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Journal : Mozaik Humaniora

 1 
Directive Function in a Tourism Discourse: A Corpus-Based Analysis Suhaimi; Taufik Afdal
MOZAIK HUMANIORA Vol. 23 No. 2 (2023): MOZAIK HUMANIORA VOL. 23 NO. 2
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v23i2.44748

Abstract

The promotion of tourism through guidebooks stands as a pivotal marketing strategy to entice visitors to their desired destinations. However, a considerable number of tourism books fall short due to inadequacies in adhering to the language of tourism (LoT) criteria. Among the essential functions within tourism discourse is the directive function, with a specific focus on imperative verbs. This study employs a corpus-based approach to identify and classify imperative verbs in the Three Sixty Guide Bali, according to their functions in the guidebook. The imperative verbs are categorized for various purposes, including food attractions, health services, sports activities, retreats, zoo visits, shows, and party recommendations. The analysis reveals approximately 94 verbs serving directive functions in the guidebook, imbued with persuasive nuances aimed at captivating readers and transforming them into potential customers. These findings offer valuable insights for tourism guidebook writers and website developers, facilitating the creation of persuasive and compelling guides that assure prospective tourists of the services, amenities, and experiences awaiting them.
Co-Authors Abdul Karim Abdullah, Syapril Achmad Ghozali Adha, Nurul Ahmad Basuki Rachman Ahmad Suriansyah Akmal Anggi Desviana Siregar Desviana Siregar, Anggi Desviana Siregar Desviana Anggun Dwi Putri, Anggun Aslamiah Astuti, Verra Widhi Aulia Rahman Aulia Ramadhani Ayu Saputri Barori, Ahda Bunga Saddina, Risma Dahlan Ali Damayanti, Elok Dena Yumera Desi Rahmadani Edy Rakhmadi Efitra Eliwarti Emayulia Sastria Fadhil, Ammar Fadly Azhar Fadriyanti, Yessi Faizah, Fatimah Nur Ferdiana, Rita Ferry, Dharma Frasischa, Aura Hajjatul Mabbruroh Hajjatul Mabruroh Hakam, Muhammad Haris Helmi Abdul Azis Herman Herwati Huda, Zulman Huri, Bainal Husnul Khatimah Imam Hadi Sutrisno Indah Novia Hendra Indrawati, Vitri Ine Anisa Fitri Irfan yogi Juaini Kartius Khairunnisa, Hanyta khusnul khotimah Kurnia, R Dedi Iman Kurnia, RDI Kurniawan, Muhammad Hafiz Lia Angela Mabbruroh, Hajjatul Marlia Adriana Misnawati Moh Syarif Moh. Syarif Mohammad Fahrur Rozi Mohd Din, Mohd Mufida, Elma Mufty Riyani Muhammad Abduh Muhammad Ahdar Muhammad Iqbal Muhammad Muhaimin Muhammad Saleh Muhammad Yahyadin Mukarramah, Isna Nelda Sari Siregar NETTI Ni'mah Nida Khairiah Nina Kurniah, Nina Nirhahim, Rahma Tia Nor Khalisah Norliani Norminawati Dewi Norminawati Dewi Nova yanti, Nova Novia Ismi Safadila Nurleny Amawaddah Putra, Olyvinanda Diaz Radhwa, Gusti Ayu Azzah Rahmadani, Desi Rahman Rahmat Raji Ramadhani, Muhammad Reza Romaynoor Ismy, Romaynoor Safri, Indra Sahryda Saputra, Rama Doniyan Septiana, Yuyun Shofiya Rahmah Siti Fatimah Siti Nuri Nurhaidah Siti Qomariyah Sulaiman Suradi Susilo, Erwin Taufik Afdal Teuku Muttaqin Mansur Tisnawati U Edi Suryadi Usman W, Noorahim Wati, Vera Wilda, Siti Yogi, Irfan Yuli Evadianti Yuli Evadianti, Yuli Yulies, Uray Suci Yulinda, Astuti Zahra Shufia Zulfah Zain, Aqilah Khairifka Zikri Darussamin