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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial AsbaK Jurnal Ekonomi dan Bisnis Bata Ilyas Educational Management Review Jurnal Ilmu Manajemen
Cuandra, Fendy
Universitas Internasional Batam
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ANALISIS STRATEGI DAN PENGGUNAAN ERP DALAM MANAJEMEN RANTAI PASOKAN WALMART Qadri, Rizni Aulia; Cuandra, Fendy; Tina, Tina; Darmawan, Hendry; Junianto, Junianto; Rena, Rena
Bata Ilyas Educational Management Review Vol. 2 No. 1 (2022): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v2i1.157

Abstract

Salah satu perusahaan ritel terbesar di dunia yang berasal dari Amerika Serikat yaitu Walmart (NYSE:WMT) memiliki keunggulan kompetitif dimana salah satunya adalah pada manajemen rantai pasokan perusahaan. Pada penulisan ini, akan membahas tentang peran sistem ERP dan manajemen rantai pasokan pada perusahaan Walmart yang kemudian dikaitkan dengan teori keresponsifan rantai pasokan. Walmart memiliki manajemen rantai pasokan yang efisien dan efektif berkat strategi dan teknologi yang diimplementasikan dalam rantai pasokan perusahaan
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DAN LOYALITAS MEREK PADA PENGGUNA SMARTPHONE DI BATAM Cuandra, Fendy; Henderson, Henderson; Putra, Edy Yulianto; Lady, Lady
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2358

Abstract

ABSTRAKPada masa kini, smartphone tidak lagi sekadar berfungsi sebagai alat komunikasi, melainkan telah menjadi bagian integral dari aktivitas harian masyarakat. Penelitian ini bertujuan untuk mengkaji berbagai faktor yang berperan dalam memengaruhi kepuasan pelanggan dan loyalitas merek di kalangan pengguna smartphone di Kota Batam. Pendekatan yang digunakan berupa kuantitatif, dengan penghimpunan data melalui penyebaran kuesioner terhadap 312 orang berupa mahasiswa di Batam yang aktif menggunakan smartphone. Data dianalisis dengan teknik statistika uji structural equation modelling, untuk menguji outer dan inner model melalui program SMARTPLS. Penelitian ini menemukan bahwa brand experience, brand commitment, brand awareness, brand trust, dan perceived quality memiliki pengaruh yang signifikan terhadap customer satisfaction maupun brand loyalty pada pengguna smartphone di Batam. Sebaliknya, brand image tidak memiliki pengaruh signifikan terhadap customer satisfaction. Customer satisfaction terbukti mampu memediasi hubungan antara brand experience, brand commitment, brand awareness, brand trust, dan perceived quality terhadap brand loyalty. Namun, customer satisfaction tidak berperan sebagai mediator dalam hubungan antara brand image dan brand loyalty. Selain itu, ditemukan pula bahwa terdapat pengaruh langsung yang signifikan antara customer satisfaction dan brand loyalty.ABSTRACTNowadays, smartphones are no longer just a communication tool, but have become an integral part of people's daily activities. This study aims to examine various factors that play a role in influencing customer satisfaction and brand loyalty among smartphone users in Batam City. The approach used is quantitative, by collecting data through distributing questionnaires to 312 students in Batam who actively use smartphones. The data was analyzed using statistical techniques, structural equation modeling tests, to test the outer and inner models through the SMARTPLS program. This study found that brand experience, brand commitment, brand awareness, brand trust, and perceived quality have a significant influence on customer satisfaction and brand loyalty among smartphone users in Batam. In contrast, brand image does not have a significant influence on customer satisfaction. Customer satisfaction is proven to be able to mediate the relationship between brand experience, brand commitment, brand awareness, brand trust, and perceived quality on brand loyalty. However, customer satisfaction does not act as a mediator in the relationship between brand image and brand loyalty. In addition, it was also found that there is a significant direct effect between customer satisfaction and brand loyalty.
Pengembangan Brand Image dengan Sistem Promosi pada Mrs Clean Laundry Mart di Kota Batam Cuandra, Fendy; Agustian, Willien
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.634

Abstract

Mrs Clean Laundry Mart is a micro, small, and medium enterprise (MSME) in Batam City that provides laundry services. To compete in a highly competitive market, a digital marketing strategy is needed to enhance brand image and attract more customers. This report discusses the implementation of promotions through social media and the inclusion of business locations on Google Maps to improve visibility and competitiveness. The methods used include interviews, observations, and SWOT analysis to identify issues and develop solutions. The implementation involves optimizing Instagram and TikTok accounts, creating promotional content, and registering the business location on Google Maps to make it more accessible to customers. The results show increased customer interaction and engagement on social media, as well as easier access to services via Google Maps. Digital marketing has proven effective in boosting brand awareness and business competitiveness, although further optimization of promotions and service innovations is still needed.
Implementasi Strategi Digital Marketing untuk Meningkatkan Customer Engagement dan Penjualan terhadap HW Laundry Cuandra, Fendy; Fernando, Rio
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.28836

Abstract

Kerja praktik ini bertujuan untuk implementasi strategi digital marketing untuk meningkatkan customer engagement dan penjualan di HW Laundry. Langkah-langkah yang dilakukan mencakup pembuatan dan pengelolaan konten di Instagram, pendaftaran bisnis di Google Maps, serta pemanfaatan WhatsApp Business sebagai sarana komunikasi dan promosi. Strategi ini dioptimalkan melalui penggunaan hashtag yang relevan, unggahan testimoni pelanggan, serta konten interaktif untuk meningkatkan keterlibatan audiens. Selain itu, Google Maps dimanfaatkan untuk membangun kredibilitas bisnis melalui ulasan pelanggan dan pembaruan informasi bisnis secara berkala. WhatsApp Business digunakan secara efektif dengan fitur katalog layanan dan pesan otomatis untuk respons cepat. Ke depannya, disarankan agar HW Laundry terus mengembangkan strategi digital marketing melalui platform tambahan seperti TikTok dan Facebook, serta mempertimbangkan penggunaan iklan berbayar untuk memperluas jangkauan. Dengan penerapan strategi yang konsisten dan inovatif, HW Laundry dapat memperkuat posisinya di pasar dan meningkatkan jumlah pelanggan.
Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Lafekeks di Era Digital Cuandra, Fendy; Henderson, Henderson
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 4 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i4.3832

Abstract

Lafekeks, UMKM berbasis online yang berfokus pada produksi kue tart di Batam menghadapi keterbatasan dalam pemanfaatan media digital yang terstruktur untuk pemasaran. Saat ini, Lafekeks hanya mengandalkan pemasaran melalui media sosial tanpa adanya strategi digital yang lebih mendalam dan terintegrasi, sehingga potensi untuk menjangkau audiens yang lebih luas belum maksimal. Proyek ini ditujukan untuk merancangkan strategi pemasaran untuk meningkatkan penjualan UMKM Lafekeks di era digital. Metode penelitian yang ditempuh berupa metode kualitatif, dengan pendekatan pengumpulan data melalui survei konsumen yang melibatkan 50 responden untuk memperoleh gambaran mengenai preferensi pelanggan terhadap produk Lafekeks, beserta dengan analisis media sosial dengan memanfaatkan fitur analitik yang tersedia di Instagram. Implementasi strategi pemasaran digital memberikan dampak signifikan pada peningkatan penjualan sebesar 40%, peningkatan brand awareness yang diindikasikan dengan penambahan jumlah pengikut di Instagram sebanyak 1.200 pengikut organik, peningkatan kunjungan profil sebesar 50%, peningkatan likes rata-rata dari 150 menjadi 400, serta peningkatan jumlah direct messages yang diterima sebesar 2 kali lipat.
Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Abstract

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage
PRAKTIK MANAJEMEN OPERASIONAL DI PERUSAHAAN MANUFAKTUR ELEKTRONIK ZUANBAO carol, caroline; Fendy Cuandra; Angelina; Lian Andrianus; Septriana; Titan Martinus
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.083-100

Abstract

Penelitian ini dilakukan untuk mengetahui penerapan aspek manajemen operasional pada perusahaan manufaktur Zuanbao. Penelitian dilakukan dengan memanfaatkan metode kualitatif berupa studi pustaka serta wawancara narasumber dimana narasumber merupakan kepala produksi atas produk konektor di perusahaan manufaktur Zuanbao. Dari 10 aspek manajemen operasional yang diantaranya manajemen rantai pasok, kualitas, serta strategi proses, Zuanbao sebagai perusahaan manufaktur yang dapat dikategorikan sebagai perusahaan besar memiliki manajemen dan proses yang berlaku pada perusahaan tersebut sehingga kegiatan operasional berlangsung dengan efisien dan efektif sesuai dengan harapan perusahaan.
PENERAPAN SISTEM MANAJEMEN OPERASIONAL DI PT. SUPER MANDIRI PRATAMA KOTA BATAM Angela; Fendy Cuandra; Jesslin Clorina; Angelina; Supriyadi Arifin
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.071-082

Abstract

PT. Super Mandiri Pratama is a manufacturing company founded on December 25, 2000, engaged in glass renovation, construction and production. During 22 years of existence, PT. Super Mandiri Pratama has successfully competed in a competitive industry and has built and maintained a good reputation. The research method used is descriptive qualitative research, the data sources used are primary that was obtained from observation and interview and secondary data obtained from various sources of library materials which contained various matters relating to operational management. The purpose of this research is to analyze the implementation of operational management at PT. Super Mandiri Pratama. Results showed that the company implemented human resource management, project management, and supply chain management in a proper and structured manner. However, the company does not set a location strategy, so the authors suggest companies to implement location strategy in order to minimize transportation costs and achieve work effectiveness.
PENERAPAN SISTEM MANAJEMEN OPERASIONAL DI PT. SUPER MANDIRI PRATAMA KOTA BATAM Fendy Cuandra; Angela; Jesslin Clorina; Angelina; Supriyadi Arifin
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.71-82

Abstract

PT. Super Mandiri Pratama is a manufacturing company founded on December 25, 2000, engaged in glass renovation, construction, and production. During 22 years of existence, PT. Super Mandiri Pratama has successfully competed in a competitive industry and has built and maintained a good reputation. The research method used is descriptive qualitative research, the data sources used are primarily that was obtained from observation and interviews, and secondary data obtained from various sources of library materials which contained various matters relating to operational management. The purpose of this research is to analyze the implementation of operational management at PT. Super Mandiri Pratama. Results showed that the company implemented human resource management, project management, and supply chain management in a proper and structured manner. However, the company does not set a location strategy, so the authors suggest companies implement a location strategy in order to minimize transportation costs and achieve work effectiveness.
PRAKTIK MANAJEMEN OPERASIONAL DI PERUSAHAAN MANUFAKTUR ELEKTRONIK ZUANBAO Fendy Cuandra; Angelina; Caroline Marninda; Lian Andrianus; Septriana; Titan Martinus
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.83-100

Abstract

This research was conducted to determine the implementation of operational management aspects in the Zuanbao manufacturing company. The research was conducted by utilizing qualitative methods in the form of literature studies and interviews with informants where the informant was the production head of connector products at the Zuanbao manufacturing company. Of the 10 aspects of operational management which include supply chain management, quality, and process strategy, Zuanbao as a manufacturing company that can be categorized as a large company has management and processes that apply to the company so that operational activities take place efficiently and effectively according to company expectations.
Co-Authors Agriffina, Joicelyn Agustian, Willien Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiansyah, Rano Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Bhuan, Sun Candy, Candy carol, caroline Caroline Caroline Caroline Marninda Cerina Cerina Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christini, Julia christy angeline Cindy Clorina, Jesslyn Cristina Tan Cut Tiffany Ferina Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Haris Haris, Haris Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jeslin Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jessy Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Kamilatunnaimah, Mutiara Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kristina Kurniawan, Jeffry Lady Lady, Lady Lalita, Nasar Buntu Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiya Nur Arafah Nina Pramita Novitasari, Indah Nuraeni, Yuni Oktalia, Adeline Oktarianto, Eddy Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Qadri, Rizni Aulia Rama Mega Ryana Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shereen Sherina Sherina Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stella Stella Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theo, Stella Theophilia, Jocelyn Tina, Tina Titan Martinus Tjoa, Kevin Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yudhaputri, Egabetha Amirah Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane