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All Journal Lingua Cultura Journal of Indonesian Tourism and Development Studies Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Jurnal Mahasiswa Jurusan Arsitektur Jurnal Riset Pendidikan Matematika World Chemical Engineering Journal JURNAL INTEGRASI PROSES JIPM (Jurnal Ilmiah Pendidikan Matematika) Agriprima : Journal of Applied Agricultural Sciences JOURNAL OF MECHANICAL ENGINEERING, MANUFACTURES, MATERIALS AND ENERGY Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Teorema: Teori dan Riset Matematika Jurnal EDUTECH Undiksha JKPM (Jurnal Kajian Pendidikan Matematika) JISIP: Jurnal Ilmu Sosial dan Pendidikan Pena Literasi Journal of Enterprise and Development (JED) Jurnal Ilmu Komputer dan Sistem Informasi (JIKOMSI) Anakes: Jurnal Ilmiah Analis Kesehatan Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Plusminus: Jurnal Pendidikan Matematika ESTETIKA: JURNAL PENDIDIKAN BAHASA DAN SASTRA INDONESIA Jurnal Interaktif: Warta Pengabdian Pendidikan (JIWPP) JURNAL ELEKTRO DAN INFORMATIKA SWADHARMA (JEIS) Jurnal Pengabdian Kepada Masyarakat Patikala NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Journal of English in Academic and Professional Communication Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Sains Terapan Pariwisata Gudang Jurnal Multidisiplin Ilmu Sosio Religi: Jurnal Kajian Pendidikan Umum Nasuwakes : Jurnal Kesehatan Ilmiah Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA) APPA : Jurnal Pengabdian Kepada Masyarakat Quality : Journal of Education, Arabic and Islamic Studies Jurnal Intelek Insan Cendikia ZIJEc: Zabags International Journal of Economy Khidmat: Journal Community Service Panggung Kebaikan : Jurnal Pengabdian Sosial Pemberdayaan Masyarakat: Jurnal Aksi Sosial Almufi Jurnal Sosial dan Humaniora Jurnal Pengabdian Nusantara SEJAGAT : Jurnal Pengabdian Masyarakat Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Aksi Kita: Jurnal Pengabdian Kepada Masyarakat The International Journal of Studies in Social Sciences and Humanities (IJOSSH) JISSS : Journal of Islamic Studies and Social Science
Muhamad Farhan
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Journal : Pemberdayaan Masyarakat: Jurnal Aksi Sosial

 1 
Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember Nur Afni Rachman; Peni Arianita Wardani; Muhamad Farhan; Muksin Muksin; Vemas Aditia
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.946

Abstract

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.
Co-Authors Abd Haris Achmad Fawwaz Nabiha Afni Rachman, Nur Ahmad Reza Alpha Pahlevi Andadari, Mutika Andre Wijaya Annisa chania putri Apriyanto, M. Tohimin Arif Rahman Hakim Arif Rahman Hakim Asha  Firnandia awang surya Binarkaheni, Suyik Cepi Rahmat Hidayat Desiriana Hamzah Domodite, Aswin Dona Aji Karunia Putra, Dona Aji Karunia E Bahruddin Edward Alfin Endarto Yudo Wardhono Farhan Martiza Al Syamsik Fernando Kurniawan Fibriani, Suwinda Freddy , Frans Fritiara Fritiara Gading, Muh Rosihan Isnan Hadi Prayitno, Hadi Handayani, Popon Harly Demustila Haryono, Wasis Hendri Astuty Heri Retnawati I Gde Wawan Sudatha Ibnu Rusydi Ila Rosmilawati Indah Rahayu Indrastana, Nodistya Septian Indyah Martiningrum Iqbal Isya Fathurrohman Iqbal Syaichurrozi Irfan Rifai Isnaniah ' Isnaningrum, Idha Joni Prihatin Juhandi Jumiatun Jumiatun, Jumiatun Kamal Kasra Kasdi Pirngadi Kurnia, Firda Laia, Aturkian Larasati Larasati Liana, Wirza, Intan Lienaldy, Denny Novian Lisna Elisabeth Damanik M. Tohimin Apriyanto Maysara, Siska Resti Mekro Permana Pinem Mufallih Arrosyid Muhammad Rivaldo Yames Muhammad Syafi’i Muhammad Triyogo Adiwibowo Muharramah, Inggrid Amanda Muksin Muksin Mutia, Rahma Nabiha, Achmad Fawwaz Nadifah Khairini Fahdi napis Napis Napis Napis, Napis Nofrizal ' Novandra Anugrah Nufus Kanani Nur Afni Rachman Nurul Aulia Putri Oktaviani, Ade Dwi Oktaviani, Fitri Peni Arianita Wardani Pertami, Rindha Rentina Darah Qurani, Ariqah Anzila Rachman, Nur Afni Rahmanita, Meiga Rahmatulloh Rahmatulloh Rahmatulloh Rahmatulloh Rahmatulloh, Rahmatulloh Rawina Winita Rezi Fatrima Surya Rizky May Yunitasari Ropi Anwari Sachlan, Muhammad Gizwa Afdhallah Samsudin, Asep Saraswati, Listya Ayu Sari, Listiyani Nurwindya Sinta Oktafiani Siti Nurlaila, Siti Supandi, Agus Surtikanti Taraka Bhanu Widijanto Taufikkurrohman Taufikkurrohman Taufikurrohman, Taufikurrohman Ubad Maulana Meihardi Uystka Hikmatul Kamiliyah NH Vemas Aditia Wardalia Wardalia Wardani, Peni Arianita Wargo, Wargo Widiyanti, Della Wilarso, Wilarso Yunika, Fisi Dwi Yusuf Sumaryana Zaka Nabhan Mulyadi Zefanya Kirana Puji Noveca Santoso Zulkarnain, Ihwan