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All Journal Jurnal Ilmu Komunikasi JURNAL SOSIAL HUMANIORA (JSH) Nomosleca Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication ETNOSIA : Jurnal Etnografi Indonesia Akuntabel : Jurnal Ekonomi dan Keuangan Jurnal ASPIKOM JWP (Jurnal Wacana Politik) MetaCommunication; Journal Of Communication Studies JMM (Jurnal Masyarakat Mandiri) Jurnal Representamen JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Share : Journal of Service Learning Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Satwika : Kajian Ilmu Budaya dan Perubahan Sosial AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JARES (Journal of Academic Research and Sciences) Translitera : Jurnal Kajian Komunikasi dan Studi Media Bricolage : Jurnal Magister Ilmu Komunikasi Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Journal of Media and Communication Science (JcommSci) The Journal of Society and Media Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Community Service and Empowerment Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Indonesian Journal of Social Sciences Da'watuna: Journal of Communication and Islamic Broadcasting Jejaring Administrasi Publik (JAP) International Journal of Data Science, Engineering, and Analytics (IJDASEA) Jurnal Pengabdian Kepada Masyarakat Patikala KARYA: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Jurnal Pengbdian Teknik Mesin Jurnal Komunikasi Islam Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Safari : Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Informasi Pengabdian Masyarakat Dedication : Jurnal Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Pelayanan Hubungan Masyarakat JOSAR (Journal of Students Academic Research) ABDIKOM Lentera : Journal of Gender and Children Studies
Zainal Abidin Achmad
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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STUDI NETNOGRAFI VIRTUAL PADA VARIASI INTERAKSI AKUN X ANONIM NCTZEN Sekar Kinanti, Banyu; Abidin Achmad, Zainal
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 9 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i9.2025.%p

Abstract

Penelitian ini bertujuan untuk menganalisis variasi interaksi virtual yang dilakukan oleh akun penggemar anonim (NCTzen) di platform media sosial Twitter, yang sekarang dikenal sebagai X. Fenomena anonimitas dalam fandom disorot karena memungkinkan pengguna untuk membangun identitas daring yang terputus dari identitas kehidupan nyata mereka, menciptakan ruang yang unik dan dinamis untuk interaksi sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi virtual untuk menggambarkan motivasi di balik anonimitas, bentuk komunikasi, jenis aktivitas daring, dan karakteristik pesan yang dibagikan di antara NCTzen. Data dikumpulkan melalui observasi partisipatif, dokumentasi, dan wawancara mendalam dengan lima akun penggemar anonim NCTzen di X. Temuan menunjukkan bahwa anonimitas digunakan sebagai strategi untuk membangun persona daring yang lebih bebas, lebih aman, dan lebih ekspresif. Variasi interaksi tersebut meliputi bentuk komunikasi seperti kutipan, balasan, pesan langsung, lelucon penggemar, dan penggunaan simbol khusus fandom. Anonimitas memberikan kebebasan berekspresi yang lebih besar, memperkuat solidaritas komunitas, dan memperluas partisipasi penggemar dalam budaya fandom digital. Studi ini menyimpulkan bahwa interaksi virtual dalam komunitas penggemar anonim tidak hanya informatif dan ekspresif, tetapi juga menumbuhkan ikatan emosional. Temuan ini berkontribusi pada studi yang lebih luas tentang komunikasi digital, anonimitas, dan budaya fandom di era media sosial.
English for Marine Industry Training in PT 4S Marine, Sidoarjo Dwi Wahyuningtyas; Naajihah Mafruudloh; Zainal Abidin Achmad; Rima Nur Pitasari; Metrya Damayanti; Lusia Ervi Oktaviarika
VSJ | Veteran Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Veteran Society : Jurnal Pengabdian Masyarakat
Publisher : Fakultas Hukum, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/vsj.v3i1.29

Abstract

Indonesia is a maritime and archipelagic country surrounded by seas. As a maritime country, Indonesia has relied on its natural resources from the seas for years. It is also rich in marine resources such as fish, seaweed, shells, and other seafood that become essential trade commodities. This situation makes speedboat as one of the essential things in processing marine resources. It then boosts the establishment of speedboat companies in Indonesia, one of which is PT 4S Marine, located in Sidoarjo. The company started its production in 2016. It produces speedboats, boat fiber, speedboat aluminum, marine equipment, and wooden boats. This company has already received many orders from around Indonesia, and this makes the documents needed are still written in Bahasa Indonesia. However, when the company buys equipment from other countries, it requires filling out some documents written in English. Therefore, the staff in the company needs to learn more about reading and writing documents in English. Besides, the staff also needs to master the communication skills in English. As they also need to communicate with the sellers from other countries. This reason then initiates the community service program held by PIKAT (Pemanfaatan IPTEKS Bagi Masyarakat) of UPN “Veteran” Jawa Timur. From the program that had been run for one month, the team had successfully identified the problems of the staff, especially in writing and speaking in English, and gave the staff training both online and offline. The program continues via the Whatsapp group. In the future, it is expected that the company staff can use English in written and spoken form more fluently so that the company can reach the international market and sell more products to other countries.
STRATEGI PROMOSI MODIFIKASI MOBIL MELALUI INSTAGRAM OLEH AKUN @EVAN_AUTOCONCEPT (Analaisis Netnografi pada akun @evan_autoconcept) Julian Firdausy, Wildan; Abidin Achmad, Zainal
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 4 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i4.2025.1409-1414

Abstract

Penelitian ini berfokus pada strategi promosi bengkel otomotif Autoconcept melalui media sosial instagram yang menggunakan analisis netnografi. Topik ini menarik untuk diteliti karena media sosial Instagram menjadi salah satu media yang krusial dan berperan penting sebagai media promosi. Bengkel AutoConcept menggunakan fitur-fitur di dalam Instagram sebagai media untuk melakukan promosi sekaligus personal branding atas produk dan jasa yang ditawarkannya. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian netnografi dan tipe penelitian deskriptif, serta tinjauan pustaka mengenai strategi promosi dan personal branding. Hasil dari penelitian ini adalah paparan berbagai strategi yang dilakukan oleh bengkel AutoConcept dalam mempromosikan barang dan jasa nya melalui Instagram. Selain itu, evaluasi terhadap strategi marketing bengkel AutoConcept di media sosial Instagram juga berdampak terhadap hasil dan fluktuasi penjualan dari tahun ke tahun.
STRATEGI NARASI REIZUKA ARI DAN DAMPAKNYA TERHADAP KONSUMSI REMAJA PEREMPUAN DI TIKTOK Mudianto, Celvin Dwi Putra; Aini, Hera Nur; Achmad, Zainal Abidin
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 5 No 1 (2025): LENTERA: Journal of Gender and Children Studies ( June 2025)
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital era, TikTok has become an influential social media platform that shapes people's consumption behavior. This study aims to analyze the role of Reizuka Ari as a content creator in creating digital consumption trends through narrative strategies and assertive communication. The researcher used a qualitative approach with a narrative content analysis method on several videos uploaded by Reizuka Ari that review food and beauty products. The analysis results show that Reizuka Ari consistently conveys product information clearly and relatably through a distinctive language style, strong expressions, and attractive visuals. He also utilizes the TikTok affiliate feature and builds active interactions with his followers. The combination of narrative elements, visuals, and an honest and persuasive communication approach successfully creates emotional engagement with the audience and encourages consumptive actions. This study concludes that content creators like Reizuka Ari are information providers and strategic agents who can influence digital consumption patterns through effectively curated content. Keywords: Content Creator, Tiktok, Consumption Trends, Narrative Strategy, Digital Communication.
Melestarikan Budaya Jawa Melalui Media Digital: Studi Etnografi Virtual tentang Adaptasi Strategis Radio Puspa FM Achmad, Zainal Abidin; Febrianita, Roziana; Arviani, Heidy
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.44572

Abstract

As a station dedicated to preserving local Javanese culture, Puspa FM faces challenges in expanding its audience and increasing advertising revenue within a competitive media landscape. This study examines Radio Puspa FM's strategic adaptation in Pacitan, Indonesia, amid digital transformation and cultural commodification. Using a qualitative approach and virtual ethnography, researchers interacted with the station as listeners, community members, and contributors. Seven informants were purposively selected based on their active involvement in Puspa FM's management, cultural programming, and online listener communities. We triangulated in-depth interviews, participant observation, and a focus group discussion as our data collection methods. The findings reveal that Puspa FM utilizes digital platforms such as Facebook, Instagram, and YouTube to extend its reach and attract advertisers, while participatory engagement sustains its cultural authenticity. It also shows that the station reconfigures its content and business model to enhance engagement and sustainability while maintaining its cultural mission. The study implies that integrating digital innovation with participatory values can serve as a practical model for local cultural media seeking to balance tradition, audience engagement, and financial resilience in the digital era.
Co-Authors A.A.I. Prihandari Satvikadewi Abdul Kholiq Abidin, Izzah Khalif Raihan Achmad Derajat Waskito Ade Galih Putra Ashari Adin Kurniawan Adrian Rizky Rahmawan Afif Wilanda Anaqhi Agus Wahyudi Agustina, Zalfa Nurrahmah Agustina, Zalfa Nurrahmah Ahimsa Adi Wibowo Ahmad Adibul Akrom Ahmad Ilham Ramadhan Kalis Ahmad Murtafi Haris Ahmad Shidqi Haetami Aini, Hera Nur Airlangga Bramayudha Alamiyah, Syifa Syarifah Almira Nur Aini, Zahra Alya Syahputri Amaliah Ifadah Anastasia Wahyu Karno Angelique Ezra Herviani Angelita Kracibaya Nauli Panggabean Anggraeny, Dwi Nuning Anik Anekawati Anisah Farah Dhilah Syifana Anissa Feby Widya Prawesti Annas Kholif Khoirulla Annisa Dwi Safitri Antono Landjar Patoman Anugrah Akbar Fitra Putra Adianti Ardhelia Damayanti Wirawan Ardian Christyanti ARIE AMBARWATI Arista, Zusnia Fuji Arum, Dewi Puspa Arviani, Heidy Aryo Wibisono Asia Ashfaq Athaya Azha Augustin Mustika Chairil Ayu Novita Sari Basli, Muhammad Yassaar Bayu Frastra Wiranegara Bella Febriyana Ananda Bergerat, Valentin Ceretto Binti Qumairoh Budiwitjaksono, Gideon Setyo Deasy Arieffiani Desi Tri Wahyuningsih Devina Setya Vanessa Devita Andriani Dheny Yori Putra Diana Aqidatun Nisa Diana Aqidatun Nisa Didiek Tranggono Didiek Tranggono Dimas Zainal Muttaqin Dina Safira Putri Dinar Asvi Nurjannah Dinda Rizki Anita Dita Atasa Dita Megasari Diyah Ayu Putri Aprilia DR. CATUR MSI SURATNOAJI Dwi Vernanda Dwi Wahyuningtyas Dynda Tri Widyastuti Dyva Claretta Elfira Prasanti Ellayuni Nur Fadila Elsa Rakhma Melani Endah Murniaseh Endah Siswati Ezra Wira Omega Farikha Rahmawati Fatimatuzzahro Fatimatuzzahro Fernanda Aurellia Putri Mukhlasin Fetty Tri Anggraeny Finatsiyatull Rosida, Dedin Fisca Ardi Fitria Febriana Rachman Friska Lestari Samosir Ghifari Zaka Wali Ghifari Zaka Wali Gideon Setya Budiwitjaksono Gustav Ahmadi Hamdan Mustameer Haniifatul Habiibah Hanna Nurhaqiqi Haq, Jelita Arinal Haq, Jelita Arinal Hasri Maghfirotin Nisa Hawa Ridhani W Heidy Arviani Heidy Arviani Ihza Fajri Rahmadi Indah Cahyaningrum Ira Kaestiningtyas Isnan, Mohammad Ita Sabilah Putri Chayani Ita Sabilah Putri Chayani J. Juwito Jelita Arinal Haq Jojok Dwirido Tjahjono Julian Firdausy, Wildan Juliana Nur Rachmah Juwito Juwito Juwito Juwito Kalvin Edo Wahyudi Kamilah, Salwa Ridha Kezia Rahadita A Khelsea, Yustika Okta Kiki Sandra Amelia Krisna Rendi Awalludin Kusnarto Kusnarto Kustini Kustini Kusuma Wardhani Mas'udah Kusuma Wardhani Mas'udah Kusuma Wardhani Mas’udah Kusuma Wardhani Mas’udah Kusuma Wardhani Mas’udah Kusuma, Ade Kusumasari, Fitri Latif Ahmad Fauzan Linc Bellatrix Adhara Liza Shafira Ningtyas Lunariana Lubis Lusia Ervi Oktaviarika Lusia Ervi Oktaviarika M. Husni Tamrin M. Husni Tamrin, M. Husni Mafruudloh, Naajihah Malafitri, Novreza Mar'atus Sholichah Marisa Oktaviana Marizka Distya Anastasia Mas’udah, Kusuma Wardhani Meilya Syifa Aghniya Rahman Metrya Damayanti Metrya Damayanti Moch. Rizky Ramadhan Mohammad Ali Imron Mohammad Idhom Mohammad Rizqy Muchlisiniyati Safeyah Muchlisiniyati Safeyah Mudianto, Celvin Dwi Putra Muhammad Fadhlurrohman Hanif Muhammad Fahri Rizaldi Muhammad Iqbal Dwi Fanani Muhammad Iqbal Dwi Fanani Muhammad Saud Munoto Muruah, Iftitan Mustain Mustain Nabila Alysia Multazam Nadiya Nur Wahyunita Nadya Aisyah Nurdiyana Nafila Nuryaningrum Najwa Tsaniya Anjainah Nanda Defi Anita, Nanda Niken Nathania Nindy Irzavika Niqotaini, Zatin Nobertus Ribut Santoso Norsely, Febfi Novia Kurniasari Novira Rachman, Raden Ayu Firdausi Nur Lathifa Meida Nuri Fitrianingrum Chasanah Nurul Widji Triana Nurul Widji Triana Nuryananda, Praja Firdaus Oktifani Winarti, Oktifani Pardianto, Pardianto Prahasti Ken Dewani Prakoso, Muhammad Ardy Prastyo, Adi Septo Pratamasari, Riza Putri Priambodo, Alvian Rafif Priyadarshini, Rossyda Pungky Febi Arifianto Putra, Chrystia Aji Putri Musicasari Putri Nada Camilia Lubna Putri, Sheren Aurellia Nathania Rachmah Ida Rahadyan Naufal A Raharja, Wildan Taufik Rahman, Meilya Syifa Aghniya Rahmawati, Icha Nur Ramadhani Mahendra Kusuma Ratih Pandu Mustikasari Ratnawati, Roro Anggi Razanah Mutiara Rysan Rhyndu Wijayanti Ricky Fajar Adi Putra Rillia Aisyah Haris Rima Nur Pitasari Rima Nur Pitasari Ririn Puspita Tutiasri Rizkiyatul Nadhifah Rizkiyatul Nadhifah Rochmana, Sunnah Dwi Rofi Wahyu Aditama Rofi Wahyu Aditama Roziana Febrianita Ruri Handariastuti Ryando Alwirasesa Rumbo Sitepu Safeyah, Muchlisiniyati Sagran, Arif Abdullah Saifuddin Zuhri Saifuddin Zuhri Saifuddin Zuhri Salsa Billa Frisanti Sanin Salwa Masahida Cahaya Sari, Tria Puspa Saukina Widhi, Salsabila Sekar Kinanti, Banyu Shafa, Aliyya Sausan Sherly Arindawati Silvi Puspita Dewi Siti Winarsih Sonia Ayu Cahyani Sonja Andarini Sri Tjondro Winarno, Sri Tjondro Sri Umiyati Suksmawati, Herlina Sumardjijati Sumardjijati Taufikurrahman Taufikurrahman Taufikurrahman Taufikurrahman Thareq Zendo Azhari Thariq Zinedin Widiansyah Tika Ramadani Tri Juniati Andayani Tria Puspa Sari Trianna, Nurul Widji Ulya Sarofa Umi Nurul Fadilah Vieri Samuel Juliando Pakpahan Wahyu Mukti Jaya Nata Wardhani Mas’udah, Kusuma Wiati Gusti, Kharisma Widiana Khurnia Permatasari Wildan Naufal Esfandiar Wulandari, Sinar Aju Yenny WURYANDARI Yeriko Felis Yesi Mariska Yuli Candrasari Yustika Aini Arrochmah Yusuf Fadhilah Zalfa Nurrahmah Agustina Zalfa Nurrahmah Agustina Zhafira Hanina Zuhri4, Saifuddin Zulham Yahya