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Analisis Perilaku FOMO pada Pembelian Boneka Labubu di Indonesia Yuni Apriliani; Novia Rahmawati; Syamsul Hidayat
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 1 (2025): Februari : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i1.452

Abstract

The Fear of Missing Out (FOMO) phenomenon is one of the psychological factors that influences consumer behavior, especially in the context of purchasing collectible goods. This research aims to analyze FOMO behavior among consumers in Indonesia when purchasing Labubu dolls, a collectible product that is popular among toy lovers. The research method uses a qualitative approach with in-depth interviews with 15 respondents who actively collect Labubu dolls, as well as observations in the fan community. The research results show that FOMO is triggered by limited stock, limited editions, the influence of social media, and pressure from the collector community. Consumers often feel compelled to buy immediately for fear of missing out on the opportunity to own an exclusive product. In addition, social factors, such as competition between collectors and the desire to demonstrate status, also strengthen FOMO behavior. The implications of this research provide insight to producers regarding exclusivity-based marketing strategies and consumer behavior management. This study also contributes to the consumer behavior literature by highlighting the role of FOMO in the context of purchasing collection products in Indonesia.
Analisis Kualitas Sepatu Lokal Compass Muhammad Ridho Dhiaz; Rana Rana; Syamsul Hidayat
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1216

Abstract

This study aims to analyze the quality of Compass shoes based on material, design, comfort, and durability. Compass shoes, as one of the increasingly popular local brands in Indonesia, have attracted consumer attention, especially among young people. The research method involved surveys of 100 respondents who use Compass shoes and laboratory tests on the materials and construction of the shoes. The results show that the material quality of Compass shoes falls into the good category, with high durability for daily use. In terms of design, Compass shoes received positive feedback for their modern appearance and alignment with current trends. However, there were some complaints regarding comfort, particularly for users with high activity levels. The shoes’ durability also received favorable evaluations, especially for use in urban environments. Overall, Compass shoes can compete with other local brands, but improvements in comfort are necessary to attract a broader market segment. This study is expected to serve as a reference for Compass shoe manufacturers in enhancing product quality and provide relevant information for consumers in selecting quality local products.
Preferensi Mahasiswa Terhadap Daya Tarik Mie Gacoan dalam Perspektif Masyarakat Novia Herman Devi; Wulan Ayu Ningsih; Syamsul Hidayat
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2961

Abstract

This study aims to analyze students' preferences toward the appeal of Megacoan from a societal perspective. A descriptive approach using a survey method was employed to collect data from university students across various institutions. The findings reveal that factors such as product innovation, marketing strategies, service quality, and brand image play a significant role in shaping students' preferences for Megacoan. Moreover, the influence of societal opinion is a crucial element that enhances the appeal of Megacoan among students. This study provides valuable insights for business practitioners to understand the preferences of the younger generation and to design more effective and relevant marketing strategies.
ANALISIS HASIL SASARAN KINERJA PEGAWAI (SKP) DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA SERANG Herni Herawati; Lusi Emilia Wulandari; Devi Noviana; Syamsul Hidayat
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 1 (2025): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/xcve1b87

Abstract

This study aims to evaluate employee performance targets at the Population and Civil Registration Service (Disdukcapil) of Serang City, with a focus on its impact on improving public services. This study was conducted using a case study approach to explore how the established performance targets play a role in achieving organizational goals and the quality of service to the community. Through an analysis of performance policies, implementation processes, and evaluation of employee work results, this study hopes to provide recommendations for improving the quality of public services through more effective employee performance management.
Validasi Instrumen Evaluasi Kinerja di PT DUNKIN DONUT dengan menggunakan Metode Balance ScoreCard Maesyaroh Rasyid; Diana Niati Manalu; Syamsul Hidayat
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1581

Abstract

Goals Performance measurement is a process used to assess the extent to which an individual or organization has achieved the goals that have been set. Existing research explains the relationship between price, promotion, satisfaction, and loyalty, but many aim to explore one aspect without considering the dynamics of the interaction between price and promotion. In some contexts, lower prices are not always matched by high levels of satisfaction, indicating the need for further research. The Balanced Scorecard method can also be used to measure company performance. PT Dunkin Donat is a private company operating in the well-known food and beverage sector. To be able to have an advantage in rapid business competition, PT Dunkin Donat Unggul needs to have an appropriate performance measurement system framework. The following are the research results: 1). Service: The service provided by Dunkin Donuts is considered quite good for consumer needs, 2). Facilities: the facilities provided to consumers are considered quite good in terms of cleanliness and comfort, 3). Menu: the menu served by Dunkin Donuts is quite good because there are various types of menus that suit consumer tastes, dan 4). Appearance: the appearance of Dunkin Donuts employees is quite good because they look attractive so that consumers feel comfortable.
Uji Coba Evaluasi Kinerja di PT Nikomas Gemilang Bagian Assembling Menggunakan Model Evaluasi Critical Incident Rizkiyah Nurmalia; Tuti Alawiyah; Syamsul Hidayat
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2982

Abstract

This study aims to evaluate performance at PT Nikomas Gemilang, one of the largest footwear manufacturers in Indonesia, using Critical Incident Technique (CIT). This method is used to identify critical incidents that have a significant impact on the success or failure of the company's operations. Data was obtained through in-depth interviews, direct observation, and document analysis such as performance and work incident reports.The results showed that the most frequent critical incidents included production errors (40%), logistics delays (27%), and work accidents (20%). The main causes include a lack of technical training, weak coordination between departments, and minimal attention to safety standards. These incidents negatively impacted the company's productivity, product quality, and operational efficiency.Through the implementation of CIT, PT Nikomas Gemilang was able to identify the root causes of the problem and develop strategic measures, such as employee training programs, strengthening coordination with ERP technology, and improving work safety standards. With this data-driven evaluation, the company is expected to reduce the risk of similar incidents in the future, improve operational efficiency, and maintain competitiveness in the global market.
UJI COBA EVALUASI KINERJA GURU - GURU DI SDN X MENGGUNAKAN RANGKING METHOD Muhammad Rizki Priantono; Tomi Irawan; Syamsul Hidayat
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.3919

Abstract

Theoretically, the results of this research discussion are expected to provide scientific contributions to the development of science, provide suggestions to schools and other parties in terms of better teacher performance. This study uses a ranking method. by using this method where teacher performance is ranked from the best to the worst. Data were obtained by conducting interviews and direct observations at the school. Data were obtained to analyze teacher performance in improving teacher performance so that teacher performance after this evaluation can be even better. The research subjects were 10 people at SDN X. Based on the data obtained, it can be concluded as follows: regarding absenteeism, teaching responsibility, teacher creativity in teaching, teaching quality and teacher discipline in coming to school. Thus, it is hoped that this evaluation will be able to change teacher performance to be better in the future.
EVALUASI KINERJA PEGAWAI DENGAN METODE CHECK LIST DI PT XYZ Fajri Sodik; Nur Syamsudin; Syamsul Hidayat
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.3934

Abstract

This research aims to improve the performance of PT XYZ employees based on an assessment of the understanding of work standards, work instructions, use of personal protective equipment (PPE), implementation of 6S and 3M, work reporting, overtime readiness, work motivation, and work responsibilities. This study was conducted at PT XYZ in December 2024 using a quantitative approach with data collected from 10 assembly operators through observation and performance assessment using a scale of 1-4. The results of the analysis showed that 100% of operators had high performance.
Pemertahanan Bahasa Jawa Serang pada Fenomena Campur Kode dalam Akun Instagram Influenser Mang Aplen sebagai Kearifan Lokal Masyarakat Kabupaten Serang Ulinnuha Ulinnuha; Mahpudoh Mahpudoh; Mulya Tiara Fauzi; Julina Julina; Siti Rani; Syamsul Hidayat
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 3 No. 1 (2025): Januari : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v3i1.1500

Abstract

The waning enthusiasm for preserving the nation's wealth, one of which is regional languages, has become a serious problem that has occurred in recent years. However, only a few Indonesian people are aware of it. Regional languages, especially Serang Javanese, are on the verge of extinction. According to the data obtained, there are three million speakers of Serang Javanese, while the majority of Jaseng (Serang Javanese) speakers are in Cilegon, Serang and a small number in Tangerang, Banten Province. Unfortunately, Banten Javanese language users are starting to be eroded by the progress of the times, people are more in favor of slang communication, South Jakarta language, and the influence of other foreign languages. If the number of speakers decreases from before, it is possible that in the next few years the Jaseng language will experience extinction, which will result in the loss of the local wisdom of the people of Serang district. The good news is that the role of social media, which does not always have a negative impact on society, is actually one of the savior media in preventing the extinction of regional languages. One of them was proven by the owner of an influencer Instagram account from Serang who planned to create content that speaks the Serang Javanese language even though it is part of the code-mixing phenomenon. This research aims to reveal every content with the concept of the code-mixing phenomenon in Mang Aplen's Instagram account in detail, starting from the words, phrases and particles used in the communication. The method used in this research is a descriptive qualitative method which is carried out by analyzing data obtained from speech on Instagram content. The results obtained from this analysis are that there are several single words, phrases, affixes, word repetitions and particles of the Serang Javanese language, dialects and customary activities of the Serang Banten people in the context of entertainment, which are very popular with the community, which reflects the maintenance of the Serang Javanese language. and the local wisdom of the Serang Regency community, this is believed to be able to build community enthusiasm in maintaining the Jaseng language and the local wisdom of the Serang community so that it remains sustainable and strong.
Validasi Instrumen Evaluasi Kinerja di PT DUNKIN DONUT dengan Menggunakan Metode Balance ScoreCard Maesyaroh Rasyid; Diana Niati Manalu; Syamsul Hidayat
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.538

Abstract

Goals Performance measurement is a process used to assess the extent to which an individual or organization has achieved the goals that have been set. Existing research explains the relationship between price, promotion, satisfaction, and loyalty, but many aim to explore one aspect without considering the dynamics of the interaction between price and promotion. In some contexts, lower prices are not always matched by high levels of satisfaction, indicating the need for further research. The Balanced Scorecard method can also be used to measure company performance. PT Dunkin Donat is a private company operating in the well-known food and beverage sector. To be able to have an advantage in rapid business competition, PT Dunkin Donat Unggul needs to have an appropriate performance measurement system framework. The following are the research results: 1). Service: The service provided by Dunkin Donuts is considered quite good for consumer needs, 2). Facilities: the facilities provided to consumers are considered quite good in terms of cleanliness and comfort, 3). Menu: the menu served by Dunkin Donuts is quite good because there are various types of menus that suit consumer tastes, dan 4). Appearance: the appearance of Dunkin Donuts employees is quite good because they look attractive so that consumers feel comfortable.
Co-Authors Abdul Wahid Alfarizi Abdurahman M A Tokan Ade Ifan Mujayanto Ade Muhita Adinda Satria Bagus Agung, Yusuf Ratu Ahmad j Ahmad Jazuly Aini Pungki Sri Rahayu Ainur Ra’in Aji Nurantono Ali Umar Dani Alvina Novanka Aminuyati Ananda Nur Amalia Andri Nirwana AN Anggi Rizki Anisa Arlinda Putri Anneira Azzahra Annisa Novianti Apriyani Aqmal Maulana Sidik Aryati Aryati Awanda Rohmadona Ayu Nuryani Azhari, Uraihan Bahtiar, Syamsul Bella Bunga Sejagad Betha M Zaky Debby Ratna Daniel Dellawati Denisa Fitriya Uzzahra Dermawan, Iwan Deshinta Maia Desta Melani Amalia Devi Eka Kumalasari Devi Noviana Dewi Sagita Dian Ardiyani Dian Novita Diana Niati Manalu Didik Widyatmoko Dindha Tria Lestari Dzil Jalal, A M Fadli Ela Kurnia Elsa Savitri Ervizal A.M. Zuhud Esti Munawaroh Estu Dwi Saputro Faesal, Andi Fahri Juniardi Fajarullah Bangkit Nugraha Fajri Sodik Fani Fardiani Fauzi Widyawati Feoniy Amanda Putri Frischa Anggraeni Fuaturosida, Rika Hafidzd Hakim, Muhammad Samsul Hakimuddin Salim Hani Fatu Zahra Henny Purwanti Hermansyah, Wahyu Herni Herawati Hikmal J Holyness Nurdin Singadimedja Hudefah Hudefah Iis Mariyam Ilham Ramadian Imam Wierawansyah Eltara Imarananda Putri Imran Imoni Misadiwana Imron Rosyadi Imron Rosyadi Indah Fitriani Ismail Abdul Ghani al-Jalal Ismi Azalika Ummah Izu Andry Fijridiyanto Jalaludin Jorina Waworuntu Julina Julina Kamila Cahya Kharis Nugroho Khatib Syarbini Khayatin Nupus Khoirunnida Leyla Ayu Azkiyah Lida Urbaningrum Linda Destia Putri Lisa Julianti Lusi Emilia Wulandari M. Ainul Yaqin M. Naufal Firosa Ahda M. Rudy Sumiharsono Maesyaroh Rasyid Mahpudoh Mahpudoh Makmuri Makmuri Mamay Komarudin Meita Rahayu Melinda Dwi Erintina Mentari Salsabila Mia Mulyani Zahra Muh Nur Rochim Maksum Muhamad Jundanila Muhammad Akmal Jauhar Rifqi Muhammad Arif Wicagsono Muhammad Hidayatullah Muhammad Qaddafi Muhammad Ridho Dhiaz Muhammad Rizki Priantono Mukhyidin Mukhyidin Mulia Purba Muliani Muliani, Muliani Mulya Tiara Fauzi Mustika Via Baharsah Muthoharun Jinan Muthoifin Mutiara Anisa Titian Trisna Mutohharun Jinan Nabila Agustina Naisa Laila Yasri Namira Rahmi Rizqia Naoval hakiki rd Nasrulloh Nasrulloh Naufal Affandi Nepi Andriani Nia Maharani Norma Puspitasari Novia Anggelina Novia Herman Devi NOVIA RAHMAWATI Novianti Novianti Nungki Agustin Nur Syamsudin Nuraida Safitri Nurhasanah Nurholisah Okvin Mulia Paris Ali Topan Pratama Putri Arifani Qoni’ah Al Munasiroh Rana Rana Resti Apipah Rico Sandi Aji Rini Rohmawati Riska Susilawati Rizkiyah Nurmalia Rizky Fahrul Rodiatul Ulfah Rosiyanti Rosiyanti Sabilla Anggraini Sabinah Salahudin Salahudin Samahwati Samahwati Samsul Bahri Satria Bagus Pribadi Shinta Damayanti Sika Noviani Silfi Purnama Nur Siti Aulia Nurmedina Siti Ila Awaliah Siti Lutfiyani Siti Nur Hidayati Siti Nur Rohmah Siti Rani Siti Rohayu Siti Salma Nur Izati Siti Sugiarti Siti Sutihat Solihat Solihat Sudarmono Sudarmono Suhubdy Suhubdy Supianto Cibro Suseno, Bambang Dwi Sutisna Sutisna Sutisna Syamsul Bahtiar Syarif Mamang Tadkirotun Nakiya Tashella Nazha Tasya Aulia Titin Nurfatlah Tomi Irawan Tri Amanah Tuti Alawiyah Ubaidillah, Aji Syailendra Uktafiya Nurhayati Ulinnuha Ulinnuha Wahyudi Wahyudi Wakhidia Rahmatu A Wananda Purna Maulidi Wieke Dwi Sulistianova Wisnu Sagantara Wulan Ayu Ningsih Yahya yahya Yeni Lasmawati Yeti Dahliana Yuana Putri Febriyanti Yuni Apriliani Za Munarfan Putra Zahrotul Hayat Zanuba Qotrun Nada