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All Journal NOTARIUS PAUD Teratai JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK International Journal of Artificial Intelligence Research Jurnal Sinergitas PkM & CSR Altasia : Jurnal Pariwisata Indonesia Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Jurnal Ilmiah Profesi Pendidikan Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian UNDIKMA Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Nusantara Hasana Journal Jurnal Akuntansi Bisnis Pelita Bangsa Komitmen : Jurnal Ilmiah Manajemen International Journal of Management Science and Information Technology (IJMSIT) Prosiding Konferensi Nasional PKM-CSR Journal of Economy, Accounting and Management Science (JEAMS) Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Ilmu Multidisplin Prosiding Seminar Nasional Official Statistics Media Bina Ilmiah Sewagati Indonesian Journal of Sustainability Accounting and Management JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Jurnal Siber Multi Disiplin EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM Jurnal Akuntansi Hukum dan Edukasi Komdimas Jurnal Pengabdian Masyarakat dan Penelitian Terapan Atestasi : Jurnal Ilmiah Akuntansi SIMPUL: Jurnal Ilmu Politik dan Hukum Logistica : Journal of Logistic and Transportation
Aisyah Rahmawati
Institut Transportasi Dan Logistik Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

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Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact Yuliantini, Yuliantini; Saribanon, Euis; Olfebri, Olfebri; Rahmawati, Aisyah; Yulihapsari, Ika Utami
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.912

Abstract

This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.
MENINGKATKAN CUSTOMER RETENTION MELALUI CUSTOMER ENGAGEMENT DENGAN KONTRIBUSI CUSTOMER EXPERIENCE DAN PERCEIVED VALUE Dwi Rahayu; Edhie Budi Setiawan; Sandriana Marina; Lira Agusinta; Aisyah Rahmawati
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era globalisasi yang semakin pesat, pertumbuhan industri kargo udara sangat pesat dalam beberapa tahun terakhir. Akan tetapi, pada PT. Shipco Transport Indonesia justru mengalami penurunan volume kargo udara yang sangat tajam. Hal ini menjadi permasalahan yang membutuhkan suatu strategi baru agar PT. Shipco Transport Indonesia tetap dapat bersaing dengan kompetitor dan meningkatkan pengiriman ekspor kargo udara, juga meningkatkan serta mempertahankan para pelanggannya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Customer Experience dan Perceived Value terhadap Customer Retention melalui Customer Engagement. Metode pengumpulan data dengan cara menyebarkan kuesioner kepada 195 responden yang merupakan pelanggan B2C yang pernah menggunakan jasa ekspor kargo udara di PT. Shipco Transport Indonesia dengan menggunakan teknik simple random sampling dan pendekatan dengan metode asosiatif. Metode analisis dalam penelitian ini menggunakan alat analisis SEM-PLS dengan aplikasi SmartPLS 4.1.0. Hasil penelitian menunjukkan secara umum semua variabel berpengaruh signifikan kecuali variabel Customer Experience tidak berpengaruh langsung terhadap Customer Retention karena hasil uji nilai T-Statistics menunjukkan angka lebih kecil dari nilai signifikansi. Oleh karena itu, customer experience membutuhkan faktor pendukung yang lain salah satunya yaitu customer engagement agar customer experience dapat meningkat, sehingga pada akhirnya pelanggan menjadi loyal dan terjadi peningkatan customer retention
Sosialisasi Pendidikan Seksual Dalam Rangka Mencegah Dampak Negatif Pernikahan Dini di Kalangan Siswa SMAN 1 Cimanggung: Desa Sindanggalih Kecamatan Cimanggung Ulum, Muhammad Saepul; Sungkawa, Asep; Marliah; Rahmawati, Aisyah; Nusaibah, Ai Nova; Farida, Idza; Lestari, Dewi; Nurhayati, Nuri; Halimah, Lina Siti; Zaenab, Siti; Ariyani, Dewi; Fauzi, Achmad; Hadi, Hilman Abdul; Nugraha, Muhammad; Sirojul, Aceng M; Pujianto, Agung; Rizki, Deden M
Jurnal Komunikasi Pengabdian Masyarakat (Komdimas) Vol 2 No 2 (2025): Jurnal Komunikasi Pengabdian Masyarakat (KOMDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61519/kdm.v2i2.76

Abstract

Pernikahan dini menjadi isu serius yang dapat berdampak negatif terhadap perkembangan sosial, ekonomi, dan kesehatan individu, terutama di kalangan remaja. Penelitian ini bertujuan untuk mengkaji efektivitas sosialisasi pendidikan seksual dalam mencegah dampak negatif pernikahan dini di kalangan siswa kelas 11 SMAN 1 Cimanggung, Desa Sindanggalih, Kecamatan Cimanggung kabupaten sumedang. Kegiatan ini melibatkan narasumber dari Kantor Urusan Agama Kecamatan Cimanggung dan dosen pembimbing lapangan (DPL) yakni Bapak Muhammad Saepul Ulum, S.Kom.I, M. Sos. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi untuk menggali pemahaman siswa mengenai pendidikan seksual dan isu pernikahan dini. Hasil penelitian menunjukkan bahwa sosialisasi pendidikan seksual yang dilakukan di sekolah memberikan pemahaman yang lebih baik tentang konsekuensi pernikahan dini, serta meningkatkan kesadaran siswa mengenai pentingnya kesehatan reproduksi dan juga menunjukan kesadaran lebih tinggi terhadap pentingnya menunda pernikahan hingga usia yang lebih matang. Selain itu, keterlibatan orang tua dan masyarakat juga berperan penting dalam mendukung pendidikan ini. Dengan demikian, sosialisasi pendidikan seksual terbukti efektif dalam mengurangi angka pernikahan dini dan dampak negatifnya di kalangan remaja. Penelitian ini merekomendasikan peningkatan program pendidikan seksual di sekolah serta kolaborasi dengan pihak terkait untuk menciptakan lingkungan yang mendukung bagi remaja.
Price Perception and E-WOM Effects on Brand Image and Purchase Intention in Air India Aisyah Rahmawati; Teuku Alwi Isyan; Abdul Ghafar; Deslida Saidah; Vica Nurhayani Harahap
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6278

Abstract

This research was conducted to find out the influence of Price and Electronic Word of Mouth (e-WOM) through Brand Image as an intervening variable on Purchase Intention in Air India Airlines. The population in this study were respondents from various countries who had prior experience and familiarity with Air India. The study employed purposive sampling and adopted a quantitative design using SEM-PLS through SmartPLS. A total of 200 responses were collected via structured questionnaires. The results show that both Price and e-WOM significantly impact Brand Image. However, e-WOM does not significantly affect Purchase Intention, directly or indirectly, while Price and Brand Image have a significant direct influence on Purchase Intention. This study contributes to the literature on airline marketing by highlighting the mediating role of brand image in emerging markets, offering strategic insights for airlines seeking digital reputation recovery.
Pengembangan Media Pembelajaran Flip Down Pada Materi Perkalian Bilangan Cacah di Kelas IV SDS Pelangi Rahmawati, Aisyah; Mailani, Elvi; Unita, Imelda Free; Syahrial, Syahrial; Hudaya, Nur
Jurnal Ilmiah Profesi Pendidikan Vol. 11 No. 2 (2026): Mei (on progress)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jipp.v11i2.4799

Abstract

Rendahnya hasil belajar siswa pada materi perkalian bilangan cacah serta belum optimalnya penggunaan media pembelajaran konkret dalam pembelajaran matematika menjadi latar belakang penelitian ini. Kondisi tersebut menunjukkan perlunya inovasi media pembelajaran yang dapat membantu siswa memahami konsep secara lebih mudah. Tujuan penelitian ini adalah untuk mengembangkan serta menguji kelayakan, kepraktisan, dan keefektifan media pembelajaran konkret berupa Flip Down pada siswa kelas IV Sekolah Dasar. Metode yang digunakan adalah penelitian dan pengembangan (Research and Development) dengan model ADDIE yang meliputi tahap analysis, design, development, implementation, dan evaluation. Subjek penelitian berjumlah 20 siswa kelas IV SDS Pelangi Medan, dengan teknik pengumpulan data berupa wawancara, angket, tes, dan dokumentasi, serta analisis data secara kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa media Flip Down memperoleh kategori sangat layak dengan persentase validasi ahli media sebesar 84% (tahap I) dan 90% (tahap II), serta validasi ahli materi dalam kategori sangat layak. Kepraktisan media memperoleh persentase 94% dari guru dan 93% dari siswa dengan kategori sangat praktis. Keefektifan media ditunjukkan melalui peningkatan hasil belajar, dengan rata-rata nilai pre-test sebesar 51,75 dan post-test sebesar 88,75, serta nilai N-Gain sebesar 0,7759 dalam kategori tinggi. Kesimpulannya, media pembelajaran Flip Down layak, praktis, dan efektif digunakan untuk meningkatkan hasil belajar siswa pada materi perkalian bilangan cacah.
Sosialisasi Pengenalan Barang Berbahaya Bagi Siswa SMK Wynd Rizaldy; Lis Lesmini; Aisyah Rahmawati; Ika Utami Yulihapsari; Intan Maesti Gani
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 1 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari - Maret 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i1.491

Abstract

Abstract : Although socialization of the risk of hazardous materials has been carried out in every area and mode of transportation that stores and transports these goods, both on signs and labels, it is still found that many people need to be more familiar with the potential dangers. Initial understanding of Hazardous Materials Identification was provided to students of Darul Ma'arif Logistic Vocational High School (SMK) located in North Jakarta as a Community Service (PKM) activity. This was done due to the lack of knowledge about the potential dangers of hazardous materials. Therefore to transform knowledge, the socialization method was carried out face-to-face. The aim of this PKM is to improve the knowledge and skills of SMK students in handling hazardous materials safely. The results of the pretest and posttest showed an increase in the final understanding of the participants by 17 points from 40 participants, with a high category of 0.718 in N Gain, and this socialization was declared quite effective with a Gain % of 71.8%.
The Impact of Service Quality and Facilities On Passenger Satisfaction at Terminal 1 Departures Soekarno-Hatta International Airport Aqsal Fahriz Ansari; Syahfa Putri Casavianca; Aisyah Rahmawati; Amrulloh Ibnu Kholdun
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.818

Abstract

Service quality and airport facilities play an important role in passenger satisfaction, particularly at Terminal 1 Departures of Soekarno-Hatta Airport. This study aims to analyze the effect of service quality and facilities on passenger satisfaction at Terminal 1 Departures. Service quality factors include punctuality, terminal conditions, and process efficiency, while facility factors include accessibility, cleanliness, and the availability of supporting amenities. This research uses an accidental sampling technique with 349 respondents who were conveniently selected from passengers who have utilized services at Terminal 1 Departures of Soekarno-Hatta Airport. The data collected was analyzed using the linear regression method with SPSS to identify the relationship between variables and evaluate their effect on customer satisfaction. The results show a significant effect of service quality and facilities on passenger satisfaction at Terminal 1 of Soekarno-Hatta Airport, highlighting the importance of improving these elements to enhance the overall passenger experience.
The Influence of Brand Ambassadors on Purchasing Decisions through Brand Image in the E-Commerce Industry Sandriana Marina; Aisyah Rahmawati; Nadilla Elsa Deviyani; Chintya Devi
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.823

Abstract

In Indonesia, technology is increasingly sophisticated, and the developing technology now causes the number of internet users to increase. The internet impacts people's behavior to shop online using e-commerce platforms. This study aimed to see the effect of brand ambassadors on purchase decisions through brand image on the marketplace platform. The principal data sources for this research, which employs a method that is quantitative, have been collected using online surveys. The data sample collected was 180 respondent from Gen Z in the DKI Jakarta area. The Accidental sampling method is used in the non-probability sampling method. In analyzing the data, also known as structural equation modeling, is used in this study to enable SMART PLS 3.0 software. The results of this study show that brand ambassadors have a positive effect on purchasing decisions mediated through brand image on the E-Commerce Platform.
PERAN AKTIF INSTITUT TRANSPORTASI DAN LOGISTIK (ITL) TRISAKTI DALAM SOSIALISASI LOGISTIK HALAL [HALAL LOGISTICS SOCIALIZATION IN THE LOGISTICS SOCIETY IN JAKARTA] Raden Didiet Rachmat Hidayat; Sandriana Marina; Aisyah Rahmawati; Reza Fauzi Jayasakti; Lira Agusinta
Jurnal Sinergitas PKM & CSR Vol. 5 No. 1 (2020): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i1.3178

Abstract

Law Number 33 of 2014 concerning Halal Product Guarantee (JPH) and Government Regulation Number 31 of 2019 concerning JPH Implementation Regulations have been issued for the halal industry which continues to grow its market share both in the world and in Indonesia. This industry requires a Logistics Service Provider (LSP) company that is halal certified or commonly called halal logistics for storage and distribution services with transportation services in it. Apart from products and processes, halal logistics readiness has an important role in supply chain management as a factor in the Halal Assurance System (HAS). The purpose of this community service activity is to socialize halal logistics to stakeholders who will be directly involved in halal logistics activities. This outreach activity was carried out by providing partners with a framework of halal logistics, Halal Assurance System (SJH) and Halal Logistics opportunities in Indonesia. The method of delivering Halal Logistics socialization materials is carried out by using offline and on-line meetings, discussions and questions and answers. The result of this activity is the increased knowledge and understanding of the community regarding halal logistics. BAHASA INDONESIA ABSTRACT: Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal (JPH) serta Peraturan Pemerintah Nomor 31 Tahun 2019 tentang Peraturan Pelaksanaan JPH telah dikeluarkan untuk industri halal yang terus berkembang pangsa pasarnya baik di dunia maupun di Indonesia. Industri ini membutuhkan perusahaan Logistics Service Provider (LSP) yang bersertifikat halal atau biasa disebut logistik halal untuk jasa penyimpanan dan distribusi dengan jasa transportasi didalamnya.  Selain di bidang produk dan proses, kesiapan logistik halal mempunyai peranan penting dalam manajemen rantai pasokan sebagai salah satu faktor Sistem Jaminan Halal (SJH). Tujuan kegiatan pengabdian kepada masyarakat ini adalah mensosialisasikan halal logistik kepada para stakeholder yang akan terlibat langsung dalam aktifitas halal logistik. Kegiatan sosialisasi ini dilaksanakan dengan memberikan kerangka pikir dari logistik halal, Sistem Jaminan Halal (SJH) serta peluang Logistik Halal di Indonesia kepada mitra. Metode penyampaian materi sosialisasi Logistik Halal dilakukan dengan menggunakan pertemuan offline maupun on line, diskusi dan tanya jawab. Hasil kegiatan ini adalah meningkatnya pengetahuan dan pemahaman masyarakat terkait logistik halal. 
Analysis of Low Cost Carrier Implementation and Service Quality on Customer Satisfaction and Passenger Loyalty of Citilink Airlines Elschilera Caesar Thoranya; Aisyah Rahmawati; Aditya Wardhana
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2128

Abstract

The purpose of this research project is to clarify how consumer satisfaction and customer loyalty are influenced by the deployment of lowcost carriers and service quality. This study uses a sample of 98 LowCost Carrier Citilink users using a quantitative methodology. A questionnaire was utilized in the survey, and SmartPLS 4.0 software was employed for analysis. The study found that while service quality and the use of low-cost carriers had a major impact on consumer satisfaction, they had no direct effect on customer loyalty. In the link between the use of low-cost carriers and service quality to customer loyalty, customer satisfaction plays a key mediating role.
Co-Authors Abbas, Dirvi Surya Abdilla, Nabil Abdul Ghafar Abdul Ghafar Abdul Ghafar Achmad Fauzi Aditya Wardhana Afsah, Siti Agus Sarono Agus Setiawan Agusinta, Lira Alya Syafira Amrulloh Ibnu Kholdun Andri Warman Andri Warman, Andri Andyan Pradipta Utama Aqsal Fahriz Ansari Arif Wibisono Ariyani, Dewi Asep Mulyana Aswanti Setyawati Az-Zahra, Farah Helga Azhara, Aila Chaerudin, Irwan Chintya Devi Darmawan Apriyadi Deslida Saidah Dewi Lestari Didik Subiyanto Dwi Rahmadani, Putri Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Elschilera Caesar Thoranya ELVI MAILANI Erma Suryani Euis Saribanon, Euis EVA BETTY SIMANJUNTAK Farida, Idza Fatimatuzzahro, Siti Fauziah, Afifah Fitriani Lubis Gani, Intan Maesti Gulo, Fransiskus Temaziduhu Gultom, Simon Hadi, Hilman Abdul Halimah, Lina Siti Hidayat, Raden Didiet Rachmat Huda, Annisa Nurul Hudaya, Nur Hutapea, Riana Rosinta Ihsan, Nur Hadi Ika Utami Yulihapsari Irwan Chairuddin Jarman Arroisi Jayasakti, Reza Fauzi Juliater Simamarta Kharisma, Citra Liana, Esti Lis Lesmini Lusianti Lut Mafrudoh M. Yogi Riyantama Isjoni Mahendrawathi ER Marliah Maryati Maryati Maya Alemina Ketaren Mayang Manguri Rahayu Mintje, Quirina Ariantji Patrisia Mohamad Zaini Mohamad Zaini Muhammad Iqbal Firdaus Muhammad Iqbal FIrdaus, Muhammad Muhammad Nugraha Muhammad Nur Cahyo Hidayat Nasrullah Muhammad Thamrin Nadilla Elsa Deviyani Nadzifa, Nazra Haura Nashrullah Nashrullah Novi Alvionita Nugraha, Aanzar Mizana Nurdiansyah Nurdiansyah Nurfatikha, Rih Prajna Nurfitriani, Chantika Nurkasanah, Ika Nusaibah, Ai Nova Octaviani, Reni Dian Olfebri Pasaribu, Nisa Angelia Primadi Candra Susanto Pujianto, Agung Putri , Triwani Ayunda Putri, Cyntia R Nurhayati Nuri Raden Didiet Rachmat Hidayat Raden Didiet Rachmat Hidayat Rahmadi, Fachri Devio Raih Zachri Raih Zachri Ramadina, Raysa Farah Mumtaz Ratna Suminar Reza Fauzi Jaya Sakti Reza Fauzi Jayasakti Rezkyanta, Haqiqul Rima Wahyudyanti Rizki, Deden M Rudi Setiawan Salsabila, Nurul Salsabila, Putri Sandriana Marina Sandriana Marina Sembiring, Rinawati Setiadi, Yaya Silmi, Nadaa Afifah Simarmata, Jean Sabastian Simarmata, Jeremy Ephraim Sirojul, Aceng M Siti Zaenab Situmorang, Domasi Gresia Sungkawa, Asep Syahfa Putri Casavianca SYAHRIAL SYAHRIAL Syahrofi, Mhd Tri Syerehan Maghriba Shalawatika Taufiqurrahman Taufiqurrahman Teuku Alwi Isyan Theresia, Tabita Tri Ratna Purnamarini Ulum, Muhammad Saepul Undang Juju Unita, Imelda Free Vica N Harahap Vica Nurhayani Harahap Wijaya, Yoslin Wynd Rizaldy Yogi Ashari Yulia Mujiaty Yuliantini Yuliantini Yulina, Refi Yupita Eka Yuandinata Yuwono D Sucipto Zuhri Efendi