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Rika Ampuh Hadiguna
Universitas Andalas
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Journal : Jurnal Pengabdian Pada Masyarakat

 1 
Sosialisasi dan Pendampingan Digitalisasi UMKM menggunakan Aplikasi Marketplace “Bulagat” Dwi Welly Sukma Nirad; Rika Ampuh Hadiguna; Ahmad Syafruddin Indrapriyatna; Wahyudi Wahyudi; Ricky Akbar; Hafizah Hanim; Hanalde Andre; Andrew Kurniawan Vadreas; Al Fajri; Ghani Arrasyid Zulkarnaen
Jurnal Pengabdian Pada Masyarakat Vol 8 No 2 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v8i2.323

Abstract

Pemerintah berkomitmen mendukung dan memfasilitasi UMKM untuk “naik level” dengan memanfaatkan teknologi digital. Namun, hasil yang dicapai masih belum optimal. Kepulauan Mentawai adalah satu-satunya daerah 3T di Sumatera Barat. Padahal UMKM Mentawai cukup potensial untuk dikembangkan mengingat ketersediaan sumber daya alam yang melimpah di sana. Maka, sebagai bentuk tanggung jawab Insan Perguruan Tinggi dalam melayani masyarakat, dibuatlah program aplikasi marketplace untuk wilayah Mentawai. Aplikasi ini dapat mendukung UMKM sehingga menghasilkan perekonomian yang lebih baik. Marketplace yang dikembangkan membantu UMKM dari dua sisi: (1) distribusi produk Mentawai ke luar daerah khususnya kota Padang; dan (2) mempromosikan produk UMKM melalui media promosi Bulagat. Untuk mensukseskan tujuan tersebut tentunya diperlukan pendekatan yang intensif dengan masyarakat Kepulauan Mentawai. Oleh karena itu diadakan kegiatan sosialisasi untuk membentuk pola pikir digital dan memperkenalkan aplikasi Bulagat serta pendampingan kepada masyarakat dalam menggunakan aplikasi Bulagat agar masyarakat Kepulauan Mentawai dapat menjalankannya dengan lancar. The government is committed to support and facilitate MSME’s to "level up" by utilizing digital technology. However, the results achieved are still not optimal. The Mentawai Islands are the only 3T area in West Sumatra. Even though the Mentawai MSME’s have quite the potential to be developed given the availability of abundant natural resources there. So, as a form of responsibility of Higher Education personnel to community, a marketplace application program was created for the Mentawai region. This application can support MSME’s so as to produce a better economy. The developed Marketplace helps MSME’s from two sides: (1) distribution of Mentawai products outside the region, especially the city of Padang; and (2) promoting MSME’s products through Bulagat promotional media. In order to achieve the success of this goal, of course, an intensive approach is needed with the people of the Mentawai Islands. Therefore, socialization activities were held to form a digital mindset and introduce the Bulagat application and assistance to the community in using the Bulagat application so that the people of the Mentawai Islands could run it fluently.
Co-Authors - Afrizal Acim Heri Iswanto Afri Adnan Afrinaldi, Feri Afrizal Afrizal Agus Wibowo Agus Wibowo Agus Wibowo Ahmad Syafruddin Akbar, Ricky Al Fajri Alexie Herryandie Alexie Herryandie B.A Alfadhlani Algifari, Arif Alizar Hasan Amrina, Elita Andrew Kurniawan Vadreas Anugrah, Ibnu Arham, Aulia Asmuliardi Muluk Astiena, Adila Kasni Aulia Rahman Azmi, Azmi AZMI, AZMI Berry Yuliandra Budi Rahmadya Cahyadi, Tedy Agung Dedet Deperiky Dedy Irfan Des Indri Prihantony Desto Jumeno Deswinda, Novi Dicky Fatrias Difana Meilani Dina Rahmayanti Elita Amrina Eri Wirdianto Fadilla Azmi Faisal Ashar Fajril Akbar Farida Yani Febriza Imansuri Firwan Tan Fitri Nauli Ghani Arrasyid Zulkarnaen Gunarif Taib Hafizah Hanim Hanalde Andre Hardiansyah Hardiansyah Hardisman Hariselmi Hariselmi Henmaidi Henmaidi Henmaidi Henmaidi Henmaidi Henmaidi, - Henmaidi, Henmaidi Hermiza Mardesci Hilma Raimona Zadry Honesti, Dea Humala Napitupulu Ikhwan Arief Imansuri, Febriza Imelda Yunita Indrapriyatna, Ahmad Syafruddin Insannul Kamil, Insannul Irfan Suliansyah Jonrinaldi Kamil, Insannul Kimberly Febrina Kodrat Lady Lisya Lailatul Syifa Tanjung Laksono, Heru Dibyo Lee, Tzong-Ru (Jiun-Shen) Leffy Hermalena Lisya, Lady Lusi Susanti Luthvina, Ridha Machfud Machfud Machfud Machfud Malikul Mulki Nasni Marimin , Marimin Marimin Marisa, Julia Masruri Masruri Masruri Masruri Masruri, - Meilizar, Meilizar Meilizar, Meilizar Melinda Noer Mia Monasari Mia Monasari Muhammad Arif Muhammad Arif Muhammad Faisal Muluk, Asmuliardi Nadia Yefika Nesti, Lisa Nikorn Sirivongpaisal Nilda Tri Putri Nofialdi, Nofialdi Nofialdi, Nofialdi Nofirza, Nofirza Novi Deswinda Novizar Nazir Ophiyandri, Taufika Ophiyandri, Taufika Patrisina, Reinny Patrisina, Rienny Pattasang Pattasang Prihantony, Des Indri Prima Fithri Putra, Havis Dwi Putra, Yocky Syaida Adha Putri, Ratna Effiliani RAHMAT SYAHNI Rahmi Ramadhany Rakha Satya Idsan Ramadhany, Rahmi Ranny Medola Putri Ratna Effiliani Putri Refdinal Nazir reinny patrisina Rika Ernawati Rima Semiarty Rudy Fernandez Ruri Kurnia Ruri Kurnia, Ruri Sabda Alfath Salsabila, Syafira Sandra Melly Santosa Santosa Santosa Santosa Santosa Santosa Santosa Santosa Satria, Trinda Farhan Siregar, Rahmad Syukur Sirivongpaisal, Nikorn Suci Oktri Viarani Suci Oktri Viarani, Suci Oktri Sukaria Sinulingga Sukma Nirad, Dwi Welly Sutanto, Agus Syari Rahma Yanti Taufik Taufik Taufik Taufik Trisna Mesra Trisna Mesra, Trisna Wahyudi Winny Zilkhalida Hadi, Winny Zilkhalida Wisnel Wisnel Yani, Farida Zulqa, Rahma