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Pemberdayaan UMKM Kabupaten Simalungun Melalui Penyuluhan Strategi Pemasaran, Digital Marketing dan Penyusunan Laporan Keuangan Sihite, Mislan; Saragih, Henri; Mesakh, Januardi; Ijonris, Yusuf; Gultom, Robinhot; Sianturi, Jeudi A. T. P.; Sinurat, Elperida J.; Sipayung, Tri Darma; Melianna, Saur; Sembiring, Rasmulia; Rajagukguk, Tiur; Marbun, Sondang Ni Bulan; Panggabean, Toman; Nadapdap, Kristanty M. N.; Purba, Jon Henri
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp161-164

Abstract

Simalungun Regency is one of the regencies in North Sumatra Province, Indonesia. This district is home to the Simalungun Batak people. The Community Service Team (PKM) provides enlightenment to the community and MSME actors in Simalungun Regency in order to increase their income. In general, mothers in the neighborhood live at home and therefore the PKM Team provides a way to increase their income. The aim of PKM is their knowledge and insight in managing a business. Apart from that, this PKM activity is to train the community and MSME players in running their businesses and this activity provides tips and strategies for managing a business, marketing strategies in doing business, preparing simple business bookkeeping, and the role of digital marketing in a business. This activity equips people in entrepreneurship and motivates them to become entrepreneurs. PKM participants are expected to have creative ideas and be able to run their businesses better, in terms of management, marketing and business capacity, which will ultimately increase income.
Pengaruh Employee Participation, Budaya Organisasi, dan Kedisiplinan Terhadap Produktivitas Kerja Pegawai Simarmata, Sovianti; Sinurat, Elperida Juniarti; Saragih, Hendri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1133

Abstract

This study aims to determine and analyse simultaneously the effect of employee participation, organisational culture, and discipline on employee work productivity at the Health Office UPTD Puskesmas Ndokum Siroga Village Simpang Empat District Karo Regency. This study uses a type of quantitative research. In this study the sample was all employees at the Health Office of the UPTD Puskesmas of Ndokum Siroga Village, Simpang Empat District, Karo Regency, totalling 31 people. Based on the results of the t hypothesis test, it can be concluded that partially employee participation has a significant effect on employee work productivity, partially organisational culture has a significant effect on employee work productivity, partially discipline has a significant effect on employee work productivity. Based on the results of the F hypothesis test, it can be concluded that simultaneously / together employee participation, organisational culture, and discipline have a significant effect on employee work productivity. Based on the results of the coefficient of determination analysis, the coefficient of determination or Adjusted R-Square value is 0.861 or 86.1%, which means that the effect of employee participation, organisational culture, and discipline on employee work productivity is 86.1%, while the remaining 13.9% is influenced by other variables or factors not examined in this study.
Meningkatkan Kolaborasi dalam Berwirausaha di Desa Parapat Kabupaten Simalungun Napitupulu, Junika; Gultom, Robinhot; Sianturi, Jeudi A. T. P.; Sinurat, Elperida J.; Sihite, Mislan; Purba, Jon Henri; Panggabean, Toman; Butar-Butar, Hotlan; Rajagukguk, Tiur; Normi, Siti; Melianna, Saur; Br. Saragih, Rintan; Marbun, Sondang N. B.; Panjaitan, Maludin; Silalahi, Sahat P. Remus; Panjaitan, Mangasa; Siregar, Selamat; Nadapdap, Kristanty M. N.; Winarto, Winarto; Hutabarat, Jansen
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to educate that collaborating in entrepreneurship is important. This PKM took place in Parapat Village, Simalungun Regency, and the method used was by means of lectures, discussions, and question-and-answer sessions. It was explained that there are many ways to collaborate in developing a business or as an entrepreneur. In this meeting, a discussion was held so that the business being carried out and its problems were known. Finally, it was discovered that the most common problem lately was business capital and the need for local government support to support and protect the business.
REVISITING CUSTOMER LOYALTY IN THE CAFÉ INDUSTRY: THE ROLE OF PRICE AND LOCATION AT DOPAMINE CAFÉ J CITY MEDAN Elfredo Hutauruk; Henri Saragih; Elperida J. Sinurat
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4141

Abstract

In Indonesia, the café business has evolved into a sophisticated social and leisure arena where factors like location and cost have an impact on patronage, but so do factors like product quality, customer service, and overall experience. This study uses a causal-associative approach based on servicescape theory to investigate how location and price affect patron loyalty at Dopamine Café J City Medan. Data were gathered from 99 customer respondents via a 1–5 Likert-scale questionnaire and analyzed using multiple linear regression (path analysis). The findings demonstrate that pricing does not significantly influence customer loyalty (β = –0.055; p = 0.310), however location exerts a significant negative impact (β = –0.112; p = 0.020), indicating that even with a strategic position, intense competition in the area promotes customer switching behavior. Concurrent analysis indicates that price and location collectively exert a significant influence on loyalty (F = 3.164; p = 0.040), accounting for merely 6.2% of the variance in customer loyalty (R² = 0.062), while the remaining 93.8% is attributable to other determinants including product quality, service, ambiance, and customer experience. These findings underscore that strategies to enhance customer loyalty in the café industry cannot rely solely on price and location, but must integrate customer experience, service quality, and value differentiation as key factors in building long-term loyalty.
The Influence of Transformational Leadership, Progressive Discipline, and Affective Commitment on Managerial Performance in the Fintech Sector Syamsuri, Abd. Rasyid; Sinurat , Elperida Juniarni; Tukimin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4087

Abstract

This study explores the impact of transformational leadership and progressive discipline on managerial performance in Indonesia’s fintech sector, mediated by affective commitment, to forge an integrative framework that connects leadership practices, disciplinary mechanisms, and emotional bonds to enhanced effectiveness in this nascent digital domain. Adopting a quantitative approach, primary data were collected via structured questionnaires and observations from 167 branch managers, sampled using Slovin’s formula supplemented by secondary sources from company records and academic literature; analyses employed SPSS for validity and reliability assessments and SmartPLS 4 for hypothesis testing. Findings indicate that transformational leadership and progressive discipline significantly elevate affective commitment and performance, with the latter acting as a potent predictor and mediator, explaining 59.8% of performance variance; intriguingly, a direct negative effect of transformational leadership on performance highlights contextual boundaries in dynamic industries. By synthesizing these elements, the research enriches human resource management and organizational behavior scholarship in an underexplored fintech context, though its specificity to Sumatran branches limits generalizability, warranting future longitudinal studies across sectors and integration of factors like organizational culture or digital adaptability.
ANALISIS PELATIHAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA AGEN PADA ASURANSI ALLIANZ LIFE INDONESIAMEDAN Nadapdap, Kristanty M N; Napitupulu, Junika; Sinurat, Elperida; Sitorus, Chanro; Melianna , Saur; Simanjuntak, Markus Doddy
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/rpm21991

Abstract

Kinerja adalah sejauh mana seseorang telah memainkan baginya dalam melaksanakan strategi organisasi, baik dalam mencapai sasaran khusus yang berhubungan dengan peran perorangan dan atau dengan memperlihatkan kompetensi yang dinyatakan relevan bagi organisasi. Lokasi dilakukannya penelitian adalah: PT. Asuransi Allianz Life Indonesia yang beralamat di Forum Nine Lantai 6 jalan Imam Bonjol No.9, Medan. Waktu penelitian direncanakan dari bulan Maret sampai dengan Juni. Populasi penelitian yang akan digunakan dalam penelitian adalah seluruh agenAllianz Life Indonesia yang ada di Medan sebanyak 319 agen. penentuan ukuran sampel pada penelitian ini menggunakan rumus Slovin Sehingga jumlah sampel menjadi 76 orang.Instrumen penelitian  menggunakan kuesioner dan analisis data menggunakan regresi linier bergandaHasil penelitian menunjukkan F hitung 74,956 dan nilai Sig. adalah 0,000. Diketahui nilai F hitung 74,956  > F tabel 3,122dan nilai Sig adalah 0,000 < 0,05, maka pelatihan, pengembangan secara bersama-sama atau simultan berpengaruh signifikan terhadap kinejra agen. Hal ini diindikasikan oleh nilai koefisien determinasi (R-Square) adalah 0,673. Nilai tersebut dapat diartikan variabel pelatihan, pengembangan mampu mempengaruhi kinerja agen sebesar 67,3% sisanya sebesar 100% - 67,3% = 32,7% dijelaskan oleh variabel atau faktor lainnya
The Influence of Psychological Well-Being, Job Stress, and Job Satisfaction on Employee Performance at PT. Bank Rakyat Indonesia (Persero) Tbk. Pematangsiantar Branch Siahaan, Chintya Angelica; Sinurat, Elperida; Napitupulu, Junika; Saragih, Rintan
Manajemen: Jurnal Ekonomi Vol. 8 No. 1 (2026): Manajemen: Jurnal Ekonomi Vol 8 No 1 Maret 2026
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/7fzhde22

Abstract

This study aims to analyze and determine the effect of psychological well-being, work stress, and job satisfaction on employee performance at PT Bank Rakyat Indonesia (Persero) Tbk, Pematangsiantar Branch. The type of research used in this study is quantitative research. The sample in this study consisted of 80 respondents who are employees of PT Bank Rakyat Indonesia (Persero) Tbk, Pematangsiantar Branch. Based on the results of the t-hypothesis test, it can be concluded that psychological well-being partially has a positive and significant effect on employee performance, work stress partially has a positive and significant effect on employee performance, and job satisfaction partially has a positive and significant effect on employee performance. Furthermore, the F-hypothesis test results indicate that psychological well-being, work stress, and job satisfaction simultaneously have a significant effect on employee performance. The value of the coefficient of determination (adjusted R-square) is 0.922. Based on this value, psychological well-being, work stress, and job satisfaction are able to influence employee performance by 92.2%, while the remaining 7.8% is explained by other variables or factors not examined in this study
Pengaruh Kompetensi, Budaya Organisasi, dan Disiplin terhadap Kinerja Pegawai pada Perpustakaan Universitas Sumatera Utara Doni Kristopel Sinaga; Anton A.P. Sinaga; Elperida J. Sinurat
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7255

Abstract

This study examines the influence of competence, organizational culture, and discipline on employee performance at the Library of the University of Sumatera Utara. The research is grounded in the crucial role of libraries in supporting the Tri Dharma of Higher Education and the need for optimal employee performance to ensure effective library services and operations. Using a correlational and associative approach, data were collected through a survey using questionnaires distributed to all 71 library employees, applying a saturated sampling method. The data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on employee performance. The findings reveal that competence, organizational culture, and discipline have a positive and significant impact on employee performance. The coefficient of determination (R²) is 0.528, indicating that 52.8% of employee performance can be explained by these three variables, while the remaining 47.2% is influenced by other factors not examined in this study. The study recommends enhancing employee competence through continuous development programs, providing motivation to encourage skill improvement, fostering an adaptive organizational culture, and ensuring consistent discipline management. These efforts are essential to improving employee performance and strengthening the overall effectiveness of the institution.
ANALISIS KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. BANK SUMUT MEDAN CABANG SUKARAMAI Desimawati Batubara; Sahat P. Remus Silalahi; Elperida J. Sinurat
Jurnal Ilmiah METHONOMI Vol. 6 No. Suplemen (2020): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol6NoSuplemen.pp39-46

Abstract

Penelitian ini bertujuan menganalisis pengaruh komitmen organisasi terhadap kinerja karyawan pada PT. Bank Sumut Medan Cabang Sukaramai. Variabel independen terdiri dari komitmen afektif (X1), komitmen normatif (X2) dan komitmen berkelanjutan (X3) serta variabel dependen adalah kinerja karyawan (Y). Metode penetapan sampel adalah sampel jenuh dengan jumlah responden sebanyak 45 orang. Metode analisis data adalah regresi linier berganda. Hasil penelitian, secara parsial komitmen afektif berpengaruh signifikan positif terhadap kinerja karyawan. Demikian juga dengan komitmen normatif berpengaruh signifikan secara positif terhadap kinerja karyawan. Untuk komitmen berkelanjutan berpengaruh signifikan secara positif terhadap kinerja karyawan. Secara simultan, komitmen afektif, komitmen normatif dan komitmen berkelanjutan berpengaruh signifikan terhadap kinerja karyawan PT. Bank Sumut Cabang Medan Sukaramai dimana nilai Fhitung > Ftabel, yaitu 21,889 > 2,83 dan nilai signifikansi F 0,000 < 0,05.
PENGARUH PENGAWASAN, PELATIHAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PABRIK TEH PT. PERKEBUNAN NUSANTARA IV UNIT BAH BUTONG Rafles Hebron Manalu; Sondang N. B. Marbun; Elperida J. Sinurat
Jurnal Ilmiah METHONOMI Vol. 7 No. 2 (2021): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol7No2.pp185-205

Abstract

Kinerja merupakan bagian yang penting dan menarik karena terbukti manfaatnya, kinerja karyawan merupakan hasil yang kompleks dan dipengaruh oleh factor-faktor yang berasal dari internal maupun eksternal. Penelitian dilakukan di Pabrik Teh PT Perkebunan Nusantara IV Unit Bah Butong yang beralamat di Jl Pabrik, Kecamatan Sidamanik, Kabupaten Simalungn, Provinsi Sumatera Utara. Penelitian ini bertujuan mengetahui dan menganalisis seberapa besar pengaruh pengawasan, pelatihan dan disiplin kerja terhadap kinerja karyawan pada pabrik Teh PT Perkebunan Nusantara IV Unit Bah Butong. Penelitian ini menggunakan sebanyak 52 karyawan sebagai responden dari 110 karyawan pabrik. Hasil penelitia menunjukan nilai F hitung 64,785 > F tabel 2,798, dan nilai sig adalah 0,000 < 0,05, maka pengawasan, pelatihan dan disiplin kerja bersama-sama atau simultan berpengaruh signifikan terhadap kinerja karyawan. Hal ini menunjukan bahwa kontribusi pengawasan, pelatihan dan disiplin kerja berpengaruh terhadap kinerja karyawan sebesar 0,802 atau sebesar 80.2%, dan sisanya 0.198 atau 19.8% dipengaruhi oleh variabel lainnya. Pada penelitian ini dapat disimpulkan bahwa pengawasan, pelatihan dan disiplin kerja merupakan variabel yang dapat meningkatkan kinerja karyawan secara signifikan.
Co-Authors Abd. Rasyid Syamsuri Anggiat P. Tambunan Anton A. P. Sinaga Anton A.P. Sinaga Anton Atno Parluhutan Sinaga Berga Simangunsong Br Simamora, Olivia Maghdalena Br. Saragih, Rintan Butar-Butar, Hotlan Butarbutar, Hotlan Chanro Sitorus Debora Tambunan Desimawati Batubara Doni Kristopel Sinaga Elfredo Hutauruk Ginting, Amadheo Josh Friendly Girsang, Widi Putri Henri Saragih Henri Saragih, Henri Hotlan Butar-Butar Hotlan Butarbutar Hutabarat, Jansen Hutapea, Novita Wahyuni Ijonris, Yusuf Jansen Hutabarat Jeudi A. T. P. Sianturi Jhon Hendrik Saragih Jon Henri Purba Jon Henri Purba, Jon Henri Junika Napitupulu Junita Siburian Kristanty M N Nadapdap Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina Laura Natasya Pandiangan Malau, Abelio Endru Maludin Panjaitan Mangasa Panjaitan Mangasa Panjaitan, Mangasa Manullang, Yeremi Revael Marbun, Sondang N. B. Marbun, Sondang Ni Bulan Markus Doddy Simanjuntak Mesakh, Januardi Mislan Sihite, Mislan Munthe, Ryan Hardi Nababan, Artha Defiana Br Nadapdap , Kristanty Nadapdap, Kristanty M N Nadapdap, Kristanty M. N. Nadapdap, Kristanty M.N Nadapdap, Kristanty M.N. Nasrani Margareth Sitorus Nettina Samosir Nurwijayanti Panggabean, Toman Peranginangin, Fiedro Frensclin Putri, Imelda Tryana Rafles Hebron Manalu Rajaguguk, Tiur Rasmulia Sembiring Rintan Saragih, Rintan Robinhot Gultom, Robinhot Roni Imanuel Marpaung Rumahorbo, Benget Sahat P. Remus Silalahi Sahat Parulian Remus Silalahi Samuel Van Basten Halomoan Manurung Saragih, Hendri Saur Melianna Sipayung, Saur Melianna Selamat Siregar Selamat Siregar Siahaan, Chintya Angelica Sianturi, Jeudi A. T. P. Sianturi, Jeudi Agustina Taman Parulian Sihite, Tasya Lastiur Yanuarita Br Sihombing, Thesa Lonika Br. Silalahi, Sahat P. Remus SIMANJUNTAK, MARKUS DODDY Simanjuntak, Sarah Simarmata, Sovianti Sinurat, Siti Normi Sinuraya, Yana Selpida Sipayung, Tri Darma Siti Normi, Siti Sitohang, Putri Yolanda Sitorus, Chanro Sitorus, Des Rhema Natalia Sitorus, Dewi Anisah Sondang N. B. Marbun Sondang Ni Bulan Marbun Surbakti, Andre Agasi Tambunan, Nia Mendawati Tarigan, Sri Hulina Tiur Rajagukguk Tiur Rajagukguk Tiur Rajagukguk, Tiur Toman Panggabean Tukimin Winarto Winarto Winarto Winarto Zahara Zahara