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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IJBE (Integrated Journal of Business and Economics) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri

Gayatri, Ida Ayu Made Er Meytha

Universitas Dehasen Bengkulu

Author-ID : 1189860

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Regional Income Analysis Of Tourism Sector In Kaur District Eko Ariadi; Ahmad Soleh; Ida Ayu Made Er M.G
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

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This study aims to analyze the regional revenue of the tourism sector in Kaur Regency. This research problem is limited to the regional revenue analysis of the tourism sector in Kaur Regency based on the factors that affect the increase in the tourism industry according to Yoeti (2014: 89) which consists of the number of tourists and the number of hotel occupancy against PAD of the tourism sector in Kaur Regency in 2015 - 2019. Data collection was done using documentation and analysis methods with multiple linear regression analysis, test of determination and hypothesis testing. From the calculation of the multiple linear regression equation that Y = 170.508 + 3,340X1 + 9,447X2, because the direction of the regression shows a positive value, it means that the number of tourists and the number of hotel occupancy have a positive effect on Regional Original Income (PAD). The coefficient of determination is 0.829, which means that changes in the independent variables are able to explain the dependent variable at 82.9%, while the remaining 17.1% is explained by other factors outside the independent variables used in this study. Based on the test results with the t test, all independent variables have a small significant value of 0.05, it means that partially there is an effect on the number of tourists and the number of hotel occupancy on Locally-Generated Revenue (PAD) in Kaur Regency. Based on the results of hypothesis testing with the F test, the hypothesis is made that the number of tourists and the number of hotel occupancy affects the Regional Original Income (PAD) in Kaur Regency. The results of statistical calculations show a significance value of 0.05.

The Effect Of Location, Availability Of Products And Prices On Purchase Decisions At Nipis Tani Shop Bengkulu Selatan Aprian; Ida Anggriani; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit ADM

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The purpose of this study was to determine the effect of location, product availability and price on purchasing decisions at Air Nipis Tani Shop, South Bengkulu Regency. The population and sample in this research are 75 people. The sampling technique uses accidental sampling, which is a sampling technique carried out with respondents who happen to be present or available. The data is processed in the form of numerical data (numbers) using a Likert scale. Data collection methods in this study were questionnaires and literature study. Data is processed using SPSS for Windows version 20.0. Methods of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results of the study with multiple linear regression analysis (Y = a + β₁X₁ + β₂X₂ + β3X3 + e) prove that the variables of location, product availability and price have a significant influence on purchasing decision variables at the Nipis Tani Air Store, South Bengkulu Regency. The biggest significant influence on purchasing decisions at the Nipis Tani Water Store is the location variable with a standard beta coefficient of 5.213 followed by the product availability variable with a beta coefficient of 4.645, then the beta coefficient price variable of 3.055, then location, product availability and price with a value The significance of Fcount is 30.753. From the results of this analysis, it can be concluded that location is the dominant factor that has the greatest influence on the tendency of purchasing decisions at the Air Nipis Tani Shop, South Bengkulu Regency.

MARKETING STRATEGIES ON KOSPITAL BY KHAS BENGKULU (Case Study: Kiosk By By Fajri, Taste, Sari Rasa) Novia Triana Yasiruddin; Suwarni; Ida Ayu Made Er Meytha
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit ADM

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The purpose of the study was to find out how the marketing strategy of the Kios By By Fajri business, Sari Rasa and Taste of Bengkulu City. This type of research is descriptive research with qualitative methods, namely identifying internal strengths, weaknesses and identifying external opportunities and threats faced by the Kiosk business by By Fajri, Sari Rasa and Taste in marketing products, in order to obtain the most appropriate strategy that can be used in the future. which will come. Methods of data collection using a questionnaire with a sample of 84 respondents Incidental Sampling technique with SWOT analysis method. From the results of the IFAS and EFAS calculation research, there are strengths in the Fajri kiosk business in Bengkulu City of 1.88 while the weakness is 0.93, the Sari Rasa kiosk has a strength of 2.19 and a weakness of 0.67, and Cita Rasa has a strength of 1, 96, so the internal factor cell (quadrant) is Fajri's kiosk, which is 1.88 – 0.93 = 0.95, Sari Rasa has an internal factor of 2.19 – 0.67 = 1.52 and Taste has an internal factor of 1.96 – 0 ,67 = 1.29 while the opportunity owned by Fajri's kiosk is 1.29 with a threat of 1.14, while Sari Rasa has an opportunity of 1.38 and a threat of 1.29, and Rasa Rasa has an opportunity of 1.66 and a threat of 1, 10, so the external cell (quadrant) factor is Fajri kiosk which is 1.29 – 1.14 = 0.15, while the Sari Rasa kiosk is 1.38 – 1.29 = 0.09 and Taste is 1.66 – 1, 10 = 0.56 so that the Fajri, Sari Rasa and Rasa Rasa kiosks are in cell (quadrant) I in the SWOT analysis diagram.

Lovecake's Marketing Strategy Bengkulu City Cecilia Sondang Aprilia; Oni Yulianti; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
Publisher : Penerbit ADM

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The purpose of this study is to see how Lovecake’s strategy of Bengkulu City and the fears, weaknesses, opportunities and threats that will occur in the future in increasing sales. This study used SWOT analysis method by selecting consumers who come as the respondents. LoveCake's was founded in 2016 located on Jalan Dempo Raya No.5 Kebun Tebeng. Based on the research sequence, the sample consisted of internal factors, namely 7 people who were the owners and employees of LoveCake's and external factors of 35 people who were the consumers. Based on the SWOT analysis, it is known that LoveCake’s of Bengkulu City has a strength value of 33.6, weaknesses of 4.19. Therefore, the IFAS complementary is 33.6 - 4.19 = 29.41 while the opportunity value is 20.91 and the threat is 8.19. Thereore, the EFAS quadrant is equal to 20.91 - 8.19 = 12.72. Then, it looks like LoveCake’s is at coordinates (29.41 - 12.91) in quadrant (1). This quadrant position is a very profitable position, a field that has opportunities can take full advantage of existing opportunities. LoveCake's is expected to implement a strategy that supports an aggressive growth policy.

Factors Affecting the Performance of State Civil Servants at the Education and Culture Services of Kaur District Yosi Novita Sari; Ida Ayu Made Ermetha Gyatri; Nenden Restu Hidayah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.176

The method used in collecting data for this research is a questionnaire. The data analysis method in this research is quantitative, and the sample in this study is 140 customers. Based on the results of this study concluded that: The regression equation obtained from the research results are as follows: Y = 6.263 + 0.588X1 + 0.574 X2 + e. The value of the termination coefficient R2 = 0.792. This value means that independent and dependent, contributed 79.2% in influencing the dependent variable while the rest was influenced by other variables not examined. The t test is used to determine the effect of each independent variable on the dependent variable by looking at the tsig value compared to 0.05. From the table above, the tsig value of X1 is 0.001, and X2 is 0.005. From the tsig value, it is found that the X1 variable has an effect on Y and the X2 variable has an effect on Y, 4). Fsig value 0.002 < 0.05, so it can be concluded that the variables (X1) and (X2) have an effect on the variable (Y) or together have a simultaneous effect

Influence of Compensation, Reward and Facility Work to Satisfaction Officer of Statistical Body Center Sub-Province Bengkulu South Putri Monica Sari; Suwarni Suwarni; Ida Ayu Made E. Gayatri
Jurnal Fokus Manajemen Vol 1 No 2 (2021): November
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Officer represent top-drawer company asset in running and finishing duty. Management of human resource it is of course need exact strategy yielding pre-eminent performance. Besides, officer will show maximal ability of him when feeling balmy in condition of job with dibarengi by reciprocal effort/ feedback which given by company. Survey early the the problem of compensation, facility and reward, met by phenomenon that Statistical Body Center of Sub-Province of Bengkulu South face some condition of less as according to its officer job. this Research type use quantitative research. Method analyse in this research use Doubled Linear Regression analysis, Kofesien Determensi and hypothesis test use test t. Amount of accurate by sampel 26 Statistical Body Center employees people of Sub-Province of Bengkulu South. Result of Analysis linear regression of bergaanda the Y = 9,173 + 0,380 X1 + 0,421 X2 + 0,807 X3, this matter depict direction of regresi which are positive, its meaning Compensation variable ( X1), Reward ( X2) and facility ( X3) there are positive influence to Satisfaction of ( Y) BPS Sub-Province of Bengkulu South of Sub-Province South. Level of coefficient value of determinasi from result of enumeration by using SPSS can know coefficient value of determinasi of R square equal to 0,819. Matter this means that Compensation value ( X1) and value of Reward ( X2) and also facility ( X3) have an effect on to Satisfaction of ( Y) equal to 81,9% while the rest 18,1 % influenceddby otherrvariable which not check in research of ini.Hasil test t level of signifikansi 0,05 explaining that by partial compensation, facility and reward have influence which is signifikan to Satisfaction of BPS Sub-Province of Bengkulu South. Result of test of f at level of signifikansi 0,05 explaining that compensation,facility and reward have influence by simultan signifikan to Satisfaction of BPS Sub-Province of Bengkulu South .

The Effect of Motivation and the Entrepreneurial Mentality on Accounting Student's Interest for Entrepreneurship (Case Study on Accounting Students in the University of Dehasen Bengkulu) Yutri Lisarah; Sulisti Afriani; Ida Ayu Made Er Meytha Gayatri
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

This study aims to determine the effect of motivation and entrepreneurial mentality on accounting students' interest in entrepreneurship. Interest in entrepreneurship is a sense of preference and a sense of interest in a thing or activity, without anyone telling. In conducting research, the researcher uses the survey method. Based on the Slovin formula, the research sample obtained is 50 people from a total population of 102 people using the accidental sampling method. To find out the interest in entrepreneurship in accounting students at the University of Dehasen Bengkulu, the researcher used a questionnaire distributed via google form. The results show that: 1). Motivation has a positive and significant effect on entrepreneurial interest as indicated by the value of t-count > t-table (3.780 > 2.012). 2). Entrepreneurial mentality has a positive and significant effect on interest in entrepreneurship as indicated by the value of t-count > t-table (4.753 > 2.012). 3). Entrepreneurial motivation and mentality have a positive and significant effect together on interest in entrepreneurship as indicated by the F-count > F-table (61.378 > 3.20).

The Influence of Service Quality and Attitude on Customer Satisfaction At PT. PLN (PERSERO) ULP Tais Seluma District Periantio Periantio; Ida Ayu Made Er Meytha Gayatri; Rinto Noviantoro
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

Good performance can be seen from the work that can be achieved by an employee. If the results of an The purpose of this study was to determine the effect of service quality and attitude on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District. The sample in this study was 50 customers at PT. PLN (Persero) ULP Tais Seluma District. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the multiple linear regression equation show a positive regression direction with the equation Y = 2.312 + 0.155X1 + 0.806 X2 + e. This means that if there is an increase in service quality and attitude then customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District will also increase. Service quality has a significant influence on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District because the value of tcount is greater than ttable (2.227>1.677) and a significance value of 0.031 <0.05. Attitude has a significant influence on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District because the value of tcount is greater than ttable (8.720>1.677) and a significance value of 0.000 <0.05. Simultaneous test results can be seen that there is a significant influence between service quality and attitudes towards customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District together because the value of Fcount > Ftable (51.284 > 3.20) with a significant value of 0.000 <0.05. The coefficient of determination of R square is 0.686. This means that X1 (service quality) and X2 (attitude) affect customer satisfaction (Y) by 68.6% while the remaining 31.4% is influenced by other variables not examined in this study.

The Influence of Digital Marketing and Product Variety on Consumer Buying Interest in Online Shop Moy Stuff Bengkulu City Povo Satya Afitri; Ida Ayu Made Er Meytha Gayatri; Yesi Indian Ariska
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine the effect of digital marketing and product variety on consumer buying interest at the Moy Stuff Shop in Bengkulu City. The analytical methods used include validity test, homepage linear regression, coefficient of determination, hypothesis testing (t test and f test). This type of research is a quantitative descriptive research, which is a research method in research that examines the status of a human group, an object, a system of thought or a class of humans today. The results of the research show that the regression direction is positive with the equation Y = 11.743 + 0.304X1 + 0.438X2 + e. The coefficient of determination of the value of R square is 0.414. This means that X1 (Digital marketing) and X2 (variety of products), affect buying interest (Y) by 41.40% while the remaining 58.6% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that X1 (Digital marketing) and X2 (variety of products) have a positive and significant influence together on buying interest (Y). Digital marketing has a positive and significant effect on buying interest, product variety has a positive and significant impact on buying interest because the significant value is less than 0.05.

Factors Affecting Customer Decisions To Save At Bank Mandiri Taspen Manna Branch Office Bengkulu Selatan Marzan Marzan; Ahmad Soleh; Ida Ayu Made E. Gayatri
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine the effect of location, service quality and product quality on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan. The sample in this study was 100 customers who saved at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office. The sampling technique is accidental sampling technique. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression analysis show Y = 8.281 + 0.186X1 + 0.397 X2 + 0.235 X3 + e. Location has a significant influence on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.018 which is smaller than 0.05. Service quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.000 which is smaller than 0.05. Product quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.001 which is smaller than 0.05. Location, service quality and product quality jointly have a significant effect on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.000 which is smaller than 0.05.

Co-Authors Abdul Rahman Abdullah , Hasan Abi, Yudi Irawan Afitri, Povo Satya Afriansyah , Ricky Agrianti, Lara Ahmad Soleh Alfikri, Muhammad Aliano, Dio Alvionah , Tia Andini , Puja Andriyani Prawitasari Andy Mulyana ANDY MULYANA Andy Mulyana Angga Angga Angga Putra Pertama Anggara , Yogi Anggara, Diup Anggeria , Marice Anggreani , Wike Anggrianti, Lara Aprian Aprilia, Dela Apta, Muhammad Ferdi Ariska , Yesi Indian Asep Kikin Mutakin Awanis , Amirah Ayu, Hesi Putri Ayu, Tri Andara Bella, Ulvia Cecilia Sondang Aprilia Damarsiwi, Eska Prima Monique Dona, Hesti Pestiko Effendi , Yanto Effendi, Yanto Egy Valistin Eko Ariadi Epa Dui Rahayu Febliansa, M Rahman Febliansa, M. Rahman Febriansa, M. Rahman Fenti, Fenti Gagasadewa, Putra Gibran, Ahmad Handayani, Tita Hanila, Siti Herey , Fadhel Alfarozi Herey, Fadhel Alfarozi Herlin Herlin Ida Anggriani Imran, Ranny Fitri Indri Windasari Irana Dewi Jekzen, Beni Juliana, Pinti Karona Cahya Susena, Karona Cahya Kresnawati, Kresnawati KURNIAWAN, ADITIA Lanisy, Nihan Anindyaputra Lisarah, Yutri Manurung , Niko Demus Marwanto Marwanto, Marwanto Marzan Marzan Melinda, Tri Febrina Mulyana, Andi Mutiara Putri, Mutiara Nasution, Suswati Nata , Fandwi Nenden Restu Hidayah Nengsih, Mimi Kurnia Nia Indriasari Nia Indriasari, Nia Ninosari, Devina Nopentri, Elvemas Novia Triana Yasiruddin Noviantoro , Rinto Nurzam, Nurzam Oni Yulianti Paramita, Sita Patriasia, Eka Salsa Perdima, Feby Elra Periantio Periantio Periantio, Periantio Pirdayanti, Mei Sela Povo Satya Afitri Prawitasari, Andriyani Prayuda, Angga Ares Purnama , Sindi Ade Putra, Aldiansyah Putra, Dwingki Marta Putra, Iklas Ade Putra, Iswidana Utama Putri Monica Sari Putri, Cyndi Dwi Putri, Jessica Nadia Putri, Shofi Rahmadannia Ramadano, Eben Sah Ramdani, Fitrah Raynaldo Saputra Simatupang Rhamadan , Danny Rhamadhony, Prayoga Salsabila, Unik Hanifah Sapitri , Wulan Saputra , Sandi Sarma, Dimas Titan Putra Siboro, Nadia Sauli Yanti Br. Sri Handayani Sulisti Afriani Sulisti Afriani, Sulisti Suwarni Suwarni Suwarni Suwarni Taofik Hidayat, Taofik Tito Irwanto Tito Irwanto, Tito Tito Sarwono Tri Febrina Tri Febrina Tri Febrina Melinda Trisnawati, Novika Utama, Gilang Fajar Wagini Wagini Wagini, Wagini Wahyuni, Amalia Windasari, Indri Wulandari, Annisa Yanti, Rina Trisna Yeni Herlina Yesi Indian Ariska Yosi Novita Sari Yun Fitriano Yutri Lisarah Zoniarti Zoniarti Zoniarti, Zoniarti

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