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Journal : Prologia

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Aktivitas Komunikasi Pemasaran @Sallang.Sallang dalam Meningkatkan Hubungan dengan Pelanggan Cindy, Cindy; Utami, Lusia Savitri Setyo
Prologia Vol. 6 No. 2 (2022): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v6i2.10444

Abstract

Now social media is used as a medium for online marketing communications. Moreover, the average Instagram user is people aged 20-40 years where that age is a productive age which is the target of marketing communication targets. This study uses a theoretical review, marketing communications, public relations, and customer relations. The research approach uses a qualitative case study method to explore a particular case in depth by collecting various sources of information. The purpose of this study was to identify and describe marketing communication activities through the @Sallang.Sallang account in improving customer relations. The results of the study show that @Sallang.Sallang's marketing communication activities in improving customer relations can make customers feel comfortable and valued. Marketing communication through the endorser technique is not only to increase credibility but to get the right target on social media. Kini media sosial dimanfaatkan sebagai medium untuk melakukan komunikasi pemasaran secara online. Apalagi pengguna Instagram rata-rata orang yang berusia 20-40 tahun dimana usia tersebut merupakan usia produktif yang merupakan sasaran target komunikasi pemasaran. Penelitian ini menggunakan tinjauan teoritis, komunikasi pemasaran, public relations, dan customer relations. Pendekatan penelitian menggunakan kualitatif dengan metode studi kasus untuk mendalami sebuah kasus tertentu secara mendalam dengan mengumpulkan berbagai sumber informasi. Tujuan penelitian ini adalah untuk mengetahui dan mendeskripsikan aktivitas komunikasi pemasaran melalui akun @Sallang.Sallang dalam meningkatkan customer relations. Hasil dari penelitian memperlihatkan bahwa aktivitas komunikasi pemasaran @Sallang.Sallang dalam meningkatkan customer relations dapat membuat customer merasa nyaman dan dihargai. Komunikasi pemasaran melalui teknik endorser hal ini tidak hanya untuk meningkatkan kredibilitas namun agar mendapat target yang sesuai di sosial media.
Co-Authors Aceng Haetami, Aceng Adeline, Ivonne Afiezan, Adam Ainun Mardiah Aisyah, Ridha Akmaliah, Qatrunnada Jinan Alum Simbolon Amalia, Meisya Amanda Stevany Nurvita Andelson, Jeffrey Andi Surya, Andi Angelina Angelina Anisah, Febri Nurul Annisa, Delfia Arifin, Agus Zainul Ariyanti, Ika Asep Wahyu Nugraha Atni Prawati Azzahra, Iqlima Balqis, Ismi Luthfya Bantara, Arche Evangelista Carin, Valencia Cen, Winnie Chai, Evelyn Chua, Hansen Claudia, Evelyn CN, Yudhinanto Cristina, Cristina Cynthia Cynthia Dahniar Th. Musa Damayanti, Wan Mediasari Delynn, May Derry, Felix Dewi, Nur Sartika Dicky Dicky Efriani Efriani Erika Erika Fangestu, Frendy Fatkhuri, Fatkhuri Fentiana, Nina Gabriel, Kevin Goeltom, Vasco A.H Goeyana, Goeyana Hansen, Hansen Harahap, Julienda Br Hartanto, Yudi Hasbullah Hasbullah Heryanto Heryanto Iis Siti Jahro Indradewa, Rhian Irwan Irwan Iskandar Ali Alam Ivanka, Karin Aribi Jadimanto, Jadimanto Janati, Haura Anastasya Jarya, Haenul Jennifer Jennifer Jenny, Jenny Jesslyn, Jesslyn Junia, Ie Lien Risey Juwitaningsih, Tita Kartini, Ikayanti Puspaning Katerina, Katerina Kawuryan, Renita Kelvin Kelvin Kerlin, Kerlin Kerry, Winson John Kosasih, Hengky Kristina, Della Kumalasari, Nety Lady, Lady Layyina, Tsalitsa Haura Liawardi, Laura Lie, Hose Armando Luki Adiati Pratomo LUKMAN, LUKMAN Lysion, Olivia Madya, Synthia Madya, Synthia Maharani, Anisa Mahfud Ifendi Marfennyca, Marfennyca Mario Steffanus Masyhur Masyhur Meilyanti, Meilyanti Meylarisman, Tasya Monica, Iveren Muhabibudin, Nur Muhammad Rachman Mulyandi Muller Hasoloan Situmorang, Jimmy Nasution, Nona Azzahra Ng, Dennys Ni Putu Widhia Rahayu Nimatul Mamuriyah Novitasari, Dhania Noviyanti , Silvina Nurhaliza, Muthiah Nursanni, Banu Ong, Verensia Prasetyo, Dimas Rabbani Priyudha, Fuan Yuniar Putra, Pratama Putra, Yosephin Ade Ramdhani, Ratna Dwi RANGGA ADITYA Ratna Ratna Riki Tenggara Rusdin, Agus Sabila, Sipa Saeful Amin, Saeful Safira, Alisa Saibah, Bintang Rizky Abdullah Majo Salsabila, Shafa Nadiah Saragih, Elnita Sari, Ike Rukmana Sentoso, Antony Septriana, Septriana Seputra, Jeremy Kent Shaleha, Hafizha Nur Sim Hwa Hwa Simanjuntak, Sri Ida Royani Simarmata, Sarah Nakita Sinaga, Roy Samuel Fransisco Siregar, Syarah Difa Sitanggang, Tina Novianti STELLA STELLA Supriyanto Supriyanto Suyanti Suyanti Thai, Calvina Titin Sumarni Ulfah, Nakhwah Najah Utami, Lusia Savitri Setyo Venny, Venny Vlorecita, Vlorecita Wang, Thalia Wati Keristin, Usnia Weriantoni, Weriantoni Winata, Jenry Yudistira Panji Santoso Zai, Immanuel Zunaidah, Umi