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All Journal Jurnal Ilmu Komunikasi JURNAL SOSIAL HUMANIORA (JSH) Nomosleca Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication ETNOSIA : Jurnal Etnografi Indonesia Akuntabel : Jurnal Ekonomi dan Keuangan Jurnal ASPIKOM JWP (Jurnal Wacana Politik) MetaCommunication; Journal Of Communication Studies JMM (Jurnal Masyarakat Mandiri) Jurnal Representamen JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Share : Journal of Service Learning Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Satwika : Kajian Ilmu Budaya dan Perubahan Sosial AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JARES (Journal of Academic Research and Sciences) Translitera : Jurnal Kajian Komunikasi dan Studi Media Bricolage : Jurnal Magister Ilmu Komunikasi Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Journal of Media and Communication Science (JcommSci) Jurnal Ilmiah Manajemen dan Bisnis The Journal of Society and Media Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Community Service and Empowerment Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Indonesian Journal of Social Sciences Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia PROFICIO: Jurnal Pengabdian Masyarakat Jejaring Administrasi Publik (JAP) International Journal of Data Science, Engineering, and Analytics (IJDASEA) Jurnal Pengabdian Kepada Masyarakat Patikala KARYA: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Jurnal Pengbdian Teknik Mesin Jurnal Komunikasi Islam Veteran Society : Jurnal Pengabdian Masyarakat Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Safari : Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Informasi Pengabdian Masyarakat Dedication : Jurnal Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Pelayanan Hubungan Masyarakat JOSAR (Journal of Students Academic Research) ABDIKOM Lentera : Journal of Gender and Children Studies
Zainal Abidin Achmad
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Digital Dramaturgy and Young Women's Personal Branding: A Qualitative Study of @anindythaarsa's TikTok Content Bilqis Lexaluna Zahra; Zainal Abidin Achmad
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23701

Abstract

This study examines the personal branding strategy of Anindytha Arsa (@anindythaarsa) on TikTok, reflecting the growing use of social media for career development and youth empowerment. The research identifies elements of personal branding in her content and explores the meanings behind her messages. Using a qualitative content analysis approach, the study analyzed 20 TikTok videos uploaded between January and October 2024, each exceeding 50,000 views and 500 interactions. The analysis applied Hubert K. Rampersad’s theory of authentic personal branding and Erving Goffman’s dramaturgy. Findings reveal that Anindytha Arsa constructs an image of being independent, educated, religious, and inspirational. Her personal branding is expressed through three aspects: the self-image she highlights, the values she promotes, and her communication style. Consistent content focusing on motivation, collaboration, and women’s empowerment reinforces the impression of authenticity. This research contributes to communication studies by integrating dramaturgy and authentic personal branding theories to explain how TikTok functions as a performative space for authentic self-presentation and empowerment narratives. In conclusion, Anindytha Arsa’s TikTok content functions not only as a means of strengthening her identity but also as a strategic career tool that leverages authenticity and educational value to foster closer engagement with her audience.
Rebranding Produk Kopi Excelsa Oleh Kelompok Masyarakat KOPI GUNUNG Dengan Packaging Baru dan Digital Marketing Zainal Abidin Achmad; Yenny Wuryandari; Kusuma Wardhani Mas’udah; M. Husni Tamrin
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 4, No 2 (2022): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v4i2.8899

Abstract

Coffee is a leading commodity in Jombang Regency. One of these coffee varieties is Excelsa Coffee. The main obstacle for coffee farmers and traders in Sumberjo Village is the processing of excelsa coffee which is quite complicated. The Grant Program for Application of Research Results for the Community (PIHAT) aims to foster community groups KOPI GUNUNG in Sumberjo Village, Wonosalam District, Jombang Regency to have knowledge and skills in coffee plant care and digital marketing. The results of the identification of the problem of Pokmas KOPI GUNUNG as a partner, the PIHAT team provides solutions in the form of a) Increasing knowledge and skills in caring for coffee plants, b) Improving the quality of new labels and packaging, c) Creating Instagram accounts and making marketing support profile videos, and d) Digital marketing training. After partners gain knowledge and skills in caring for coffee plants, knowledge of digital marketing skills, and producing coffee product packaging, the goal of implementing this PIHAT program is to increase sales of coffee products from the KOPI GUNUNG community group with the brand and packaging "Cakra Dewa." In addition to articles in community service journals, PIHAT's outputs are the Profile Video, news, and Instagram accounts. Kopi merupakan komoditas unggulan Kabupaten Jombang. Salah satu varietas kopi tersebut adalah Kopi Excelsa. Kendala utama bagi petani dan pedagang kopi di Desa Sumberjo adalah perawatan kopi excelsa yang cukup rumit. Program Hibah Penerapan Hasil Penelitian Bagi Masyarakat (PIHAT) bertujuan untuk membina kelompok masyarakat KOPI GUNUNG di Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang agar memiliki pengetahuan dan keterampilan dalam perawatan tanaman kopi dan pemasaran digital. Hasil identifikasi masalah Pokmas KOPI GUNUNG sebagai mitra, maka tim PIHAT memberikan solusi berupa: a) Meningkatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, b) Meningkatkan kualitas label dan kemasan baru, c) Membuat akun Instagram dan membuat video profil penunjang pemasaran, dan d) Pelatihan pemasaran digital. Setelah mitra mendapatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, pengetahuan keterampilan digital marketing, dan memproduksi kemasan produk kopi, maka sasaran akhir dari pelaksanaan program PIHAT ini adalah meningkatkan penjualan produk kopi dari kelompok masyarakat KOPI GUNUNG dengan brand dan kemasan “Cakra Dewa.” Selain artikel pada jurnal pengabdian kepada masyarakat, luaran PIHAT ini adalah Video Profil, Berita, dan akun Instagram.
Encouraging the Marketing Communication Strategy for UD Sumber Rejeki to Increase Fish-based Food Quality and Income Didiek Tranggono; Zainal Abidin Achmad; Ulya Sarofa; Wildan Taufik Raharja
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 4, No 2 (2022): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v4i2.8917

Abstract

Tujuan dari program Bakti Inovasi bagi Masyarakat (BIMA) ini untuk mentransferkan pengetahuan dan teknologi kepada mitra Usaha Mikro Kecil Menengah (UMKM) di Desa Tasikmadu, yaitu UD Sumber Rejeki. Metode pelaksanaan kegiatan melalui penyuluhan, pelatihan, dan pendampingan. Tim pelaksana menyebarkan kuesioner dan melakukan wawancara kepada pelaku UMKM di Desa Tasikmadu. Sementara Focus Group Discussion khusus pada UD Sumber Rejeki sebagai mitra untuk mengurai permasalahan. Kegiatan BIMA ini memiliki Tingkat Kesiapterapan Teknologi (TKT) level 5 yang memiliki dasar penelitian sebelumnya tentang produk pangan olahan berbasis ikan dan pendampingan UMKM di Kabupaten Trenggalek. Hasil transfer pengetahuan melalui penyuluhan berhasil meningkatkan pemahaman tentang kualitas bahan baku, resep sehat, variasi cita rasa, pentingnya digital marketing, dan kepemilikan legalitas usaha. Hasil alih teknologi berupa aplikasi pemasaran digital, perbaikan label, kemasan produk baru, dan hibah mesin pendingin berdampak pada peningkatan kualitas produk pangan olahan, perluasan jaringan pemasaran, peningkatan angka penjualan produk, dan meningkatkan kapasitas produksi. The purpose of the Bakti Innovation for Community (BIMA) program is to transfer knowledge and technology to Micro, Small, and Medium Enterprises (UMKM) partners in Tasikmadu Village, namely UD Sumber Rejeki. The method of implementing activities is through counseling, training, and mentoring. The implementation team distributed questionnaires and conducted interviews with SMEs in Tasikmadu Village. Meanwhile, a Focus Group Discussion was held with UD Sumber Rejeki's members to solve problems. This BIMA activity has a Technology Readiness Level (TKT) level 5, which has the basis of previous research on fish-based processed food products and mentoring MSMEs in the Trenggalek Regency. The results of knowledge transfer through counseling have succeeded in increasing understanding of the quality of raw materials, healthy recipes, variety of flavors, the importance of digital marketing, and ownership of business legality. The results of technology transfer in the form of digital marketing applications, improved labels, new product packaging, and refrigeration machine grants have an impact on improving the quality of processed food products, expanding marketing networks, increasing product sales figures, and increasing production capacity.
Peningkatan Pemahaman Personal Branding melalui Media Sosial bagi Siswa SMPN 04 Tilamuta Rizqiyah Ahmad; Hendra Maulana; Indri Afriyani Yasin; Zainal Abidin Achmad
Jurnal Abdimas Indonesia Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i3.1943

Abstract

Kegiatan pengabdian ini dilatarbelakangi oleh rendahnya pemahaman remaja terhadap pentingnya membangun personal branding secara positif di ruang digital. Tujuan utama dari kegiatan ini adalah untuk meningkatkan literasi digital siswa, khususnya dalam membentuk citra diri yang bertanggung jawab melalui media sosial. Kegiatan dilaksanakan melalui metode sosialisasi dan edukasi interaktif yang mencakup observasi awal, penyampaian materi, diskusi, serta evaluasi menggunakan instrumen pre-test dan post-test. Kegiatan diikuti oleh 55 siswa kelas IX SMP Negeri 4 Tilamuta, yang terbagi dalam satu kelompok besar dan mengikuti seluruh rangkaian sosialisasi secara langsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa, dengan nilai rata-rata post-test meningkat dari 49 menjadi 77. Peserta menunjukkan antusiasme tinggi dalam diskusi, dan mitra kegiatan menyatakan kepuasan terhadap pelaksanaan program. Kegiatan ini menunjukkan bahwa pendekatan edukatif berbasis personal branding dapat menjadi strategi efektif dalam membangun karakter digital siswa di wilayah 3T. Kolaborasi lintas perguruan tinggi juga menjadi nilai tambah dalam memperluas jangkauan pengabdian berbasis literasi digital.
REPRESENTASI KEMANDIRIAN PEREMPUAN DALAM KONTEN PENDAKI FURKY SYAHRONI DI MEDIA SOSIAL Zainal Abidin Achmad; Anita Anita
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 5 No 2 (2025): Lentera: Journal of Gender and Children Studies ( December 2025)
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/lentera.v5i2.46817

Abstract

This study aims to analyze the representation of women's independence and resilience in Furky Syahroni's social media content, which features her as an Indonesian female climber at the international level. The primary focus of this research is how narrative, visual, and symbolic strategies in TikTok, Instagram, and YouTube video uploads construct the image of women as independent, courageous, and break through gender stereotypes in extreme activities such as mountain climbing. This study uses a qualitative method with a thematic analysis of TikTok, Instagram, and YouTube content by Furky Syahroni during the period 2019–2024. Secondary data were obtained from literature, online interviews, personal blogs, and podcasts featuring Furky Syahroni. The results show that social media has become a new space for women to build a positive, equal identity in the public sphere. Furky Syahroni’s content contains educational, motivational, and courageous messages that can inspire other women to transcend social boundaries. The novelty of this research lies in the study of gender communication on the virtual platform in the context of extreme physical activities. This research contribution enriches the discourse on gender equality in digital media and demonstrates the potential of social media for women's empowerment.
Co-Authors A.A.I. Prihandari Satvikadewi Abdul Kholiq Abidin, Izzah Khalif Raihan Achmad Derajat Waskito Ade Galih Putra Ashari Adin Kurniawan Adrian Rizky Rahmawan Afif Wilanda Anaqhi Agus Wahyudi Agustina, Zalfa Nurrahmah Agustina, Zalfa Nurrahmah Ahimsa Adi Wibowo Ahmad Adibul Akrom Ahmad Ilham Ramadhan Kalis Ahmad Murtafi Haris Ahmad Shidqi Haetami Aini, Hera Nur Airlangga Bramayudha Almira Nur Aini, Zahra Alya Syahputri Amaliah Ifadah Anastasia Wahyu Karno Andarini, Sonja Angelique Ezra Herviani Angelita Kracibaya Nauli Panggabean Anggraeny, Dwi Nuning Anik Anekawati Anisah Farah Dhilah Syifana Anissa Feby Widya Prawesti Anita Anita Annas Kholif Khoirulla Annisa Dwi Safitri Antono Landjar Patoman Anugrah Akbar Fitra Putra Adianti Ardhelia Damayanti Wirawan Ardian Christyanti ARIE AMBARWATI Arista, Zusnia Fuji Arum, Dewi Puspa Aryo Wibisono Asia Ashfaq Athaya Azha Augustin Mustika Chairil Ayu Novita Sari Barbara, Virda Kurnia Basli, Muhammad Yassaar Bayu Frastra Wiranegara Bella Febriyana Ananda Bergerat, Valentin Ceretto Bilqis Lexaluna Zahra Binti Qumairoh Budiwitjaksono, Gideon Setyo Chiara Fuadiyatul Athifah Deasy Arieffiani Dedin Finatsiyatull Rosida Dedin Finnasyatul Rosida Desi Tri Wahyuningsih Devina Setya Vanessa Devita Andriani Dheny Yori Putra Diana Aqidatun Nisa Diana Aqidatun Nisa Didiek Tranggono Didiek Tranggono Dimas Zainal Muttaqin Dina Safira Putri Dinar Asvi Nurjannah Dinda Rizki Anita Dita Atasa Dita Megasari Diyah Ayu Putri Aprilia DR. CATUR MSI SURATNOAJI Dwi Vernanda Dwi Wahyuningtyas Dynda Tri Widyastuti Dyva Claretta Elfira Prasanti Ellayuni Nur Fadila Elsa Rakhma Melani Endah Murniaseh Endah Siswati Ezra Wira Omega Farikha Rahmawati Fatimatuzzahro Fatimatuzzahro Fernanda Aurellia Putri Mukhlasin Fetty Tri Anggraeny Fisca Ardi Fitria Febriana Rachman Friska Lestari Samosir Ghifari Zaka Wali Ghifari Zaka Wali Gideon Setya Budiwitjaksono Gustav Ahmadi Hamdan Mustameer Haniifatul Habiibah Hanna Nurhaqiqi Haq, Jelita Arinal Haq, Jelita Arinal Hasri Maghfirotin Nisa Hawa Ridhani W Heidy Arviani Ihza Fajri Rahmadi Indah Cahyaningrum Indri Afriyani Yasin Ira Kaestiningtyas Isnan, Mohammad Ita Sabilah Putri Chayani Ita Sabilah Putri Chayani Jelita Arinal Haq Jojok Dwirido Tjahjono Julian Firdausy, Wildan Juliana Nur Rachmah Juwito Juwito Kalvin Edo Wahyudi Kamilah, Salwa Ridha Kezia Rahadita A Khelsea, Yustika Okta Kiki Sandra Amelia Krisna Rendi Awalludin Kusnarto Kustini Kustini Kusuma Wardhani Mas'udah Kusuma Wardhani Mas’udah Kusuma, Ade Kusumasari, Fitri Latif Ahmad Fauzan Linc Bellatrix Adhara Liza Shafira Ningtyas Lunariana Lubis Lusia Ervi Oktaviarika Lusia Ervi Oktaviarika M. Husni Tamrin Mafruudloh, Naajihah Maha, Egidia Putri Teresia Sembiring Malafitri, Novreza Mar'atus Sholichah Mardiana, Cindy Aprilia Marisa Oktaviana Marizka Distya Anastasia Maulana, Hendra Meilya Syifa Aghniya Rahman Metrya Damayanti Metrya Damayanti Moch. Rizky Ramadhan Mohammad Ali Imron Mohammad Idhom Mohammad Rizqy Mohhanto, Ardo Muchlisiniyati Safeyah Muchlisiniyati Safeyah Mudianto, Celvin Dwi Putra Muhadjir Anwar Muhammad Fadhlurrohman Hanif Muhammad Fahri Rizaldi Muhammad Iqbal Dwi Fanani Muhammad Iqbal Dwi Fanani Muhammad Saud Munoto Muruah, Iftitan Mustain Mustain Nabila Alysia Multazam Nadiya Nur Wahyunita Nadya Aisyah Nurdiyana Nafila Nuryaningrum Najwa Tsaniya Anjainah Nanda Defi Anita, Nanda Niken Nathania Nindy Irzavika Niqotaini, Zatin Nobertus Ribut Santoso Norsely, Febfi Novia Kurniasari Novira Rachman, Raden Ayu Firdausi Nur Lathifa Meida Nuri Fitrianingrum Chasanah Nurul Widji Triana Nurul Widji Triana Nuryananda, Praja Firdaus Oktifani Winarti, Oktifani Pardianto, Pardianto Prahasti Ken Dewani Prakoso, Muhammad Ardy Prastyo, Adi Septo Pratama, Mahendra Rizky Putra Pratamasari, Riza Putri Priambodo, Alvian Rafif Priyadarshini, Rossyda Pungky Febi Arifianto Putra, Chrystia Aji Putra, Crystia Aji Putri Musicasari Putri Nada Camilia Lubna Putri, Dea Rahmanda Putri, Fla Neysa Rahma Rachmah Ida Rachman, R. Ayu Firdausi Novira Rahadyan Naufal A Raharja, Wildan Taufik Rahman, Meilya Syifa Aghniya Rahmawati, Icha Nur Ramadhani Mahendra Kusuma Ratih Pandu Mustikasari Ratnawati, Roro Anggi Razanah Mutiara Rysan Rhyndu Wijayanti Ricky Fajar Adi Putra Rillia Aisyah Haris Rima Nur Pitasari Rima Nur Pitasari Ririn Puspita Tutiasri Rizkiyatul Nadhifah Rizkiyatul Nadhifah Rizqiyah Ahmad Rochmana, Sunnah Dwi Rofi Wahyu Aditama Rofi Wahyu Aditama Roziana Febrianita Ruri Handariastuti Ryando Alwirasesa Rumbo Sitepu Safeyah, Muchlisiniyati Sagran, Arif Abdullah Saifuddin Zuhri Saifuddin Zuhri Saifuddin Zuhri Salma Rivani Luawo Salsa Billa Frisanti Sanin Salwa Masahida Cahaya Sari, Tria Puspa Saukina Widhi, Salsabila Sekar Kinanti, Banyu Shafa, Aliyya Sausan Sheren Aurellia Nathania Putri Sherly Arindawati Silvi Puspita Dewi Simangasing, Michelle Librianora Siti Winarsih SJAFIATUL MARDLIYAH Sonia Ayu Cahyani Sri Tjondro Winarno, Sri Tjondro Sri Umiyati Suksmawati, Herlina Sumardjijati, Sumardjijati Syifa Syarifah Alamiyah Taufikurrahman Taufikurrahman Thareq Zendo Azhari Thariq Zinedin Widiansyah Tika Ramadani Tri Juniati Andayani Tria Puspa Sari Trianna, Nurul Widji Ulya Sarofa Umi Nurul Fadilah Vieri Samuel Juliando Pakpahan Wahyu Mukti Jaya Nata Wardhani Mas’udah, Kusuma Wiati Gusti, Kharisma Widiana Khurnia Permatasari Wildan Naufal Esfandiar Win, Thinzar Wulandari, Sinar Aju Yenny WURYANDARI Yeriko Felis Yesi Mariska Yuli Candrasari Yustika Aini Arrochmah Yusuf Fadhilah Zalfa Nurrahmah Agustina Zalfa Nurrahmah Agustina Zhafira Hanina Zuhri4, Saifuddin Zulham Yahya