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All Journal Equilibrium: Jurnal Pendidikan DERIVATIF Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JRTI (Jurnal Riset Tindakan Indonesia) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Zona Manajemen: Program Studi Magister Sains Manajemen Universitas Batam International Journal of Environmental, Sustainability, and Social Science Journal of Coastal and Ocean Sciences Bahtera Inovasi Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Annals of Human Resource Management Research Journal of Governance, Taxation, and Auditing Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam Studi Ekonomi dan Kebijakan Publik Jurnal Pengabdian Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pendekar Nusantara Jurnal Penelitian Pendidikan Indonesia Journal of Multidisciplinary Academic Business Studies Journal of Multidisciplinary Academic and Practice Studies
Ngaliman, Ngaliman
Faculty Of Economics And Business Universitas Batam
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Journal : DERIVATIF

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CORPORATE IMAGE MEDIATION BETWEEN TRUST AND MANAGERIAL CAPABILITIES TOWARD CUSTOMER SATISFACTION (Empirical Study of the Customer of Familie Hotel in Metro City) Ngaliman Ngaliman
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.265

Abstract

This research is motivated by the importance of customer satisfaction measurement using trust variable and managerial capability through company image. The research method used is explanatory survey and primary data. The sampling technique used questionnaire with likert scale to 150 respondents in Hotel Familie 2 Metro. Testing instrument requirements used include test validity and reliability test. Testing instrument analysis include lilifores normality test, homogeneity, linearity and regression significance. The tool used to test is the Structural Equation Model (SEM) and use the Linear Structural Relationship (LISREL) program which is a statistical program package for the structural equation model. Based on the findings of the research, it is known that trust does not affect the company image, managerial ability has a positive effect on the company's image, trust does not affect customer satisfaction, managerial ability has a positive direct effect to customer satisfaction, and corporate image has a positive effect on customer satisfaction. Keywords: trust, managerial ability, corporate image, customer satisfaction.
Co-Authors - Afrizal -, Rika Regita Cahyani Achmad, Andi Afriyani, Nur Afwindra, Firdaus Ahadian Zulseptriadi Ali Sarpudin Amelia Widya Saputri, Meta Amit Silitonga Ana Faizah Andi M Lutfhi Anggraeni, Nina Astarizal, Astarizal Auzar, Silvia Balqis Balqis BAMBANG SATRIAWAN Basri Basri Brian Kawasi Catrayasa, I Wayan Chabblullah Wibisono Chablullah Wibisono Desi Asmanianti Desi Efna Dewi, Nolla Puspita Diana, Kurnia Edy Purnomo Eka Maria Susanti Eko Haryanto Eko Purwanto, Zulkifli Ely Kurniawati Etty Sri Wahyuni Eva Agustina Fachrudin Fachrudin Faizah, Ana Firaldi, Yukiko Fitri Sukmawati Friadi, John Friska Sihombing, Elisabet Gana Vige Ortega Gita Indrawan, Mohammad Habibi Habibi Handayani, Ika Fitri Hariansyah, Herry Hendra Aris Herbert Manurung Hijliansyah Marbun Hizam, Nurul I Wayan Catra Yasa Ihsan, Nurdin Indrawan, Gita Indrawan, Mohamad Gita Indrawan, Muhamad Gita Indrawan, Muhammad Gita Indrayani INDRAYANI INDRAYANI Iqbal Ramadhan Juniastito, Raynaldi Khaidir Khaidir, Khaidir Khairil Khairil Kurniawan, Ady Lie, Lie Liharyanti, Uci Liza Rickiany Lizania Syahputri Lubis, Erni Luthfi, Andi Luthfi, Andi M. Maisuro, Maisuro Mangara Marhaban Sigalingging Maria Maria Mawarni Mawarni Mistianasari, Dita Mistianasari, Dita Mistianasari Mohamad Gita Indrawan Muammar Khaddafi Muhammad Gita Indrawan Muliana, Heppy Muliyanto, Muliyanto Mursal Mursal Mustika, Ita Naufal, Muhammad Ade Ngalimun, Ngalimun Ningrum, Meisy Pujianti Nur Andini Rianti Paradila Putri, Inggerit PERMATASARI, Rizka Arsyntha Prayitno, Cahyo PUJI LESTARI R.A. Widyanti Diah Lestari Rachman, Abd. Rafiza, Raja Rahima, Sri Raymond Raymond Rizki Hidayat Sajiyo Sajiyo, Sajiyo Sarmini Sarmini Sarmini Satriawan, Bambang Satriawan, Bambang Sawaluddin Sawaluddin, Sawaluddin Sepyenita, Sepyenita Setiyowati, Herny Sihombing, Anggi Hartaty Silvia Vitri Siregar, Haposan Siti Fathonah Sri Yanti Sri Yanti Sri Yanti Suharto Suharto Sujono, Imam Sulikah Sulikah Sumarman, Benni SUMIYATI SUMIYATI Susilo Budi Hartanto Syamsul, Sari Baiti Syamsurizal - - Wahyu Wahyudin Wayan Catra Y Wayan Catra Yasa, I Wayan Catrayasa, I Wibisono, Cablullah Windayati, Diana Titik Wirawan, Donny Yanti , Sri Yantri, One Yasa, I Wayan Catra YUNUS, Andi Yusnta Putri, Sheptya Zairina, Syarifah