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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IJBE (Integrated Journal of Business and Economics) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Journal of Business on Hospitality and Tourism Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Jurnal Bisnis, Manajemen, dan Akuntansi Innovative Business Management Journal Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Gayatri, Ida Ayu Made Er Meytha
Universitas Dehasen Bengkulu
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The Effect of Motivation and the Entrepreneurial Mentality on Accounting Student's Interest for Entrepreneurship (Case Study on Accounting Students in the University of Dehasen Bengkulu) Yutri Lisarah; Sulisti Afriani; Ida Ayu Made Er Meytha Gayatri
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.127

Abstract

This study aims to determine the effect of motivation and entrepreneurial mentality on accounting students' interest in entrepreneurship. Interest in entrepreneurship is a sense of preference and a sense of interest in a thing or activity, without anyone telling. In conducting research, the researcher uses the survey method. Based on the Slovin formula, the research sample obtained is 50 people from a total population of 102 people using the accidental sampling method. To find out the interest in entrepreneurship in accounting students at the University of Dehasen Bengkulu, the researcher used a questionnaire distributed via google form. The results show that: 1). Motivation has a positive and significant effect on entrepreneurial interest as indicated by the value of t-count > t-table (3.780 > 2.012). 2). Entrepreneurial mentality has a positive and significant effect on interest in entrepreneurship as indicated by the value of t-count > t-table (4.753 > 2.012). 3). Entrepreneurial motivation and mentality have a positive and significant effect together on interest in entrepreneurship as indicated by the F-count > F-table (61.378 > 3.20).
The Influence of Service Quality and Attitude on Customer Satisfaction At PT. PLN (PERSERO) ULP Tais Seluma District Periantio Periantio; Ida Ayu Made Er Meytha Gayatri; Rinto Noviantoro
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.312

Abstract

Good performance can be seen from the work that can be achieved by an employee. If the results of an The purpose of this study was to determine the effect of service quality and attitude on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District. The sample in this study was 50 customers at PT. PLN (Persero) ULP Tais Seluma District. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the multiple linear regression equation show a positive regression direction with the equation Y = 2.312 + 0.155X1 + 0.806 X2 + e. This means that if there is an increase in service quality and attitude then customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District will also increase. Service quality has a significant influence on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District because the value of tcount is greater than ttable (2.227>1.677) and a significance value of 0.031 <0.05. Attitude has a significant influence on customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District because the value of tcount is greater than ttable (8.720>1.677) and a significance value of 0.000 <0.05. Simultaneous test results can be seen that there is a significant influence between service quality and attitudes towards customer satisfaction at PT. PLN (Persero) ULP Tais Seluma District together because the value of Fcount > Ftable (51.284 > 3.20) with a significant value of 0.000 <0.05. The coefficient of determination of R square is 0.686. This means that X1 (service quality) and X2 (attitude) affect customer satisfaction (Y) by 68.6% while the remaining 31.4% is influenced by other variables not examined in this study.
The Influence of Digital Marketing and Product Variety on Consumer Buying Interest in Online Shop Moy Stuff Bengkulu City Povo Satya Afitri; Ida Ayu Made Er Meytha Gayatri; Yesi Indian Ariska
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.313

Abstract

The purpose of this study was to determine the effect of digital marketing and product variety on consumer buying interest at the Moy Stuff Shop in Bengkulu City. The analytical methods used include validity test, homepage linear regression, coefficient of determination, hypothesis testing (t test and f test). This type of research is a quantitative descriptive research, which is a research method in research that examines the status of a human group, an object, a system of thought or a class of humans today. The results of the research show that the regression direction is positive with the equation Y = 11.743 + 0.304X1 + 0.438X2 + e. The coefficient of determination of the value of R square is 0.414. This means that X1 (Digital marketing) and X2 (variety of products), affect buying interest (Y) by 41.40% while the remaining 58.6% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that X1 (Digital marketing) and X2 (variety of products) have a positive and significant influence together on buying interest (Y). Digital marketing has a positive and significant effect on buying interest, product variety has a positive and significant impact on buying interest because the significant value is less than 0.05.
Factors Affecting Customer Decisions To Save At Bank Mandiri Taspen Manna Branch Office Bengkulu Selatan Marzan Marzan; Ahmad Soleh; Ida Ayu Made E. Gayatri
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.331

Abstract

The purpose of this study was to determine the effect of location, service quality and product quality on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan. The sample in this study was 100 customers who saved at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office. The sampling technique is accidental sampling technique. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression analysis show Y = 8.281 + 0.186X1 + 0.397 X2 + 0.235 X3 + e. Location has a significant influence on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.018 which is smaller than 0.05. Service quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.000 which is smaller than 0.05. Product quality has a significant influence on customer decisions to save at Bank Mandiri Taspen, Manna Bengkulu Selatan Sub-Branch Office, this is evidenced by a significant value of 0.001 which is smaller than 0.05. Location, service quality and product quality jointly have a significant effect on customer decisions to save at Bank Mandiri Taspen Sub-Branch Office Manna Bengkulu Selatan, this is evidenced by a significant value of 0.000 which is smaller than 0.05.
Mapping Strategic Development Of Sustainable Rural Tourism In Indonesia: A Swot Analysis Andy Mulyana; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri; Yulita Suryantari; Fondina Gusriza
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.542

Abstract

Sustainable rural tourism has become an important strategy for promoting local economic development while preserving environmental and socio-cultural resources. This study aims to identify strategic sustainable tourism development in Indonesia through a case analysis of four tourist villages: Penglipuran (Bali), Nglanggeran (Yogyakarta), Setanggor (West Nusa Tenggara), and Belitar Seberang (Bengkulu), which represent diverse rural tourism contexts. Using a SWOT (Strengths, Weaknesses, Opportunities, Threats) framework, the study analyzes internal and external factors influencing tourism development. Primary data were obtained through in-depth interviews with key stakeholders, including village tourism managers, local government authorities, and local community members. The results indicate that the villages are positioned in the First Quadrant, reflecting strong internal resources and favorable external opportunities for sustainable growth. Nevertheless, several internal limitations and external risks persist, particularly in institutional capacity and long-term management. This study contributes empirically by integrating sustainability dimensions into SWOT-based strategic planning across diverse tourism village contexts and provides practical guidance for policymakers and local stakeholders in developing collaborative and resilient rural tourism strategies in Indonesia.
The Effect Of Entrepreneurial Characteristics And Creativity On The Success Of Small And Medium-Sized Food Businesses Fadhel Alfarozi Herey; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 2 (2026): Februari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i2.493

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play an important role in promoting economic growth in Bengkulu Selatan Regency by improving community welfare and creating job opportunities. However, not all culinary MSMEs are able to survive in an increasingly competitive market. This study aims to analyze the effect of entrepreneurial characteristics and creativity on the success of culinary MSMEs, both partially and simultaneously. The population of this study consisted of 462 culinary business actors, with data collected through questionnaires and analyzed using multiple linear regression, validity and reliability tests, t-test, F-test, and the coefficient of determination.  The regression equation obtained is Y  = 50,600 – 0,766X1 + 0,783X2 + 2.945, showing that the entrepreneurial characteristic variable (X₁) has a negative and significant effect on business success with a significance value 0.000, while the creativity variable (X₂) has a positive and significant effect with a significance value 0.000. These findings indicate that creativity has a more dominant influence in improving the success of culinary MSMEs in Bengkulu Selatan Regency.
The Effect Of Rewards And Punishment On Employee Work Motivation At PT Amanie International Beti Sahdiya; Ida Ayu Made Er Meytha Gayatri; Zoniarti Zoniarti
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.466

Abstract

This study aims to determine the effect of rewards and punishments on employee work motivation at PT. Amanie Internasional. This study is motivated by the importance of a fair and consistent reward and punishment system in improving employee morale and discipline. The method used in this study is a quantitative method with a multiple linear regression analysis approach. Data were collected through questionnaires distributed to respondents who were employees of PT. Amanie Internasional, then analyzed using SPSS version 25.0 with validity and reliability tests, t-tests, F-tests, and the coefficient of determination (R²). The results showed that partially, the reward variable had a positive and significant effect on employee work motivation with a significance value of 0.013 < 0.05 and a t-value of 2.616 > 2.026. while the punishment variable also had a positive and significant effect with a significance value of 0.002 < 0.05 and a t-value of 3.408 > 2.026. Simultaneously, both variables had a significant effect on work motivation with an F-value of 20.476 > 3.25 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) value of 0.525 indicates that 52.5% of employee work motivation variables can be explained by reward and punishment, while the remaining 47.5% is influenced by other factors outside this study. Thus, the implementation of a fair, transparent, and consistent reward and punishment system has been proven to increase employee work motivation at PT. Amanie Internasional.
The Effect of Training and Career Development on Employee Performance at PT. Shitong International Technology Anugrah Anggun Sentosa; Ida Ayu Made Er Meytha Gayatri; Yun Fitriano
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.699

Abstract

This study aims to determine and analyze the influence of Training (X1) and Career Development (X2) on Employee Performance (Y) at PT. Shitong Internasional Teknologi in South Bengkulu. Rapid technological developments require this telecommunications equipment distributor to have competent human resources with high motivation through clear career paths.The research method used is quantitative. The population in this study were all 30 employees of PT. Shitong Internasional Teknologi, where the entire population was used as respondents (saturated sample). Data were collected through questionnaires that had been tested for validity and reliability. Data analysis techniques used Multiple Linear Regression Analysis, Hypothesis Testing (t-test and F-test), and Coefficient of Determination (R2) with the help of SPSS software. The results showed that: (1) Training has a positive and significant effect on employee performance, with a regression coefficient of 1.015 and a significance value of 0.000. (2) Career Development has a positive and significant effect on employee performance with a significance value of 0.001. (3) Simultaneously, Training and Career Development have a significant effect on employee performance, as evidenced by the F-test significance value of 0.000. The Adjusted R Square value of 0.996 indicates that the contribution of the independent variables in explaining the dependent variable is 99.6%, while the remaining 0.4% is explained by other factors outside this study.
Peran Program Kkn-T Di Lingkungan Rt 02 Pematang Gubernur Tri Andara Ayu; Aldiansyah Putra; Diup Anggara; Muhammad Alfikri; Kresnawati Kresnawati; Fitrah Ramdani; Ranny Fitri Imran; Ida Ayu Made Er Meytha Gayatri; Feby Elra Perdima
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.582

Abstract

Program Kuliah Kerja Nyata Tematik (KKNT) Kelompok 27 Universitas Dehasen Bengkulu dilaksanakan di RT 02 Kelurahan Pematang Gubernur, Kecamatan Muara Bangkahulu, pada periode 22 Desember 2025 hingga 19 Januari 2026. Berdasarkan pemetaan awal, ditemukan permasalahan utama berupa nomor rumah warga yang tidak runtut, lingkungan pemukiman yang kurang bersih, serta kurangnya kegiatan pembinaan pendidikan keagamaan bagi anak, khususnya pembelajaran mengaji dan pemahaman ibadah. Solusi program disusun dalam tiga kegiatan utama, yaitu pendataan dan penomoran ulang 101 rumah warga secara door to door, gotong royong bersama masyarakat pada area masjid dan lingkungan rumah warga, dan pembelajaran agama Islam berupa mengaji, hafalan surah pendek, serta praktik sholat bagi sekitar 15 anak selama tiga minggu. Hasil pelaksanaan menunjukkan administrasi wilayah lebih tertata, kebersihan lingkungan meningkat, dan partisipasi warga serta motivasi anak mengikuti pembinaan keagamaan semakin tinggi. Program ini membuktikan bahwa kolaborasi mahasiswa dan masyarakat mampu meningkatkan kesadaran lingkungan pada tingkat komunitas.
The Influence of Product Innovation and Digital Marketing on the Ompetitiveness of MSMEs Laras Dwi Yanti; Ida Ayu Made Er Meytha Gayatri; Wagini Wagini
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.709

Abstract

This study aims to determine the effect of product innovation and digital marketing on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kota Manna. This research uses a quantitative method with an associative approach. The population in this study consisted of 620 MSME actors in Kota Manna, with a sample of 86 respondents determined using the Slovin formula. Date were collected through questionnaires using a likert scale and analyzed using multiple linear regression analysis. The data analysis techniques included validity test, reliability test, coefficient of determination (R2), t-test, (partial), and F-test (simultaneous) using SPSS version 21. The result of this study indicate that product innovation has a positive and significant effect on MSME competitiveness with a significance value of 0,000<0,05. Digital marketing also has a positive and significant effect on MSME competitiveness with a significance value of 0,001<0,05. Simultaneously,product innovation and digital marketing significantly affect MSME competitiveness with an F-count value of 988.509 greater than F-table 3.108. The coefficient of determination (R2) shows a value of 0,767, meaning that 76,7% of MSME competitiveness can be explained by product innovation and digital marketing, while the remaining 23,3% is influenced by other variables outside this research model.
Co-Authors Abdul Rahman Abdullah , Hasan Abi, Yudi Irawan Afitri, Povo Satya Afriansyah , Ricky Agrianti, Lara Ahmad Soleh Aldiansyah Putra Aliano, Dio Alvionah , Tia Andini , Puja Andriyani Prawitasari Andy Mulyana Andy Mulyana Angga Angga Angga Putra Pertama Anggara , Yogi Anggeria , Marice Anggreani , Wike Anggrianti, Lara Anugrah Anggun Sentosa Aprian Aprilia, Dela Apta, Muhammad Ferdi Ariska , Yesi Indian Asep Kikin Mutakin Awanis , Amirah Ayu, Hesi Putri Bella, Ulvia Beti Sahdiya Cecilia Sondang Aprilia Damarsiwi, Eska Prima Monique Diup Anggara Dona, Hesti Pestiko Effendi , Yanto Effendi, Yanto Egy Valistin Eko Ariadi Epa Dui Rahayu Fadhel Alfarozi Herey Febliansa, M Rahman Febliansa, M. Rahman Febriansa, M. Rahman Feby Elra Perdima Fenti, Fenti Fitrah Ramdani Fondina Gusriza Gagasadewa, Putra Gibran, Ahmad Handayani, Tita Hanila, Siti Herey , Fadhel Alfarozi Herlin Herlin Hidayah, Nenden Restu Ida Anggriani Indri Windasari Irana Dewi Jekzen, Beni Juliana, Pinti Karona Cahya Susena Kresnawati Kresnawati KURNIAWAN, ADITIA Laras Dwi Yanti Lisarah, Yutri Manurung , Niko Demus Marwanto Marwanto, Marwanto Marzan Marzan Melinda, Tri Febrina Muhammad Alfikri Mulyana, Andi Mutiara Putri, Mutiara Nasution, Suswati Nata , Fandwi Nengsih, Mimi Kurnia Nia Indriasari Nia Indriasari, Nia Nihan Anindyaputra Lanisy Ninosari, Devina Nopentri, Elvemas Novia Triana Yasiruddin Noviantoro , Rinto Nurzam, Nurzam Oni Yulianti Paramita, Sita Patriasia, Eka Salsa Periantio Periantio Periantio, Periantio Pirdayanti, Mei Sela Povo Satya Afitri Prawitasari, Andriyani Prayuda, Angga Ares Purnama , Sindi Ade Putra, Dwingki Marta Putra, Iklas Ade Putra, Iswidana Utama Putri Monica Sari Putri, Cyndi Dwi Putri, Jessica Nadia Putri, Shofi Rahmadannia Ramadano, Eben Sah Ranny Fitri Imran Raynaldo Saputra Simatupang Rhamadan , Danny Rhamadhony, Prayoga Ridha Tri Desita Salsabila, Unik Hanifah Sapitri , Wulan Saputra , Sandi Sarma, Dimas Titan Putra Shintia Putri Sarmauli Manurung Siboro, Nadia Sauli Yanti Br. Sri Handayani Sulisti Afriani Sulisti Afriani, Sulisti Suwarni Suwarni Suwarni Taofik Hidayat, Taofik Tito Irwanto Tito Sarwono Tri Andara Ayu Tri Febrina Tri Febrina Tri Febrina Melinda Trisnawati, Novika Utama, Gilang Fajar Wagini Wagini Wagini, Wagini Wahyuni, Amalia Windasari, Indri Wulandari, Annisa Yanti, Rina Trisna Yeni Herlina Yesi Indian Ariska Yosi Novita Sari Yulita Suryantari Yun Fitriano Yutri Lisarah Zoniarti Zoniarti Zoniarti, Zoniarti