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Gayatri, Ida Ayu Made Er Meytha
Universitas Dehasen Bengkulu
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Factors Affecting the Performance of State Civil Servants at the Education and Culture Services of Kaur District Yosi Novita Sari; Ida Ayu Made Ermetha Gyatri; Nenden Restu Hidayah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.176

Abstract

The method used in collecting data for this research is a questionnaire. The data analysis method in this research is quantitative, and the sample in this study is 140 customers. Based on the results of this study concluded that: The regression equation obtained from the research results are as follows: Y = 6.263 + 0.588X1 + 0.574 X2 + e. The value of the termination coefficient R2 = 0.792. This value means that independent and dependent, contributed 79.2% in influencing the dependent variable while the rest was influenced by other variables not examined. The t test is used to determine the effect of each independent variable on the dependent variable by looking at the tsig value compared to 0.05. From the table above, the tsig value of X1 is 0.001, and X2 is 0.005. From the tsig value, it is found that the X1 variable has an effect on Y and the X2 variable has an effect on Y, 4). Fsig value 0.002 < 0.05, so it can be concluded that the variables (X1) and (X2) have an effect on the variable (Y) or together have a simultaneous effect
Analysis of the Queuing System for the Indonesian Islamic Bank (BSI) Bengkulu Branch Angga Putra Pertama; Sulisti Afriani; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.376

Abstract

The purpose of this study is to determine the average level of customer arrivals and the average service time of customers in the queue. The analytical model used in this study is a multi-channel single-phase queuing theory analysis with a mathematical formula. The queuing process is a process related to the arrival of the customer to a queuing system, then waiting in the queue until the waiter selects the customer according to the service discipline, and finally the customer leaves the queuing system after the service is finished. At Bank Syariah Indonesia (BSI) KC Bengkulu S. Parman 1 there are 5 tellers provided to serve customers who will make deposits, withdrawals and cash transfers. Queues that occur at the optimal service level can be obtained by the performance of the queuing system with the calculation results, namely, the average number of customers in the queue (nq) 31.88 customers, customers in the total system 33.08 people, the average time in the queue 0, 000767 and the total system time is 0.034097 or 2 minutes. Thus, customers do not take too long to make transactions. With the number of tellers as many as five people, there is a long waiting time for customers (Wq) in the queue, which is 0.02777 hours or 2 minutes and the average number of customers in the queue (Ls) is 2 people..
The Effect of Motivation and the Entrepreneurial Mentality on Accounting Student's Interest for Entrepreneurship (Case Study on Accounting Students in the University of Dehasen Bengkulu) Yutri Lisarah; Sulisti Afriani; Ida Ayu Made Er Meytha Gayatri
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.127

Abstract

This study aims to determine the effect of motivation and entrepreneurial mentality on accounting students' interest in entrepreneurship. Interest in entrepreneurship is a sense of preference and a sense of interest in a thing or activity, without anyone telling. In conducting research, the researcher uses the survey method. Based on the Slovin formula, the research sample obtained is 50 people from a total population of 102 people using the accidental sampling method. To find out the interest in entrepreneurship in accounting students at the University of Dehasen Bengkulu, the researcher used a questionnaire distributed via google form. The results show that: 1). Motivation has a positive and significant effect on entrepreneurial interest as indicated by the value of t-count > t-table (3.780 > 2.012). 2). Entrepreneurial mentality has a positive and significant effect on interest in entrepreneurship as indicated by the value of t-count > t-table (4.753 > 2.012). 3). Entrepreneurial motivation and mentality have a positive and significant effect together on interest in entrepreneurship as indicated by the F-count > F-table (61.378 > 3.20).
The Influence of Service Quality and Attitude on Customer Satisfaction At PT. PLN (PERSERO) ULP Tais Seluma District Periantio Periantio; Ida Ayu Made Er Meytha Gayatri; Rinto Noviantoro
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.312

Abstract

Good performance can be seen from the work that can be achieved by an employee. If the results of an The purpose of this study was to determine the effect of service quality and attitude on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District. The sample in this study was 50 customers at PT. PLN (Persero) ULP Tais Seluma District. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the multiple linear regression equation show a positive regression direction with the equation Y = 2.312 + 0.155X1 + 0.806 X2 + e. This means that if there is an increase in service quality and attitude then customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District will also increase. Service quality has a significant influence on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District because the value of tcount is greater than ttable (2.227>1.677) and a significance value of 0.031 <0.05. Attitude has a significant influence on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District because the value of tcount is greater than ttable (8.720>1.677) and a significance value of 0.000 <0.05. Simultaneous test results can be seen that there is a significant influence between service quality and attitudes towards customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District together because the value of Fcount > Ftable (51.284 > 3.20) with a significant value of 0.000 <0.05. The coefficient of determination of R square is 0.686. This means that X1 (service quality) and X2 (attitude) affect customer satisfaction (Y) by 68.6% while the remaining 31.4% is influenced by other variables not examined in this study.
The Influence of Digital Marketing and Product Variety on Consumer Buying Interest in Online Shop Moy Stuff Bengkulu City Povo Satya Afitri; Ida Ayu Made Er Meytha Gayatri; Yesi Indian Ariska
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.313

Abstract

The purpose of this study was to determine the effect of digital marketing and product variety on consumer buying interest at the Moy Stuff Shop in Bengkulu City. The analytical methods used include validity test, homepage linear regression, coefficient of determination, hypothesis testing (t test and f test). This type of research is a quantitative descriptive research, which is a research method in research that examines the status of a human group, an object, a system of thought or a class of humans today. The results of the research show that the regression direction is positive with the equation Y = 11.743 + 0.304X1 + 0.438X2 + e. The coefficient of determination of the value of R square is 0.414. This means that X1 (Digital marketing) and X2 (variety of products), affect buying interest (Y) by 41.40% while the remaining 58.6% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that X1 (Digital marketing) and X2 (variety of products) have a positive and significant influence together on buying interest (Y). Digital marketing has a positive and significant effect on buying interest, product variety has a positive and significant impact on buying interest because the significant value is less than 0.05.
Factors Affecting Customer Decisions To Save At Bank Mandiri Taspen Manna Branch Office Bengkulu Selatan Marzan Marzan; Ahmad Soleh; Ida Ayu Made E. Gayatri
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.331

Abstract

The purpose of this study was to determine the effect of location, service quality and product quality on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan. The sample in this study was 100 customers who saved at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office. The sampling technique is accidental sampling technique. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression analysis show Y = 8.281 + 0.186X1 + 0.397 X2 + 0.235 X3 + e. Location has a significant influence on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.018 which is smaller than 0.05. Service quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.000 which is smaller than 0.05. Product quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.001 which is smaller than 0.05. Location, service quality and product quality jointly have a significant effect on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.000 which is smaller than 0.05.
The Influence of Product Innovation and Digital Marketing on the Ompetitiveness of MSMEs Yanti, Laras Dwi; Gayatri, Ida Ayu Made Er Meytha; Wagini, Wagini
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.709

Abstract

This study aims to determine the effect of product innovation and digital marketing on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kota Manna. This research uses a quantitative method with an associative approach. The population in this study consisted of 620 MSME actors in Kota Manna, with a sample of 86 respondents determined using the Slovin formula. Date were collected through questionnaires using a likert scale and analyzed using multiple linear regression analysis. The data analysis techniques included validity test, reliability test, coefficient of determination (R2), t-test, (partial), and F-test (simultaneous) using SPSS version 21. The result of this study indicate that product innovation has a positive and significant effect on MSME competitiveness with a significance value of 0,000<0,05. Digital marketing also has a positive and significant effect on MSME competitiveness with a significance value of 0,001<0,05. Simultaneously,product innovation and digital marketing significantly affect MSME competitiveness with an F-count value of 988.509 greater than F-table 3.108. The coefficient of determination (R2) shows a value of 0,767, meaning that 76,7% of MSME competitiveness can be explained by product innovation and digital marketing, while the remaining 23,3% is influenced by other variables outside this research model.
Mapping Strategic Development Of Sustainable Rural Tourism In Indonesia: A Swot Analysis Andy Mulyana; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri; Yulita Suryantari; Fondina Gusriza
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.542

Abstract

Sustainable rural tourism has become an important strategy for promoting local economic development while preserving environmental and socio-cultural resources. This study aims to identify strategic sustainable tourism development in Indonesia through a case analysis of four tourist villages: Penglipuran (Bali), Nglanggeran (Yogyakarta), Setanggor (West Nusa Tenggara), and Belitar Seberang (Bengkulu), which represent diverse rural tourism contexts. Using a SWOT (Strengths, Weaknesses, Opportunities, Threats) framework, the study analyzes internal and external factors influencing tourism development. Primary data were obtained through in-depth interviews with key stakeholders, including village tourism managers, local government authorities, and local community members. The results indicate that the villages are positioned in the First Quadrant, reflecting strong internal resources and favorable external opportunities for sustainable growth. Nevertheless, several internal limitations and external risks persist, particularly in institutional capacity and long-term management. This study contributes empirically by integrating sustainability dimensions into SWOT-based strategic planning across diverse tourism village contexts and provides practical guidance for policymakers and local stakeholders in developing collaborative and resilient rural tourism strategies in Indonesia.
Co-Authors Abdul Rahman Abdullah , Hasan Abi, Yudi Irawan Afitri, Povo Satya Afriansyah , Ricky Agrianti, Lara Ahmad Soleh Alfikri, Muhammad Aliano, Dio Alvionah , Tia Andini , Puja Andriyani Prawitasari Andy Mulyana Andy Mulyana Angga Angga Angga Putra Pertama Anggara , Yogi Anggara, Diup Anggeria , Marice Anggreani , Wike Anggrianti, Lara Aprian Aprilia, Dela Apta, Muhammad Ferdi Ariska , Yesi Indian Asep Kikin Mutakin Awanis , Amirah Ayu, Hesi Putri Ayu, Tri Andara Bella, Ulvia Cecilia Sondang Aprilia Damarsiwi, Eska Prima Monique Dona, Hesti Pestiko Effendi , Yanto Effendi, Yanto Egy Valistin Eko Ariadi Epa Dui Rahayu Febliansa, M Rahman Febliansa, M. Rahman Febriansa, M. Rahman Fenti, Fenti Fondina Gusriza Gagasadewa, Putra Gibran, Ahmad Handayani, Tita Hanila, Siti Herey , Fadhel Alfarozi Herey, Fadhel Alfarozi Herlin Herlin Hidayah, Nenden Restu Ida Anggriani Imran, Ranny Fitri Indri Windasari Irana Dewi Jekzen, Beni Juliana, Pinti Karona Cahya Susena Kresnawati, Kresnawati KURNIAWAN, ADITIA Lisarah, Yutri Manurung , Niko Demus Marwanto Marwanto, Marwanto Marzan Marzan Melinda, Tri Febrina Mulyana, Andi Mutiara Putri, Mutiara Nasution, Suswati Nata , Fandwi Nengsih, Mimi Kurnia Nia Indriasari Nia Indriasari, Nia Nihan Anindyaputra Lanisy Ninosari, Devina Nopentri, Elvemas Novia Triana Yasiruddin Noviantoro , Rinto Nurzam, Nurzam Oni Yulianti Paramita, Sita Patriasia, Eka Salsa Perdima, Feby Elra Periantio Periantio Periantio, Periantio Pirdayanti, Mei Sela Povo Satya Afitri Prawitasari, Andriyani Prayuda, Angga Ares Purnama , Sindi Ade Putra, Aldiansyah Putra, Dwingki Marta Putra, Iklas Ade Putra, Iswidana Utama Putri Monica Sari Putri, Cyndi Dwi Putri, Jessica Nadia Putri, Shofi Rahmadannia Ramadano, Eben Sah Ramdani, Fitrah Raynaldo Saputra Simatupang Rhamadan , Danny Rhamadhony, Prayoga Ridha Tri Desita Salsabila, Unik Hanifah Sapitri , Wulan Saputra , Sandi Sarma, Dimas Titan Putra Shintia Putri Sarmauli Manurung Siboro, Nadia Sauli Yanti Br. Sri Handayani Sulisti Afriani Sulisti Afriani, Sulisti Suwarni Suwarni Suwarni Suwarni Taofik Hidayat, Taofik Tito Irwanto Tito Irwanto, Tito Tito Sarwono Tri Febrina Tri Febrina Tri Febrina Melinda Trisnawati, Novika Utama, Gilang Fajar Wagini Wagini Wagini, Wagini Wahyuni, Amalia Windasari, Indri Wulandari, Annisa Yanti, Laras Dwi Yanti, Rina Trisna Yeni Herlina Yesi Indian Ariska Yosi Novita Sari Yulita Suryantari Yun Fitriano Yutri Lisarah Zoniarti Zoniarti Zoniarti, Zoniarti