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Analisis Kualitas Pelayanan Mc Donald’s Kota Serang Kamila Cahya; Okvin Mulia; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1029

Abstract

The increasingly fierce competition in the food business currently causes food companies to always improve the quality of their food and services. McDonald's is a company that operates in the services and products sector that sells fast food. Fast food is in great demand by various groups because of how easy it is to get it. Mc Donald's is a fast food restaurant that is very popular with consumers in various regions. This restaurant serves a variety of ready-to-eat foods that offer various other aspects such as service, price, and so on. This is expected to satisfy consumers. The purpose of this research is to determine the characteristics of consumers who often or have used services at Mc Donald's, to find out consumer satisfaction with the products provided by this Mc Donald's restaurant. Good service quality, affordable prices, attractive promotions and strategic locations are very important in building a franchise. This research aims to understand the quality of service provided by McDonald's restaurants by examining five dimensions of service quality, namely tangible, reliability, responsiveness, assurance and empathy.
Analisis Keluhan Konsumen Pembelian Produk Honda Vario di PT. Niaga Utama Sejahtera Ilham Ramadian; Hikmal J; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1032

Abstract

This research aims to determine consumer complaints when purchasing Honda Vario products at PT. Utama Niaga Sejahtera. The research method uses qualitative methods by providing several statements to the respondents. The population of this research is several people in Serang City who own Honda Vario vehicles. The sampling technique is using random sampling or random samples and distributing questionnaires, namely by distributing them online. There are 57 respondents who are willing to fill out the questionnaire so that the sample used is 57 samples. The results of the research show that the response regarding complaints about the Honda Vario motorbike among consumers is still responded well, where the complaints felt about the Honda Vario motorbike product are still at a reasonable stage so that these shortcomings have been covered by the specifications of the advantages of the Honda Vario motorbike which even other vehicle units do not have advantages.
Analisis Evaluasi Merek Sunscreen Glad2glow Di Kalangan Mahasiswa Manajemen Sika Noviani; Apriyani; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1034

Abstract

Based on data released in 2023, the human need to use sunscreen is very important for every human being. Research results show that sunscreen is very important for teenage skin, because at the age of teenagers, facial skin has begun to be exposed to sunlight due to high levels of outdoor activity. However, choosing It is very important to do good sunscreen so that the skin does not become more problematic due to the chemicals contained in sunscreen products. Therefore, this research aims to find out how important it is to use sunscreen among semester 1 3 5 students of Bina Bangsa University. Based on that introduction, theoretical studies and data processing as well as discussions that have been carried out in the previous chapter. The main goal of this technique is to extract relevant information, identify patterns or trends, and gain a better understanding of the phenomena represented by the data. This quantitative research data analysis technique uses the help of Excel and SPSS. sunscreen products, that not using sunscreen can cause many dangers to skin health, such as premature aging, the appearance of blackheads and skin damage and cancer and can trigger the appearance of new lesions in several types of skin diseases.
Analisis Kepuasan Masyarakat Terhadap Pelayanan JNE Ela Kurnia; Wisnu Sagantara; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1035

Abstract

The aim of this research is to find out how the quality of goods delivery or courier services affects JNE customer satisfaction. The population of this research is consumers who use JNE delivery services. The technique used in collecting data is using Google Form. The first stage we carried out was distributing the questionnaire URL via Whatapps to people who use JNE courier services. The target we hoped for was 100 respondents, and we managed to get it in approximately 3 weeks. In this research, there are 10 indicator questions that respondents must fill in, with each choice having a different weight. The research results show that the service elements in the index are in the very satisfied service interval for each indicator, courier discipline, courier responsibility, courier service ability, courier politeness and friendliness, conformity of fees paid with predetermined prices and accuracy in implementing the service time schedule. The results of the research are in the form of information that can be used to further improve the quality of JNE services so that it can achieve JNE's goals and vision.
Analisis Potensi Pasar Pada Produk Kosmetik Wardah Imoni Misadiwana; Mentari Salsabila; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1036

Abstract

This research aims to analyze the market potential for Wardah cosmetic products. This research method uses qualitative, sampling techniques using random sampling techniques with the process of disseminating statements carried out online and publicly as many as 88 student respondents from Bina Bangsa University who filled out statements. Based on the research results, it shows that the market potential of Wardah cosmetic products is growing rapidly because Wardah products have product quality that is halal certified and Wardah products pamper consumers with the expansion of outlets in malls, supermarkets and traditional markets so that consumers are more likely to decide to purchase Wardah products. even though many similar new products have emerged.
Analisis Customer Based Brand Equity Terhadap Loyalitas Konsumen Pada Richesee Factory Uktafiya Nurhayati; Nurholisah; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1039

Abstract

This research aims to examine the influence of customer based brand equity on consumer loyalty with the research object being the Fast Food Resto Rhiceese Factory in Serang City. The results of this research include Based Brand Equity on consumer loyalty at the Rhiceese Factory fast food restaurant in Serang City. The case study at Richesee Factory Indonesia, this research uses quantitative methods and is then analyzed using validation and reliability tests, multiple regression analysis, hypothetical tests using SPPS. In this variable test table, the results of data management based on the data table show that all statement items in the Brand Equity questionnaire are declared valid, while in this variable test table, the results of data management based on the data table show that all statement items in the Loyalty questionnaire are declared valid. The reliability statistics table shows the results of the analysis from the reliability test with Cronbach's Alpha = 0.878 out of 9. The number of items is a moderate value so that this questionnaire is said to be consistent (reable). The influence of customer based brand equity X1 in influencing each additional variable Y, consumer loyalty is influenced by other factors.
Analisis Evaluasi Merek Smartphone Samsung Galaxy Series A Sabilla Anggraini; Khayatin Nupus; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1040

Abstract

The aim of this research is to analyze the influence of product attributes, price, the need to seek variety and dissatisfaction on the decision to switch brands to the Samsung Galaxy series. The results of the research show that product attributes and price have a negative and significant effect on the decision to switch brands, while the need to seek variety and dissatisfaction have a positive and positive effect. significant impact on brand change decisions. In order to avoid brand switching, the company developed a marketing strategy by innovating product attributes, setting prices in accordance with consumer needs. Apart from that, Samsung's strategy is to attract potential buyers by providing attractive promotions and discounts. Companies must continuously create a brand image for Samsung brand smartphones. This is done as an effort to build a strong brand. Through a strong brand image, companies can satisfy customers and minimize customers' need to look for product variations outside of Samsung brand smartphones.
Analisis Kebiasaan Konsumsi Snack Fajarullah Bangkit Nugraha; Anggi Rizki; Syamsul Hidayat
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.920

Abstract

This study aims to analyze snack consumption habits among employees of the Department of Transportation of Serang Regency, specifically in the Control and Operational Division. Using a descriptive quantitative method and an online questionnaire distributed to 36 respondents, the research explores snack consumption patterns, timing, stockpiling behavior, purchasing locations, and factors influencing purchase decisions. The findings reveal that most respondents are young to middle-aged and tend to consume snacks in relaxed or social contexts. Minimarkets and local stalls are the main purchasing points, with taste being the most important factor in choosing snacks. Most respondents are also highly open to trying new snack brands. These findings highlight the importance of product and marketing strategies that focus on individual preferences and consumption moments.
Analisis Persaingan Pasar Air Minum Galon Pada Brand Aqua Dan Le Minerale Shinta Damayanti; Siti Salma Nur Izati; Syamsul Hidayat
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.989

Abstract

The gallon drinking water market in Indonesia is one of the most competitive markets. This is due to several factors, including the high public demand for drinking water liters and the large number of competing brands. Ultimately, choosing the best brand of bottled water will be a decision based on individual needs. The purpose of this study is to help people make better decisions in choosing the appropriate gallon bottled water for consumption. The population in this research is consumers of gallon drinking water on the Aqua and Le Minerale brands in the Bina Bangsa Campus environment, especially regular management students 4 semester 5, with a sample size of 300 people. The results of hypothesis testing show Competition in the Gallon Drinking Water Market in the Aqua and Le Minerale Brands. We recommend that gallon mineral water in the Aqua and Le Minerale brands maintain quality by maintaining water purity.
Sensitivity Analysis of Phase 5 Batu Hijau Pit Walls Khatib Syarbini; Faesal, Andi; Za Munarfan Putra; Syamsul Hidayat; Hermansyah, Wahyu; Erintina, Melinda Dwi; Ubaidillah, Aji Syailendra; Dermawan, Iwan; Azhari, Uraihan; Hakim, Muhammad Samsul
Journal of Geoscience, Engineering, Environment, and Technology Vol. 10 No. 02 (2025): JGEET Vol 10 No 02 : June (2025)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jgeet.2025.10.02.21571

Abstract

The Batu Hijau mine, an extensive copper-gold operation in West Sumbawa, Indonesia, employs an open-pit mining method and is characterized by its significant pit dimensions, with planned slope heights reaching up to 1000 meters. Given the scale of the operation, maintaining slope stability is critical, influenced by stress on the pit slopes, geological structures, mine geometry, and rock mass strength. This study investigates the impact of groundwater on slope stability, emphasizing the role of groundwater pressure in reducing shear strength and consequently affecting slope stability. A comprehensive sensitivity analysis was conducted to evaluate the influence of groundwater pressures on the stability of the Batu Hijau pit walls. This analysis utilized the SLIDE® software from Rocsience, incorporating Rock Mass Rating parameters derived from geotechnical drill hole logs and mapping data, which were integrated into a 3D block model using Minesight™. The analysis focused on two groundwater conditions: Water Surface and Pore Pressure Grid. Groundwater model conditions were based on piezometer data and a new groundwater conceptual model of the Batu Hijau pit walls. Results from sensitivity assessments shows that high pore pressure will decease the slope stability. This findings highlight the need to manage groundwater pressures within the pit walls to mitigate slope instability effectively,therefore, the safety of mining operational could be increased. This study provides valuable insights into groundwater pressure management and its implications for slope stability in large-scale open-pit mining operations.
Co-Authors Aang Kunaifi Abdul Aziz Abdul Wahid Alfarizi Abdurahman M A Tokan Ade Ifan Mujayanto Adinda Satria Bagus Agung, Yusuf Ratu Ahmad j Ahmad Jazuly Aini Pungki Sri Rahayu Ainur Ra’in Aji Nurantono Ali Umar Dani Alvina Novanka Aminuyati Amiruddin Amiruddin Ananda Nur Amalia Andri Nirwana AN Anggi Rizki Anisa Arlinda Putri Annisa Novianti Apriyani Aqmal Maulana Sidik Aryati Aryati Awanda Rohmadona Ayu Nuryani Azhari, Uraihan Bahtiar, Syamsul Bella Bunga Sejagad Betha M Zaky Bunga Nabila Debby Ratna Daniel Denisa Fitriya Uzzahra Dermawan, Iwan Deshinta Maia Desta Melani Amalia Deva Siviana Devi Eka Kumalasari Devi Noviana Dewa Gede Radya Pito Brata Dewi Sagita Dian Ardiyani Diana Niati Manalu Didik Widyatmoko Dindha Tria Lestari Dzil Jalal, A M Fadli Ela Kurnia Elsa Savitri Ervizal A.M. Zuhud Esti Munawaroh Estu Dwi Saputro Faesal, Andi Fahri Juniardi Fajarullah Bangkit Nugraha Fajri Sodik Fani Fardiani Fauzi Widyawati Fuaturosida, Rika Hafidzd Hakim, Muhammad Samsul Hani Fatu Zahra Henny Purwanti Hermansyah, Wahyu Herni Herawati Hikmal J Holyness Nurdin Singadimedja Hudefah Hudefah Ilham Ramadian Imam Wierawansyah Eltara Imarananda Putri Imran Imoni Misadiwana Imron Rosyadi Imron Rosyadi Indah Friska Ismi Azalika Ummah Ivana Dea Amelia Izu Andry Fijridiyanto Jalaludin Jorina Waworuntu Julina Julina Kamila Cahya Kasim Kasim Kharis Nugroho Khayatin Nupus Laely Wulandari Leyla Ayu Azkiyah Lida Urbaningrum Linda Destia Putri Lisa Julianti Lusi Emilia Wulandari M. Ainul Yaqin M. Naufal Firosa Ahda M. Rudy Sumiharsono Maesyaroh Rasyid Mahpudoh Mahpudoh Makmuri Makmuri Mamay Komarudin Meita Rahayu Melinda Dwi Erintina Mentari Salsabila Muh Nur Rochim Maksum Muhamad Jundanila Muhammad Akmal Jauhar Rifqi Muhammad Arif Wicagsono Muhammad Hidayatullah Muhammad Qaddafi Muhammad Ridho Dhiaz Muhammad Rizki Priantono Mukhyidin Mukhyidin Mulia Purba Muliani Muliani, Muliani Mulya Tiara Fauzi Muthoharun Jinan Muthoifin Mutiara Anisa Titian Trisna Mutohharun Jinan Nabila Agustina Nana Sutisna Nanda Ivan Natsir Naoval hakiki rd Nasrulloh Nasrulloh Naufal Affandi Nepi Andriani Nia Maharani Norma Puspitasari Novia Anggelina Novia Herman Devi NOVIA RAHMAWATI Novianti Novianti Nur Syamsudin Nuraida Safitri Nurholisah Okvin Mulia Paris Ali Topan Pratama Putri Arifani Putri Nada Sari Qoni’ah Al Munasiroh Rana Rana Rico Sandi Aji Rini Rohmawati Riska Susilawati Rizkiyah Nurmalia Rizky Fahrul Rodiatul Ulfah Rosiyanti Rosiyanti Sabilla Anggraini Salim, Hakimuddin Samahwati Samahwati Samsul Bahri Satria Bagus Pribadi Sela Devi Shela Handayani Shinta Damayanti Sika Noviani Silfi Purnama Nur Siti Aulia Nurmedina Siti Lutfiyani Siti Nur Hidayati Siti Nur Rohmah Siti Rani Siti Rohayu Siti Salma Nur Izati Siti Sugiarti Siti Sutihat Solihat Solihat Sudarmono Sudarmono Suhubdy Suhubdy Supianto Cibro Suseno, Bambang Dwi Sutisna Sutisna Sutisna Syamsul Bahtiar Syarbini, Khatib Syarif Mamang Tadkirotun Nakiya Tashella Nazha Titin Nurfatlah Tomi Irawan Tri Amanah Tuti Alawiyah Ubaidillah, Aji Syailendra Ufran Ufran Uktafiya Nurhayati Ulinnuha Ulinnuha Wahyudi Wahyudi Wakhidia Rahmatu A Wananda Purna Maulidi Wieke Dwi Sulistianova Wisnu Sagantara Wulan Ayu Ningsih Wulan Fitriya Yahya yahya Yeni Lasmawati Yeti Dahliana Yulanda Puspita Reni Yuni Apriliani ZA Munarfan Putra Zahrotul Hayat Zanuba Qotrun Nada