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Journal : International Journal of Community Service

The Influence of Brand Image, Product Quality, and Price on Purchasing Decisions of Y.O.U Sunscreen Apriyanti, Apriyanti; Rahmi, Palupi Permata
International Journal of Community Service & Engagement Vol. 6 No. 1 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i1.2658

Abstract

This study aims to analyze the influence of brand image, product quality, and price on purchasing decisions of Y.O.U sunscreen. The research method used is a quantitative approach with probability sampling techniques through simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that brand image and product quality have a positive and significant influence on purchasing decisions, while price has a negative influence on purchasing decisions.    
Co-Authors Abdul Gofur Aglis Andhita Hatmawan, Aglis Andhita Akram, Sitti Rahbiah Aldri Frinaldi Alfian, Rika Andas, Amzal Mortin Angga Aldi Saputra Anisa Purnamasari Apriyani, Ersy Monica Apriyani, Ririn Arofah Windiani Arofah, Siti Aurofatul Aryani, Windy Asrianti Utami, Tuti Azizah, Maratul Azwar, Beni Bimasri, John Dalimunthe, Nurzaidah Putri Darsi Ahmada Dedi Krismiadi Delicia, Ananda Delviani, Ni Made Dewi Kusumaningsih Dewi, Wulan Dina, Hasniah Dina, Hasniah Dina Dini Kartika Dwi Ririn Melia Dwi S., Yovita Dwi Srikandi, Septiana Dwi Wulandari Ningtias Purnama Elvania, Dewa Ayu Neli Endang Switri Fadila Fadila, Fadila Fadli, Uus Mohammad Darul Farida Styaningrum Fatmawati, Fatmawati Fika Wulandari Hakim, Zikril Halimatussa'diyah, Halimatussa'diyah Handayani, Helvina Hariyani, Diyah Santi Hasanah, Haya Nada Heltty Heltty Hidayat, Sahar I Wayan Romantika Islami, Rizqa Aulia Itsnaini Chusnul Khotimah Jhariah Hidayah, Ainum Julfiani, Julfiani Kamaruddin Kamaruddin Krismiadi, Dedi Kusnadi Lestari, Alfiani Ayu Liana Vivin Wihartanti, Liana Vivin Lisa, Debora Maiyaliza, Maiyaliza Mako, Yulviana Prastika Mardani Mardani Mardiani, Wiwin Murniati, Nely N. Nazaruddin Nasrul Rofiah Hidayati, Nasrul Rofiah Nizam Zakka Arrizal Noprianti, Noprianti Novikasari, Linawati Novita Safitri Novita, Ida Nurhasan Nurhasan, Nurhasan Nurismi S., Sepia Palingrungi, Basso Palupi Permata Rahmi Pangestu, Rama Virgie Pawah, Muhamad Aziz M Pebriani, Reny Aziatul Pongdatu, Merry Priyansah, Sujadi Pujiati Pujiati Purnama, Prawara Aros Rahman, Widya Fauzia Rajata, Eric Razan Raokang, Mutia Ahsun Rifno, Rifno Ririn Feriana Basri Rita, Desi Risna Rizwan, Al Khairul Rusli, Ris'an Safrina, Sri Sari Arie Lestari Setiawati Setiawati Siti Marwiyah Slamet Riyanto Suaib, Suaib Sudrajat, Muhammad Agus Susanti, Riska Aulia Sutandi, Sutandi Sutejo Sutejo Sutrisna, Wawan Asad Syafutra, Randi Syifa, Hanindhita Nurfhia Tien Yustini, Tien Tina Merlina Tulas, Prisly Ananda Ubaidillah Ubaidillah Uswatun Hasanah USWATUN HASANAH Veithzal Rivai Zainal Wa Ode Aisa Zoahira Wenni Wahyuandari Yuniarti Yuniarti Yusnayanti, Cici Zacky, Muhammad Ichsan Zahri, Rihan Mustafa