Article Per Year (5 Year)
p-Index From 2021 - 2026
4.345
P-Index
This Author published in this journals
All Journal Jurnal Akta Jurnal Informasi dan Teknologi International Journal of Demos The World of Business Administration Journal Jurnal Cahaya Mandalika Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Journal of Information System, Technology and Engineering Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mandalika Journal of Community Services Jurnal Kolaborasi Pengabdian Masyarakat Fakultas Ilmu Administrasi
Kusnadi, Iwan Henri
Unknown Affiliation
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Journal of Information System, Technology and Engineering

 1 
The Role of Perceived Usefulness, Facilitating Conditions and Subjective Norms on Intention to Subscribe Digital On-Demand Streaming Service Netflix Nurdiani, Tanti Widia; Safari, Apay; Kusnadi, Iwan Henri; Riyanti, Anti; Sari, Dina Fahma; Pramono, Susatyo Adhi
Journal of Information System, Technology and Engineering Vol. 3 No. 1 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i1.138

Abstract

An important factor in the success of a business is the performance of the promotion and marketing team. Management does everything to attract the attention and interest of potential buyers and also loyal customers. Digitalization and globalization have resulted in a massive number of producers, products and services. This study aims to analyze the influence of the variables perceived usefulness, facilitating conditions and subjective norms on the intention to subscribe to Netflix on-demand streaming service. The researcher conducted descriptive and verification analysis, where the researcher tested the effect of each independent variable on the dependent variable. The results of the analysis show that all independent variables have a positive effect on the dependent variable, namely the intention to subscribe. The researcher suggests that management continue to innovate Netflix services, be it the team's service in the field, good response from customer service and the quality of movies that continues to improve. This aims to create a good perception of the benefits of using Netflix services. The suggestion for the government is to continue to improve digital infrastructure to support the growth of digital-based businesses in Indonesia.
The Influence of Cultural Adaptability, Digital Knowledge Management and Organizational Support on Digital Leadership Capability in E-Commerce Companies Sidjabat, Sonya; Hendratni, Tyahya Whisnu; Violin, Vivid; Mustafa, Fahrina; Kusnadi, Iwan Henri; Lubis, Alifah Lettiane Virainy
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.279

Abstract

Digital leadership abilities which help organizations succeed in all aspects of technological development should become mandatory requirements for e-commerce workers. The study assesses how cultural adaptability and digital knowledge management and organizational support systems together influence e-commerce organizations to develop their digital leadership capabilities. The research uses a quantitative methodology which follows an explanatory study framework. The researchers used purposive sampling to gather data from 160 participants who worked at e-commerce businesses throughout Indonesia. The researchers used multiple linear regression analysis to assess the data after they finished validating their findings and testing all reliability and classical assumptions. The research shows that digital leadership performance improves through the combination of cultural adaptability and digital knowledge management together with organizational support systems. The research proves that organizations need to establish an adaptive organizational culture which includes technology-based knowledge management together with complete organizational support to develop their digital leadership skills. The research results deliver strategic guidance to e-commerce businesses which want to build digital leadership capabilities that will endure longer periods.
The Influence of Access Speed, Transaction Security When Shopping, and Unexpected Value on Digital Customer Delight in Generation Z Afiat, Dominica Dini; Irdiana, Sukma; Sutjiatmo, Bayu Prabowo; Kusnadi, Iwan Henri; Arief, Ilham; Sidjabat, Sonya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.284

Abstract

Digital consumer behavior has changed because of Generation Z which requires companies to build customer satisfaction together with digital customer delight as their main competitive advantage. The research investigates how access speed and shopping transaction security and unexpected value impact digital customer delight for Generation Z users. The study used quantitative research methods to conduct its research through explanatory research design. The researchers conducted a survey which collected data from 220 Generation Z digital users who participated through purposive sampling. The researchers performed data analysis using multiple linear regression after conducting validity testing and reliability testing and classical assumption tests. The study results show that access speed and transaction security together with unexpected value lead to digital customer delight. Access speed functions as a technical factor which improves efficiency together with flow experience while transaction security establishes trust and psychological comfort and unexpected value serves as the primary emotional factor which creates positive surprises and unforgettable moments. The study results show that Generation Z people experience delight through their technology use and their access to security measures together with the experiential marketing elements. The research outcomes provide digital companies with marketing system design and strategy development guidance which will enhance customer satisfaction and create enduring customer loyalty.
The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
The Influence of Customer Digital Engagement, Organizational Agility, and Strategic Alignment on Digital Business Performance in the Fintech Industry Djunaedi, Djunaedi; Widyastuti, Niken; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Kusnadi, Iwan Henri; Muarief, Fahrurozi
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.290

Abstract

The fintech sector requires businesses to select suitable technological tools and develop operational methods that will enable them to conduct their digital business activities. The research study examines how customer digital interaction together with organizational agility and strategic alignment impacts the digital business results of the fintech sector. The research project uses a quantitative research approach together with an explanatory research framework. The researchers used purposive sampling methods to distribute questionnaires to 170 employees from various fintech companies. The researchers conducted data analysis through multiple linear regression after they completed validity testing and reliability testing together with classical assumption testing. The results show that customer digital engagement together with organizational agility and strategic alignment create positive effects on digital business performance within the fintech industry. Customer digital engagement enables customers to establish deeper connections with digital services while organizational agility allows companies to adjust their operations according to market conditions and strategic alignment ensures that business operations work in harmony with information technology to achieve maximum technology advantages. The research results enable fintech companies to achieve sustainable improvements in their digital business performance through practical results.
Co-Authors Aep Saefullah Afiat, Dominica Dini Ahmadun, Ahmadun Amruddin, Amruddin Anantadjaya, Samuel PD Andriya Risdwiyanto Anita Anita Ardiyanto Maksimilianus Gai Arief, Ilham Aryanti, Rina Baihaqi, Muhammad Rifqi Bayu Prabowo Sutjiatmo Budayanti, Saripermanik Chairul Anwar Chatun, Sri Citra Arta, Deddy Novie Damanik, Fritz Hotman Syahmahita desi kristanti, desi Diah Astuti, Enny Didit Hadayanti, Didit Dina Fahma Sari, Dina Fahma Dinarwati, Sri Djunaedi Djunaedi Ekobelawati, Fransiska Faizah, Ana Frans Sudirjo Galih Nugraha Handayani, Sri Hendra Hendra Hendrawan, Henky Hendriyanto, Donny Hendy Tannady Herni Utami Rahmawati Ifadhila Imron Natsir, Imron Indrapraja, Rachmadi Indriani, Lely Indriastiningsih, Erna Ipah Ema Jumiati Irdiana, Sukma Iwan Harsono Jamaluddin Majid Jamaludin, Maun Jenny Nancy Kaligis Joko Ariawan Judijanto, Loso Julistyono Widodo Jusatria Karnawi Kamar, Karnawi Khalik, Agung Noor Kushariyadi Lamboy Sinaga, Victor Leuwol, Natasya Virginia Lubis, Alifah Lettiane Virainy Lumingkewas, Cindy Sandra Magdalena Magdalena Mariane, Ine Mozart Malik Ibrahim Muarief, Fahrurozi Muhamad Akbar Muhamad Risal Tawil Muhammad Reza Aulia Muhammad, Aziz Muliyani, Nani Mustafa, Fahrina Natika, Luki Nawangwulan, Irma M Nawawi, Ade Niken Widyastuti Nugroho Djati Satmoko Nurani, Atat Siti Nurdiani, Tanti Widia Nuryana, Arief Osman, Isnawati Parida, Parida Prakoso , Rizky Primadi Candra Susanto Rahayu, Diah Afrianti Rasyiddin, Ahmad Riesna Apramilda Rini Nuraini, Rini Riyanti, Anti Rofi’i, Agus Rusman, Hedar Sabalius Uhai Saeful Rohman Safari, Apay Salehan, Salehan Sari, Ade Risna Setyawati, Kiki Sidjabat, Sonya Sihombing, Dina Agnesia Suardi Bakri, Suardi Subagja, Agus Dedi Sugiarti Sugiarti Supriatna, Dasep Susatyo Adhi Pramono, Susatyo Adhi Syefriani syefriani Syeh Assery Tahapary, Grace Hobertina Tri Yusnanto Tyahya Whisnu Hendratni Violin, Vivid W. A. N, Ayi Krisnha Wandanaya, Anita Bawaiqki Wheny Khristianto Yayat Suharyat Yohanes Totok Suyoto Zakhra, Aminatus