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Journal : Jurnal Manajemen Bisnis

Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Abstract

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.
Co-Authors A Hadi Arifin Abd Razak, Shamsul Bahri Agapa, M. Fasya Febri Agung Prabowo Agus Santoso Ahmad Dailami, Ahmad Ai Nurhayati Akmal Saputra Ali Syah Putra Aliasuddin Aliasuddin Alimin, Erina Ambiya, Utari Nur Amelisqi, Lusi Bilqis Amin Hou Amiruddin Idris Amni Zarkasyi Rahman, Amni Zarkasyi Andiwi Meifilina, Andiwi Angga, Binanga Anggia Suci Pratiwi Anggita, Sahira Anggraeni, Putri Siti Annur M, Ade Isna Anugerah, Dandi Ariffin, Ku Halim Bin Ku Assidqi, Hasbi Asti Nur Aryanti Astuti, Devi Fitri Ayulita Ramadhani Azahra, Astrid Sulistya Azwar Azwar Badruzaman, Jajang Betty Subartini Brahmantia, Bayu Budi Hendrawan Chairul Furqon, Chairul Chatarina Lilis Suryani Christianingrum Cut Annisa Fitriati Dalimunthe, Doli Muhammad Jafar Darmansyah, Dedy Dede Abdul Hasyir Detrianty, Fitria Rika Dewi Mahrani Rangkuty Dewi Ratnasari Dierayani, Allysa Putri DIRYO SUPARTO Dwi Susanti Dwijaningtyas, Srinata Dwiyati Pujimulyani EKO EDDYA SUPRIYANTO EKO EDDYA SUPRIYANTO Eko Wahyudi, Fendy Erlina Erlina Evi Widowati F, Ayunda Alysa Fahrul Rizal, Fahrul Fairuztama, Rafif Fauzi, Muhamad Hasman Fauziah, Irma Silvia Fauziah, Mustika Fitriyani, Seni D Geubrina, Yulia Ghazali, Puspa Liza Guswanto, Bambang Herdriya H, Yunita Sri Hadiyani, Rahmilia Hafni Zahara Hardi, Irsan Hari Mulyadi, Hari Hendra Raza Heny Hendrayati Herlina Napitupulu Hermawan, Riki Hidayana, Rizki Apriva Idroes, Ghalieb Mutig Inriati, Dhea Intan, Dede Ira Apriyanti Irsalinda, Nursyiva isfenti sadalia Iskandar Muda Islah, Tsani Jamilah Jamilah Josua, Lancelot Julsen Julieta, Salma Kalfin, Kalfin Kardofa, Mochamad Khoeryza, Rima Laksito, Grida Saktian Lugiana, Yuda Madani, Fathi Makia Maraya, Nisrina Salsabila Mardhiah, Ainol Maruf, Cipta Muhammad Maulana, Ar Razy Ridha Maulana, Deni Maulani, Nishfi Rahmah Meida Rachmawati Muhammad Abrar Muhammad Rizki Mujiarto, Mujiarto Murni Daulay Mursyidin Mursyidin NADILA SAVIRA Nadjib, Nadjib Nasib Nazila, Siti Desi Nellis Mardhiah Neni Nuraeni, Neni Nizar P, Ajeng Noka Omalia Noor F, Deng Dewi Novitasari, Aliffiah Novitasari, Ela Nur Elfaz, Zam Zam Nur Hafni Nurazizah, Dina Nurhayat, Firman Arif Nurjaman, Diman Nurkamilah, Milah Nurmala Nurmala Nurohmah Dona, Tiara Gita Nurul Istiqomah, Insya Siti Nuryuniarti, Rissa Palupi Permata Rahmi Permata, Shintia Pirdaus, Dede Irman Pranoto Pranoto Pratama, Muhamad Risky Pratiwi, Denisa Lestari Prawiro, Meivin Mulyo Puteh, Anwar Putra, Fadlan Gunawan Rahmad Syukur Rahman Alfarisi, Rendi Raja Masbar Rico Nur Ilham Ridho, Adil Risma, Neng Robiatul A, Wahda Rosady, Tiara Rusyn, Volodymyr Saefullah, Rifki Sajidah, Febi Zulfa Salqaura, Siti Alhamra Salsabila, Nabila Saparudin, Miftahul Rizki Saputra, Nadia Sari, Risna Purnama Sariartha Sianipar, Aryanti Septiani, Lisma Septiani, Resty Shinta Dewi, Reni Shofiatun Nisa, Wafa Sidiq, Fahmi Simanjuntak, Alberto Sinurat, Mangasi Siregar, Wardah Muharriyanti Siti Maria Ulfa Sofyan Sofyan Sopia, Dea Sri Nita, Sri Sugiyarto Sugiyarto Suharman, Harry Sukono . Sullaida, Sullaida Suriani Suriani Suryana Suryana Suwartiningsih, Nurul Syahirah, Sheila Najla Syahputra Silalahi, Amlys Syntha, Bunga T. Zulham Teuku Zulkarnaen Urrohman, Nida Wahid, Alim Jaizul Wahyuddin Wahyudi, Rofiul Wahyuni, Arni Sri Wan Ridwan Husen, Wan Ridwan Widiartanto Widiartanto Widiawaty, Shindy Cantika Windi Amelia, Windi Wintara, Jane Ayu Wiranatakusuma, Dimas Bagus Yahya, Muhammad Ilham Yohandoko, Setyo Yulianda, Riki Yunda, Lola Irma Yuningsih, Siti Hadiaty Yusril Ihza Mahendra Zikri Muhammad