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Journal : Koneksi

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Analisis Semiotika Pesan Afirmasi pada Lirik Lagu DAY6 ‘Marathon’ Cindy, Cindy; Utami, Lusia Savitri Setyo
Koneksi Vol. 8 No. 2 (2024): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v8i2.27543

Abstract

Song lyrics can be an effective communication medium to convey affirmation messages. Affirmation is needed in everyday life, as many people, especially the younger generation, often feel anxious or worried due to pressure from the surrounding environment. This research aims to find out and describe the affirmation message represented in the lyrics of the song 'Marathon.' This research uses mass communication, song lyrics, popular culture, affirmation messages, and semiotic analysis. The research used a qualitative approach using Ferdinand de Saussure's semiotic analysis method. The results of this study show the representation of affirmation messages in the lyrics of the song 'Marathon' in developing positive thoughts, increasing self-confidence and self-belief, and increasing calmness.   Lirik lagu dapat menjadi media komunikasi yang efektif untuk menyampaikan pesan afirmasi. Afirmasi dibutuhkan dalam kehidupan sehari-hari melihat banyaknya masyarakat terutama generasi muda yang sering merasa cemas atau khawatir akibat tekanan dari lingkungan sekitar. Tujuan penelitian ini adalah untuk mengetahui dan mendeskripsikan pesan afirmasi yang direpresentasikan dalam lirik lagu ‘Marathon’. Penelitian ini menggunakan konsep komunikasi massa, lirik lagu, budaya populer, pesan afirmasi, dan analisis semiotika. Penelitian menggunakan pendekatan kualitatif dan dilakukan dengan menggunakan metode analisis semiotika Ferdinand de Saussure. Hasil dari penelitian ini menunjukkan adanya representasi pesan afirmasi pada lirik lagu ‘Marathon’ dalam mengembangkan pikiran positif, meningkatkan kepercayaan diri dan keyakinan diri, serta meningkatkan ketenangan.
Co-Authors Aceng Haetami, Aceng Adeline, Ivonne Afiezan, Adam Ainun Mardiah Aisyah, Ridha Akmaliah, Qatrunnada Jinan Alum Simbolon Amalia, Meisya Amanda Stevany Nurvita Andelson, Jeffrey Andi Surya, Andi Angelina Angelina Anisah, Febri Nurul Annisa, Delfia Arifin, Agus Zainul Asep Wahyu Nugraha Atni Prawati Azzahra, Iqlima Balqis, Ismi Luthfya Bantara, Arche Evangelista Carin, Valencia Cen, Winnie Chai, Evelyn Chua, Hansen Claudia, Evelyn CN, Yudhinanto Cristina, Cristina Cynthia Cynthia Dahniar Th. Musa Damayanti, Wan Mediasari Delynn, May Derry, Felix Dewi, Nur Sartika Dhania Novitasari Dicky Dicky Efriani Efriani Erika Erika Fangestu, Frendy Fatkhuri, Fatkhuri Fentiana, Nina Gabriel, Kevin Goeltom, Vasco A.H Goeyana, Goeyana Hansen, Hansen Harahap, Julienda Br Hartanto, Yudi Hasbullah Hasbullah Heryanto Heryanto Iis Siti Jahro Ika Ariyanti Indradewa, Rhian Irwan Irwan Iskandar Ali Alam Ivanka, Karin Aribi Jadimanto, Jadimanto Janati, Haura Anastasya Jarya, Haenul Jennifer Jennifer Jenny, Jenny Jesslyn, Jesslyn Junia, Ie Lien Risey Juwitaningsih, Tita Kartini, Ikayanti Puspaning Katerina, Katerina Kawuryan, Renita Kelvin Kelvin Kerlin, Kerlin Kerry, Winson John Kosasih, Hengky Kristina, Della Kumalasari, Nety Lady, Lady Layyina, Tsalitsa Haura Liawardi, Laura Lie, Hose Armando Luki Adiati Pratomo LUKMAN, LUKMAN Lysion, Olivia Madya, Synthia Madya, Synthia Maharani, Anisa Mahfud Ifendi Marfennyca, Marfennyca Mario Steffanus Masyhur Masyhur Meilyanti, Meilyanti Meylarisman, Tasya Monica, Iveren Muhabibudin, Nur Muhammad Rachman Mulyandi Muller Hasoloan Situmorang, Jimmy Nasution, Nona Azzahra Ng, Dennys Ni Putu Widhia Rahayu Nimatul Mamuriyah Noviyanti , Silvina Nurhaliza, Muthiah Nursanni, Banu Ong, Verensia Prasetyo, Dimas Rabbani Priyudha, Fuan Yuniar Putra, Pratama Putra, Yosephin Ade Ramdhani, Ratna Dwi RANGGA ADITYA Ratna Ratna Riki Tenggara Rusdin, Agus Safira, Alisa Saibah, Bintang Rizky Abdullah Majo Salsabila, Shafa Nadiah Saragih, Elnita Sari, Ike Rukmana Sentoso, Antony Septriana, Septriana Seputra, Jeremy Kent Sim Hwa Hwa Simanjuntak, Sri Ida Royani Simarmata, Sarah Nakita Sinaga, Roy Samuel Fransisco Siregar, Syarah Difa Sitanggang, Tina Novianti STELLA STELLA Supriyanto Supriyanto Suyanti Suyanti Thai, Calvina Titin Sumarni Ulfah, Nakhwah Najah Utami, Lusia Savitri Setyo Venny, Venny Vlorecita, Vlorecita Wang, Thalia Wati Keristin, Usnia Weriantoni, Weriantoni Winata, Jenry Yudistira Panji Santoso Zai, Immanuel Zunaidah, Umi