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Journal : EKOBIS SYARIAH

The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee Salpina, Parjah; Umuri, Khairil; Halim, Hendra; Sari, Nurma
EKOBIS SYARIAH Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23807

Abstract

This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic branding, online customer review, and tagline have a positive and significant effect on online purchasing decisions at Shopee. Simultaneous testing found that the variables of Islamic branding, online customer review, and tagline have an effect on online purchasing decisions at Shopee
The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee Salpina, Parjah; Umuri, Khairil; Halim, Hendra; Sari, Nurma
EKOBIS SYARIAH Vol. 8 No. 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23807

Abstract

This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic branding, online customer review, and tagline have a positive and significant effect on online purchasing decisions at Shopee. Simultaneous testing found that the variables of Islamic branding, online customer review, and tagline have an effect on online purchasing decisions at Shopee
Co-Authors - Fakhrurrazi A Sakir, A Sakir Abd Karim, Mohd Rahimie bin Abd.Rashid, Muhammad Hafiz Afrida, Fenny Ahmad Nizam Alfinna Mahya Ummati, Alfinna Mahya Amir, Fakhrurrazi Amri Amri Amri Amri, Khoirul Annisa Keumala Dewi Aqil, Atallah Armiadi Musa Azharsyah Ibrahim Bao Giang, Phan Bismi Khalidin Budin, Dg Safrina Ag Burhanis Sulthan DM Cut Afrianandra Darwanis Darwanis Darwanis dedi irawan Dewi Suryani Sentosa Dewi, Annisa Keumala Dinaroe Dinaroe DM, Burhanis Sulthan Dzacky Muharram Rani Edba, Dauria Eddy Gunawan Eddy Gunawan, Eddy Eka Nurlina Endang Pitaloka Erlidawati Erlidawati Evayani Evayani Fadhil, Rahmat Fadhila, Jihan Faisal Faisal Faisal Fakhrurrazi Farid Farid Farid, Farid Farid Mulana Farma, Junia Fatahillah, Habib Fathin, Annidha Fauzan Aziz Fazli Syam BZ Firdaus, Mohd Fitrah Afandi ZT Fitrah Khairi Fonna, Rizki Putri Nurita Gea, Sanderwan Kristian Ginting, Ledy Mahara Hamdi Harmen Hasmi, Nuril Herlambang, Albert Humaira, Radhia Husaini Husaini Hussain, Mohd Rizal Bin Ilham, Habibi In-In Hanidah Indah, Cahyani Rahmitha Irwandi Irwandi Iskandarsyah Iskandarsyah Iskandarsyah Iskandarsyah Madjid, Iskandarsyah Jamal, Abd. Kadir, M. Yakub Aiyub Kadriadi, Kadriadi Kanchanawongpaisan, Sipnarong Kesuma, T. Meldi Khairil Umuri Khairil Umuri Khairun Nisa Lada, Suddin Lubis, Fahdi Saidi Lufika, Raihan Dara M. Ridha Siregar M. Shabri Abd. Majid M. Shabri Abdul Majid Maira, Hayatun Maisaroh Maisaroh Mardiah, Rima Humaira Marpaung, Linda Wahyu Maulana, M. Rizki Maulina, Dinda Mazwan, Rasmuna Meldi Kesuma, Teuku Miftahuddin Miftahuddin Mirna Indriani Muftahuddin, Muftahuddin Muhammad Adam Muhammad Haris Riyaldi Muhammad Haris Riyaldi, Muhammad Haris Muhammad Syahrizal, Teuku Muharman Lubis Mulyadi Adam, Mulyadi Murkhana Murkhana, Murkhana Najla, Najla Nasir, M. Fadhil Nasution, Lisa Elianti Ni Made Purnami Ningsing, Diana Setya Nisva, Raisa Ullya Nisya, Alivia Nizam, Ahmad Noor Azuddin Yakob novindra . Nugraha Bintang Wirawan, Nugraha Bintang Nurlina, Eka Nurma Sari Nurma Sari, Nurma Othman, Razali Bin Putra, I Gede Juliana Eka Rahimi, Sayyid Afdhal El Rahmadhiani, Ighfirlana Alief Raida Agustina Raihana, Rana Raisa Ullya Nisva Ramadhani, Evi Rani, Dzacky Muharram Rasyada, Tiara Razaqi, Halir Ridmailis, Ridmailis Ridwan Nurdin Riha Dedi Priantana Rivani, Rivani Saddaq, Mizan Sakir, A Salpina, Parjah Sari, Meutia Dwi Novita Sartiyah Sasra, Said Fachrizal Sentosa, Dewi Suryani Silvia, Vivi Siregar, Fachrul A Siregar, M. Ridha Siregar, Muhammad Rizqi Sitepu, Novi Indriyani Sitti Saleha, Sitti Sri Rezeki Sri Utami Permata Stephanus TW Subakty, Edhy Sulaiman, Juliah Binti Sulthan DM, Burhanis Suriani Susanna Susiatmojo, Amin Syahfitri, Widya Syahriyal Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syahrizal, TM Taufiq Carnegie Dawood Teuku Meldi Kesuma Teuku Meldi Kesuma, Teuku Meldi Teuku Muhammad Syahrizal Tuti Rahayu Ullya, Raisa Umuri, Khairil Usiai, Khairil Utami, Sorayanti Yusrizal Yusrizal Zahrani, Nazila Zahri Hamat Zikran, Ghrina Zuhri, Sarika Zulfa Zulfa Zulkifli Zulkifli Zurrahmah, Fadhilah