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Rianto, Muhammad Richo
Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Effect of Quality Products and Brand Image on Purchasing Decisions Through Interest to Buy Fertilizer Npk Custom PT. Fertilizer Kujang Cikampek Aryadinata, Rendi; Rianto, Muhammad Richo
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.59

Abstract

Study this used for measure influence quality product and image brand to decision purchase through interest buy on custom NPK fertilizer PT. Fertilizer Kujang Cikampek . Study this is study quantitative where object used _ farmers use _ custom NPK fertilizer PT. Fertilizer Kujang Cikampek . Study this conducted with technique nonprobability sampling with method purposive sampling . As for the amount sample used _ in study this were 95 respondents. The design used in study this is testing hypothesis ( hypothesis testing ) with use structural equity model (SEM) – SmartPLS 4.0. Research results this give explanation that variable quality product no influential to decision purchase , however quality product to interest buy effect . Variable image brand influential to decision purchase and interest buy . Interest to buy influential to decision purchase as well as interest buy could mediate Among quality product to decision purchase and interest buy too _ mediate image brand to decision purchase. Study this own limitations object research that only done on the user custom NPK fertilizer PT. Fertilizer Kujang Cikampek . this _ as a suggestion for researcher next. renewal in study this combine variable quality product and image brand to decision purchase through interest buy .
Pengaruh Pengembangan Sumber Daya Alam Dalam Menghadapi Keunggulan Kompetitif Di Perusahaan Asuransi (X) Dian Firmansyah, Prado; Andi Ramadhan; Richo Rianto, Muhammad
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 2 (2024): Jurnal Manajemen dan Pemasaran Digital (April-Juni 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i2.167

Abstract

Pengaruh strategi pengembangan sumber daya manusia (SDM) berkelanjutan dalam membangun keunggulan kompetitif dalam bisnis asuransi. Dalam konteks bisnis yang dinamis, penting bagi perusahaan asuransi untuk mengadopsi pendekatan strategis terhadap pengelolaan SDM. Strategi ini mencakup investasi dalam pelatihan dan pengembangan karyawan untuk meningkatkan keterampilan dan pengetahuan mereka. Selain itu, pembangunan budaya organisasi yang inklusif dan inovatif juga diperlukan untuk menciptakan lingkungan kerja yang memotivasi dan mendukung pertumbuhan. Integrasi strategi pengembangan SDM dengan tujuan bisnis dan strategi organisasi secara keseluruhan juga kunci untuk mencapai keunggulan kompetitif yang berkelanjutan. Penelitian ini memberikan wawasan tentang praktik terbaik dalam pengelolaan SDM di industri asuransi, serta panduan praktis bagi perusahaan untuk meningkatkan keunggulan kompetitif mereka dalam jangka panjang.
The Influence of Market Orientation, Entrepreneurial Orientation and Innovation on The Performance of Micro, Small and Medium Enterprises (Msmes) In Harapan Baru Sub-District Rahma, Novia Hanifah; Rianto, Muhammad Richo; Woestho, Choiroel
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13119956

Abstract

English This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Market Orientation, Entrepreneurship Orientation and Innovation on the dependent variable, namely MSME Performance. This research uses quantitative methods. The population in this research is MSME business actors in Harapan Baru Village, North Bekasi District, Bekasi City. The number of samples used in this research was 55 respondents. Data collection techniques use questionnaires and data processing and hypothesis testing using Smart-PLS 4.0. The results of this research explain that the Market Orientation variable has no and no significant effect on MSME Performance, the Entrepreneurial Orientation variable has a positive and significant effect on MSME Performance and Innovation has a positive and significant effect on MSME Performance.
DETERMINAN AND SPEED OF ADJUSTMENT DEBT TO EQUITY RATIO PADA PERUSAHAAN MANUFAKTUR INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2023 M.Rizal; Adler Haymans Manurung; Edward Efendi; Muhammad Richo Rianto; Jhonni Sinaga
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2304

Abstract

This research aims to determine the determinants of debt of manufacturing industrial companies in Indonesia listed on the Indonesia Stock Exchange for the 2017 - 2023 period. The data used in this research is secondary data. This data is quantitative data obtained from the Indonesia Stock Exchange (BEI) with shares included in the LQ45 Index in the form of annual financial reports for the period 2017 - 2023. The research sample was 36 companies obtained using the outlier test. The data analysis technique used is multiple linear regression analysis and hypothesis testing using a partial t test, simultaneous F test and coefficient of determination test. The data analysis technique was carried out using the Eviews10 for Windows program. The research results show that Speed of Adjustment, Growth, Size (Market Capitalization) and Net Profit Margin together (simultaneously) have a significant effect on the Debt to Equity Ratio.
EFFECT ANALYSIS OF COMPENSATION, WORK ENVIRONMENT AND LEADERSHIP ON SHIP CREW LOYALTY WITH WORK MOTIVATION AS INTERVENING VARIABLE AT PT. SALAM PACIFIC INDONESIA LINES Budiyono, Budiyono; Tri Widyastuti; Muhammad Richo Rianto
Dinasti International Journal of Management Science Vol. 3 No. 3 (2022): Dinasti International Journal of Management Science (January - February 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i3.1128

Abstract

The research aims to measure the effect of compensation, work environment and leadership on ship crew loyalty with motivation as an intervening variable at PT. Salam Pacific Indonesia Lines. This research is a quantitative research in which the object used is the ship's crew in the engine room. The number of samples used as many as 53 respondents. The design used is hypothesis testing using the structural equation model (SEM) – Smart PLS version 3.3.3. The results of this study indicate that compensation, leadership and motivation have a significant effect on ship crew loyalty. However, there is no evidence that the work environment effects the loyalty of ship crews. This study also shows that there is an indirect effect of compensation on ship crew loyalty through motivation, there is an indirect effect of leadership on ship crew loyalty through motivation, but there is no evidence of an indirect effect of work environment compensation on ship crew loyalty
Analisis Rasio Likuiditas, Profitabilitas, dan Solvabilitas PT Adaro Energy Indonesia Tbk Periode 2020 – 2023 Diah Nurhaliza Wahono; Zhafira Afifah Sadewi; Muhammad Richo Rianto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.232

Abstract

Industri pertambangan batubara memiliki peran vital dalam perekonomian Indonesia, menyediakan energi untuk pembangkit listrik dan bahan baku untuk industri semen, baja, dan kimia. Kinerja keuangan perusahaan batubara penting bagi investor, kreditor, dan pemerintah, yang memerlukan penilaian akurat untuk pengambilan keputusan. Analisis rasio keuangan meliputi profitabilitas, solvabilitas, likuiditas, dan aktivitas membantu menilai kesehatan perusahaan dan mengidentifikasi perubahan kinerja dari waktu ke waktu. Adaro Energy, sebagai pemain utama di industri ini, dianalisis melalui rasio keuangan untuk memberikan wawasan strategis bagi para pemangku kepentingan dalam investasi, kredit, dan kebijakan. Analisis ini membantu memahami kondisi keuangan saat ini dan potensi masa depan, serta mendukung perencanaan dan pengelolaan risiko yang lebih baik.
THE EFFECT OF E-WOM, BRAND IMAGE, MEDIATED BY TRUST ON SHOPEE CONSUMER PURCHASE INTENTION (STUDY ON GENERATION X OF TELUK PUCUNG VILLAGE) Resti Meliana Putri; Rianto, Muhammad Richo; Choiroel Woestho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A Quantitative descriptive approach, and this study has a sample of 100 survey respondents in generation X, who have used and downloaded Shopee in Teluk Pucung Village. The analysis tool uses SmartPLS 4.0 for hypothesis testing and the feasibility of research methods. This sampling technique uses Non-Probability Sampling techniques, the data is collected using a questionnaire. The results showed that 1. EWOM has a positive and significant effect on trust; 2. Brand Image has a positive and significant effect on Trust; 3. Trust has a positive and significant effect on Purchase Intention; 4. EWOM has a positive and significant effect on Purchase Intention; 5. Brand Image has a positive and significant effect on Purchase Intention; 6. E-wom has a positive effect on Purchase Intention mediated by Trust; 7. Brand Image has a positive effect on Purchase Intention mediated by Trust. This limitation is the object of research conducted by generation X Shopee users in Teluk Pucung Village, so that it can be used as a suggestion for future researchers.
THE INFLUENCE OF PRODUCT QUALITY, LIFESTYLE, BRAND IMAGE, AND PRICE ON PURCHASING DECISIONS ON IPHONE SMARTPHONE PRODUCTS IN BEKASI CITY (CASE STUDY OF USERS OF USED IPHONE SMARTPHONES IN BEKASI CITY) Christian Gideon Mandagi; Muhammad Richo Rianto; Choiroel Woestho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.302

Abstract

This research is research used to measure the influence of product quality, lifestyle, brand image and price on purchasing decisions for used iPhone smartphone products in Bekasi City. The technique used was accidental sampling technique with the number of samples used in this research being 113 respondents. Hypothesis testing using SmartPLS 3.0. The results of this research provide an explanation that lifestyle variables do not significantly influence the decision to purchase used iPhone smartphone products in Bekasi City. However, the variables product quality, brand image and price have a significant influence on purchasing decisions for used iPhone smartphone products in Bekasi City. This research has the limitation of the research object being that it was only conducted on used iPhone smartphone users in Bekasi City. This can be a suggestion for future researchers. The novelty in this research combines the variables of product quality, lifestyle, brand image and price on purchasing decisions for used iPhone smartphone products in Bekasi City.
Analisis SWOT Dalam Menentukan Strategi Pemasaran Bisnis Seikow Coffee Bekasi Muhammad Rafli Ramadhan; Muhammad Richo Rianto; Choiroel Woestho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.319

Abstract

Fenomena munculnya berbagai coffee shop di Indonesia memang sedang booming dalam beberapa tahun terakhir. Hal ini terlihat dari peningkatan signifikan jumlah kedai kopi dalam beberapa tahun terakhir serta konsumsi kopi dalam negeri. Persaingan terlihat semakin sengit ketika banyak dijumpai Coffee Shop yang saling berdekatan dan juga berdampingan. Maka dari itu setiap perusahaan harus memiliki strategi pemasaran untuk konsumen guna meningkatkan penjualan perusahaan dan juga bersaing dengan kompetitor. Tujuan dari penelitian ini adalah untuk mengetahui Analisis SWOT dalam Menentukan Strategi Pemasaran Bisnis Seikow Coffee Bekasi. Untuk mengetahui Strategi Pemasaran yang tepat pada Seikow Coffee Bekasi. Metode penelitian yang digunakan dalam penelitian ini adalah mix method. Teknik pengumpulan data menggunakan observasi, wawancara, kuisioner dan dokumentasi. Teknik analisis data terdiri dari tiga alur yaitu: reduksi data, penyajian data, penarikan kesimpulan/verifikasi. Hasilnya menunjukan bahwa berdasarkan Matriks SWOT 4 Kuadran, Seikow Coffee berada di kuadran I yaitu strategi pertumbuhan Agresif (Growth Oriented Strategy) yang artinya situasi yang sangat menguntungkan karena memiliki peluang dan kekuatan yang tinggi sehingga dapat memanfaatkan kesempatan yang ada. Strategi pemasaran yang harus diterapkan dalam kondisi ini adalah mendukung semua kekuatan yang dimiliki perusahaan dan memanfaatkan kesempatan atau peluang yang ada.
PENGARUH PROMOSI, KUALITAS PRODUK, LOKASI, DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA TOKO SEPATU SECONDHAND BEKSIK) ridwan dwi pangestu; muhammad richo rianto; choiroel woestho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.332

Abstract

Penelitian ini bertujuan untuk mengetahui pengarih dari variable bebas yaitu Promosi, Kualitas Produk, Lokasi, dan Social Media Marketing Terhadap Keputusan Pembelian. Penelitian ini dilakukan di Toko Sepatu Beksik Bekasi. Penelitian ini bertujuan untuk mengetahui apakah Pengaruh Promosi, Kualitas Produk, Lokasi, dan Social Media Marketing berpengaruh secara simultan dan parsial Terhadap Keputusan Pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi pada penelitian ini adalah seluruh pelanggan sepatu di Toko Sepatu Beksik Bekasi. Penentuan jumlah sampel dalam penelitian ini menggunakan teknik accidental sampling dan dijadikan sampel sebanyak 115 responden. Data dianalisis menggunakan SmartPLS. Metode analisis yang digunakan adalah pendekatan kuantitatif dengan menguji outer dan inner dengan menggunakan alat statistik SmartPLS. Hasil penelitian menunjukan bahwa secara parsial kualitas produk memiliki pengaruh terhadap keputusan pembelian, secara parsial social media marketing memiliki pengaruh terhadap keputusan pembelian. Hasil uji hipotesis t yaitu secara simultan kualitas produk dan social media marketing berpegaruh terhadap keputusan pembelian keputusan pada Toko Sepatu Beksik di Bekasi.
Co-Authors Adila Ainun Adisti Cahya Ardianti Putri Adler Haymans Manurung Agus Dharmanto Agustian Zen Ahmad Faqih Syukri Ainun, Adila Ajijah Jumani Amanda, Putri Andi Ramadhan Annisa Lestari Anugerah Nurul Lucky Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Arla Septavi Alya Lestari Aryadinata, Rendi Astuti Yulianingrum Aulia Yaghfira Bonartdo Samuel Gultom Budianto, Mamik S Budiyono Budiyono Bukhari, Eri Camilia Amanda Chistophorus Indra Wahyu Putra Choiroel Woestho Christian Gideon Mandagi Christian, Nico Dela Rosa, Dela Dewi Sri Woelandari Dewi Sri Woelandari PG Diah Nurhaliza Wahono Diah Nurhaliza Wahono Dian Firmansyah, Prado Dimas Ryan Triwahono Dinda Nurdianah Dody Kurniawan Dwi Astuti Edward Efendi Edward Efendi Silalahi Elsa Pebiyanti Ernawati Ernawati Ery Bukhari Ery Teguh Prasetyo Fadhilah, Farras Fatah Al Munawar Fatimahtu Zahra Fidella Wijayanti Kurniawan Fikri , Adi Wibowo Noor Ganiawati Gilang Pungkasan Gladis Sukma Ayu Widuri Gurning, Marcello Cannigia Haifaran, Mayra Handayani, Milda Hanna Luthfiana Hapzi Ali Hatami, Panjii Gumilang Heni Rohaeni Heni Rohaeni Heni Rohaeni Hutagalung, Ryan Arnold Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ibrahim, Afif Maulana Idel Eprianto Ika Wijayanti Ivani Rahmawati Jhonni Sinaga Jocrien Renwarin, Joseph Martinio Kardinah Indrianna Meutia Komariah, Neng Siti Latif Maulana M Fadhli Nursal M Fadhli Nursal M Fadhli Nursal M. Fadhli Nursal M.Rizal Maidani, Maidani Manurung, Adler Heymas Marhadi Marhadi, Marhadi Martinio Jocrien Renwarin, Joseph Mayra Haifarani Meri Henni Goretti Sitohang Meutia, Kardinah Indrianna Monika Sari Siagian, Friska Muhammad Asif Khan Muhammad Rafli Ramadhan Muhammad Yossi Alviansyach Musa’ad, Miskia Nanda Hanifah Putri Narpati, Bintang Nathania yunus, Angeline Nayla Aqilah Neng Siti Komariah Neng Siti Komariah Nico Felix Gunawan Novita Syahidah Sari Novita Wahyu Setyawati Nur Afifah Salwa Nurdianah, Dinda Nursal, M Fadhli Nursal, M. Fadhli Pitoyo, Bayu Seno Putra, Chistophorus Indra Wahyu Putra, Christophorus Indra Wahyu Putri Amanda Putri Ayu Lestari Putri, Adisti Cahya Ardianti Putri, Nanda Hanifah Qibtiyana, Mariyatul Rahma, Novia Hanifah Rahmawati, Putri Salsabilla Ramadhan, Muhammad Farras Regita Visca Asmaradinanda S Renwarin, Joseph M. J. Renwarin, Joseph Martinio Jocrien Resti Meliana Putri Rianto, Wirawan Widjanarko Ricca Handayani ridwan dwi pangestu Ridwani, Ryan Ridho Rika Tri Utami Rinjani Risqi Nur Parwati Rony, Zahara Tussoleha Rosa, Dela S, Sufyati H Sabrina Fitria Novianty Sabrina Luna Rahellea Sadewi, Zhafira Afifah Sakti, Pricilia Johani Salsabila Hasani Salsabila, Keysha Putri Salwa, Nur Afifah Saniyyah, Safira Saputra, Farhan Sari, Novita Syahidah Sari, Rycha Kuwara Sasanti Munir, Ningky Septiani, Tiara Shafitri, Rheina Siahaan, Matdio Sinaga, Jhonni Siti Aisyah Sufyati HS SUGENG SUROSO, SUGENG Sundari Oktaviana Supriyanto Supriyanto Supriyanto Teguh Dikdaya Thamrin, Djuni Tiara Septiani Tri Widyastuti Tri Widyastuti Untari, Dhian Tyas Wahono, Diah Nurhaliza Wastam Wahyu Hidayat Widiarto Wijayanti, Murti Wirawan Widjanarko Woestho, Choiroel Wulandani, Sabrina Dwi Yaghfira, Aulia Yayan Hendayana Yoganingsih, Tutiek Yuniati, Triana Zahra Alfira Nurjanah Zhafira Afifah Sadewi Zhafira Afifah Sadewi