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All Journal Teknik Sipil dan Arsitektur Primary: Jurnal Pendidikan Guru Sekolah Dasar Mozaik Humaniora Jurnal Biologi Tropis Jurnal PAJAR (Pendidikan dan Pengajaran) Pendas : Jurnah Ilmiah Pendidikan Dasar El-Furqania : Jurnal Ushuluddin dan Ilmu-Ilmu Keislaman JURNAL KESEHATAN MERCUSUAR Jurnal Humaniora Teknologi Journal of K6 Education and Management Masyarakat Berdaya dan Inovasi 'Arabiyya: Jurnal Studi Bahasa Arab AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Perspektif : Jurnal Ilmu Administrasi Jurnal Teknik Sipil dan Arsitektur Jurnal Humaniora Teknologi IJGIE (International Journal of Graduate of Islamic Education) Jurnal Puan Indonesia Journal Media Public Relations Business Perspective Journal Jurnal Ilmiah Mahasiswa Raushan Fikr Jurnal Rekayasa Teknik dan Teknologi Jurnal Hukum dan Peradilan Jurnal Pendidikan, Sains dan Teknologi Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Journal Of Health & Cardiovascular Nursing Jurnal Pendidikan Islam Al-Affan SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan Kariman: Jurnal Pendidikan Keislaman Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Jurnal Pendidikan Sosial dan Konseling Jurnal Media Akademik (JMA) Jurnal Intelek Dan Cendikiawan Nusantara Indonesian Journal of Pedagogy and Teacher Education Jurnal Intelek Insan Cendikia Indonesian Journal of Studies on Humanities, Social Sciences and Education Proceeding International Health Conference Sinergi : Jurnal Ilmiah Multidisiplin Consensus : Jurnal Ilmu Hukum Social Sciences and Humanities Reviews JAP
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Journal : Mozaik Humaniora

 1 
Directive Function in a Tourism Discourse: A Corpus-Based Analysis Suhaimi; Taufik Afdal
MOZAIK HUMANIORA Vol. 23 No. 2 (2023): MOZAIK HUMANIORA VOL. 23 NO. 2
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v23i2.44748

Abstract

The promotion of tourism through guidebooks stands as a pivotal marketing strategy to entice visitors to their desired destinations. However, a considerable number of tourism books fall short due to inadequacies in adhering to the language of tourism (LoT) criteria. Among the essential functions within tourism discourse is the directive function, with a specific focus on imperative verbs. This study employs a corpus-based approach to identify and classify imperative verbs in the Three Sixty Guide Bali, according to their functions in the guidebook. The imperative verbs are categorized for various purposes, including food attractions, health services, sports activities, retreats, zoo visits, shows, and party recommendations. The analysis reveals approximately 94 verbs serving directive functions in the guidebook, imbued with persuasive nuances aimed at captivating readers and transforming them into potential customers. These findings offer valuable insights for tourism guidebook writers and website developers, facilitating the creation of persuasive and compelling guides that assure prospective tourists of the services, amenities, and experiences awaiting them.
Co-Authors Abdul Karim Abdullah, Syapril Achmad Ghozali Adelia Arlina Julianty Adha, Nurul Adi Saputra, Riski Ahmad Basuki Rachman Ahmad Suriansyah Akmal Ammar Fadhil Anggi Desviana Siregar Desviana Siregar, Anggi Desviana Siregar Desviana Anggun Dwi Putri, Anggun Annisa Meriana Arief Prasetya, Muhammad Arif Rahman Aslamiah Astuti, Verra Widhi Aulia Rahman Aulia Ramadhani Ayu Saputri Azizah Norsafitrib Barori, Ahda Bayu Aji Rekso dipurwo Bunga Saddina, Risma Dahlan Ali Damayanti, Elok Daris Septiawan Dena Yumera Desi Rahmadani Edi Mulyadi Edy Rakhmadi Efitra Eliwarti Emayulia Sastria Erick Sani Fadhil, Ammar Fadly Azhar Fadriyanti, Yessi Faizah, Fatimah Nur Ferdiana, Rita Ferry, Dharma Frasischa, Aura Gusuy Maharani Hadani Hajjatul Mabbruroh Hajjatul Mabruroh Hakam, Muhammad Haris Hardian, Dafyar Eliadi Hauna Shafiya Hellawati Helmi Abdul Azis Herman Herwati Huda, Zulman Huri, Bainal Husnul Khatimah Imam Hadi Sutrisno Indah Novia Hendra Indrawati, Vitri Ine Anisa Fitri Irfan yogi Irma Jamatul Firdaus Jamiliya Susantin Juaini Kartius Khairunnisa, Hanyta khusnul khotimah Kurnia, R Dedi Iman Kurnia, RDI Kurniawan, Muhammad Hafiz Lia Angela Mabbruroh, Hajjatul Marlia Adriana Maulidhia Ayu Saputri Misnawati Moh Syarif Moh. Syarif Mohammad Fahrur Rozi Mohammad Fahrur Rozi Mohd Din, Mohd Mufida, Elma Mufty Riyani Muhammad Abduh Muhammad Abdurrahman Muhammad Ahdar Muhammad Akmal Muhammad Iqbal Muhammad Muhaimin Muhammad Rindi Muhammad Saleh Muhammad Yahyadin Mukarramah, Isna Murhartoyo Muthoharoh, Tri Muzdalifah, Elva Nelda Sari Siregar NETTI Nida Khairiah Nina Kurniah, Nina Nirhahim, Rahma Tia Nor Khalisah Nor Sri Yulida Norliani Norminawati Dewi Norminawati Dewi Nova yanti, Nova Novia Ismi Safadila Nurleny Amawaddah NURUL HIDAYAH Oktavia, Amalia Patianor Habibah Putra, Olyvinanda Diaz Putra, Reko Hary Radhwa, Gusti Ayu Azzah Rahmadani, Desi Rahman Rahmaniah Rahmat Raji Ramadhan, Fitriyadi Ramadhani, Muhammad Reza Romaynoor Ismy, Romaynoor Safri, Indra Sahryda Saputra, Aulia Rachmad Pidie Saputra, Rama Doniyan Septiana, Yuyun Shofiya Rahmah Siti Fatimah Siti Nuri Nurhaidah Siti Qomariyah Sulaiman Sulistiyana Suradi Susilo, Erwin Taufik Afdal Teuku Muttaqin Mansur Tisnawati trisna U Edi Suryadi Usman Wati, Vera Wilda, Siti Yogi, Irfan Yuli Evadianti Yuli Evadianti, Yuli Yuliani, Rika Yuliansyah Yulies, Uray Suci Yulinda, Astuti Zahra Shufia Zulfah Zain, Aqilah Khairifka Zikri Darussamin Zubaidah, St Zuhairiah, Aliza Rifka Zurjani Ilmi