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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Edukasi AUD Mimbar Ilmu Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Community Empowerment Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Journal of English Language and Education Journal for Lesson and Learning Studies Al-Buhuts (e-journal) Journal of Economics Review (JOER) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal Amkop Management Accounting Review (AMAR) Jurnal Informatika Ekonomi Bisnis Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Multidisiplin Indonesia Journal of Character and Elementary Education Nobel Community Services Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Advances in Human Resource Management Research Advances in Community Services Research JER Celebes Journal of Community Services Sosial : Jurnal Ilmiah Pendidikan IPS Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Wicara Desa Jurnal Cahaya Edukasi Darussalam : Jurnal Ilmiah Islam dan Sosial Journal of Teaching and Elementary Education
Asniwati
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Other

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Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Fitriani Latief; Ahmad Firman; Hardianty Askar; Indrawan Azis; Andi Ircham Hidayat; Shandra Bahasoan; Dara Ayu Nianty; Asniwati Asniwati; Dirwan Dirwan; Eka Aussie Hadiningtyas; Mutiasari Mubyl Handaling; Anita Anita
Advances in Community Services Research Vol. 4 No. 2 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.
The Influence of Interpersonal Communication and Workplace Friendships on Employee Job Satisfaction in Public Organizations Asniwati Asniwati; Fitriani Latief
Advances in Human Resource Management Research Vol. 4 No. 2 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i2.748

Abstract

Purpose: This study examines the influence of interpersonal communication and workplace friendships on employee job satisfaction in a public-sector organization.. Research Method: A quantitative survey approach was employed involving 80 employees of the South Sulawesi Provincial Office of Communications, Information Technology, Statistics, and Cryptography. Data were collected through questionnaires and analyzed using SPSS 23, including validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination analysis. Results and Discussion: The results indicate that interpersonal communication has a positive but insignificant effect on employee job satisfaction. In contrast, workplace friendships have a positive and significant effect on job satisfaction. These findings suggest that supportive social relationships, trust, and friendship among colleagues contribute more strongly to employee satisfaction than communication processes alone. The study highlights the importance of workplace social dynamics in shaping positive employee attitudes within public organizations. Implications: Public organizations should foster supportive workplace relationships through collaboration, team-building activities, and programs that encourage social interaction and peer support to enhance employee satisfaction. Originality: This study provides empirical evidence that workplace friendships are a stronger predictor of job satisfaction than interpersonal communication, offering new insights into the role of informal social relationships in public-sector workplaces.
Elevating MSME competitiveness in Labuaja, Maros: A triple-helix approach via business legality, packaging inovative, and digital commercialization Rasdi Rasdi; Badaruddin Badaruddin; Dirwan Dirwan; Asniwati Asniwati; Un Dini Imran; Hari Hari; Ragdha Meilani Anindia
Community Empowerment Vol. 11 No. 3 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15659

Abstract

This community service program aims to strengthen the competitiveness of small and medium enterprises (SMEs) in Labuaja Village, Maros Regency, particularly traditional palm wine (tuak) and forest honey producers, which have high economic potential but face fundamental constraints. The main challenges include incomplete business legality, unattractive and non-standard product packaging, and limited market access due to the low adoption of digital marketing. This program implements a participatory and integrated assistance model that simultaneously addresses business legality, packaging innovation, and digital marketing initiation within a one-day intensive mentoring framework. Activities were carried out through socialization, direct assistance, and hands-on practices, including creating OSS accounts for Business Identification Number (NIB) registration, label and packaging design using Canva, and creating social media business accounts. The program's effectiveness was evaluated using pre-test and post-test instruments as well as field observations. The results showed an average increase in participants' understanding of 36%, with 40% of SMEs starting NIB registration, 100% successfully producing better packaging designs, and 33% creating digital business accounts. These findings indicate that short-term, practice-oriented, and integrated assistance can effectively improve SMEs' readiness for legal compliance, product value enhancement, and digital market engagement.
PENINGKATAN KAPASITAS KOMUNITAS MELALUI PEMANFAATAN POTENSI PERIKANAN LOKAL DALAM MEWUJUDKAN PARIWISATA BERKELANJUTAN Hardianty Askar; Muhammad Hidayat; Istyqamah Muslimin; Andi Ircham Hidayat; Umniyah Musdhalifah Yusran; Asniwati Asniwati; Naim Irmayani; Zazkiah Nurul Izzyah
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025): Sipissangngi Volume 5, Nomor 2, Juni 2025
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jp.v5i2.6205

Abstract

Desa Lapeo di Kecamatan Campalagian, Kabupaten Polewali Mandar, memiliki potensi wisata alam dan religi, yakni Pantai Baqbatoa dan Masjid Lapeo. Meski sering dikunjungi wisatawan, dampaknya terhadap peningkatan pendapatan desa masih rendah. Oleh karena itu, kegiatan pengabdian kepada masyarakat difokuskan pada penguatan kapasitas Komunitas Unit Pengolahan Ikan agar dapat mengolah hasil tangkapan menjadi produk bernilai ekonomi, seperti kerupuk atau camilan khas yang bisa menjadi oleh-oleh wisatawan Kegiatan pengabdian ini bertujuan untuk mendukung pengembangan program destinasi desa wisata Lapeo yang berfokus pada peningkatan kesejahteraan masyarakat. Salah satu upaya yang dilakukan adalah dengan memanfaatkan keahlian masyarakat dalam mengolah hasil perikanan menjadi produk bernilai jual, sekaligus membuka peluang usaha bagi Komunitas Unit Pengolahan Ikan di Desa Lapeo, Kecamatan Campalagian, Kabupaten Polewali Mandar. 
The Impact of Artificial Intelligence Adoption and Agility on Career performance Haeranah; Asniwati; Irfan Setiawan; Maryadi; Taupan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4080

Abstract

The rapid advancement of artificial intelligence in the era of industrial revolution 4.0 has transformed work dynamics globally, yet its impact on individual work efficiency and career performance in developing regions, such as South Sulawesi, remains to be seen. This study investigates the influence of artificial intelligence adoption and agility on employees’ work efficiency and career performance in South Sulawesi. A quantitative approach was employed, involving a survey of 280 respondents from both private and public sectors using a 5-point Likert scale questionnaire. The variables examined were artificial intelligence adoption, agility, work efficiency, and career performance, with data analysed through path analysis using SmartPLS. The findings reveal that artificial intelligence adoption and agility significantly affect both work efficiency and career performance, directly and indirectly, with work efficiency acting as a mediating variable. Artificial intelligence adoption recorded a total effect of 0.406 on career performance, while agility contributed 0.361. Furthermore, work efficiency had a direct effect of 0.273 on career performance, underscoring its vital role in supporting career advancement. The study suggests that organizations should promote AI adoption and enhance employee agility through training and adaptive skill development.
Pengaruh Sosial Media Marketing Terhadap Tingkat Kunjungan Konsumen Asniwati Asniwati; Achmad Juanda
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.772

Abstract

Penelitian ini bertujuan untuk menguji dan mengevaluasi dampak pemasaran media sosial terhadap tingkat kunjungan ke Soe Coffee di Makassar. Sampel penelitian terdiri dari individu yang mengunjungi Soe Coffee. Penelitian ini menggunakan jumlah sampel sebanyak 100 partisipan yang berasal dari data primer melalui pemberian instrumen kuesioner. Metode untuk menganalisis data memiliki beberapa tahapan pengujian, seperti pengujian validitas, pengujian reliabilitas, pengujian normalitas, pengujian multikolinieritas, pengujian heteroskedastisitas, dan pengujian hipotesis dengan analisis regresi linier berganda, pengujian koefisien determinasi, uji-t, dan uji-f. Hasil studi kami menunjukkan bahwa variabel Social Presence (X1), Media Richness (X2), dan Self Presentation (X3) tidak menunjukkan pengaruh yang signifikan terhadap frekuensi kunjungan kopi Soe di Makassar. Tingkat kunjungan kopi Soe di Makassar dipengaruhi oleh variabel pengungkapan diri (X4).
Employee Management During Times of Organizational Change: Strategies for Overcoming Resistance and Work Stress Asniwati Asniwati; A. Nurwahyu Jaelani Ramadhan
Economics and Digital Business Review Vol. 6 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i1.2235

Abstract

This study investigates effective strategies for managing employee resistance and work-related stress during organizational change. The research addresses key challenges organizations face in managing change by exploring leadership, communication, employee wellness programs, and adaptive HR practices. This research adopts a Systematic Literature Review (SLR) approach to synthesize existing studies on employee management during organizational change. The study analyzes empirical evidence and theoretical frameworks to identify strategies that mitigate resistance and stress in organizational transitions. The study highlights the critical role of transformational leadership, transparent communication, and employee wellness programs in reducing resistance and managing work-related stress. It identifies how clear communication and inclusive leadership contribute to higher employee engagement and adaptability. The research also underscores the importance of HR practices, such as agile performance management and HR analytics, in supporting smooth transitions. The findings provide actionable recommendations for organizations to implement comprehensive strategies prioritizing employee well-being and engagement during change. Managers are encouraged to adopt transformational leadership, improve communication, and integrate wellness programs to reduce resistance and stress. Future research could further explore the impact of these strategies in various industries and the potential role of emerging technologies.
Employee Performance in Primary Healthcare: The Roles of Competence, Motivation, and Workplace Empathy Asniwati Asniwati; Fitriani Latief
Advances in Human Resource Management Research Vol. 4 No. 1 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.747

Abstract

Purpose: This study examines the effects of competence, motivation, and workplace empathy on employee performance at the Takkalalla Community Health Center in Wajo Regency, while also identifying the most influential variable in the proposed model. Research Method: The study employed a quantitative case study design with census sampling, involving all 55 employees of the health center as respondents. Data were collected via a structured questionnaire using a 5-point Likert scale and analyzed in SPSS version 24. The analytical procedures included descriptive statistics, validity and reliability tests, classical assumption testing, multiple linear regression, partial t-tests, and coefficient-of-determination analysis. Results and Discussion: This study demonstrates that employee performance in the Takkalalla Community Health Center is significantly influenced by competence, motivation, and workplace empathy. The findings confirm that performance in primary healthcare is not determined solely by technical skills, but by the combined effects of cognitive, psychological, and interpersonal factors. Implications: These findings suggest that efforts to improve employee performance in primary healthcare should not focus solely on competence and motivation, but also on strengthening workplace empathy. The study contributes to policy and practice by proposing a more comprehensive performance model for community healthcare settings. Future research is recommended to test this model in broader healthcare institutions with larger samples and more diverse organizational contexts.
Synergy Between Training and Digital Capabilities: Transforming Competencies to Achieve Competitive Advantage for Retail Apparel SMEs Shandra Bahasoan; Asniwati Asniwati; Surianto Surianto
Advances in Human Resource Management Research Vol. 4 No. 1 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.754

Abstract

Purpose: This study examines the influence of digital capability and job training on competitive advantage, with employee competence serving as a mediating variable among clothing stores in Bulukumba Regency. Research Method: This study employed a quantitative explanatory design. Data were collected through questionnaires administered to 100 retail employees in Bulukumba, South Sulawesi. Using purposive sampling, the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. Results and Discussion: The results indicate that digital capability and job training have a significant effect on employee competence. Employee competence also has a significant effect on competitive advantage, whereas digital capability and job training do not directly affect competitive advantage. In addition, employee competence fully mediates the relationships between digital capability, job training, and competitive advantage. Implications: These findings highlight the importance of human capital development in the retail sector, suggesting that technology adoption and training initiatives enhance competitiveness only when they successfully improve individual employee competence. This study contributes to the small business management literature by emphasizing that, for local retailers, the human aspect of digital transformation and skills development constitutes the critical pathway to achieving a sustainable competitive advantage in a dynamic market.
Penerapan TOGAF ADM untuk Pemodelan Blueprint Arsitektur Enterprise pada SMK Berinfrastruktur TI Minim Mulyana, Wide; Noviana, Noviana; Putri, Zelviannisa; Asniwati, Asniwati; Wahyuna, Nurul
JURNAL FASILKOM Vol. 16 No. 2 (2026): Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer)
Publisher : Unversitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jf.v16i2.11643

Abstract

The integration of information and communication technology (ICT) in education is increasingly important, yet many vocational secondary schools (SMK) in Indonesia still lack adequate IT infrastructure and enterprise architecture planning. SMK Sulthan Muazzam Syah Pekanbaru, accredited “C” by the National Accreditation Board (BAN), is one such institution that operates without a systematic IT blueprint to guide technological development. This research aims to design an enterprise architecture-based IT blueprint for the school using The Open Group Architecture Framework Architecture Development Method (TOGAF ADM), covering six phases selected from the full TOGAF ADM cycle: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, Technology Architecture, and Opportunities & Solutions. Data were collected through structured interviews with five key stakeholders and direct observation. The results produced four main architectural artifacts: an enterprise architecture blueprint encompassing business, data, application, and technology domains; three entity-relationship diagrams for the online admissions, e-learning, and academic information systems; phased technology infrastructure recommendations, including hardware and network topology upgrades; and a seven-stage, three-month system implementation roadmap. This study contributes an operational enterprise architecture model for resource-constrained vocational schools in Indonesia, addressing a gap in prior TOGAF ADM research that has largely focused on universities and private organizations. The proposed blueprint has the potential to serve as a reference governance framework for similar institutions undergoing ICT transformation, although its transferability to other contexts still needs to be tested empirically.
Co-Authors A. Nurwahyu Jaelani Ramadhan Achmad Juanda Adrianah, Adrianah Agung Widhi Kurniawan Ahmad Firman Akram, Yafi Nur Aldi Ferdiyansyah Aldy Ferdiyansyah Alvin Hidayat, Muhammad Amin, A. Mustika Andi Ircham Hidayat Andi Ririn Oktaviani Anita Anita Anita Anita Annur SB, Ince Adzzahra Anwar Ramli Aprina, Nazwa Ariestrani, Wilda Arini, Naura Nazhyrah Aslamiah Aslamiah Asri Asri Astuti, Aulia Widi Ayuni Ayuni Azizah, Naila Badaruddin Baharuddin, Ida Bahrul Ulum Bater, Lidia Caronge, Erniyati Dara Ayu Nianty Darmiyati Dini Amalia, Dini Dirwan Dirwan Dirwan Dirwan Dirwan Dwi Anugerah Lestari Musa Eka Aussie Hadiningtyas Fahriansyah, Ridho Ferdiansyah, Aldy Fidya Aisyah Asyifa Fitriah Fitriah Fitriyah, Nurlaili Frediansyah, Aldy Garaika Ghazwan R, Muh Faathir Hadiningtyas, Eka Aussie Haeranah Haliza, Nur Hana, Najla Hardianty Askar Hari Hari Hasnah Hasnah Hayatun Syifa Heriyanti, Mufti Ifanda Rahmadani Indar, Sofyan Hamid Indrawan Azis Irfan Setiawan Irmawati Irmawati Irwan Jessica Titaley Kamaluddin, Laode Amijaya Kholillah, Siti Lailawati, Nor Latief, Fitriani Maryadi Mawaddah, Arina Merliana Sari, Ruli Mina Zuyyina Ramadhani Mubarokati, Sari Muh. Rum Muhammad Hidayat Muhammad Idris Muhammad Nur Muhammad Nur Muhanna, Arqan Doni Muhsin Multhazam, Nur Afifah Thohirah Mulyanugroho, Ade Isna Munawarah, Siti Muslimin, Istyqamah Mutiasari Mubyl Handaling Naim Irmayani Najlaa Annisa Faadiyah Nazwa, Nazwa Nginang, Yusra Noor Afiyanti, Irma Noorkhalisah, Noorkhalisah Norlia Ismiyanti Nova Soraya Novi Handayani Noviana Noviana Novianti, Witha Nur Asyifa, Tiara Nurfadlianti Said Nurhaedah Nurhaedah Nurita, Linda Nurman Nursyipa Pitaloka, Intan Diya Pratama, Muhammad Alif Putri Andini Putri, Zelviannisa Putrini, Andini Justina Rafi'i, Akhmad Ragdha Meilani Anindia Rahim, Deddy Rahwandi Rahimah, Rahmahniar Rahmadati, Rahmadati Ramadhani, Aulia Azizah Ramadhani, Renasya Rasdi Rasdi Raudah Raudah Rezky Amalia Hamka Risma Santi Risnawati Rizka Ayu Amalia, Rizka Ayu Rukmana Sari Rukmana Sari Salsabela Ashlin Sari, Erniyati Caronge, Rukmana Sari, Rukmana Septiana Devi Septiana Devi Puspitasari Shalihah, Ghina Shandra Bahasoan Shandra Bahasoan Sherly Radhika Kencana Shofiatun Najiah Shopia, Zahra Siti Fatimah Siti Nurhaliza Siti Rabbiatul Hasanah Siti Zahra Sitti Supianah Sri Kurnia Damayanti Surianto Surianto Syafi’e, Muhammad Syafruddin Kitta Syamsi Syamsi Taupan Umniyah Musdhalifah Yusran Un Dini Imran utami, romamarisa utami, Romamarisa Putri Wahyuna, Nurul Wahyuningsih Wide Mulyana Wildam, Andi Arwinda Yafi Nur Akram Yulia, Ainun Yulianti, Ani Yusra Nginang Zaliha Zazkiah Nurul Izzyah Zulfa Huriah Dina Kazimah