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Determinasi Keputusan Pembelian Melalui Harga Kompetitif : Promosi, Kualitas Layanan dan Kualitas Produk pada PT. OGZ Research and Publishing Ibrahim, Afif Maulana; Ali, Hapzi; Eprianto, Idel; Jocrien Renwarin, Joseph Martinio; Hendayana, Yayan; Rianto, Muhammad Richo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4445

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, kualitas layanan, dan kualitas produk terhadap harga kompetitif dan keputusan pembelian, baik secara langsung maupun melalui variabel intervening harga kompetitif pada PT OGZ Research and Publishing. Metode penelitian menggunakan pendekatan kuantitatif dengan uji path analysis untuk mengukur hubungan antar variabel. Data dikumpulkan melalui kuesioner yang diisi oleh responden terkait operasional dan pemasaran perusahaan.Hasil penelitian menunjukkan bahwa promosi, kualitas layanan, dan kualitas produk memiliki pengaruh signifikan terhadap harga kompetitif. Harga kompetitif, pada gilirannya, berperan sebagai mediator yang memperkuat hubungan variabel- variabel tersebut terhadap keputusan pembelian. Namun, promosi tidak memiliki pengaruh langsung terhadap keputusan pembelian, sementara kualitas layanan menunjukkan pengaruh negatif terhadap keputusan pembelian. Sebaliknya, kualitas produk memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian.Kesimpulannya, strategi peningkatan kualitas produk dan layanan, serta penetapan harga yang kompetitif, merupakan kunci dalam menciptakan keputusan pembelian bagi PT OGZ Research and Publishing di pasar.
Analisis Pembentukan Portofolio Optimal Saham-Saham Big Bank di LQ-45 Menggunakan Model Elton dan Gruber di Bursa Efek Indonesia Periode 2019-2023 Monika Sari Siagian, Friska; Richo Rianto, Muhammad; Sinaga, Jhonni; Haymans Manurung, Adler
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Maret 2025 - Mei 2025)
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.117

Abstract

Analysis of Optimal Portfolio Formation of Big Bank Stocks in LQ-45 Using the Elton and Gruber Model on the Indonesia Stock Exchange for the 2019-2023 Period. This study aims to analyze the management of stock portfolios on the Indonesia Stock Exchange using the Elton and Gruber Model, focusing on Big Bank stocks included in the LQ-45 stock index during the 2019-2023 period. This study uses monthly data for the 2019-2023 period, with data analysis techniques using Microsoft Excel. The results of this study found that there were 3 stocks included in the optimal portfolio with an Excess Return to Beta (ERB) value greater than the Cut-Off Rate (CI), namely; Bank Central Asia Tbk (BBCA), Bank Rakyat Indonesia Persero (BBRI) and Bank Mandiri (Persero) Tbk (BMRI). The results show that the optimal portfolio is formed by stocks that have high returns at relatively the same risk level.
PENGARUH DESAIN PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SENSITIVITAS HARGA SEBAGAI VARIABEL INETERVERNING Ridwani, Ryan Ridho; Renwarin, Joseph M. J.; Rianto, Muhammad Richo; Rony, Zahara Tussoleha; Suroso, Sugeng
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1419

Abstract

The purpose of this research is to determine the influence of product design and brand image on purchase decisions with price sensitivity as an intervening variable. This research method uses a quantitative research method, with the type and source of data being primary data from the distribution of questionnaires. The population and sample of this study are respondents who have purchased or used Ortuseight Shoes. The sampling technique used is Accidental sampling with a minimum respondent age of 15 years, resulting in 101 data samples that meet the criteria. The analysis methods used are descriptive statistical tests, outer model tests, inner model tests, and hypothesis tests. The results of this study indicate that product design affects purchasing decisions, brand image does not affect purchasing decisions, product design does not affect price sensitivity, brand image affects price sensitivity, and price sensitivity successfully influences purchasing decisions
THE EFFECT OF WORK TRAINING, DISCIPLINE AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. BRAJA MUKTI CAKRA Latif Maulana; Muhammad Richo Rianto; Eri Bukhari
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

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Abstract

This research is a quantitative study using a questionnaire addressed to employees of PT. Braja Mukti Cakra. Sampling in this study was carried out by distributing questionnaires with a total sample of 80 respondents. The design used in this study is hypothesis testing using the SmartPLS 4.0 statistical tool.The results of this study provide an explanation that the variables of job training and work discipline have a positive effect on the performance of employees of PT. Braja Mukti Cakra. However, the variable of work motivation does not affect the performance of PT. Braja Mukti Cakra employees, in this study it shows that work motivation is not the main consideration in employee performance
THE EFFECT OF FINANCIAL KNOWLEDGE, INCOME, SOCIAL INFLUENCE, PERCEPTION OF EASE AND PERCEPTION OF USEFULNESS ON THE DECISIONS OF SHOPEE PAYLATER USERS IN EAST BEKASI Putri Ayu Lestari; Muhammad Richo Rianto; Eri Bukhari
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

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Abstract

This study aims to measure the direct effect and indirect effect of financial knowledge, income, social influence, perception of ease, and perception of usefulness on the decisions of shopee paylater users in east bekasi. The results of this study provide an explanation that the variables of financial knowledge, social influence and perceived of usefulness have a positive effect on shopee paylater user decisions in East Bekasi. However, the variables of income and perceived of ease have no effect on shopee paylater user decisions, this study shows that income and perceived of ease are not the main considerations in using shopee paylater.
THE EFFECT OF COMPETENCE, JOB TRAINING, CAREER DEVELOPMENT AND SUPERVISION ON THE PERFORMANCE OF INDOMARET EMPLOYEES IN EAST BEKASI (CASE STUDY OF RITAIL COMPANY) Risqi Nur Parwati; Muhammad Richo Rianto; Eri Bukhari; Rinjani
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

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Abstract

This study aims to measure the direct and indirect influence of competence, job training, career development and insight into the performance of Indomaret employees in East Bekasi (case study of a real company). The results of this study provide an explanation that competency variables have a positive and significant effect on employee performance, job training has a positive and significant effect on employee performance, supervision has a positive and significant effect on employee performance. However, the direct influence of career development has no effect on employee performance.
THE EFFECT OF FINANCIAL LITERACY ON FINANCIAL SATISFACTION THROUGH FINANCIAL BEHAVIOR AS AN INTERVENING VARIABLE ON MILLENNIAL GENERATION IN BEKASI CITY Siti Aisyah; Muhammad Richo Rianto; Eri Bukhari
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

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Abstract

This study aims to measure the direct effect and indirect effect of financial literacy on financial satisfaction by using financial behavior as an intervening variable in the millennial generation in Bekasi City. The results of this study provide an explanation that the financial literacy variable has a positive and significant effect on financial behavior, financial behavior has a positive and significant effect on financial satisfaction, and financial behavior is able to mediate the indirect effect of financial literacy on financial satisfaction. However, the direct effect of financial literacy has no effect on financial satisfaction, in this study it shows that financial satisfaction is not affected by the high level of financial literacy.
The Influence of Transformational Leadership and Knowledge Management on Organizational Performance at Coffee Shop in Bekasi City Musa’ad, Miskia; Richo Rianto, Muhammad; Eri Bukhari
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 03 (2023): September 2023
Publisher : Draf Solusi Indonesia

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Abstract

Transformational leadership and knowledge management on organizational performance in coffee shops. This study aims to determine how the influence of transformational leadership and knowledge management on organizational performance at coffee shops in North Bekasi. In this study, researchers used a quantitative approach with the Smart PLS method which is useful for analyzing the influence of transformational leadership and knowledge management on organizational performance at coffee shops in North Bekasi city using 46 respondents who were randomly distributed through questionnaires to the owner of each coffee shop.
THE EFFECT OF WORK FLEXIBILITY, COMPENSATION, WORKLOAD AND JOB SATISFACTION ON GOJEK DRIVER PERFORMANCE IN NORTH BEKASI Ivani Rahmawati; Muhammad Richo Rianto; Eri Bukhari
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): Vol.1.,No.4., 2023 : December
Publisher : Draf Solusi Indonesia

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Abstract

This study is motivated by the results of pre-research on Gojek application users regarding the performance of Gojek drivers which shows that the performance is very good. Therefore, this study aims to measure and analyze whether there is an influence between work flexibility, compensation, workload and job satisfaction on the performance of Gojek drivers in North Bekasi. The results of this study indicate that the Job Flexibility variable has no effect on the performance of Gojek drivers. Whether The Compensation, Workload and Job Satisfaction variables have an effect on the performance of Gojek drivers
Analisa Kinerja Keuangan Pada Saat Dan Sesudah Masa Pandemi Covid – 19 Pada Perusahaan Sub Sektor Transportasi Yang Terdaftar Di Bursa Efek Indonesia Dimas Ryan Triwahono; Rianto, Muhammad Richo Rianto; Choiroel Woestho; Eri Bukhari; Rianto, Wirawan Widjanarko
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Tujuan penelitian ini adalah untuk mengetahui kinerja keuangan empat perusahaan transportasi yang terdaftar di Bursa Efek Indonesia pada masa dan pasca pandemi virus Covid 19. Jenis data yang digunakan dalam penelitian ini adalah data sekunder yaitu sumber data penelitian. dikumpulkan oleh peneliti dan secara tidak langsung, langsung tetapi dengan pihak lain. Teknik pengumpulan data dalam penelitian ini adalah teknik dokumentasi. Dalam penelitian ini, peneliti menggunakan Uji Wilcoxon sebagai alat untuk menghasilkan hipotesis dalam penelitian ini. Berdasarkan hasil Uji Wilcoxon, kinerja keuangan rasio profitabilitas dihitung dengan menggunakan return on Aset. berdasarkan rasio profitabilitas tidak terjadi peningkatan yang signifikan, berdasarkan hasil Uji Wilcoxon kinerja keuangan rasio solvabilitas melalui perhitungan rasio utang terhadap Debt To Equity Rasio belum terjadi peningkatan yang signifikan. Berdasarkan Uji Wilcoxon, kinerja keuangan rasio likuiditas dengan menghitung current rasio tidak berbeda signifikan. Berdasarkan hasil Uji Wilcoxon, kinerja keuangan rasio Aktiva melalui perhitungan total aset turnover berbeda secara signifikan.
Co-Authors Adila Ainun Adisti Cahya Ardianti Putri Adler Haymans Manurung Agus Dharmanto Agustian Zen Ahmad Faqih Syukri Ainun, Adila Ajijah Jumani Amanda, Putri Andi Ramadhan Annisa Lestari Anugerah Nurul Lucky Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Arla Septavi Alya Lestari Aryadinata, Rendi Astuti Yulianingrum Aulia Yaghfira Bonartdo Samuel Gultom Budianto, Mamik S Budiyono Budiyono Bukhari, Eri Camilia Amanda Chistophorus Indra Wahyu Putra Choiroel Woestho Christian Gideon Mandagi Christian, Nico Dela Rosa, Dela Dewi Sri Woelandari Dewi Sri Woelandari PG Diah Nurhaliza Wahono Diah Nurhaliza Wahono Dian Firmansyah, Prado Dimas Ryan Triwahono Dinda Nurdianah Dody Kurniawan Dwi Astuti Edward Efendi Edward Efendi Silalahi Elsa Pebiyanti Ernawati Ernawati Ery Bukhari Ery Teguh Prasetyo Fadhilah, Farras Fatah Al Munawar Fatimahtu Zahra Fidella Wijayanti Kurniawan Fikri , Adi Wibowo Noor Ganiawati Gilang Pungkasan Gladis Sukma Ayu Widuri Gurning, Marcello Cannigia Haifaran, Mayra Handayani, Milda Hanna Luthfiana Hapzi Ali Hatami, Panjii Gumilang Heni Rohaeni Heni Rohaeni Heni Rohaeni Hutagalung, Ryan Arnold Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ibrahim, Afif Maulana Idel Eprianto Ika Wijayanti Ivani Rahmawati Jhonni Sinaga Jocrien Renwarin, Joseph Martinio Kardinah Indrianna Meutia Komariah, Neng Siti Latif Maulana M Fadhli Nursal M Fadhli Nursal M Fadhli Nursal M. Fadhli Nursal M.Rizal Maidani, Maidani Manurung, Adler Heymas Marhadi Marhadi, Marhadi Martinio Jocrien Renwarin, Joseph Mayra Haifarani Meri Henni Goretti Sitohang Meutia, Kardinah Indrianna Monika Sari Siagian, Friska Muhammad Asif Khan Muhammad Rafli Ramadhan Muhammad Yossi Alviansyach Musa’ad, Miskia Nanda Hanifah Putri Narpati, Bintang Nathania yunus, Angeline Nayla Aqilah Neng Siti Komariah Neng Siti Komariah Nico Felix Gunawan Novita Syahidah Sari Novita Wahyu Setyawati Nur Afifah Salwa Nurdianah, Dinda Nursal, M Fadhli Nursal, M. Fadhli Pitoyo, Bayu Seno Putra, Chistophorus Indra Wahyu Putra, Christophorus Indra Wahyu Putri Amanda Putri Ayu Lestari Putri, Adisti Cahya Ardianti Putri, Nanda Hanifah Qibtiyana, Mariyatul Rahma, Novia Hanifah Rahmawati, Putri Salsabilla Ramadhan, Muhammad Farras Regita Visca Asmaradinanda S Renwarin, Joseph M. J. Renwarin, Joseph Martinio Jocrien Resti Meliana Putri Rianto, Wirawan Widjanarko Ricca Handayani ridwan dwi pangestu Ridwani, Ryan Ridho Rika Tri Utami Rinjani Risqi Nur Parwati Rony, Zahara Tussoleha Rosa, Dela S, Sufyati H Sabrina Fitria Novianty Sabrina Luna Rahellea Sadewi, Zhafira Afifah Sakti, Pricilia Johani Salsabila Hasani Salsabila, Keysha Putri Salwa, Nur Afifah Saniyyah, Safira Saputra, Farhan Sari, Novita Syahidah Sari, Rycha Kuwara Sasanti Munir, Ningky Septiani, Tiara Shafitri, Rheina Siahaan, Matdio Sinaga, Jhonni Siti Aisyah Sufyati HS SUGENG SUROSO, SUGENG Sundari Oktaviana Supriyanto Supriyanto Supriyanto Teguh Dikdaya Thamrin, Djuni Tiara Septiani Tri Widyastuti Tri Widyastuti Untari, Dhian Tyas Wahono, Diah Nurhaliza Wastam Wahyu Hidayat Widiarto Wijayanti, Murti Wirawan Widjanarko Woestho, Choiroel Wulandani, Sabrina Dwi Yaghfira, Aulia Yayan Hendayana Yoganingsih, Tutiek Yuniati, Triana Zahra Alfira Nurjanah Zhafira Afifah Sadewi Zhafira Afifah Sadewi