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Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan Rumah pada PT Bumi Arum Lestari Kendari Jamaluddin Dahlan; Nofal Supriaddin; La Ode Almana
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 04 (2023): Eqien Journal Of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i04.1422

Abstract

This article is the result of research on "Marketing Strategy Analysis in Increasing Home Sales Volume at PT Bumi Arum Lestari Kendari. The research method used in this study is a qualitative method based on field studies that aim to analyze marketing strategies in increasing house sales volume at PT Bumi Arum Lestari Kendari. Data collection techniques in this study using the method of observation, interviews and documentation. The interview technique used in this research is to ask questions to the authorities to obtain information about PT Bumi Arum Lestari Kendari's marketing strategy. This study uses swot analysis with a marketing strategy using the 4p namely product, price, promotion and place.
The Influence of Miners' Knowledge and Behavior on Environmental Management at PT. Daka Group Taupan , Muh.; Abbas , Bakhtiar; Supriaddin , Nofal
Journal of Business Management and Economic Development Том 2 № 03 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.860

Abstract

Human activities based on economic benefits and environmental conservation have an important role in sustainable development. Improving the quality of human life through income from mining activities has both positive and negative impacts on the environment. PT Daka Group as a mining company faces environmental problems due to its activities. To overcome this negative impact, knowledge and environmentally friendly behavior of miners are needed. This study aims to analyze the influence of miners' knowledge and behavior on environmental management at PT Daka Group, filling the knowledge gap regarding the relationship. The methodology used is the census method with a population of 60 miners at PT Daka Group, with data collection through questionnaires and documentation. The results showed that the knowledge and behavior of nickel miners had a positive and significant effect on environmental management. Good knowledge of the mining environment improves environmental management, while environmentally friendly behavior of miners also contributes significantly in supporting sustainable environmental management. The implication of this study is the importance of increasing miners' knowledge and environmentally friendly behavior through training and company policies to maintain and preserve the environment.
Pengaruh Motivasi Kerja dan Komitmen Organisasi terhadap Organizational Citizenship Behaviour (OCB) dengan Kepuasan Kerja sebagai Variabel Interverning (Studi Kasus Pada PT. Obsidian Stainless Steel Indonesia Stock Kabupaten Konawe) Haeba, Brian Tritama; Muthalib, Abd. Azis; Supriaddin, Nofal; Asraf, Asraf
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1194

Abstract

This study focuses on the influence of work motivation and organizational commitment on Organizational Citizenship Behavior (OCB) in PT. Obsidian Stainless Steel Indonesia, Konawe Regency. This research is motivated by the importance of work motivation and organizational commitment in increasing OCB which has an impact on company performance. This study aims to fill the knowledge gap regarding the relationship between work motivation, organizational commitment, and OCB with job satisfaction as an intervening variable. The methodology used in this study is a quantitative approach with Partial Least Square (PLS) analysis techniques. The main results of the study showed that work motivation had a positive and significant influence on OCB; organizational commitment also has a positive and significant effect on OCB; and job satisfaction as intervening variables strengthen the relationship between work motivation and OCB as well as organizational commitment and OCB. The study found that job satisfaction plays an important role in amplifying the influence of work motivation and organizational commitment to OCB. The implications of this study show that companies improve employee OCB
Triple Bottom Line on Business Performance: Examining the Moderating Role of Managerial Competencies Asraf, Asraf; Supriaddin, Nofal
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1809

Abstract

This study evaluates the influence of the Triple Bottom Line (TBL) dimensions Economic, Social, and Environmental on restaurant business performance in Kendari, as well as the role of managerial competency moderation. The results show that the three dimensions of TBL have a significant positive influence, with the Economic and Social dimensions directly improving performance, and environmentally friendly policies also play an important role. Managerial competence strengthens TBL's positive impact on business performance. These findings imply the importance of managerial competence in maximizing the benefits of TBL to support business sustainability holistically
Exploring Value-oriented Storytelling Influences Traveler Loyalty Through Satisfaction and Image Asraf, Asraf; Supriaddin, Nofal
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1810

Abstract

This study explores the impact of Value-oriented Storytelling on Tourist Loyalty, with the mediation of Customer Satisfaction and Destination Image, using a sample of 196 tourists who visited the "Diamond Triangle" in North Konawe Regency. The results show that Customer Satisfaction, Destination Image, and Value-oriented Storytelling have a significant influence on Tourist Loyalty. Customer Satisfaction has a direct impact on loyalty, while Destination Image plays a role in enhancing both satisfaction and tourist loyalty. Value-oriented Storytelling significantly strengthens Destination Image, which in turn increases Customer Satisfaction and drives Tourist Loyalty. Additionally, it was found that Value-oriented Storytelling also has an indirect effect on Tourist Loyalty through Destination Image and Customer Satisfaction, highlighting the importance of storytelling in destination marketing strategies. The limitations of this study include its specific focus on North Konawe and its short-term perspective. Future research is recommended to expand the sample size and use a longitudinal approach to explore the long-term impact of Value-oriented Storytelling on Tourist Loyalty
Pengaruh Pengalaman Kerja dan Keterampilan Kerja Terhadap Kinerja Pegawai Pada Biro Administasi Pimpinan Provinsi Sulawesi Tenggara Achram, Rifqy Amril; Supriaddin, Nofal; Asraf, Asraf
IJMA (Indonesian Journal of Management and Accounting) Vol 4, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2023.4(2).408-417

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Pengalaman kerja dan keterampilan kerja terhadap kinerja pegawai pada Biro Administrasi  Pimpinan Provinsi Sulawesi Tenggara. Adapun penentuan jumlah sampel dalam penelitian ini adalah dengan menggunakan metode sensus yaitu jumlah sampel diambil dari keseluruhan  jumlah populasi sebanyak 87 pegawai. Adapun teknik analisis data dalam penelitian ini menggunakan analisis regresi linear berganda dengan menggunakan Microsoft Excel, dan sofware SPSS.  Berdasarkan hasil penelitian dapat disimpulkan bahwa (1) Pengalaman kerja dan keterampilan berpengaruh positif dan signifikan terhadap kinerja pegawai pada Biro Administrasi  Pimpinan Provinsi Sulawesi Tenggara; (2) Pengalaman kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada Biro Administrasi  Pimpinan Provinsi Sulawesi Tenggara; dan (3) Keterampilan berpengaruh positif dan signifikan terhadap kinerja pegawai pada Biro Administrasi  Pimpinan Provinsi Sulawesi Tenggara
KEMAMPUAN MANAJERIAL DAN PERILAKU INOVATIF TERHADAP KINERJA PEGAWAI BANK SULTRA CABANG BAU-BAU Arham, Arham; Muthalib, Abdul Azis; Supriaddin, Nofal
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(2).211-221

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kemampuan manajerial dan perilaku inovatif terhadap kinerja pegawai PT. Bank Sultra Cabang Bau-Bau. Pendekatan penelitian ini adalah deskriptif-kuantitatif. Teknik pengumpulan data pada penelitian ini berupa angket dan dokumentasi. Sampel penelitian ini 35 responden yakni terdiri dari pegawai PT. Bank BPD Cabang Bau-Bau. Teknik analisis data dilakukan dengan menggunakan yaitu analisis deskriptif dan statistika inferensial yaitu analisis regresi multivariat dengan menggunakan sofware SPSS 24 dan MS Excel.Hasil penelitian berdasarkan regeresi multivariat kemampuan manajerial dan sikap inovatif secara parsial dan simultan berpengaruh positif dan signifikan terhadap kinerja pegawai. Artinya adanya perubahan peningkatan kemampuan manajerial yang dicerminkan melalui indikator kemampuan konseptual, kemampuan teknis dan hubungan interpersonal, variabel perilaku inovatif yang dicerminkan melalui indikator mengekspor ide, mengembangkan ide, mencari dukungan ide dan menerapkan ide secara simultan memiliki kontribusi nyata atau signifikan terhadap peningkatan kinerja pegawai yang dicerminkan melalui kuantitas, kualitas, pengetahuan tentang pekerjaan, kualitas personal, kerjasama, dapat dipercaya dan inisiatif kerja pada pegawai pada Bank Sultra Cabang Bau-Bau.
Implementasi Sistem Akuntabilitas Kinerja Instansi Pemerintah (SAKIP) Pada Pemerintah Kabupaten Bombana Hasman, Erlin; Supriaddin, Nofal; Asraf, Asraf
IJMA (Indonesian Journal of Management and Accounting) Vol 4, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2023.4(2).385-392

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi Sistem Akuntabilitas Kinerja Instansi Pemerintah (SAKIP) Pada Pemerintah Kabupaten Bombana. Metode penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan teknik observasi, wawancara, dan dokumentasi. Peneliti menggunakan triangulasi sumber untuk mengecek keabsahan data penelitian. Analisis data dalam penelitian ini menggunakan tiga komponen yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa: (1) Implementasi SAKIP di Pemerintah Kabupaten Bombana dilihat dari dimensi Pencapaian tujuan secara keseluruhan telah melakukan pentahapan terkait pelaksanaan SAKIP namun belum optimal dikarenakan masih terfokus dalam memperbaiki tahap dalam aspek perencanaan kinerja terkait pelaksanaan SAKIP dikarenakan masih kurangnya pemahaman OPD dalam menentukan Indikator Kinerja Utamanya. (2) Dilihat dari dimensi Integrasi pada Pemerintah Kabupaten Bombana masih melakukan perbaikan dalam hal pengukuran kinerja dikarenakan indikator kinerja pada beberapa perangkat daerah belum seluruhnya dapat digunakan sebagai tolak ukur setiap pencapaian tujuan atau sasaran kinerja. (3) Dilihat dari dimensi Adaptasi terkait aspek Evaluasi yang dilakukan dalam penyelenggaraan SAKIP menyatakan bahwa evaluasi antar setiap OPD belum dilakukan dengan optimal serta ketersediaan sarana dan prasarana berbasis IT koneksi belum memadai meskipun peralatan dan perlengkapan kantor sudah memadai. Dan juga masih kurangnya pembinaan terhadap sumber daya manusia yang disebabkan terbatasnya anggaran.Penelitian ini bertujuan untuk mengetahui implementasi Sistem Akuntabilitas Kinerja Instansi Pemerintah (SAKIP) Pada Pemerintah Kabupaten Bombana. Metode penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan dengan teknik observasi, wawancara, dan dokumentasi. Peneliti menggunakan triangulasi sumber untuk mengecek keabsahan data penelitian. Analisis data dalam penelitian ini menggunakan tiga komponen yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa: (1) Implementasi SAKIP di Pemerintah Kabupaten Bombana dilihat dari dimensi Pencapaian tujuan secara keseluruhan telah melakukan pentahapan terkait pelaksanaan SAKIP namun belum optimal dikarenakan masih terfokus dalam memperbaiki tahap dalam aspek perencanaan kinerja terkait pelaksanaan SAKIP dikarenakan masih kurangnya pemahaman OPD dalam menentukan Indikator Kinerja Utamanya. (2) Dilihat dari dimensi Integrasi pada Pemerintah Kabupaten Bombana masih melakukan perbaikan dalam hal pengukuran kinerja dikarenakan indikator kinerja pada beberapa perangkat daerah belum seluruhnya dapat digunakan sebagai tolak ukur setiap pencapaian tujuan atau sasaran kinerja. (3) Dilihat dari dimensi Adaptasi terkait aspek Evaluasi yang dilakukan dalam penyelenggaraan SAKIP menyatakan bahwa evaluasi antar setiap OPD belum dilakukan dengan optimal serta ketersediaan sarana dan prasarana berbasis IT koneksi belum memadai meskipun peralatan dan perlengkapan kantor sudah memadai. Dan juga masih kurangnya pembinaan terhadap sumber daya manusia yang disebabkan terbatasnya anggaran
The Implementation of Fingerprint Absence and Online Absence in Improving Work Discipline Ferdye, Muhammad Amin; Supriaddin, Nofal; Putera, Asrip
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the level of employee work discipline based on the fingerprint attendance system and online attendance system, as well as to find out the factors that strengthen employee work discipline in the fingerprint attendance system and online attendance system. This research is descriptive research with qualitative analysis methods, with an interactive model using the Miles & Huberman approach. The results of this research show that the fingerprint attendance system is good in terms of increasing employee time discipline and regulatory discipline because it has a good security system. However, this attendance system has not had a positive impact on increasing responsible discipline. The results of research on the online attendance system are that the online attendance system is good in terms of increasing responsible discipline, because the online attendance system is integrated with daily performance reports, thereby increasing employee motivation at work. On the other hand, online attendance still needs to be developed to improve time discipline. The weakness of this system is that it also has a wide coordinate point for absences, making it possible for employees to be absent even when they are outside the office.
Pengaruh Motivasi Kerja dan Komitmen Organisasi terhadap Organizational Citizenship Behaviour (OCB) dengan Kepuasan Kerja sebagai Variabel Interverning (Studi Kasus Pada PT. Obsidian Stainless Steel Indonesia Stock Kabupaten Konawe) Brian Tritama Haeba; Abd. Azis Muthalib; Nofal Supriaddin; Asraf Asraf
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1194

Abstract

This study focuses on the influence of work motivation and organizational commitment on Organizational Citizenship Behavior (OCB) in PT. Obsidian Stainless Steel Indonesia, Konawe Regency. This research is motivated by the importance of work motivation and organizational commitment in increasing OCB which has an impact on company performance. This study aims to fill the knowledge gap regarding the relationship between work motivation, organizational commitment, and OCB with job satisfaction as an intervening variable. The methodology used in this study is a quantitative approach with Partial Least Square (PLS) analysis techniques. The main results of the study showed that work motivation had a positive and significant influence on OCB; organizational commitment also has a positive and significant effect on OCB; and job satisfaction as intervening variables strengthen the relationship between work motivation and OCB as well as organizational commitment and OCB. The study found that job satisfaction plays an important role in amplifying the influence of work motivation and organizational commitment to OCB. The implications of this study show that companies improve employee OCB
Co-Authors Abbas , Bakhtiar Abbas, Bakhtiar Abd. Azis Muthalib Abd. Azis Muthalib Abd. Azis Muthalib Abd. Azis Muthalib Abdul Hakim Abdul Hakim Abdul Hakim Abdul Razak Abdul Razak Achram, Rifqy Amril Adnin, Chaeriah Aedy, Hasan Agussalim, Agussalim Ami Nurhayati, Ami Anandari, Rini Arham Arham, Arham Arifin Arifin Arifin Arifin Asraf Asraf Asraf Asraf Asraf Asraf, Asraf Asrip Putera Azis Muthalib, Abd. Bakhtiar Abbas Basmala Septian Jaya Beemu, Sardin Brian Tritama Haeba Damas, Paskalia Maria Darwis Fauzih Ferdye, Muhammad Amin Fitrani Amin Futri Safaruddin Haeba, Brian Tritama Hasman, Erlin Hermiraj A.L, Muh. Hery Widijanto Hilda Yunita Wono Iink Pratiwi Indira Yuana Indira Yuana Irmawati Sastra Dewi Mansyur Piole Jamaluddin Dahlan Jaya, Basmala Septian Kalsum, Ummy Kartini Suryaningsih J Khariq Darmawan La Ode Almana La Ode Almana La Ode Hamida La Ode Muhammad Rickhzal Putra Mahmudin A. Sabilalo Maimuna, Yuni Mangkona Masitha, Zainab Mimi Sakiyana Natsir Miswar Rohansyah Muh Arham, Muh Muh Nur Muh Nur Muh. Hermiraj A.L Muh. Nur Muh. Nur Muhamad Syarifin Arif Muhammad Rickhzal Putra, La Ode Muin, Muhammad Syarif Muthalib, Abd Azis Muthalib, Abd. Azis Ningtyas , Sri Ayu Nur, Muh. Nurhidayati Putera, Asrip R, Rusmayanti Rachman, Sri Rachmawati Rahmat Madjid Rais, Chitria Ramadhani, Dwi Tasya Rasna, Rasna Rince Tambunan Rusmayanti R Sabilalo, Mahmudin A. Salleh, Mad Ithnin bin Sartika Sartika Sartika Sartika Siska Armawati Sufa Sri Ayu Ningtias Stefhanny, Stefhanny SYAMSUL HIDAYAT Tambunan, Rince Taupan , Muh. Uttono Bagus Septiawan Yuana, Indira Yudiana Indriastuti Yuni Maimuna