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Journal : Research Horizon

Determination of Decisions to Use E-Money Applications (QRIS) Priyombodo, Bony; Nurchayati, Nurchayati; Sulistyani, Sulistyani; Widayati, Tri
Research Horizon Vol. 4 No. 1 (2024): Research Horizon - February 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.1.2024.225

Abstract

In the era of digital industrial growth and industrial revolution 4.0, the banking sector is experiencing significant changes. This research aims to analyze the factors that influence the decision to use the e-money application (QRIS) by Bank Rakyat Indonesia KC Semarang Pandanaran customers. The factors considered are e-service quality, user experience, and usefulness. The population in this study were customers of Bank Rakyat Indonesia KC Semarang Pandanaran, with the sample size used in this study being 100 customers taken using a purposive sampling technique, with criteria customers who have used QRIS at least 2 times. The data source used is primary data, with data collection methods using questionnaires. The data analysis technique used in this research is multiple linear regression analysis. The research results show that partially, e-service quality, user experience, and usability have a positive and significant influence on usage decisions. customers. The significance results obtained indicate that the higher the e-service quality, the better the user experience, and the higher the usefulness, the decision to use customers will increase. The implication of these findings is the importance of paying attention to and improving these factors in an effort to improve usage decisions customers in using the e-money application (QRIS).
The Effect of Company Image and Word of Mouth on Consumer Decision-Making in Private Recruitment Agencies Khotimah, Khotimah; Prasetyo, Heru Eko; Nurchayati, Nurchayati; Mardiyono, Aris
Research Horizon Vol. 4 No. 5 (2024): Research Horizon - October 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.5.2024.383

Abstract

This study aims to analyze the effect of company image and Word of Mouth (WOM) on decisions to use Indonesian labor services at PT Alwidah Jaya Sentosa, Batang Regency, Central Java Province. The research population is Indonesian migrant worker who have worked abroad through the labor the company. This study uses multiple linear regression methods with a sample of 60 people. The results showed that partially, company image and WOM had a positive and significant effect on the decision to use the company. The significance value obtained (p < 0.05) indicates that the better the company's image and WOM generated from the positive experience of migrant workers who have left abroad, the more likely prospective workers choose to use the company's services. This shows the importance of the company's efforts in building a good image and utilizing WOM to strengthen the decision of prospective migrant workers to use the company's services. This study implies that companies should focus on improving their image through effective branding and communication strategies, as well as maximizing WOM as a marketing tool to increase the number of workers who use labor distribution services in the future.
Exploring the Influence of Transformational Leadership Style and Motivation on Employee Performance Dayanti, Agustina; Nurchayati, Nurchayati
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.160

Abstract

This research aims to explore the impact of the transformational leadership style and motivation on employee performance, while considering job satisfaction as an intervening variable. The research population comprises all employees of the Department of Public Works and Spatial Planning in Batang Regency, totaling 133 individuals, with a sample size of 100 respondents. The Proportional Simple Random Sampling technique was employed for sampling, utilizing a lottery method. The data analysis technique used in this study was path analysis. The research findings indicate that both the transformational leadership style and motivation have a positive and significant influence on employee performance, as well as a positive and significant impact on job satisfaction. Specifically, the transformational leadership style indirectly affects employee performance through its influence on job satisfaction. However, it is noted that motivation does not significantly influence employee performance through job satisfaction. This suggests that strategies for motivational development need to be tailored and integrated with internal and external factors that can more directly affect employee performance. These factors could include improvements to the work environment, incentive structures, career prospects, and other relevant aspects.
Co-Authors , Muchayatin Achmad Zainuri Adia Syifa Isnani Adissa Indriana Putri Agung Wibowo Agung Wibowo Alifiya Ufaida Amanda, Nadia Desya Amelia, Ayu Andalan Tri Ratnawati Andre Dwy Prayoga Andreas Saputro Aqila Carinda Naura Arif Mulyanto Arif Mulyanto, Arif Arif Wahyu Setyo Budi Aris Mardiyono Ariyanti, Rini Attar Husna Fathiya Attin Munadhiroh Burhanuddin Burhanuddin Cahyani, Fitnaningsih Endang Cahyono Cahyono CH Astra Nugraha Dayanti, Agustina Diah Dwi Rahmawati Endang Swastuti Fachrama Fachrama Fatmawati, Fatmawati FIRMAN PRIBADI Frans Sudirjo Hafidah, Nur Hafidz Hamidah Yusuf, Abdul Hartono, Rudi Hasyim Hasyim Hendry Sakke Tira, Hendry Sakke Herlina Herlina Hermawan, Andreas Dani Tjoa Heru Eko Prasetyo Hikmah Hikmah I Wayan Joniarta I.B. Alit, I.B. Ida Bagus Gde Gianyar, Ida Bagus Ikut, Camilus Isidorus Imam Gozali Indriawati, Aulia IRA DARMAWANTI Irgi Biantara Irine Putri Nalaria Isnaini Putri Arifin Jamaluddin Majid Janti Soegiastuti Jaro'ah, Siti Joko Riyanto Judijanto, Loso Jumrotun, Jumrotun Juniarto, Galuh Kristanto, Ardhy Kristianingsih, Eni KURNIATAMA, SONYADI KUSUMA WARDANI Kusumawati, Yupie Laurina, Nia Alna Liestyowati Liestyowati Lina Listyawati Lisa Erfi Yunita LISTIANA SRI MULATSIH LITAMAHUPUTTY, JACOMINA VONNY M Syahrul Made Wijana, Made Marianingsih, Ita Merita Arini Moch Zihad Islami Muchayatin Muchayatin Muchayatin, Muchayatin Muhammad Yusron Maulana El-Yunusi Mulastih, Listiana Sri Musprihadi, Ribut Mutiarachim, Atika Nugraha, Asta Nur Widawati, Desi Nurajizah Nurajizah Nurpatria Nurpatria, Nurpatria Oxzy Yoga Pratama Pandri Pandiatmi Paramarta, M.Magistra Apta Parju Parju Parju Parju Parju, Parju Pradanawan Febiansyah Nugraha Prasetyo, Heru Eko Pratiwi, Silvi Priyombodo, Bony Purnawarman Purnawarman, Purnawarman Puspitowarno Puspitowarno Rahman, Fitri Aulia Ratna Diyah Ayu Permatasari Ratnawati Dwi Putranti Honorata Rizkina Intan Pandini Rizqiyah, Aulia Rachmah RR. Ella Evrita Hestiandari Rr. Suprantiningrum Rudy Sutanto S.H. Pamuji, S.H. Sadam Husaini SAYIDATIN NASAROH Setyabudi, Setyabudi Setyawati, Selvia Lilis Setyobudi Setyobudi Setyobudi Setyobudi Setyonugroho, Winny Sinarep Sinarep SIPAKOLY, SELLY Siska Yuli Anita Siti Aminah Siti Ulfiyani, Siti Sonia, Eva Sri Puji Lestari Sri Suprapti Sri Suprapti Sukardi Sukardi Sukardi Sukardi Sukirman Sukirman Sulistyani Sulistyani Suparjo Suparmi Suparmi Suparmi Suparmi Supriyatno, Mega Suroto Suroto Suroto suroto Suteja Suteja, Suteja Suyati - Tariza Aprilia Devianti Tety Aprilla Rismawani Tiara Putri Innayah Tri Widayati Vania Ardelia Warih Andan Puspitosari Widi - Hariyanti Widi Kurniawan Wijayanti, Indah Oktari Wulan Sari, Nova Lailan Wuryantoro, Javier Atallariz Yahya Yahya Yahya, Muhammad Rizky Yasmien, Nurria Yesung Allo Padang Yesung Allo Padang, Yesung Allo Yolandha Raharjo Yunita, Lisa Erfi Zulkarnain, Andre