Article Per Year (5 Year)
p-Index From 2021 - 2026
4.278
P-Index
This Author published in this journals
All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Vokasi Aceh Anthropological Journal Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Jurnalisme Negotium: Jurnal Ilmu Administrasi Bisnis Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan ENLEKTURER: Journal of Islamic Studies Jurnal Malikussaleh Mengabdi PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Solusi Masyarakat (JSM) Al-Balagh : Jurnal Komunikasi Islam PESHUM CONTENT: Journal of Communication Studies
Andyna, Cut
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY Grace Sela Karisma Cintana; Nursakinah Ritonga; Lisa Iryani; Teuku Zulkarnaen; Nanda Ameliany; Cut Andyna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.999

Abstract

This study aims to determine and analyze the influence of beauty influencer reviews on skincare product purchasing decisions among students of the Faculty of Social and Political Sciences, Malikussaleh University. This study uses a quantitative approach. The population in this study were students of the Faculty of Social and Political Sciences, Malikussaleh University who use skincare products whose exact number is unknown. Determination of the number of respondents using a non-probability sampling method with a purposive sampling technique, the calculation of the number of samples using the Lemeshow formula, so that a sample of 100 respondents was obtained. The data analysis method used in this study is simple linear regression analysis, instrument testing, classical assumption testing, and hypothesis testing, as well as the coefficient of determination with the help of the SPSS version 26 application. The results of this study indicate that the beauty influencer review variable has a positive and significant effect on purchasing decisions with a calculated t value > t table, which is 7.477 ˃ 1.984 and a significant value of 0.000 ˂ 0.05, so that Ho is rejected and Ha is accepted.
Co-Authors AA Sudharmawan, AA Adetia Ameliany, Nanda Anismar Anismar Anismar Annisa Putri Annisa Utami Asmaul Husna Awaluddin Arifin Bahri, Halida Brampu Rusdi Cindenia Puspasari Deddy Satria M Denny Sumantri Mangkuwinata Dwi Fitri Fanny Nailufar Grace Sela Karisma Cintana Harianti, Fitri Harinawati Hasan, Kamaruddin Hirawan, Muhammad Husniati, Ade Muana Jafaruddin Jafaruddin Jafaruddin, Jafaruddin Kamaruddin Kamaruddin Khairisma, Khairisma Khairunnisa Ladena, Ayatul Fitri Lisa Iryani Lisa Iryani M Nazaruddin M. Nazaruddin, M. Mardhiah, Ainol Masriadi Masriadi Masriadi, Masriadi Muchlis Muchlis Muh. fahrudin Alawi Muhammad Ali MUHAMMAD ALI Muhammad Diah Muhammad Fazil, Muhammad Muhammad Yoesoef, Yoesrizal Mukhlis Mukhlis Nanda Ameliany Nur Hafni Nursakinah Ritonga Piliang, Salwi Putri Mellita Sari, Cut Putri Supina Ratri Candrasari Rinjani Bahri Ritonga, Nursakinah Rizaldy, Ferdy Setia Ningrum, Nisa Subhani Sufi, Sufi Sukmawati, Cut Sukriah, Yani Syahputra, Dimas Teuku Kemal Fasya Teuku Zulkarnaen Ulya, Putri Ya'cob, Ahamad Zahari Zahari, Zahari