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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Informatika dan Teknik Elektro Terapan Global Medical and Health Communication Jurnal Sains Matematika dan Statistika Jurnal Sains dan Informatika BAREKENG: Jurnal Ilmu Matematika dan Terapan Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan Jurnal Arajang GERAM (GERAKAN AKTIF MENULIS) Jurnal Keperawatan Dirgahayu (JKD) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Tsaqafatuna: Jurnal Ilmu Pendidikan Islam Jurnal Applied Science in Civil Engineering JTEIN: Jurnal Teknik Elektro Indonesia Engineering, Mathematics and Computer Science Journal (EMACS) Jurnal Teknologi Sistem Informasi dan Sistem Komputer TGD Jurnal Arastirma Jurnal Peternakan Lokal Journal of Law, Administration, and Social Science Jurnal Bisnis Mahasiswa Environmental Pollution Journal Idarah Tarbawiyah: Journal of Management in Islamic Education EDUSTUDENT: Jurnal Ilmiah Pendidikan dan Pembelajaran Kandang : Jurnal Peternakan Jurnal Sains Informatika Terapan (JSIT) Jurnal Teknik Mesin Sinergi Journal of Comprehensive Science Governors Jurnal Tugas Akhir Mahasiswa pendidikan Sosiologi Jurnal Keperawatan Universitas Jambi EJOIN : Jurnal Pengabdian Masyarakat Euclid IHSAN : Jurnal Pendidikan Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan Makkareso : Riset Pengabdian Masyarakat Parameter: Jurnal Matematika, Statistika dan Terapannya AL-UKHWAH Jurnal Kebijakan Pembangunan Daerah (JKPD) Jurnal Keperawatan Universitas Jambi Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pendidikan Progresif Jurnal Sistem Komputer (SISKOM) Jurnal Gladiator Integrasi: Jurnal Studi Islam dan Humaniora Indonesian Journal of Aerospace Academia Open
Muhammad Fajar
Halu Oleo University
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Political Communication Through Social Media in the 2024 Enrekang Regional Election: Komunikasi Politik Melalui Media Sosial Pada Pilkada Enrekang Tahun 2024 Fajar, Muhammad; Bakhtiar, Bakhtiar; Nur, Hasruddin
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.13678

Abstract

General Background: Social media has become a major arena in contemporary political communication by expanding access to information, accelerating message circulation, and enabling direct interaction between political actors and citizens. Specific Background: In the 2024 local election context, this study examines how social media was used in local political communication, particularly through visual content, persuasive narratives, publication of campaign activities, and volunteer community accounts. Knowledge Gap: Although social media is widely used in electoral campaigns, its role in shaping voter interest and participation in a semi-urban local setting with strong communal relations remains insufficiently described. Aims: This study aims to analyze political communication strategies through social media and their relation to voter interest and voter participation in the 2024 local election. Results: The findings show that candidates used attractive visual content, leadership-centered persuasive narratives, vision-mission communication, campaign activity publication, and volunteer accounts to distribute political messages. Social media supported voter interest through easier information access, rapid message dissemination, and emotional closeness between candidates and voters. It also broadened political awareness, encouraged public discussion, motivated engagement in the electoral process, and simultaneously presented risks of disinformation and negative campaigning. Novelty: This study presents a contextual account of digital political communication in a semi-urban local setting where social media operates as a complementary instrument alongside direct social interaction and social legitimacy. Implications: The findings underline that local digital campaign practices should be aligned with social context, political credibility, and community communication patterns. Highlights• Attractive visual content and persuasive narratives expanded candidate visibility in digital political communication.• Easier information access and rapid message circulation increased voter interest during the local election.• Political awareness, public discussion, and electoral engagement grew alongside risks of disinformation. KeywordsPolitical Communication; Social Media; Political Visibility; Voter Interest; Voter Participation
Co-Authors Abdul Husain, Muhammad Abdul Karim, Bisyri Abdullah, Ramadhani Afriyanti, Desi Ahmad Luviadi Akhiriyanto, Khafid Alamsyah, Vandria Alfaza Rizky Alfiah JS, Nur alfira, alfira Alwi, Khairunnisa Andi Aco Agus, Andi Aco Andi Chairil Ichsan Andrew Andrew, Andrew Andung Dwi Haryanto Angel Angel Anggraini, Nabila Ardo, Okilanda Ariffianto, Ony Arizal Eka Putra Astuti, Putri Widiya Atmaja, Sigit Tri Azzahra, Bela Bakhtiar Bakhtiar Barkah, Lia Bastoni, Bastoni Burhanurobbi, Irsyad Catherine, Ester Sara Clausthaldi, Fadhil Rizki Dian Syahfitri dila, farra Dillena, Kennith G.C. Fadhilah A Natsir, Andi Faizah, NM Fajariyanto, Eko Fath, Muhammad Thoriq Al Fauyan, Muchamad Fauziah, Tiara Dilla Fazri AR, M. Rizal Fitri Dian Perwitasari Fitri, Anisa Fratama Putra, Gimel Gunawan, Muhammad Isral Hajriani, Meilisa Hamonangan, Jefri Abner Hardi, Rudi Hasibuan, Gina Cynthia Raphita Hasruddin Herfia Rhomadhona Herlini Puspika Sari Herman Nauwir Hermanzoni, Hermanzoni Hidayat, Kurnia Hudatwi, Mu'alimah Irawan, Yeyen Gustina Iriana, Nona ISLAMUL HADI Ismawati Ismawati Isra Thristy IZZAH, NURUL Jannah, Eneng Raudatul Jirana M , Nurul Juli Sardi Juliandra, Galih Juliandri Juliandri Kamil, Muflichan Karo Karo, Panser Khairul Anwar Hafizd, Khairul Anwar Khairunnisa, Nanda Kustini, Rini Lubis, Apdi M. Rusydi Alwi M. Shoim Anwar, M. Shoim M. Sholihin M.Rizkal Fajri Manalu, Okto Dewi Sartika Manurung, Wahyudi Mardela, Romi Mardiah Astuti Mariska, Okky Mawansa, Akri Mayang Sari Ma’ruf Sya’ban Miftha Hulladuni Riandi Mu'affan, Muhammad Muhammad Hendra S Ginting Muhlisin, M Mustamin Najamuddin Najamuddin, Najamuddin Nasution, Dea Amanda Sari Nasution, Juan Akmal Nelvia Iryani Nisa, Nachdiatun Nofirda, Fitri Ayu Noviar, Noviar Nugroho, Anggi Septia Nur Azizah Nur Khaerah, Nur Nurfadly, Nurfadly nurikhsan, muh Nurjannah Nurjannah Nurlaelah Nurwandi, Rhefky Al Jihad Nuryaman Nuryaman OKTARIA, RINA RINA Pangkung, Andreas Pinindriya, Sinung Tirtha Putra, Muhammad Amril Pratama Qawly, Hafiz Iftitah Rachmad, Sri Hartini Rahmadita, Nurmalia Rahmati, Pramita Dwi Ramadhan, Puji Sari Ramadhan, Rian Ramadiansyah, Mohamad Luthfi Ramaiyulis, Ramaiyulis Rif’iyati, Dian Risma Apdeni Robbani, Hamdan Thufail RR. Ella Evrita Hestiandari Said, Awayundu Salvia Salvia Santoso, Ismawardi Septiana, Elyza Setiono, Michael Alvin Shintarahayu, Balqis Shofariyani, Shobah Siahaan, Muhammad Donni Lesmana Sidabutar, Rivaldi Soemaryanto, Arifin Rasyadi Suchi Avita Rici Suhaila Husna Samosir Suparintina, Lucie Suri, Puti Andam Suryana, Icha Suryati Suryati Syahputra Mahmud, Surya Syahputra, Afit Syahputri, Astri Syarifuddin, T. Syubhan Annur, Syubhan Tanjung, Nanda Tri Ayu Parwati Umroh Umroh Vira Noviana, Karisma Wibisono, Okki Navarone Wulandari, Meisy Yenita . Yuliana Sari