p-Index From 2021 - 2026
14.304
P-Index
This Author published in this journals
All Journal 'ADALAH Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Cita Hukum An-Nisbah: Jurnal Ekonomi Syariah STAATSRECHT: Indonesian Constitutional Law Journal Muallimuna : Jurnal Madrasah Ibtidaiyah Jurnal Mitra Pendidikan FIKRAH AT-TA`DIB Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) EDUKATIF : JURNAL ILMU PENDIDIKAN Iqtishoduna: Jurnal Ekonomi Islam SAP (Susunan Artikel Pendidikan) TAFAQQUH: Jurnal Hukum Ekonomi Syariah Dan Ahwal Syahsiyah Al Maal: Journal of Islamic Economics and Banking Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Rayah Al Islam : Jurnal Ilmu Islam Attadib: Journal of Elementary Education Kasaba: Jurnal Ekonomi Islam As-Syar'i : Jurnal Bimbingan & Konseling Keluarga Jurnal Obor Penmas: Pendidikan Luar Sekolah Akrab Juara : Jurnal Ilmu-ilmu Sosial Al-Mubin: Islamic Scientific Journal STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE STAATSRECHT: Indonesian Constitutional Law Journal Indonesian Journal of Islamic Economics and Business Komunika: Journal of Communication Science and Islamic Dakwah Transformasi Manageria: Journal of Islamic Education Management Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Idarah Tarbawiyah: Journal of Management in Islamic Education Tsaqofah: Jurnal Penelitian Guru Indonesia YASIN: Jurnal Pendidikan dan Sosial Budaya MASALIQ: Jurnal Pendidikan dan Sains AHKAM : Jurnal Hukum Islam dan Humaniora KOLONI Halal Tourism and Pilgrimage Journal of Economic Education and Entrepreneurship Studies An Nuqud: Journal of Islamic Economics Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Socius: Social Sciences Research Journal JEBD RESLAJ: Religion Education Social Laa Roiba Journal Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga El-Mujtama: Jurnal Pengabdian Masyarakat Tafaqquh : Jurnal Hukum Ekonomi Syariah dan Ahwal Syahsiyah Journal of Religion and Social Community PESHUM USRATUNA: Jurnal Hukum Keluarga Islam Journal of Islamic Economic Laws Fikrah : Jurnal Pendidikan Agama Islam Mizan: Journal of Islamic Law Qiyas : Jurnal Hukum Islam dan Peradilan Jurnal HAK: Kajian Ilmu Hukum, Administrasi Negara, dan Komunikasi
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JEBD

Strategi Marketing Kain Ihram, Masa Kini Dan Masa Depan Di Industri Kreatif Taufik Reza Oktavenda; Syarifah Gustiawati; Indriya .
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the marketing strategy of Naga Paksi's Ihram fabric brand in Bogor City for both current and future prospects within the creative industry. With a Muslim population reaching 242 million, domestic demand for Ihram fabric can reach 5 million meters per year, with 70% of this demand relying on imports. In response to this phenomenon, the Naga Ihram fabric brand was developed as a result of research funded by the LITAPDIMAS grant from the Indonesian Ministry, tested in the lab for halal certification, and is an advancement from Ihram Halal, which won the Bogor Innovation Award 2023 and holds a patent. A qualitative research method with a descriptive approach is used to understand the phenomena experienced by the Naga Paksi brand. Through SWOT analysis, this study identifies strengths related to product integrity, weaknesses such as an undeveloped marketing team and a nascent business level, opportunities such as a large market and dependency on imports, and threats such as competition from imported products and economic fluctuations. This information is then aligned with various relevant and current literature to develop marketing strategy recommendations for the creative industry era. Thus, it is expected that the Naga Paksi brand will contribute to strengthening the Islamic economy and textile industry independence in Indonesia. Keywords: Ihram Fabric, Marketing Strategy, and Creative Industry.
Co-Authors Abduloh, Fauzan Ridho Abrista Devi Agung Sahbana Nasution Ahmad Mukri Aji Ahmad Mulyadi Kosim Ahmad Shobari Ahmad Sobari Akmal Ferdiansyah Alfaatih, Muhammad Akhmal Althafa Razena Zuhri Amalia, Rizqi Putri Amelia Sabrina Amini, Siti Aisyah Ananda Khoerunnisa Anjani, Alya Anugrah Suci Prihatini Ari Zulfikri Arif Awaludin, Arif Asep Gunawan Ayu Saidah Baisa, Hidayah Basri, Samsul Binta Malina Azkiya Budiyanto Chania, Dhea Dewi Anjani, Dewi Dhea Chania Dian Nurbaeti Dila Auliya Dina Fitriati Fadhil, Khaidir Fahmi Ibnu Khoer Farida, Ayu Nur Fawait, Fatholloh Fitri Amalia Fitriati, Dina Gatot, Masitowati Gilang Rizki Aji Putra Gilang Rizki Aji Putra Ginanjar, Rubi Giri Kurniadin Gunawan Ikhtiono Halimatusadiah Halimatusadiah Hambari, Hambari Harisah Harisah Harisah Harisah Harisah, H Harisah, Harisah Hasan Basri Tanjung Hendri Tanjung Hidayah Baisa Himawan Muhammad Reza Ida Ayu Putu Sri Widnyani Ikhwan Hamdani Ikhwan Hamdani Ilham Saputra Imam Anshori Indriya . Irma Lailan Julias Muda Prasetya Khaerunnisa, Nurcahya Khaidir Fadil Khairun Nisa, Faridah Khoerunnisa, Ananda Kholil Nawawi Kholil Nawawi Kosim, Ahmad  Mulyadi Liyana, Salsabila Luqman Hakim M. Dahlan R. M. Kholil Nawawi M. Kholil Nawawi, Mapinda Puspasari Maya Indriani Mega Auliya Liyani Melani Hildayanti Mochammad Hafidz Al-Ghufron Mohsi Mohsi Moreta Finesti Azhar Muhamad Fatihul Ihsan Muhammad Ilham Rabbani Muhammad Kholid Abdullah muhammad kholis qolbi Mursyidah, Nurul Nanda, Rizky Nawawi, Kholil Nawawi, Muhammad Kholil Nazwa Aulia Nazwa Aulia niati, Rachma Nia Noor Isna Alfaein Noor Isna Alfaein Novia Lestari Novia Lestari Nur Arifah, Thazra Nurfahmi, Rizka Ilhami Nurlelah Nurlelah, Nurlelah Nurman Hakim Nurmaulidia, Nadya Pitri Rahayu Priatna, Oking Setia Putra, Gilang Rizki Aji Putri Rahmawati Putri Ria Angelina Qollbi, Muhammad Kholis Qudsiah, Wifa Latifah R Suhaimi R. Suhaimi Rafid Haidar Mahdi Rahayu, Wanti Rama Putra Haki Rama Putra Haki Ramadhani, Siti Ramdani, Fachri Rara Genta Munggarani Basri Ratu Syakira Demi Nailimuna Reni Sinta Dewi Retno Triwoelandari Rifka Nurul Izzah Rika Paujiah Rinienta Andiani Rizka Aulia Rizky Nanda Rizqiana, Sayekti Rosyadi, A. Rahmat Saefuddin, Didin Salati Asmahasanah Salman Al Farisi, Salman Salwa Zahrani Rachman SANTI LISNAWATI Santi Santi Sa’diyah, Maemunah Septi Amelinda Kustari Shapiulayevna, Aliyeva Patimat Sholihat, Siskawati Siskawati Sholihat Siti Asy Syifa Siti Ramadhani Sofian Muhlisin Sudrajat, Muhammad Akbar Sugiri, Bayu Suhaimi, R. Suhendra Suhendra Suherman, Anastasya Sulaeman Yasir Susman Susman Susman Sutisna Sutisna Sutisna Sutisna Sutrisna Sutrisna Suyud, Suyud Syahdatun Nisa Salsabila Syifa, Syarifah Tati Salmah Alawiah Taufik Reza Oktavenda Triwoelandari, Retno Veryal Rachmania Putri Wahidah, Revina Andini Wanda Natasya Putri Drajat Wanti Rahayu Wifa Latifah Qudsiah Wijaya, Arya Suta Wilda Widiatul Hikmah Yono Yono Yono Yono, Yono Yunus, Nur Rohim Zahra, Ulvia Zenal Mutaqin Zulfa Nabillatu Rozhania