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All Journal Jurnal Manajemen Terapan dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial Asbak Bata Ilyas Educational Management Review Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmu Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Cuandra, Fendy
Universitas Internasional Batam
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Pengembangan Brand Image dengan Sistem Promosi pada Mrs Clean Laundry Mart di Kota Batam Cuandra, Fendy; Agustian, Willien
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.634

Abstract

Mrs Clean Laundry Mart is a micro, small, and medium enterprise (MSME) in Batam City that provides laundry services. To compete in a highly competitive market, a digital marketing strategy is needed to enhance brand image and attract more customers. This report discusses the implementation of promotions through social media and the inclusion of business locations on Google Maps to improve visibility and competitiveness. The methods used include interviews, observations, and SWOT analysis to identify issues and develop solutions. The implementation involves optimizing Instagram and TikTok accounts, creating promotional content, and registering the business location on Google Maps to make it more accessible to customers. The results show increased customer interaction and engagement on social media, as well as easier access to services via Google Maps. Digital marketing has proven effective in boosting brand awareness and business competitiveness, although further optimization of promotions and service innovations is still needed.
Implementasi Strategi Digital Marketing untuk Meningkatkan Customer Engagement dan Penjualan terhadap HW Laundry Cuandra, Fendy; Fernando, Rio
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.28836

Abstract

Kerja praktik ini bertujuan untuk implementasi strategi digital marketing untuk meningkatkan customer engagement dan penjualan di HW Laundry. Langkah-langkah yang dilakukan mencakup pembuatan dan pengelolaan konten di Instagram, pendaftaran bisnis di Google Maps, serta pemanfaatan WhatsApp Business sebagai sarana komunikasi dan promosi. Strategi ini dioptimalkan melalui penggunaan hashtag yang relevan, unggahan testimoni pelanggan, serta konten interaktif untuk meningkatkan keterlibatan audiens. Selain itu, Google Maps dimanfaatkan untuk membangun kredibilitas bisnis melalui ulasan pelanggan dan pembaruan informasi bisnis secara berkala. WhatsApp Business digunakan secara efektif dengan fitur katalog layanan dan pesan otomatis untuk respons cepat. Ke depannya, disarankan agar HW Laundry terus mengembangkan strategi digital marketing melalui platform tambahan seperti TikTok dan Facebook, serta mempertimbangkan penggunaan iklan berbayar untuk memperluas jangkauan. Dengan penerapan strategi yang konsisten dan inovatif, HW Laundry dapat memperkuat posisinya di pasar dan meningkatkan jumlah pelanggan.
Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Lafekeks di Era Digital Cuandra, Fendy; Henderson, Henderson
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 4 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i4.3832

Abstract

Lafekeks, UMKM berbasis online yang berfokus pada produksi kue tart di Batam menghadapi keterbatasan dalam pemanfaatan media digital yang terstruktur untuk pemasaran. Saat ini, Lafekeks hanya mengandalkan pemasaran melalui media sosial tanpa adanya strategi digital yang lebih mendalam dan terintegrasi, sehingga potensi untuk menjangkau audiens yang lebih luas belum maksimal. Proyek ini ditujukan untuk merancangkan strategi pemasaran untuk meningkatkan penjualan UMKM Lafekeks di era digital. Metode penelitian yang ditempuh berupa metode kualitatif, dengan pendekatan pengumpulan data melalui survei konsumen yang melibatkan 50 responden untuk memperoleh gambaran mengenai preferensi pelanggan terhadap produk Lafekeks, beserta dengan analisis media sosial dengan memanfaatkan fitur analitik yang tersedia di Instagram. Implementasi strategi pemasaran digital memberikan dampak signifikan pada peningkatan penjualan sebesar 40%, peningkatan brand awareness yang diindikasikan dengan penambahan jumlah pengikut di Instagram sebanyak 1.200 pengikut organik, peningkatan kunjungan profil sebesar 50%, peningkatan likes rata-rata dari 150 menjadi 400, serta peningkatan jumlah direct messages yang diterima sebesar 2 kali lipat.
Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Abstract

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage
PRAKTIK MANAJEMEN OPERASIONAL DI PERUSAHAAN MANUFAKTUR ELEKTRONIK ZUANBAO carol, caroline; Fendy Cuandra; Angelina; Lian Andrianus; Septriana; Titan Martinus
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.083-100

Abstract

Penelitian ini dilakukan untuk mengetahui penerapan aspek manajemen operasional pada perusahaan manufaktur Zuanbao. Penelitian dilakukan dengan memanfaatkan metode kualitatif berupa studi pustaka serta wawancara narasumber dimana narasumber merupakan kepala produksi atas produk konektor di perusahaan manufaktur Zuanbao. Dari 10 aspek manajemen operasional yang diantaranya manajemen rantai pasok, kualitas, serta strategi proses, Zuanbao sebagai perusahaan manufaktur yang dapat dikategorikan sebagai perusahaan besar memiliki manajemen dan proses yang berlaku pada perusahaan tersebut sehingga kegiatan operasional berlangsung dengan efisien dan efektif sesuai dengan harapan perusahaan.
PENERAPAN SISTEM MANAJEMEN OPERASIONAL DI PT. SUPER MANDIRI PRATAMA KOTA BATAM Angela; Fendy Cuandra; Jesslin Clorina; Angelina; Supriyadi Arifin
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.071-082

Abstract

PT. Super Mandiri Pratama is a manufacturing company founded on December 25, 2000, engaged in glass renovation, construction and production. During 22 years of existence, PT. Super Mandiri Pratama has successfully competed in a competitive industry and has built and maintained a good reputation. The research method used is descriptive qualitative research, the data sources used are primary that was obtained from observation and interview and secondary data obtained from various sources of library materials which contained various matters relating to operational management. The purpose of this research is to analyze the implementation of operational management at PT. Super Mandiri Pratama. Results showed that the company implemented human resource management, project management, and supply chain management in a proper and structured manner. However, the company does not set a location strategy, so the authors suggest companies to implement location strategy in order to minimize transportation costs and achieve work effectiveness.
PENERAPAN SISTEM MANAJEMEN OPERASIONAL DI PT. SUPER MANDIRI PRATAMA KOTA BATAM Fendy Cuandra; Angela; Jesslin Clorina; Angelina; Supriyadi Arifin
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.71-82

Abstract

PT. Super Mandiri Pratama is a manufacturing company founded on December 25, 2000, engaged in glass renovation, construction, and production. During 22 years of existence, PT. Super Mandiri Pratama has successfully competed in a competitive industry and has built and maintained a good reputation. The research method used is descriptive qualitative research, the data sources used are primarily that was obtained from observation and interviews, and secondary data obtained from various sources of library materials which contained various matters relating to operational management. The purpose of this research is to analyze the implementation of operational management at PT. Super Mandiri Pratama. Results showed that the company implemented human resource management, project management, and supply chain management in a proper and structured manner. However, the company does not set a location strategy, so the authors suggest companies implement a location strategy in order to minimize transportation costs and achieve work effectiveness.
PRAKTIK MANAJEMEN OPERASIONAL DI PERUSAHAAN MANUFAKTUR ELEKTRONIK ZUANBAO Fendy Cuandra; Angelina; Caroline Marninda; Lian Andrianus; Septriana; Titan Martinus
JURNAL KREASI RAKYAT Vol. 1 No. 2 (2023): May - July
Publisher : Lembaga Riset dan Inovasi Kreyat Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64617/kreyat.v1i2.83-100

Abstract

This research was conducted to determine the implementation of operational management aspects in the Zuanbao manufacturing company. The research was conducted by utilizing qualitative methods in the form of literature studies and interviews with informants where the informant was the production head of connector products at the Zuanbao manufacturing company. Of the 10 aspects of operational management which include supply chain management, quality, and process strategy, Zuanbao as a manufacturing company that can be categorized as a large company has management and processes that apply to the company so that operational activities take place efficiently and effectively according to company expectations.
Analisa Pengaruh Digital Marketing Terhadap Purchase Intention Pada Pengguna E-Commerce Di Kota Batam Wibowo, Ricky; Cuandra, Fendy
Gema Wiralodra Vol. 14 No. 1 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i1.370

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh digital marketing terhadap purchase intention pada pengguna e-commerce di Kota Batam. Saat ini, pertumbuhan e-commerce terhambat karena hambatan berinteraksi dengan konsumen. Karena transaksi tatap muka sulit atau tidak mungkin dilakukan secara online, penjual kesulitan memasarkan produknya kepada pembeli. Perdagangan elektronik adalah pemasaran, penjualan, dan distribusi barang atau jasa menggunakan sistem elektronik. Setelah pengolahan data, analisis terjadi pada tahap berikutnya yang disebut analisis data. Penelitian membuktikan bahwa keputusan pembelian warga Kota Batam dipengaruhi oleh kesadaran akan merek lokalnya. penduduk Batam tidak terlalu mempertimbangkan branding suatu produk ketika membuat pilihan pembelian. Penelitian membuktikan bahwa keterlibatan pelanggan dalam pembelian tidak berpengaruh signifikan terhadap niat beli
Optimalisasi Implementasi Form Pembayaran di Muka PT. Pls Ekspress Guna Menghindari Risiko Gagal Bayar Cuandra, Fendy; Suandri, Hardi
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1937

Abstract

PT Pls Ekspress, perusahaan logistik berbasis di Pulau Batam yang didirikan pada 27 Januari 1994, menghadapi tantangan signifikan terkait sistem pembayaran pelanggan. Permasalahan utama yang diidentifikasi adalah keterlambatan pembayaran dan kurangnya komitmen pelanggan, yang berpotensi menghambat perkembangan operasional dan pertumbuhan ekonomi perusahaan. Untuk mengatasi masalah tersebut, dilakukan proyek pengoptimalan sistem pembayaran dengan fokus utama pada penerapan sistem pembayaran di muka (down payment) guna mengurangi risiko keterlambatan atau gagal bayar. Hasil implementasi menunjukkan dampak positif yang signifikan. Dengan menggunakan form down payment, PT. Pls Ekspress berhasil meningkatkan efisiensi operasional, memperkuat kepercayaan investor dan pelanggan, serta menciptakan sistem pembayaran yang lebih transparan dan terstruktur. Metode ini tidak hanya menyelesaikan permasalahan aliran kas yang tidak menentu, tetapi juga membangun hubungan bisnis yang lebih kuat dengan mitra dan pelanggan. Keberhasilan proyek ini mendemonstrasikan pentingnya inovasi sistemik dalam mengatasi tantangan bisnis dan meningkatkan kualitas pelayanan perusahaan.
Co-Authors Agriffina, Joicelyn Agustian, Willien agustin, isnaini nuzula Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Benwanto Ardiyano Bhuan, Sun Candy Candy carol, caroline Caroline Caroline Caroline Marninda Cerina Cerina Chalvin Kho Changnardy, Delys Charles Tan Charlie Wijaya Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christina Christina Christini, Julia christy angeline Chyntia Huang Cindy Clorina, Jesslyn Cory Carolyn Cristina Tan Cut Tiffany Ferina Cynthia Valentini Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Edy Yulianto Putra Egabetha Amirah Yudhaputri Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Ivan Jones Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky Jacky Gunadi Jeferey Phang jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jenny Kartika Dewi Jeslin Jessica Novia Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jesslyn Clorina Jessy Jocelyn Theophilia Joey Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Justin Justin Kamilatunnaimah, Mutiara Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kevin Tjoa Kho, Chalvin Kristina Kurniawan, Jeffry Lady Lady Lady Lady Lady, Lady Lalita, Nasar Buntu Lara Meilani Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lia Willyanto Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina LINDAWATI Lindawati Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiva Surya Permata Nadiya Nur Arafah Nasar Buntu Lalita Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Olivia Lysion Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Putra, Raymond Gautama Qadri, Rizni Aulia Rama Mega Ryana Rano Ardiansyah Raymond Gautama Putra Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Richard Shakespeare Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina Rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shely Juniarty Shereen Sherina Romaito Br Hutagaol Sherina Sherina Sherlen Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stefhani Susanto Stefhani Susanto Stella Stella Stella Theo Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tan, Kenneth Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theophilia, Jocelyn Tina, Tina Titan Martinus Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Veni Sisca Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane