Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Social Science

The Effect of Entrepreneurship Orientation and Market Orientation on Msmes in the Culinary Fields Through Personal Excellence Jently F. Tamailang; Allen Ch. Manongko; Lihard S. Lumapow; Edwin Wantah
Journal of Social Science Vol. 2 No. 6 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.93 KB) | DOI: 10.46799/jss.v2i6.234

Abstract

his study aims to determine the direct and indirect effects of entrepreneurial orientation, market orientation, and competitive advantage on the performance of SMEs in the culinary field. The method used in this study is a quantitative method with path analysis techniques. The results of this study are: 1), entrepreneurial orientation has a positive and significant direct effect on the competitive advantage of SMEs. That is, if the entrepreneurial orientation increases, the competitive advantage will increase. 2), market orientation has a positive and significant direct effect on the competitive advantage of SMEs. That is, if market orientation increases, then competitive advantage will increase. 3), entrepreneurial orientation has a direct and positive effect on the performance of SMEs. That is, if the entrepreneurial orientation increases for the better then the performance will increase for the better. 4), market orientation has a direct and positive effect on the performance of SMEs. That is, if the market orientation improves, the performance of MSMEs will increase. 5), competitive advantage has a positive and significant direct effect on the performance of SMEs. That is, if competitive advantage increases, the performance of SMEs will increase. 6), entrepreneurial orientation has no significant effect on the performance of SMEs through competitive advantage. That is, competitive advantage cannot be an intervening variable for the effect of entrepreneurial orientation on the performance of SMEs because the direct effect of entrepreneurial orientation on the performance of SMEs is greater than the effect of entrepreneurial orientation. SME performance through competitive advantage. 7), market orientation has no significant effect on the performance of SMEs through competitive advantage. That is, competitive advantage cannot be an intervening variable for the effect of market orientation on the performance of SMEs because the direct influence of market orientation is greater than the performance of SMEs through competitive advantage.
Co-Authors Adithya Pandowo Alfrina Mewengkang Allen A. CH. Manongko Arie Frits Kawulur Arje Cerullo Djamen Assa, Fentje Bagensa, Christian Bernadina Waha Labuan Cecilia Kewo Cecilia Lelly Kewo Danny A Masinambow Datubara, Noel Deisye Supit Donal Mateos Ratu Dondokambey, Rainier N Dotulung, Reza A. W. Edwin Wantah Evangelina, Chrismara Fentje Assa George Runtulalo Gloridei Lingkanbene Kapahang Grace Kimbal Gumolung, Remart Hadi Ignatius Untu Hartonoi, Yuliana Hatibie, Mendy Juniaty Helena Omkarsba Henny N. Tambingon Herry Sumual Hetwi Marselina Saerang Ignatius Javier C. Tuerah Imelda F. Siaba Jacobus, Suzan Jeffry Sony Junus Lengkong Jehezkiel Panjaitan Jelly Lembong Jelly Maria Lembong Jenny Nancy Kaligis Jently F. Tamailang Jerry Rommy Herter Wuisang Jodi Stenly Tangkau Johan Reimon Batmetan John Ronaldo Michael Apituley Joulanda A. M. Rawis Kalalo, Debie K.R. Kamagi, Marshanda Kambey, Joseph Kambu, Kornelius Kapoh, Timothy Waraney Karamoy, Claudya Kasenda, Rinna Y. Kasih, Franky Katiandagho, Chelsia Katuuk, Ariel Kaunang, Sinta E. J. Kerap, Truly Galancy Komedien, Brianne Eucleysia Kumaat, Theophany D. Langi, Jessy Lembong, Herningsih Lembong, Herningsih Sutri Liando, Olivia Eunike Selvie Lomban, Edino Ayub Lombogia, Winda Luccylle M Takalumang Marcia I. Watulingas Mario Tulenan Parinsi Marssel Michael Sengkey Maru, Gideon M. Masinambow, Danny A matindas, Anastasya fabiola Maximillian Christian Oley Melkian Naharia Memah, Andreas Mendy Juniaty Hatibie Meriska Margaretha Mokoagouw Mersty Rindengan Mokoagouw, Meriska Margaretha Mokoagow , Tata P. Mongdong , Romi J. Mongdong, Romi J. Mongdong, Romi Junior Mottoh, Yulmi Hesti Mozes Markus Wullur Naharia, Melkian Novie Noldy J. Rompis Oktaviana, Leony Oley, Maximillian Christian Omkarsba , Helena Onibala, Juita Paath, Deicy Palilingan, Ronny Palilingan, Verry Ronny Pangalo, Lady Panjaitan, Jehezkiel Parinding, Indah N. Patricia Steffina Mawitjere Philotheus E. A. Tuerah Pinontoan, Patricia P. Pratama, Moch. Dandy Barnas Quido Conferti Kainde Ramon Arthur Ferry Tumiwa Rampengan, Elsya S. Ratumbuisang, Keith F Rawis, Joulanda A M Rawung, Refien Khouni Silva Richard Daniel Herdy Pangkey Rima Liando, Sillia Rolles N. Palilingan Rolles Nixon Palilingan Rompis, Novie Noldy J. Rori, Yolanda Pinky Ivanna Rosanti Solango Rotty, Viktory Nicodemus Joufree Rugian, Checilia Rumerung, Finny Sania Srikandi Ruth Sriana Umbase Saerang, Hetwi Marselina salam surbakti, salam Sauyai, Stanly F M Shelty D. M. Sumual Shienty Gaspersz Shienty Gaspersz Sillaen , Widia M. Solango, Rosanti Stevi Becher Sengkey Sumanti, Eugeni Sumilat, Brenda Yunia Sumual, Tinneke E. M. Susan Noviaty Herienth Jacobus Suwaryaningrat, Ni Dewi Eka Suzan Jacobus Tamboto, Hendry Tawer, Beatrix Florida Theodorus Pangalila Thesia, Julianti Iggresya Truly Galancy Kerap Tuerah, Javier I. Tuerah, Tirsa T. C. Tuju, Anjeli A. Tunas, Koni Olive Umboh, Anne Vinno Petrus Manoppo Wa Ode, Firma Waha Labuan, Bernadina Walewangko, Stief Aristo Winda Lombogia Wodong, Aquilina Y. R. Zefanya M. Rembet Zoya F. Sumampouw