidikan Guru Madrasah Ibtidaiyah EDUCENTER JURNAL PENDIDIKAN
Supiana, Supiana
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Religion Arts Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PUBLIC RELATION SEBAGAI STRATEGI PENINGKATAN CITRA PEMERINTAH KOTA PAREPARE Supiana, Supiana
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.7343

Abstract

This study aims to explore the role and strategies of public relations in enhancing the image of the Parepare City Government. The research adopts a qualitative approach utilizing SWOT analysis. The informants in this study consist of the Head of the Public Communications Division (HKP) at the Parepare Communication and Information Agency (Kominfo) and the staff from the same division. These informants serve as key actors in the strategies aimed at improving the city government's image, with the Head of the division responsible for idea generation and the public relations staff tasked with implementation. Data collection techniques include observation, interviews, and documentation, while data analysis involves data reduction, data display, and conclusion drawing. The findings reveal several key roles of public relations in enhancing the image of the Parepare City Government, including managing government work programs, publicizing these programs, conducting news analysis, and evaluating public responses to government initiatives. Public relations strategies identified in this study include collaboration with local media, information campaigns, public dialogues, proactive communication and reputation management, as well as advertising and media partnerships. Government activities are predominantly publicized through online media, which has contributed significantly to fostering a positive image. Additionally, active interaction with the public and attention to their aspirations reflect efforts to create harmonious two-way communication, making development programs more relevant and effective in improving the welfare of society.
Co-Authors AA Sudharmawan, AA Aang Mahyani Abda Abda Adam, Deden Kurnia Ahmad Firdaus, Ahmad Ahmad Jaelani Ahsan, Muhammad Amirudin, Ja’far Amrullah, Amar Amrullah, Fiqih Asep Nursobah, Asep Atik Rosanti Buhaerah Dadan Rusmana Dedi Mulyasana Destian, Irvan Habibi, Riki Haditsa Qur'ani Nurhakim Handritin, Cici hanifah hanifah Harsing, Harsing Hasan Basri Hasbiyallah, Hasbiyallah Helmawati Helmawati Hermawan, A. Heris Husnul Qodim, Husnul Imam Fauji, Imam Indriana, Nina Irawan, Nandang Isnan, Isnan Rojibillah karman karman Khaeruniah, Ade Een Khoeriyah, Yayah Komala, Euis M. Shalahuddin Madaniyyah, Fathimah Mahmud Mahmud Marlina, yuli Mayasari, Annisa Maysara, Maysara Mohammad Ridwan Muhamad Yasir Mulyana Mulyana Munadi Munadi Munawar, Fuad Mun’im Amaly, Abdul Nahar, Agus Samsul nia kurniasih Nurasa, Ace Nurhaliza, Amelia Opik Abdurrahman Taufik Qiqi , Qiqi Yuliati Zakiah Qiqi Yuliati Zaqiah, Qiqi Yuliati Rafiudin, Rafiudin Rahman, Mohammad Taufiq Raup, Abdul Robiatul Adawiyah, Lelly Rohima, Yulia Kuraesin Ila Rulia, Rulia Ruswandi, Uus Sabarudin, Mohammad Saefuddin Saefuddin Saepurrohman, Aep Sahudi, Sahudi Sally Badriya Hisniati Sanusi, Hary Priatna Sari, Iis Indah Sholihin, Ahmad Iing Sibaweh, Imam Sopiana, Sopiana Sopyan, Agus Suherman, Usep Supriani, Yuli Susilawati, Eli Tansah, Lala Tatang Muh Nasir Tatang Sudrajat Tedi Priatna Wahyu Hidayat WAHYUNI, ANISA Wawan Ridwan Winata, Koko Adya Wiryo Setiana, Wiryo Yuliati Zakiah, Qiqi Zakiah, Qiqi Yuliati Zakiyah, Qiqi Yuliati Zaqiah, qiqi yulianti Zaqiyah , Qiqi Yuliati