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Zainal Abidin Achmad

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 2253786

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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INOVASI GULA AREN DAN BRANDING LOKA AREN: PEMBERDAYAAN UMKM DESA WISATA TOMPO BULU Zainal Abidin Achmad; Mardiana, Cindy Aprilia; Dedin Finnasyatul Rosida; Salma Rivani Luawo
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.6055

Pemberdayaan masyarakat melalui pengembangan produk lokal merupakan pendekatan strategis dalam memperkuat desa wisata berkelanjutan. Desa Tompo Bulu, Kabupaten Pangkep, Sulawesi Selatan, dikenal sebagai wilayah penghasil gula aren tradisional. Namun demikian, produk gula aren yang dihasilkan masih dipasarkan secara konvensional dalam bentuk balok polos tanpa diversifikasi produk, merek, kemasan modern, maupun legalitas usaha formal, sehingga daya saing dan jangkauan pasarnya masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan nilai tambah produk gula aren melalui inovasi produk, penguatan branding berbasis budaya lokal, pendampingan legalitas usaha, serta promosi digital. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan pelaku usaha secara aktif dalam seluruh tahapan kegiatan, meliputi pelatihan diversifikasi produk, pendampingan pengemasan dan branding, fasilitasi pengurusan Nomor Induk Berusaha, serta pemanfaatan media sosial sebagai sarana pemasaran. Hasil kegiatan menunjukkan peningkatan kapasitas pelaku usaha, terbentuknya merek “Loka Aren”, diversifikasi produk menjadi gula semut dan gula cair, perbaikan kualitas kemasan, serta perluasan akses pasar melalui platform digital. Program ini membuktikan bahwa integrasi inovasi produk dan identitas budaya lokal mampu meningkatkan daya saing UMKM sekaligus memperkuat citra desa wisata.

REPRESENTASI KEMANDIRIAN PEREMPUAN DALAM KONTEN PENDAKI FURKY SYAHRONI DI MEDIA SOSIAL Achmad, Zainal Abidin; Anita, Anita
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 5 No 2 (2025): Lentera: Journal of Gender and Children Studies ( December 2025)
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/lentera.v5i2.46817

This study aims to analyze the representation of women's independence and resilience in Furky Syahroni's social media content, which features her as an Indonesian female climber at the international level. The primary focus of this research is how narrative, visual, and symbolic strategies in TikTok, Instagram, and YouTube video uploads construct the image of women as independent, courageous, and break through gender stereotypes in extreme activities such as mountain climbing. This study uses a qualitative method with a thematic analysis of TikTok, Instagram, and YouTube content by Furky Syahroni during the period 2019–2024. Secondary data were obtained from literature, online interviews, personal blogs, and podcasts featuring Furky Syahroni. The results show that social media has become a new space for women to build a positive, equal identity in the public sphere. Furky Syahroni’s content contains educational, motivational, and courageous messages that can inspire other women to transcend social boundaries. The novelty of this research lies in the study of gender communication on the virtual platform in the context of extreme physical activities. This research contribution enriches the discourse on gender equality in digital media and demonstrates the potential of social media for women's empowerment.

Perceived Value as a Mediator: How Customer Experience Outweighs E-Service Quality in Driving Digital Repurchase Intention in Quick-Service Restaurants Mohhanto, Ardo; Anwar, Muhadjir; Achmad, Zainal Abidin; Win, Thinzar
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7170

This study explores the different impacts of e-service quality and customer experience on repurchase intention, with perceived value as a mediator, among digital consumers of Yoshinoya quick-service restaurants in Surabaya, Indonesia. Using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on data from 148 respondents, the results show that e-service quality does not significantly affect repurchase intention (coefficient = 0.166, p = 0.120), while customer experience has a strong direct effect (coefficient = 0.405, p < 0.001). Perceived value mediates the relationship between customer experience and repurchase intention (coefficient = 0.497, p < 0.001), but not between e-service quality and repurchase intention (coefficient = 0.074, p = 0.217). This study contributes to digital service and consumer behavior literature by showing that perceived value acts as a selective mediator, enhancing the impact of customer experience while reducing the role of e-service quality in technology-based QSR environments. Practically, the findings suggest that QSR managers should view e-service quality as a basic requirement and focus on experiential strategies, such as emotional engagement, personalization, and omnichannel consistency, to improve perceived value and maintain customer loyalty in competitive digital food service markets.

Komunikasi Interpersonal Ayah dan Anak Perempuan dalam Konteks Kesehatan Reproduksi Chiara Fuadiyatul Athifah; Zainal Abidin Achmad
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4696

This study aims to understand the dynamics of interpersonal communication between fathers and daughters regarding reproductive health issues. This issue is important given the limited involvement of fathers in reproductive health education. The study employs a descriptive qualitative approach using a case study method, involving nine pairs of fathers and daughters (aged 14–18) who live in the same household. Data were collected through in-depth interviews to explore the experiences, strategies, and communication barriers that arise. The results indicate that interpersonal communication between fathers and daughters about reproductive health is often hindered by gender differences, societal taboos, and the dominant role of mothers. However, the use of open and empathy-based communication strategies proves effective in fostering openness. Daughters’ positive perceptions of their fathers’ involvement are influenced by the fathers’ supportive and nonjudgmental attitudes. These findings highlight the important role of fathers in reproductive health communication in shaping daughters’ comprehensive understanding and preparedness for puberty.

Enhancing Tourist Visits to Pantai Sembilan Through Effective Instagram Marketing Strategies Sheren Aurellia Nathania Putri; Zainal Abidin Achmad
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19812

This study investigates how the Instagram account @pantaisembilan_sumenep uses communication strategies to boost tourist visits to Pantai Sembilan, a well-known beach destination in Sumenep Region. By employing a qualitative descriptive methodology, the research examines the effectiveness of digital marketing through Instagram in promoting tourist attractions. The findings show that the account utilizes various Instagram features to engage potential visitors. These features include posting attractive photos and videos, incorporating relevant hashtags, and using geotags. Additionally, the research highlights the crucial role of strategies such as identifying the target audience, crafting compelling messages, and selecting the right media in attracting both local and international tourists. The study concludes that effective use of social media, particularly Instagram, serves as a vital tool for enhancing Pantai Sembilan's visibility and increasing visitor numbers by providing a platform for interactive and direct marketing.

Digital Dramaturgy and Young Women's Personal Branding: A Qualitative Study of @anindythaarsa's TikTok Content Bilqis Lexaluna Zahra; Zainal Abidin Achmad
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23701

This study examines the personal branding strategy of Anindytha Arsa (@anindythaarsa) on TikTok, reflecting the growing use of social media for career development and youth empowerment. The research identifies elements of personal branding in her content and explores the meanings behind her messages. Using a qualitative content analysis approach, the study analyzed 20 TikTok videos uploaded between January and October 2024, each exceeding 50,000 views and 500 interactions. The analysis applied Hubert K. Rampersad’s theory of authentic personal branding and Erving Goffman’s dramaturgy. Findings reveal that Anindytha Arsa constructs an image of being independent, educated, religious, and inspirational. Her personal branding is expressed through three aspects: the self-image she highlights, the values she promotes, and her communication style. Consistent content focusing on motivation, collaboration, and women’s empowerment reinforces the impression of authenticity. This research contributes to communication studies by integrating dramaturgy and authentic personal branding theories to explain how TikTok functions as a performative space for authentic self-presentation and empowerment narratives. In conclusion, Anindytha Arsa’s TikTok content functions not only as a means of strengthening her identity but also as a strategic career tool that leverages authenticity and educational value to foster closer engagement with her audience.

Co-Authors A.A.I. Prihandari Satvikadewi Abdul Kholiq Abidin, Izzah Khalif Raihan Achmad Derajat Waskito Ade Galih Putra Ashari Adin Kurniawan Aditya Prayudhi, Luhur Adrian Rizky Rahmawan Afif Wilanda Anaqhi Agus Wahyudi Agustina, Zalfa Nurrahmah Agustina, Zalfa Nurrahmah Ahimsa Adi Wibowo Ahmad Adibul Akrom Ahmad Ilham Ramadhan Kalis Ahmad Murtafi Haris Ahmad Shidqi Haetami Aini, Hera Nur Airlangga Bramayudha Alamiyah, Syifa Syarifah Almira Nur Aini, Zahra Alya Syahputri Amaliah Ifadah Anastasia Wahyu Karno Andarini, Sonja Angelique Ezra Herviani Angelita Kracibaya Nauli Panggabean Anggraeny, Dwi Nuning Anik Anekawati Anisah Farah Dhilah Syifana Anissa Feby Widya Prawesti Anita Anita Annas Kholif Khoirulla Annisa Dwi Safitri Antono Landjar Patoman Anugrah Akbar Fitra Putra Adianti Ardhelia Damayanti Wirawan Ardian Christyanti ARIE AMBARWATI Arista, Zusnia Fuji Arum, Dewi Puspa Aryo Wibisono Asia Ashfaq Athaya Azha Augustin Mustika Chairil Ayu Novita Sari Barbara, Virda Kurnia Basli, Muhammad Yassaar Bayu Frastra Wiranegara Bella Febriyana Ananda Bergerat, Valentin Ceretto Bilqis Lexaluna Zahra Binti Qumairoh Budiwitjaksono, Gideon Setyo Chiara Fuadiyatul Athifah Deasy Arieffiani Dedin Finatsiyatull Rosida Dedin Finnasyatul Rosida Desi Tri Wahyuningsih Devina Setya Vanessa Devita Andriani Dheny Yori Putra Diana Aqidatun Nisa Diana Aqidatun Nisa Didiek Tranggono Didiek Tranggono Dimas Zainal Muttaqin Dina Safira Putri Dinar Asvi Nurjannah Dinda Rizki Anita Dita Atasa Dita Megasari Diyah Ayu Putri Aprilia DR. CATUR MSI SURATNOAJI DWI LESTARI, WAHYU Dwi Vernanda Dwi Wahyuningtyas Dynda Tri Widyastuti Dyva Claretta Elfira Prasanti Ellayuni Nur Fadila Elsa Rakhma Melani Endah Murniaseh Endah Siswati Endah Siswati Ezra Wira Omega Farikha Rahmawati Fatimatuzzahro Fatimatuzzahro Fernanda Aurellia Putri Mukhlasin Fetty Tri Anggraeny Fisca Ardi Fitria Febriana Rachman Friska Lestari Samosir Ghifari Zaka Wali Ghifari Zaka Wali Gideon Setya Budiwitjaksono Gustav Ahmadi Hamdan Mustameer Haniifatul Habiibah Hanna Nurhaqiqi Haq, Jelita Arinal Haq, Jelita Arinal Hasri Maghfirotin Nisa Hawa Ridhani W Heidy Arviani Ihza Fajri Rahmadi Indah Cahyaningrum Ira Kaestiningtyas Isnan, Mohammad Ita Sabilah Putri Chayani Ita Sabilah Putri Chayani Jelita Arinal Haq Jojok Dwirido Tjahjono Julian Firdausy, Wildan Juliana Nur Rachmah Juwito Juwito Kalvin Edo Wahyudi Kamilah, Salwa Ridha Kezia Rahadita A Khelsea, Yustika Okta Kiki Sandra Amelia Krisna Rendi Awalludin Kusnarto Kustini Kustini Kusuma Wardhani Mas'udah Kusuma Wardhani Mas’udah Kusuma, Ade Kusumasari, Fitri Latif Ahmad Fauzan Linc Bellatrix Adhara Liza Shafira Ningtyas Lunariana Lubis Lusia Ervi Oktaviarika Lusia Ervi Oktaviarika M. Husni Tamrin M. Husni Tamrin, M. Husni Mafruudloh, Naajihah Maha, Egidia Putri Teresia Sembiring Malafitri, Novreza Mar'atus Sholichah Mardiana, Cindy Aprilia Marisa Oktaviana Marizka Distya Anastasia Mas’udah, Kusuma Wardhani Meilya Syifa Aghniya Rahman Metrya Damayanti Metrya Damayanti Moch. Rizky Ramadhan Mohammad Ali Imron Mohammad Idhom Mohammad Rizqy Mohhanto, Ardo Muchlisiniyati Safeyah Muchlisiniyati Safeyah Mudianto, Celvin Dwi Putra Muhadjir Anwar Muhammad Fadhlurrohman Hanif Muhammad Fahri Rizaldi Muhammad Iqbal Dwi Fanani Muhammad Iqbal Dwi Fanani Muhammad Saud Munoto Muruah, Iftitan Mustain Mustain Nabila Alysia Multazam Nadiya Nur Wahyunita Nadya Aisyah Nurdiyana Nafila Nuryaningrum Najwa Tsaniya Anjainah Nanda Defi Anita, Nanda Niken Nathania Nindy Irzavika Niqotaini, Zatin Nobertus Ribut Santoso Norsely, Febfi Novia Kurniasari Novira Rachman, Raden Ayu Firdausi Nur Lathifa Meida Nuri Fitrianingrum Chasanah Nurul Widji Triana Nurul Widji Triana Nuryananda, Praja Firdaus Oktifani Winarti, Oktifani Pardianto, Pardianto Prahasti Ken Dewani Prakoso, Muhammad Ardy Prastyo, Adi Septo Pratama, Mahendra Rizky Putra Pratamasari, Riza Putri Priambodo, Alvian Rafif Priyadarshini, Rossyda Pungky Febi Arifianto Putra, Chrystia Aji Putra, Crystia Aji Putri Musicasari Putri Nada Camilia Lubna Putri, Dea Rahmanda Putri, Fla Neysa Rahma Rachmah Ida Rachman, R. Ayu Firdausi Novira Rahadyan Naufal A Raharja, Wildan Taufik Rahman, Meilya Syifa Aghniya Rahmawati, Icha Nur Ramadhani Mahendra Kusuma Ratih Pandu Mustikasari Ratnawati, Roro Anggi Razanah Mutiara Rysan Rhyndu Wijayanti Ricky Fajar Adi Putra Rillia Aisyah Haris Rima Nur Pitasari Rima Nur Pitasari Ririn Puspita Tutiasri Rizkiyatul Nadhifah Rizkiyatul Nadhifah Rochmana, Sunnah Dwi Rofi Wahyu Aditama Rofi Wahyu Aditama Roziana Febrianita Ruri Handariastuti Ryando Alwirasesa Rumbo Sitepu Safeyah, Muchlisiniyati Sagran, Arif Abdullah Saifuddin Zuhri Saifuddin Zuhri Saifuddin Zuhri Salma Rivani Luawo Salsa Billa Frisanti Sanin Salwa Masahida Cahaya Sari, Tria Puspa Saukina Widhi, Salsabila Sekar Kinanti, Banyu Shafa, Aliyya Sausan Sheren Aurellia Nathania Putri Sherly Arindawati Silvi Puspita Dewi Simangasing, Michelle Librianora Siti Winarsih SJAFIATUL MARDLIYAH Sonia Ayu Cahyani Sri Tjondro Winarno, Sri Tjondro Sri Umiyati Suksmawati, Herlina Sumardjijati, Sumardjijati Taufikurrahman Taufikurrahman Thareq Zendo Azhari Thariq Zinedin Widiansyah Tika Ramadani Tri Juniati Andayani Tria Puspa Sari Trianna, Nurul Widji Ulya Sarofa Umi Nurul Fadilah Vieri Samuel Juliando Pakpahan Wahyu Mukti Jaya Nata Wardhani Mas’udah, Kusuma Wiati Gusti, Kharisma Widiana Khurnia Permatasari Wildan Naufal Esfandiar Win, Thinzar Wulandari, Sinar Aju Yenny WURYANDARI Yeriko Felis Yesi Mariska Yuli Candrasari Yustika Aini Arrochmah Yusuf Fadhilah Zalfa Nurrahmah Agustina Zalfa Nurrahmah Agustina Zamrodah, Yuhanin Zhafira Hanina Zuhri4, Saifuddin Zulham Yahya

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