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Rosdiana, Eva
Universitas Ubudiyah Indonesia
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Journal : EKONOMI BISNIS

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PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE ROSDIANA, EVA; SUHARNO, HADI; KULSUM, UMI
EKONOMI BISNIS Vol. 24 No. 2 (2018): Ekonomi Bisnis
Publisher : Universitas Islam Syekh-Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v24i2.520

Abstract

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.
Co-Authors Agus Syahrani Ahadi Sulissusiawan Ali Wafa Amriansyah, Amriansyah Ananda, Zulia Andika, Fauziah Annisa Lutfi Alwi Antonius Totok Priyadi Anwar, Chairanisa Anwar, Charanisa Asmaul Husna Astryna, Syarifah Yanti Asyura, Finaul Atin, Bernike Kezia Ayu Agustin Azizi, Muhammad Hanif Budi Setiawan Budiono, Taat Cinantya, Devina Daniel Ginting Darmawan, Heri Denny Trias Utomo, Denny Trias Devina Cinantya Anindita Dhirah, Ulfa Husna Elizar Elizar, Elizar Erliza, Erliza Fadhillah, Nur Fadillah, Anggita Rizky Faizah Faizah Fandyka Yufriza Ali Faqih, Achmad Faradilla Safitri, Faradilla Fatimah, Titien Fatur Rohman, Hanif Fibriyanti Fibriyanti Fitriliana Fitriliana Halija, Siti Hanif Fatur Rohman Hari Prasetyo Harianti, Fitri Hartadi, Didit Rahmat Hartatie, Dian Herawati Herawati Hotma Simanjuntak Ika Lia Novenda Ismail Ismail Jimmy Setiawan Juniarsi, Citra Juwita, Rini Kesumawati, Kesumawati Khoiroh, Iftitah Ummil Kusumaningtyas, Rizky Nirmala L. Lisnawati Luri Asmono, Sedian Maghfirah, Ruhul Marniati Marniati, Marniati Mastura, Yuyun Mimosa, Rizka Mira Herawati Soekamto Nasria, Nasria Nurul Sjamsijah Nuzulul Rahmi, Nuzulul Periskila Dina Kali Kulla Pratita, Dian Galuh Pristiwaningsih, Estin Roso Pujiastuti Pujiastuti Pujiastuti, Pujiastuti Putro Sarwo Setyohadi , Dwi Putu Tessa Fadhila Raden Mohamad Herdian Bhakti Rahayu , Sri Rahmawati, Riza Dewi Rahmayanti Rahmayanti Ramadhan Taufika Rani Purbaningtyas, Rani Ratna Wilis Raudhatun Nuzul ZA, Raudhatun Refa Firgiyanto Rezeki, Sahbainur Ridjna, Hilal Zulikram Rina Maharany Rizqiyah, Rizqiyah Rohman, Fadil Rosmalita, Rosmalita Samaniyah, Siti Sangadji, Ismail Munadi Santi Utami, Sri Santika, Putri Saputri, Erlita Dwi Setyo Andi Nugroho Setyoko, Ujang Siti Aisyah Soviawati, Soviawati SRI RAHAYU Suharjono, Suharjono Suharno, Hadi Suriya, Suriya Suwardi Suwardi Tabara, Reijeng TB, Desita Ria Yusian Thaharunnisa, Syarifah Ula, Irza Mazinatul Vierto Wachdijono, Wachdijono Wahyuni, Lestari Willis, Ratna Wulandari, Diah Kartika Yufit Riskiawan, Hendra Yusnanda, Febri Zalfie Ardian Zayin Sukri, Muhammad