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Rani Apriani
Universitas Singaperbangsa Karawang
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Journal : TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat

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Peningkatan Kualitas Ekowisata Berbasis Teknologi di Desa Wisata Cibereum Untuk Kolaborasi dan Keberlanjutan Lingkungan Apriani, Rani; Pamungkas Satya Putra; Rahmi Zubaedah; Candra Hayatul Iman
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6113

Abstract

The technology-based ecotourism quality improvement program aims to improve the quality of ecotourism in Karawang Regency by integrating information technology into the Tourism Awareness Village Groups (Pokdarwis), utilizing digital media as a promotional tool. This community engagement program was initiated to address the challenges faced by micro, small, and medium enterprises (MSMEs) and tourism awareness groups (Pokdarwis) in Cibereum Village, Karawang. While having strong potential, the program's implementation method involves conducting training covering digital marketing materials, creative content creation, social media management, and the use of Android-based applications. The results of this activity indicate an increase in the capacity of Pokdarwis to independently manage and promote their ecotourism destinations. The use of technology not only opens new economic opportunities but also encourages the creativity and independence of Pokdarwis in developing the tourism potential of their villages. Thus, this program contributes to the creation of a more modern, integrated, and sustainable ecotourism in Karawang Regency. In agriculture, handicrafts, and ecotourism, local communities face challenges such as limited branding, weak digital literacy, and unstructured management of tourism activities. These obstacles hamper market expansion and reduce the competitiveness of MSMEs and local ecotourism. To address these issues, an integrative approach was implemented by combining MSME digitalization with strengthening community-based ecotourism. This program was implemented through several stages, including participatory problem identification, integrated solution design, capacity building, technology introduction, and evaluation. Activities included creating visual identities and digital promotional tools for MSMEs, digital literacy training for villagers, and mentoring Pokdarwis (tourism groups) in managing environmentally friendly tourism. Additionally, appropriate technologies such as maggot cultivation were introduced as a solution for managing organic waste and providing alternative animal feed.
Co-Authors A. Teddy Pratama Abdul Atsar Abdul Mannan, Siti Sofiyah Adela Rani Adhiani, Fayza Dwi Adi Putra Jaya Aenaya, Alsya Siti Afifa Nurhanifah Aflah, Aura Alfitrah Ajat Sudrajat Ajeng Kartini Akbar, Indra Padillah Akmal Dwi Prasyetio Setiady Al-Amirullah , Muhammad Alfiarini, Jelita Alfiyah, Nasywa Amalia Tiara Kasih Subrianto Amar, Rezie Dava Amelia Ridha Rahman Amri, Syaifullah Ananda Nugraha Anggi Ari Yuliani Angreni, Revalita Anindita Fauziana Anisa Anastasya Anjani, Aprilia Dwi Anugrah Sidik, Putri Arafat, Muhammad Rusli Arda Alvin Pandu Ekaputra Arief Darmawan Tobing Aris Munandar Arumdani Sekarkinanti Putri Asep Rozali Astar, Abdul Astawa, I Ketut Asti Mala Putri Aulia, Asri Avionita, Venni Azizi, Nur Azriel, Neozatel Azva M Sultan Mudzaffar Azzahra, Salsabila Auliya Bambang Sutedja Benny Heltonika Bonita Bonita Brilian Madina, Esa Buamona, Mita Wahyuni Caesar Rusmiadi, Panji Cahya Septiawan, Fattalah Candra Hayatul Iman Candra Hayatul Iman Candra Hayatul Iman, Candra Hayatul Cherry Fajrini Rafli Choirul Adeffian Damayanti, Nurhaliza Dedi Pahroji Devi Siti Hamzah Devia Dwi Safitri Dewi, Sintianti Dhea Dwi Lestari Dimas Hariang Kencana Din Eri Pratama Diyan, Yasmin Nurvania Dwi Aprialdi Efrat, Christian Ekawaty, Novian Erna Nurhasanah Esa Rizal Kurniawan Eva Nurlia Eva Wahyuni Abdul Rosid Evi Selvi Fadhilah, Meita Fadili, Dadan Ahmad Fadilla Azaria, Putri Andini Fajrin Putri Carolin Farah Faadhilah Fathan Muhammad, Rabhi Fauziyyah, Eva Fety Nurlia Muzayanah Findri Firdhausa Firza Fernanda, Muhammad Grasia Kurniati Grasia Kurniati Grasia Kurniawati Hadi Pura, Margo Haryanto, Irfan Hasan, Ida R. Hasanah, Dwita Nurrizki Hatimah, Husunul Haura Jauza Hafizah Hayatul Iman, Candra Hendriati Heryanto, Nazla Az Zahra Hevi Dwi Oktaviani Hidayat, Afwa Hilman Himawan, Aditya huda, Syamsul Huda Idwal Akbar Perdana Iman, Chandra Hayatul Imanudin Affandi Indriana Syiffa Fauziah Inka Lidiya Jafar Sidik Jati Satrio, Alfian Jayusman, M. Jihan Sulistia Nabila Jo Timothy Ziv Johannes Tony Handaya Marpaung Julianti, Triya Kamila, Zulfa Kania Restu Pratama Karina Luana Pramesti Karsih Karsih Kevin Burjuan Adisatya Sirait Khalidah, Imanda Khalifah, Imanda Komala Sridewi Lestari Kurniati, Grasia KUSNANTO, DANANG Kusuma, Rizki Dwi Kusumawardana, Amanda Salsabila Laras Almanda Dewi Liffianisya Septi Alfarizty Linda Susilo Lingga Chitra Pharawangsa lis labibammar santoso Liya Megawati Lutfia Azzahra Luthfi Ramadhan M.Rusli Arafat M.Rusli Arafat Mansyurin, Muhammad Roikhan MARDIJAS EFENDI Margareth Panjaitan, Meiline Maria Margo Hadi Pura Marpaung , Devi Siti Hamzah Martin Sinaga, Yosua Masrifah, Masrifah Maya Rosmayanti Meiline Maria M. Panjaitan Meli Andriani Meythania Cesaviani Mochamad Faishal Hafizh Monica Windiar Muhamad Rafli Muhamad Rizky Pratama Muhammad Aldyan Nugraha Putra Muhammad Dicky Randiansyah Muhammad Fuad Kamal Muhammad Ihsanul Amal Muhammad Iqbal Maulana Muhammad Raffi Raihan Jauhari Muhammad Teguh Ernawan Azis Musthofa, Dion Nabila Ahzahra Nada Rohani Nindya Febrina Nurhapsari Nisrina Aljannah Fatahilah Nova Rizki Nurhaedi Nur Salsabila Koswara Nurhanifah, Afifa Nurlia Muzayanah, Fety Nurul Hajjan Oktavia Musu, Citra Trifena Pamungkas Satya Putra Pasaribu, Gabriel Fermianthes Pattih Primasakti Pitriyah Pitriyah Pratama, Ahmad Angga Tiaz PRATAMA, ANDRIAN Pratama, Din Eri Pratama, Rizky Rahma Putri Rizki, Haetami Lutfiah Putri, Anastasya Diah Lestari putri, wulan sulistiana Rabhi Fathan Muhammad Raflyanto, Muhammad Zhafran Rahman, Baiq Bintan Julia Rahmansyah Rahmansyah Rahmi Jubaedah Rahmi Zubaedah Rahmi Zubaedah Ramadhan, Bayu Rahman Ramadhani, Nopri Ramdhani, Romi Randi Pramana Mahendra Ranti Oktavia RASYID, ERWIN Ratna Dewi Rayhan, Azhar Revanza Franseda Rezie Dava Amar Rheina Alifa Mahersaputri Rifky, Erlangga Rizke Wiliyanti Rizke Wiliyanti Rizki Akbar Maulana Safa Aulia, Khansa Samaniatun Mutiah Sanni, Jovi Julian Santi, Nabila Sautaqi, Izfahany Mahesa Setyarini, Adelia Tsabita Shalsabilla, Indah Sinaga, Sesilia Faska Tiara Ernawati Singadimedja, Holyone Siti Hamzah Marpaung, Devi Siti Nurholisoh Siti Putri Nera Usmaina Soni Okabrian Soni Okabrian Sugianto, Fira Amalia Supandi Darmawan Suratno, Fitriani Syafaat, Muhammad Arif Syahrul Ansari, Teuku Syamsul Huda Syamsul Huda Taffana Agyarossa Taun Taun Taun, Taun Tiara Lista Aryanti Triya Julianti Utamidewi, Wahyu Venni Avionita Vika Husnul Khotimah Virgin, Ocha Wahidin Wahidin Wahyudi Immanuel Sidabutar Wibisono, Rayhan Satrio Widiantari, Nilka Widya Ristantri Utami Wienagatha, Baiq Lovina Winata, Aria Yedy Nurdiansyah Yoesoef Sofwan, Alwien Yogiswara, I Gede Arya Yolanda Wulandari Erwen Yordi Adam Yudha Koswara, Indra Yulianti, Hanipah Vina Yusup Umarudin Zahra Auliya Ul Hasanah Zahra, Saskia Zahran, Nathan Avilla Zubaedah, Rahmi