Article Per Year (5 Year)
p-Index From 2021 - 2026
6.269
P-Index
This Author published in this journals
All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Al-Tadzkiyyah Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Admisi dan Bisnis Majalah Kesehatan FKUB Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL ILMIAH M-PROGRESS E-Link Journal Jurnal Ilmiah Manajemen Kesatuan Ed-Humanistics : Jurnal Ilmu Pendidikan Soeropati: Journal of Community Service Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) International Journal Of Science, Technology & Management (IJSTM) PROFETIK: Jurnal Mahasiswa Pendidikan Agama Islam Indo-MathEdu Intellectuals Journal Bulletin of Science Education Bulletin of Community Engagement Bulletin of Pedagogical Research AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Wisanggeni : Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Journal of Advanced Islamic Educational Management Journal of Educational Management Research Magna Neurologica Jurnal Al-hikam Ahlussunnah: Journal of Islamic Education Cigarskruie Jurnal Intelek Insan Cendikia ACTIVE: Journal of Physical Education, Sport, Health and Recreation Al-Gazali Journal Of Mechanical Engineering
Subandi
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-Link Journal

 1 
The Use of Hyperbolic Figures of Speech (夸张) in Online Shopping Advertisements on Taobao: A Thematic Analysis of the Shift in Chinese Beauty Standards from ‘白瘦幼’ to ‘国潮美’. Mar'atus S.B, Iffa; Subandi; Dzun Nun Septin Renda Rabbani; Rokhishotul Amaliyah; Ren Huiling; Lin Xinyue
E-Link Journal Vol 12 No 02 (2025): E-link Journal
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/ej.v12i2.1307

Abstract

This study examines the use of hyperbole (夸张) in online shopping advertisements on the Taobao platform, with particular attention to how these expressions construct and represent the shift in Chinese beauty standards from the traditional ideal of 白瘦幼 (white, thin, youthful) to the emerging aesthetic trend 国潮美 (Chinese national-style beauty). Using a qualitative approach supported by multimodal discourse analysis of 40 Taobao advertisements (2020–2024), this study identifies key patterns in linguistic hyperbole, visual design, and embedded cultural meanings. The findings show that hyperbole in 白瘦幼-themed advertisements predominantly amplifies extreme and unrealistic beauty ideals. Meanwhile, hyperbole in 国潮美 themed advertisements emphasizes natural beauty, cultural symbolism, and national pride through expressions such as so stunning it leaves people breathless or instant oriental charm. These forms celebrate diversity and promote culturally rooted aesthetic values. Overall, the study demonstrates that hyperbole in Taobao advertisements serves not only as a persuasive rhetorical device but also as a cultural marker that reflects shifting beauty ideologies and growing cultural confidence in modern Chinese society. The research contributes to the fields of digital media linguistics, Chinese popular culture, and rhetorical strategies in online marketing
Co-Authors Abidin Muhammat AGUS SETIAWAN Ahmad Muslimin Akmal Attamimi Alfusanah, Fadilatul Amalia Fitri, Tin Amiruddin Andriyanto, Octo Annisa Fitri Dewi Ansori, Ahmad Faisol Apriyadi Wardhana Ari Purnomo Arifin Noor Asyikin Arnes Agustin Asna Lutfiani Astri Shabrina Ayu Anggia, Rifka Ayu Dian Pratiwi Permatahati Azalia, Ailsa Bagus Yunianto Wibowo Baharuddin Baharudin Bahren, M. Citra Ayu Anggraini Citra Rianzani Darni Deden Makbuloh Dhevy Olivia Firdaus Diah Ayu Novitasari Didik Kusno Aji Nugroho Dwi Alvionita, Cindy Dzun Nun Septin Renda Rabbani Eka Rusiani Ermanita Permatasari Fadhila Umar Fahroni Farouk, Umar Fathurrahman, Iqbal Mustofa Finny Ligery Fuad Sholihin Ghati Firmansyah Ghufron Faqih Hammada Abbas Hanifa, Shafira Nur Hendy Kurniawan Hensi Ayu Nur Alya Heru Juabdin Sada Hikmawati, Rita Ida Umami Iffa Mar'atus Shohibul Birri Ihsan Mustofa Indah Sari Innayatul Mukhtamiroh Isma Kamila Iwan Setiawan Jamal Fakhri Juliater Simamarta Karnowahadi Koderi Lin Xinyue Mar'atus S.B, Iffa Mariatul Kiftiah MARTINI Marwiyah Maskumi Megawati Muhammad Agus Mushodiq MUHAMMAD AMIR Muhammad Marsal Kamil Muhammad Muchsin Afriyadi Nadzifah, Siti Fitrotun Neti Kusuma Novia Dwi Arini Nurdiana Nurleni Wahyuningsih Nurma Pratiwi Oki Dermawan Ony Ilma Kumala Sari Patonah Rabbani, Dzun Nun Septin Renda Rachmatsyah, T. Herry Ren Huiling Rezki Gunawan Ridho Apriyadi Rina Mida Hayati Rizki, Febi Akbar Rokhishotul Amaliyah Romlah Saifullah Samsul Hadi Sarinah Sarinah Sayekti, Levia Inggrit Sa’idy Sela Kholidiani Shaffira, Mutia Rizkia Sholihin Singgih Dwi Prasetyo Siswanto Siti Munawaroh SITI NURJANAH Siti Patimah Sity Maryamah Suci Amalia Sulthan Syahril Suryaningtiyas Puspa Wardhani Susi Nawanti Sutrisno Eko Prayogo Syamsiatul Akhyar Riyadz Syarifudin, Encep Tika Leoni Tri Yuli Lestari Trian Hermawan TUKIRAN Two Bagas Akma Hasada Umi Budi Rahayu Vera Astuti, Vera Vina Oktariana Wadzuriyati, Badriyah Wiedayanti, Destine Fajar Yogi Bagus Adhimas Yogi Gunawan Yousf Bellin Swarli Yuni Lestari Yunita Widia Putri Zahdi