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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IJBE (Integrated Journal of Business and Economics) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Gayatri, Ida Ayu Made Er Meytha
Universitas Dehasen Bengkulu
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The Sustainable Tourism Index: Policy And Regulatory Environment Andy Mulyana; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri; Nihan Anindyaputra Lanisy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7383

Abstract

The purpose of this study is to analyse the contribution of policy and regulatory environment in measuring the Sustainable Tourism Index of Tourism Villages in Indonesia. The research focuses on four tourist villages, namely Penglipuran (Bali), Nglanggeran (Yogyakarta), Setanggor (West Nusa Tenggara), and Belitar Seberang (Bengkulu). This research uses a mixed method approach. The Sustainable Tourism Index from The Economist Intelligence Unit was developed in measuring the Sustainable Tourism Index of Tourism Villages in Indonesia. The results showed that the contribution of the policy and regulatory environment category in the formation of the Sustainable Tourism Index in Indonesia was 35.77 or with an average indicator performance of 89.54%. All tourist villages in Indonesia have conducted cooperation between public and private stakeholders and have conducted an inventory of tourism assets. Most of the tourist villages have village regulations on local tourism, milestones and action plans, monitoring and evaluation metrics as well as leasing and licensing for tourism activities and have a stable political environment. However, not all tourist villages have implemented global standards. In order to increase international tourist arrivals, global standards are needed in the management of tourism villages in Indonesia.
The Influence Of Social Media Marketing And User Generated Content On Purchase Intention Of Local Product Y.O.U Among Generation Z (A Case Study At Dehasen University) Ridha Tri Desita; Tito Irwanto; Ida Ayu Made Er Meytha Gayatri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10106

Abstract

This study aims to examine the influence of Social Media Marketing (SMM) and User Generated Content (UGC) on Purchase Intention of the local cosmetic brand Y.O.U among Generation Z students at Dehasen University. The research employed a quantitative approach using a purposive sampling technique with 55 respondents who are active Generation Z students. Data were collected through questionnaires using a Likert scale and analyzed using validity and reliability tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²) with SPSS version 22. The results indicate that Social Media Marketing has no significant effect on Purchase Intention (significance value 0.103 > 0.05), while User Generated Content has a positive and significant effect (significance value 0.000 < 0.05). Simultaneously, both variables have a significant influence on Purchase Intention with an R² value of 0.872, meaning that 87.2% of the variation in purchase intention can be explained by SMM and UGC. These findings highlight that user-generated content plays a dominant role in shaping Generation Z’s purchase intention toward Y.O.U products, while social media marketing activities need to be further optimized to effectively influence consumers’ buying decisions.
The Effect of Educational Background and Work Experience on Employee Performance at PT. Raflesia Alam Sejahtera Bengkulu Branch Shintia Putri Sarmauli Manurung; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10991

Abstract

Every company needs to pay attention to factors that can affect employee performance, such as educational background and work experience. Employee performance is an action taken by employees in carrying out the work assigned by the company. The purpose of this study is to determine whether educational background and work experience have a significant simultaneous effect on employee performance at PT. Raflesia Alam Sejahtera, Bengkulu Branch. This study is quantitative in nature, using association (intercorrelation) with research based on positivist philosophy to examine a specific population and sample. The data collection method in this study used a questionnaire technique, with a sample of 30 respondents. The results of this study show that the multiple linear regression is Y = -10.820 + 0.686 X1 + 0.547 X2 + 2.620. Where the coefficient has a positive and significant value, it means that there is a positive or unidirectional correlation between the variables of Educational Background (X1) and Work Experience (X2) in determining employee performance. The results of the educational background variable test show that t count 2.710 > t table 1.701 and significance 0.012 < 0.05, so the results of Ha hypothesis are accepted and Ho is rejected, meaning that educational background has a positive and significant effect on employee performance. The results of the work experience variable test show that t count 2.423>t table 1.701 and significance 0.022<0.05, so the results of Ha hypothesis are accepted and Ho is rejected, meaning that work experience has a positive and significant effect on employee performance. Based on a comparison of Fcount value with F table value, the value of Fcount is greater than Ftable, namely 155.025> 3.35, so it can be concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between educational background (X1) and work experience (X2), which significantly contributes to employee performance. This is evident at a significance level of 0.000 < 0.05.
The Influence of Safety, Health, and Discipline on Work Productivity in PT. Sandabi Indah Lestari (SIL) Seluma Tito Sarwono; Ahmad Soleh; Ida Ayu Made Er. M. Gayatri
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.201

Abstract

This study aims to determine the influence of safety, health, and discipline on work productivity in PT. Sandabi Indah Lestari (SIL) Seluma, either partially or simultaneously. Methods of data collection using a questionnaire given to 150 permanent daily employees in PT. Sandabi Indah Lestari (SIL) Seluma. The data analysis used is quantitative analysis, with multiple linear regression methods, determination test, t test and F test. The results of SPSS 16.0 obtained multiple linear regression equations, namely Y = 5.059 + 1.087X1 + (-0.312) X2 + 0.0897 X3. The regression equation shows that there is a positive influence between work safety and work discipline, as well as a negative influence of health variables on work productivity at PT. Sandabi Indah Lestari (SIL) Seluma, and the work safety variable has the strongest influence on work productivity because it has the largest regression coefficient value, namely 1.087. From the results of the determination test, it is known that 94.5% of work productivity at PT. Sandabi Indah Lestari (SIL) Seluma, is influenced by work safety, occupational health, and work discipline. The t test results show that safety, health, and work discipline partially have a significant influence on the daily work productivity of regular employees, because the probability value is sig. <0.05. While the results of F test (Anova) show that safety, health, and work discipline simultaneously have a significant influence on work productivity of permanent daily employees at PT. Sandabi Indah Lestari (SIL) Seluma, where the value of Fcount > Ftable (854.352 > 2.67).
An Analysis of Factors Affecting Work Productivity of Employee at Sukaraja Sub-District Office of Seluma Regency of Bengkulu Province Egy Valistin; Ida Ayu Made Er Meytha Gayatri; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.206

Abstract

The purpose of this study is to determine factors such as motivation and work discipline that affect work productivity of employees at Sukaraja Sub-district Head Office of Seluma Regency. The sample in this study was 29 employees at Sukaraja Sub-district Head Office of Seluma Regency. The data Collection technique used is a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression equation are Y = 10,107 + 0,417X1 + 0,361X2+ which means that motivation and work discipline have a positive influence on employee productivity at Sukaraja Sub-district Head Office of Seluma Regency. This illustrates that if the motivation and work discipline variables increase, the employee's work productivity will also increase. The result of the determination test is 0.567 or (56.7%). This shows that motivation and work discipline affect work productivity of employees at Sukaraja Sub-district Head Office of Seluma Regency by 56.7%, while the rest (100 - 56.7% = 43.3%) are explained or influenced by other variables not examined. Motivation and work discipline together have an influence on the work productivity of the employees at Sukaraja Sub-district Head Office of Seluma Regency, with a significant value of 0.000, less than 0.05. Motivation has a positive and significant effect on employee work productivity, because the significant value of 0.015 is smaller than 0.05. Work discipline has a positive and significant effect on employee work productivity, with a significant value of 0.028, which is smaller than 0.05.
Analysis Of Accounting Information Systems In The Atm Transaction Process At Bank Sumsel Babel Kcp Pasar Atas Lubuklinggau Raynaldo Saputra Simatupang; Yun Fitriano; Ida Ayu Made ER Meytha Gayatri
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1495

Abstract

The aim of this research is to compare whether the accounting information system in the ATM withdrawal process at Bank Sumsel Babel KCP Pasar Atas Lubuklinggau with the accounting information system theory put forward by DeLone and McLean is appropriate/not appropriate. The analytical method used is descriptive with a qualitative approach. This research was conducted at Bank Sumsel Babel KCP Pasar Atas Lubuklinggau in September 2023 – January 2024.The results of the research show that the transaction accounting information system on ATM machines is supported by an information system that uses sophisticated technology in accordance with the theory of accounting information systems put forward by DeLone and McLean both in terms of adaptation, system reliability, response time and usability.
Regional Income Analysis Of Tourism Sector In Kaur District Eko Ariadi; Ahmad Soleh; Ida Ayu Made Er M.G
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit Jurnal Indonesia

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Abstract

This study aims to analyze the regional revenue of the tourism sector in Kaur Regency. This research problem is limited to the regional revenue analysis of the tourism sector in Kaur Regency based on the factors that affect the increase in the tourism industry according to Yoeti (2014: 89) which consists of the number of tourists and the number of hotel occupancy against PAD of the tourism sector in Kaur Regency in 2015 - 2019. Data collection was done using documentation and analysis methods with multiple linear regression analysis, test of determination and hypothesis testing. From the calculation of the multiple linear regression equation that Y = 170.508 + 3,340X1 + 9,447X2, because the direction of the regression shows a positive value, it means that the number of tourists and the number of hotel occupancy have a positive effect on Regional Original Income (PAD). The coefficient of determination is 0.829, which means that changes in the independent variables are able to explain the dependent variable at 82.9%, while the remaining 17.1% is explained by other factors outside the independent variables used in this study. Based on the test results with the t test, all independent variables have a small significant value of 0.05, it means that partially there is an effect on the number of tourists and the number of hotel occupancy on Locally-Generated Revenue (PAD) in Kaur Regency. Based on the results of hypothesis testing with the F test, the hypothesis is made that the number of tourists and the number of hotel occupancy affects the Regional Original Income (PAD) in Kaur Regency. The results of statistical calculations show a significance value of 0.05.
The Effect Of Location, Availability Of Products And Prices On Purchase Decisions At Nipis Tani Shop Bengkulu Selatan Aprian; Ida Anggriani; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit Jurnal Indonesia

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Abstract

The purpose of this study was to determine the effect of location, product availability and price on purchasing decisions at Air Nipis Tani Shop, South Bengkulu Regency. The population and sample in this research are 75 people. The sampling technique uses accidental sampling, which is a sampling technique carried out with respondents who happen to be present or available. The data is processed in the form of numerical data (numbers) using a Likert scale. Data collection methods in this study were questionnaires and literature study. Data is processed using SPSS for Windows version 20.0. Methods of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results of the study with multiple linear regression analysis (Y = a + β₁X₁ + β₂X₂ + β3X3 + e) ​​prove that the variables of location, product availability and price have a significant influence on purchasing decision variables at the Nipis Tani Air Store, South Bengkulu Regency. The biggest significant influence on purchasing decisions at the Nipis Tani Water Store is the location variable with a standard beta coefficient of 5.213 followed by the product availability variable with a beta coefficient of 4.645, then the beta coefficient price variable of 3.055, then location, product availability and price with a value The significance of Fcount is 30.753. From the results of this analysis, it can be concluded that location is the dominant factor that has the greatest influence on the tendency of purchasing decisions at the Air Nipis Tani Shop, South Bengkulu Regency.
MARKETING STRATEGIES ON KOSPITAL BY KHAS BENGKULU (Case Study: Kiosk By By Fajri, Taste, Sari Rasa) Novia Triana Yasiruddin; Suwarni; Ida Ayu Made Er Meytha
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit Jurnal Indonesia

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Abstract

The purpose of the study was to find out how the marketing strategy of the Kios By By Fajri business, Sari Rasa and Taste of Bengkulu City. This type of research is descriptive research with qualitative methods, namely identifying internal strengths, weaknesses and identifying external opportunities and threats faced by the Kiosk business by By Fajri, Sari Rasa and Taste in marketing products, in order to obtain the most appropriate strategy that can be used in the future. which will come. Methods of data collection using a questionnaire with a sample of 84 respondents Incidental Sampling technique with SWOT analysis method. From the results of the IFAS and EFAS calculation research, there are strengths in the Fajri kiosk business in Bengkulu City of 1.88 while the weakness is 0.93, the Sari Rasa kiosk has a strength of 2.19 and a weakness of 0.67, and Cita Rasa has a strength of 1, 96, so the internal factor cell (quadrant) is Fajri's kiosk, which is 1.88 – 0.93 = 0.95, Sari Rasa has an internal factor of 2.19 – 0.67 = 1.52 and Taste has an internal factor of 1.96 – 0 ,67 = 1.29 while the opportunity owned by Fajri's kiosk is 1.29 with a threat of 1.14, while Sari Rasa has an opportunity of 1.38 and a threat of 1.29, and Rasa Rasa has an opportunity of 1.66 and a threat of 1, 10, so the external cell (quadrant) factor is Fajri kiosk which is 1.29 – 1.14 = 0.15, while the Sari Rasa kiosk is 1.38 – 1.29 = 0.09 and Taste is 1.66 – 1, 10 = 0.56 so that the Fajri, Sari Rasa and Rasa Rasa kiosks are in cell (quadrant) I in the SWOT analysis diagram.
Lovecake's Marketing Strategy Bengkulu City Cecilia Sondang Aprilia; Oni Yulianti; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 2 (2021): APRIL
Publisher : Penerbit Jurnal Indonesia

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Abstract

The purpose of this study is to see how Lovecake’s strategy of Bengkulu City and the fears, weaknesses, opportunities and threats that will occur in the future in increasing sales. This study used SWOT analysis method by selecting consumers who come as the respondents. LoveCake's was founded in 2016 located on Jalan Dempo Raya No.5 Kebun Tebeng. Based on the research sequence, the sample consisted of internal factors, namely 7 people who were the owners and employees of LoveCake's and external factors of 35 people who were the consumers. Based on the SWOT analysis, it is known that LoveCake’s of Bengkulu City has a strength value of 33.6, weaknesses of 4.19. Therefore, the IFAS complementary is 33.6 - 4.19 = 29.41 while the opportunity value is 20.91 and the threat is 8.19. Thereore, the EFAS quadrant is equal to 20.91 - 8.19 = 12.72. Then, it looks like LoveCake’s is at coordinates (29.41 - 12.91) in quadrant (1). This quadrant position is a very profitable position, a field that has opportunities can take full advantage of existing opportunities. LoveCake's is expected to implement a strategy that supports an aggressive growth policy.
Co-Authors Abdul Rahman Abdullah , Hasan Abi, Yudi Irawan Afitri, Povo Satya Afriansyah , Ricky Agrianti, Lara Ahmad Soleh Alfikri, Muhammad Aliano, Dio Alvionah , Tia Andini , Puja Andriyani Prawitasari Andy Mulyana Andy Mulyana Angga Angga Angga Putra Pertama Anggara , Yogi Anggara, Diup Anggeria , Marice Anggreani , Wike Anggrianti, Lara Aprian Aprilia, Dela Apta, Muhammad Ferdi Ariska , Yesi Indian Asep Kikin Mutakin Awanis , Amirah Ayu, Hesi Putri Ayu, Tri Andara Bella, Ulvia Cecilia Sondang Aprilia Damarsiwi, Eska Prima Monique Dona, Hesti Pestiko Effendi , Yanto Effendi, Yanto Egy Valistin Eko Ariadi Epa Dui Rahayu Febliansa, M Rahman Febliansa, M. Rahman Febriansa, M. Rahman Fenti, Fenti Gagasadewa, Putra Gibran, Ahmad Handayani, Tita Hanila, Siti Herey , Fadhel Alfarozi Herey, Fadhel Alfarozi Herlin Herlin Hidayah, Nenden Restu Ida Anggriani Imran, Ranny Fitri Indri Windasari Irana Dewi Jekzen, Beni Juliana, Pinti Karona Cahya Susena Kresnawati, Kresnawati KURNIAWAN, ADITIA Lisarah, Yutri Manurung , Niko Demus Marwanto Marwanto, Marwanto Marzan Marzan Melinda, Tri Febrina Mulyana, Andi Mutiara Putri, Mutiara Nasution, Suswati Nata , Fandwi Nengsih, Mimi Kurnia Nia Indriasari Nia Indriasari, Nia Nihan Anindyaputra Lanisy Ninosari, Devina Nopentri, Elvemas Novia Triana Yasiruddin Noviantoro , Rinto Nurzam, Nurzam Oni Yulianti Paramita, Sita Patriasia, Eka Salsa Perdima, Feby Elra Periantio Periantio Periantio, Periantio Pirdayanti, Mei Sela Povo Satya Afitri Prawitasari, Andriyani Prayuda, Angga Ares Purnama , Sindi Ade Putra, Aldiansyah Putra, Dwingki Marta Putra, Iklas Ade Putra, Iswidana Utama Putri Monica Sari Putri, Cyndi Dwi Putri, Jessica Nadia Putri, Shofi Rahmadannia Ramadano, Eben Sah Ramdani, Fitrah Raynaldo Saputra Simatupang Rhamadan , Danny Rhamadhony, Prayoga Ridha Tri Desita Salsabila, Unik Hanifah Sapitri , Wulan Saputra , Sandi Sarma, Dimas Titan Putra Shintia Putri Sarmauli Manurung Siboro, Nadia Sauli Yanti Br. Sri Handayani Sulisti Afriani Sulisti Afriani, Sulisti Suwarni Suwarni Suwarni Suwarni Taofik Hidayat, Taofik Tito Irwanto Tito Irwanto, Tito Tito Sarwono Tri Febrina Tri Febrina Tri Febrina Melinda Trisnawati, Novika Utama, Gilang Fajar Wagini Wagini Wagini, Wagini Wahyuni, Amalia Windasari, Indri Wulandari, Annisa Yanti, Laras Dwi Yanti, Rina Trisna Yeni Herlina Yesi Indian Ariska Yosi Novita Sari Yun Fitriano Yutri Lisarah Zoniarti Zoniarti Zoniarti, Zoniarti