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Analisis Strategi Pemasaran Produk Skintific Di Kalangan Milenial Deshinta Maia; Aini Pungki Sri Rahayu; Syamsul Hidayat
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 2 (2024): APRIL: JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i2.1559

Abstract

This research aims to find out what the marketing strategy is for skintific products, especially among millennials. The method in this research uses qualitative methods while the population in this research is Bina Bangsa University students in the 5th semester majoring in management. The sampling technique used was random sampling by distributing questionnaires online. There were 88 students who filled out the questionnaire so that the sample determined was 88 samples. The results of the research show that the marketing strategy carried out by skintific products with cognitive, affective and conative dimensions with the sub dimensions of product quality, brand, price, promotion and purchasing decisions all have good categories, so the conclusion regarding the strategy carried out by skintific products, especially among millennials, is Good.
Analisis Evaluasi Merek AQUA Galon Solihat Solihat; Silfi Purnama Nur; Syamsul Hidayat
Jurnal Multidisiplin Indonesia Vol. 2 No. 1 (2024): Maret : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v2i1.259

Abstract

Aqua is a brand of bottled drinking water (AMDK) produced by PT. Aqua Golden Mississippi Tbk. in Indonesia which is processed from pure mountain spring water with highly preserved mineral content using advanced filtration technology with natural purity that is highly maintained. This research aims to find out how trusted the Aqua Gallon brand is for consumption among Bina Bangsa University students majoring in accounting. This research was conducted by taking a sample of 135 respondents and tested with the help of Microsoft Excel.
Implementasi Proyek Penguatan Profil Pelajar Pancasila (P5) dalam Kurikulum Merdeka di Pondok Pesantren Daarussunnah Wangon Aji Nurantono; Syamsul Hidayat; Muthoharun Jinan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4110

Abstract

This research is motivated by implementing the independent curriculum in all educational institutions under the Ministry of Education and the Ministry of Religion, where this regulation requires formal educational institutions, both those with full-day and boarding status, to implement the independent curriculum. The Daarussunnah Wangon Islamic Boarding School is one of the institutions with an Islamic boarding school background that implements this curriculum. This is because the Daarussunnah Wangon Islamic boarding school carries out formal education under the auspices of the Ministry of Religion at the MTs and MA levels. As one of the formal Islamic boarding schools that implements an independent curriculum, it cannot be separated from various problems in its implementation. Among them; are delays in the socialization of the independent curriculum, adjustments to the curriculum by combining the independent curriculum and Islamic boarding schools, and limited movement of Islamic boarding schools in the Pancasila student project scheme. The aims of this research are (1) to find out the implementation of the independent curriculum at the Daarussunnah Wangon Islamic Boarding School, (2) to find out the implementation of the project to strengthen the profile of Pancasila students at the Daarussunnah Wangon Islamic Boarding School.
Perbandingan Pelaksanaan Sanksi Pidana Mati antara Indonesia dan Korea Selatan Nia Maharani; Syamsul Hidayat; Titin Nurfatlah
Parhesia Vol. 2 No. 1 (2024): Jurnal Parhesia Universitas Mataram
Publisher : Fakultas Hukum Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/parhesia.v2i1.3766

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui jenis tindak pidana yang diancamkan dengan pidana mati di Indonesia dan Korea Selatan serta bagaimana perbandingan pelaksanaan pidana mati antara Indonesia dan Korea Selatan. Jenis penelitian yang digunakan adalah penelitian hukum normatif. Dari hasil penelitian ini diperoleh bahwa jenis tindak pidana yang diancamkan dengan pidana mati di kedua negara diatur dalam Kitab Undang-Undang Hukum Pidana dan beberapa Undang-Undang Khusus masing-masing negara. Pelaksanaan pidana mati di Indonesia dilakukan dengan cara ditembak sesuai dengan ketentuan Undang-Undang Nomor 2/PNPS/1964. Sedangkan pelaksanaan pidana mati di Korea Selatan dilakukan dengan cara digantung sesuai dengan ketentuan Criminal Code (KUHP) Korea Selatan Kata kunci: Perbandingan Hukum, Tindak Pidana, Pidana Mati, Indonesia, Korea Selatan ABSTRACT This research aims to determine the types of criminal acts punishable by the death penalty in Indonesia and South Korea and the comparison of its implementation in both countries. The type of research used is normative legal research. This research determines that the types of criminal acts punishable by the death penalty in both countries are regulated by the Criminal Code and several special laws in each country. The method of the death penalty in Indonesia is by shooting following Law Number 2/PNPS/1964. Meanwhile, the death penalty in South Korea is conducted by hanging under the South Korean Criminal Code (KUHP). Keywords: Comparative Law, Crime, Death Penalty, Indonesia, South Korea
Analisis Kualitas Pelayanan Mc Donald’s Kota Serang Kamila Cahya; Okvin Mulia; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1029

Abstract

The increasingly fierce competition in the food business currently causes food companies to always improve the quality of their food and services. McDonald's is a company that operates in the services and products sector that sells fast food. Fast food is in great demand by various groups because of how easy it is to get it. Mc Donald's is a fast food restaurant that is very popular with consumers in various regions. This restaurant serves a variety of ready-to-eat foods that offer various other aspects such as service, price, and so on. This is expected to satisfy consumers. The purpose of this research is to determine the characteristics of consumers who often or have used services at Mc Donald's, to find out consumer satisfaction with the products provided by this Mc Donald's restaurant. Good service quality, affordable prices, attractive promotions and strategic locations are very important in building a franchise. This research aims to understand the quality of service provided by McDonald's restaurants by examining five dimensions of service quality, namely tangible, reliability, responsiveness, assurance and empathy.
Analisis Keluhan Konsumen Pembelian Produk Honda Vario di PT. Niaga Utama Sejahtera Ilham Ramadian; Hikmal J; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1032

Abstract

This research aims to determine consumer complaints when purchasing Honda Vario products at PT. Utama Niaga Sejahtera. The research method uses qualitative methods by providing several statements to the respondents. The population of this research is several people in Serang City who own Honda Vario vehicles. The sampling technique is using random sampling or random samples and distributing questionnaires, namely by distributing them online. There are 57 respondents who are willing to fill out the questionnaire so that the sample used is 57 samples. The results of the research show that the response regarding complaints about the Honda Vario motorbike among consumers is still responded well, where the complaints felt about the Honda Vario motorbike product are still at a reasonable stage so that these shortcomings have been covered by the specifications of the advantages of the Honda Vario motorbike which even other vehicle units do not have advantages.
Analisis Evaluasi Merek Sunscreen Glad2glow Di Kalangan Mahasiswa Manajemen Sika Noviani; Apriyani; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1034

Abstract

Based on data released in 2023, the human need to use sunscreen is very important for every human being. Research results show that sunscreen is very important for teenage skin, because at the age of teenagers, facial skin has begun to be exposed to sunlight due to high levels of outdoor activity. However, choosing It is very important to do good sunscreen so that the skin does not become more problematic due to the chemicals contained in sunscreen products. Therefore, this research aims to find out how important it is to use sunscreen among semester 1 3 5 students of Bina Bangsa University. Based on that introduction, theoretical studies and data processing as well as discussions that have been carried out in the previous chapter. The main goal of this technique is to extract relevant information, identify patterns or trends, and gain a better understanding of the phenomena represented by the data. This quantitative research data analysis technique uses the help of Excel and SPSS. sunscreen products, that not using sunscreen can cause many dangers to skin health, such as premature aging, the appearance of blackheads and skin damage and cancer and can trigger the appearance of new lesions in several types of skin diseases.
Analisis Kepuasan Masyarakat Terhadap Pelayanan JNE Ela Kurnia; Wisnu Sagantara; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1035

Abstract

The aim of this research is to find out how the quality of goods delivery or courier services affects JNE customer satisfaction. The population of this research is consumers who use JNE delivery services. The technique used in collecting data is using Google Form. The first stage we carried out was distributing the questionnaire URL via Whatapps to people who use JNE courier services. The target we hoped for was 100 respondents, and we managed to get it in approximately 3 weeks. In this research, there are 10 indicator questions that respondents must fill in, with each choice having a different weight. The research results show that the service elements in the index are in the very satisfied service interval for each indicator, courier discipline, courier responsibility, courier service ability, courier politeness and friendliness, conformity of fees paid with predetermined prices and accuracy in implementing the service time schedule. The results of the research are in the form of information that can be used to further improve the quality of JNE services so that it can achieve JNE's goals and vision.
Analisis Potensi Pasar Pada Produk Kosmetik Wardah Imoni Misadiwana; Mentari Salsabila; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1036

Abstract

This research aims to analyze the market potential for Wardah cosmetic products. This research method uses qualitative, sampling techniques using random sampling techniques with the process of disseminating statements carried out online and publicly as many as 88 student respondents from Bina Bangsa University who filled out statements. Based on the research results, it shows that the market potential of Wardah cosmetic products is growing rapidly because Wardah products have product quality that is halal certified and Wardah products pamper consumers with the expansion of outlets in malls, supermarkets and traditional markets so that consumers are more likely to decide to purchase Wardah products. even though many similar new products have emerged.
Analisis Customer Based Brand Equity Terhadap Loyalitas Konsumen Pada Richesee Factory Uktafiya Nurhayati; Nurholisah; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1039

Abstract

This research aims to examine the influence of customer based brand equity on consumer loyalty with the research object being the Fast Food Resto Rhiceese Factory in Serang City. The results of this research include Based Brand Equity on consumer loyalty at the Rhiceese Factory fast food restaurant in Serang City. The case study at Richesee Factory Indonesia, this research uses quantitative methods and is then analyzed using validation and reliability tests, multiple regression analysis, hypothetical tests using SPPS. In this variable test table, the results of data management based on the data table show that all statement items in the Brand Equity questionnaire are declared valid, while in this variable test table, the results of data management based on the data table show that all statement items in the Loyalty questionnaire are declared valid. The reliability statistics table shows the results of the analysis from the reliability test with Cronbach's Alpha = 0.878 out of 9. The number of items is a moderate value so that this questionnaire is said to be consistent (reable). The influence of customer based brand equity X1 in influencing each additional variable Y, consumer loyalty is influenced by other factors.
Co-Authors Abdul Wahid Alfarizi Abdurahman M A Tokan Ade Ifan Mujayanto Ade Muhita Adinda Satria Bagus Agung, Yusuf Ratu Ahmad j Ahmad Jazuly Aini Pungki Sri Rahayu Ainur Ra’in Aji Nurantono Ali Umar Dani Alvina Novanka Aminuyati Ananda Nur Amalia Andri Nirwana AN Anggi Rizki Anisa Arlinda Putri Anneira Azzahra Annisa Novianti Apriyani Aqmal Maulana Sidik Aryati Aryati Awanda Rohmadona Ayu Nuryani Azhari, Uraihan Bahtiar, Syamsul Bella Bunga Sejagad Betha M Zaky Debby Ratna Daniel Dellawati Denisa Fitriya Uzzahra Dermawan, Iwan Deshinta Maia Desta Melani Amalia Devi Eka Kumalasari Devi Noviana Dewi Sagita Dian Ardiyani Dian Novita Diana Niati Manalu Didik Widyatmoko Dindha Tria Lestari Dzil Jalal, A M Fadli Ela Kurnia Elsa Savitri Ervizal A.M. Zuhud Esti Munawaroh Estu Dwi Saputro Faesal, Andi Fahri Juniardi Fajarullah Bangkit Nugraha Fajri Sodik Fani Fardiani Fauzi Widyawati Feoniy Amanda Putri Frischa Anggraeni Fuaturosida, Rika Hafidzd Hakim, Muhammad Samsul Hakimuddin Salim Hani Fatu Zahra Henny Purwanti Hermansyah, Wahyu Herni Herawati Hikmal J Holyness Nurdin Singadimedja Hudefah Hudefah Iis Mariyam Ilham Ramadian Imam Wierawansyah Eltara Imarananda Putri Imran Imoni Misadiwana Imron Rosyadi Imron Rosyadi Indah Fitriani Ismail Abdul Ghani al-Jalal Ismi Azalika Ummah Izu Andry Fijridiyanto Jalaludin Jorina Waworuntu Julina Julina Kamila Cahya Kharis Nugroho Khatib Syarbini Khayatin Nupus Khoirunnida Leyla Ayu Azkiyah Lida Urbaningrum Linda Destia Putri Lisa Julianti Lusi Emilia Wulandari M. Ainul Yaqin M. Naufal Firosa Ahda M. Rudy Sumiharsono Maesyaroh Rasyid Mahpudoh Mahpudoh Makmuri Makmuri Mamay Komarudin Meita Rahayu Melinda Dwi Erintina Mentari Salsabila Mia Mulyani Zahra Muh Nur Rochim Maksum Muhamad Jundanila Muhammad Akmal Jauhar Rifqi Muhammad Arif Wicagsono Muhammad Hidayatullah Muhammad Qaddafi Muhammad Ridho Dhiaz Muhammad Rizki Priantono Mukhyidin Mukhyidin Mulia Purba Muliani Muliani, Muliani Mulya Tiara Fauzi Mustika Via Baharsah Muthoharun Jinan Muthoifin Mutiara Anisa Titian Trisna Mutohharun Jinan Nabila Agustina Naisa Laila Yasri Namira Rahmi Rizqia Naoval hakiki rd Nasrulloh Nasrulloh Naufal Affandi Nepi Andriani Nia Maharani Norma Puspitasari Novia Anggelina Novia Herman Devi NOVIA RAHMAWATI Novianti Novianti Nungki Agustin Nur Syamsudin Nuraida Safitri Nurhasanah Nurholisah Okvin Mulia Paris Ali Topan Pratama Putri Arifani Qoni’ah Al Munasiroh Rana Rana Resti Apipah Rico Sandi Aji Rini Rohmawati Riska Susilawati Rizkiyah Nurmalia Rizky Fahrul Rodiatul Ulfah Rosiyanti Rosiyanti Sabilla Anggraini Sabinah Salahudin Salahudin Samahwati Samahwati Samsul Bahri Satria Bagus Pribadi Shinta Damayanti Sika Noviani Silfi Purnama Nur Siti Aulia Nurmedina Siti Ila Awaliah Siti Lutfiyani Siti Nur Hidayati Siti Nur Rohmah Siti Rani Siti Rohayu Siti Salma Nur Izati Siti Sugiarti Siti Sutihat Solihat Solihat Sudarmono Sudarmono Suhubdy Suhubdy Supianto Cibro Suseno, Bambang Dwi Sutisna Sutisna Sutisna Syamsul Bahtiar Syarif Mamang Tadkirotun Nakiya Tashella Nazha Tasya Aulia Titin Nurfatlah Tomi Irawan Tri Amanah Tuti Alawiyah Ubaidillah, Aji Syailendra Uktafiya Nurhayati Ulinnuha Ulinnuha Wahyudi Wahyudi Wakhidia Rahmatu A Wananda Purna Maulidi Wieke Dwi Sulistianova Wisnu Sagantara Wulan Ayu Ningsih Yahya yahya Yeni Lasmawati Yeti Dahliana Yuana Putri Febriyanti Yuni Apriliani Za Munarfan Putra Zahrotul Hayat Zanuba Qotrun Nada