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Rudianto
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Journal : Jurnal Ilmiah Research Student

 1 
Pengaruh Cita Rasa Dan Persepsi Harga Terhadap Keputusan Pembelian Kopi Arabika di Kecamatan Bastem Desty; Nanda; Della Hendra; Andini Sudarmin; Nasruddin; Rudianto
JURNAL ILMIAH RESEARCH STUDENT Vol. 1 No. 1 (2023): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v1i1.541

Abstract

This research aims to determine the simultaneous and partial influence of taste and price perception on purchasing decisions for Arabica coffee in Bastem sub-district. The type of research used is associative research with a quantitative approach. The population of this research is people who buy Arabica Coffee in Bastem District based on word of mouth information with a sample of 97 respondents taken randomly. Data obtained using a questionnaire is in the form of a Likert scale. From the results of the multiple regression estimation, it can be seen that taste and price simultaneously have a positive and significant effect on purchasing decisions in Bastem District. Partial taste does not have a significant effect on purchasing decisions in Bastem District. Price perception partially has a positive and significant effect on purchasing decisions in Bastem District.
Co-Authors A Halim Abdul Ghofur Achfas Zacoeb Adi, Adianta Ahmad Zulfikar Aida Sartimbul Akram Ista Alfi, Rizki Ali Rohman Aminuyati amrin Andi Sanata Andik Isdianto Andini Sudarmin Angga Wira Perdana Aprita Yolanda Ardi Winardi Arditya Prayogi Ari Aditia Sukma Arianto, Pratama As'adi, Muhammad Arif Auliana, Sigit Bambang Semedi Basuki Rakhim Setya Permana Bayu Kusuma Budiman, Ramdani Butar-Butar, Marintan Nikita Dede Ito Della Hendra Deni Darmawan Desty Devi Nuralinah Devina Yuka Utami Dewi, Citra Satrya Utama Didin Erma Indahyani Duta Arief Christanto Eka Apriyani Eva Arifi Fahri Rahmatullah, Nabil Fajarianto, Harfi Feni Iranawati, Feni Firliatul Ilahi, Rani Fitro, Achmad Freddy J. Rumambi Ganefo, Akhmad Genta Akbar Haichal Aufar Ardian Hamdan Harif, Muhammad Hidayatullah, Muhamad Ibni Haziq Pryandara Ignatius Septo Pramesworo Ista, Akbar Jihan Nabila Zahara Jones Z. Rante Kamilah, Fitri Kurniasari, Reni Dyah Yuni Kusnadi Kusumawati, Eko Lazuwardi, Eric Lilik Tiara Giantri M. Ramadhan M. Sidik Aljabar Maheno Sri Widodo, Maheno Sri Maidah Purwanti Marisi Pakpahan Masruhin, Salis Mochammad Darip Muhamad Zulfikar Zakaria Mustami’ul Azizah Muzayyin Nanda Nasruddin Negoro, Abdul Haris Suryo Niken Hendrakusma Wardani Nouval Daffa Nurjannah Nurul Iman, Nurul Nuryani, Ely Ofan Sofian Oksiana Jatiningsih Osrita Hapsara Pardi Perdi Firdaus R Pratama Yuli Arianto Puspita, Hery Puspita, Indria Dwi Raden Mohamad Herdian Bhakti Rahayu, Prehatin Tri Ramdani, Cepi Rarasrum Dyah Kasitowati, Rarasrum Dyah Retno Anggraini Rifqi Khairul Anam Rin Megawatty Riswan Rulianto, Jangka Sapaatullah, Asep Sapta Wati, Eka Saputra, Dhira Kurniawan Seftiawan Samsu Rijal Selpiani, Wanda Sonia Alfi Sri Maryuni, Sri Sucianingtyas, Richa Sugeng P.Budio Sugiardi, Sigit Supriatna Suyoso, Gandu Syahrir Syamsul Arifin Untirtha Pratama, Gerald Untung Rohwadi Wahida Kartika Sari Wahyudinata, Nauval Maulana Yusuf Wardani SWW, L. Dyah Purwita Wazirotus Sakinah Yamin Yana, Neng Yuli Yanuar Nurdiansyah, Yanuar Yoan Yatalathov, Muhammad Zaman, Badru Zesa, Putri