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All Journal Jurnal Manajemen Terapan dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial Asbak Bata Ilyas Educational Management Review Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmu Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
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Does GDP Moderates Capital Structure, Working Capital, and Financial Constraints Effecting Firm Performance? Study Case on Indonesia’s Manufacture Company Cuandra, Fendy; Jones, Ivan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3631

Abstract

In managing a company, reaching a high revenue is the most important goal. Indonesia’s Gross Domestic Product (GDP) experiences rise throughout 2017 by covid-19 outbreak in 2020. In the same time, Indonesia’s state income tax revenue also experiences the same condition which means, firms are having good performance from 2017 till by Covid-19 breakout in 2020. By analyzing firm’s cash flow source, we will find out the way of managing cash flow to reach a better return. Start-up capital usually comes from debt or shareholders, while in making sure operational cash usually comes from receivable turnover and future cash flow depends on financial constraints This Research aims to find out if firm performance is effected by cash flow management that is measured by Debt Equity Ratio (DER), receivable turnover, and financial constraints. Research was done on industry sectors of Indonesia which contributes more than 20% of Indonesia’s GDP since 2018.
The Influence of Bank-Specific Variables and Macroeconomics on Rural Banks with High-Level Non-Performing Loans Cuandra, Fendy; Wijaya, Alexander Janio
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3417

Abstract

Rural banks’ roles as financing services have become a great contributor to Indonesia’s MSME business. This study aims to examine the firm performance of rural banks in the Province of West Nusa Tenggara, Indonesia. The bank-specific variable and macroeconomics are used to test the effect on the rural banks with a high NPL level in Indonesia’s province. This study employs the panel data regression with semi-annual reports of 17 rural banks from 2017-2021. The effect of NPL, CAR, bank size, LDR, GDP growth rate, inflation rate, interest rate, and exchange rate on ROA and ROE were analyzed. NPL was found positively affect ROA but doesn’t affect ROE. While both CAR and bank size positively affect ROA but don’t affect ROE. Moreover, the LDR doesn’t affect both ROA and ROE.
ANALISIS PENGARUH ROA DAN ROE TERHADAP RETURN SAHAM SERTA KEGAGALAN IMPLEMENTASI SISTEM ERP HERSHEY’S CORPORATION Valentina, Cindy; Kelly, Kelly; Hendri, Hendri; Tasya, Alcung; Vangoh, Irene; Viona, Viona; Goh, Joan; Cuandra, Fendy; Zai, Immanuel
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 7 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i7.2022.2629-2638

Abstract

Perusahaan Hershey’s Food Corporation merupakan salah satu merk coklat yang terkenal. Cokelat ini di impor dari perusahaan yang terletak di negara Amerika. Perusahaan ini telah menjadi salah satu perusahaan cokelat yang sukses dan terkenal di dunia. Struktur sistem distribusi Hershey membantu mengantarkan semua produk ke seluruh Amerika Serikat.  Metode yang kami gunakan dalam penelitian ini adalah metodologi kuantitatif dengan menganalisis ROA ROE menggunakan data neraca keuangan serta laba rugi dan kegagalan implementasi ERP yang dialami pada Hershey’s Food Corporation.
Analysis of Factors Affecting Users Intention to Book Hotels through  Online Applications Lady, Lady; Jesslieca, Jesslieca; Cuandra, Fendy
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/fddqfq77

Abstract

Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry, where user trust and convenience play crucial roles in shaping online booking behavior. Methods; A quantitative approach was employed by distributing online questionnaires to individuals who had previously booked hotels online, resulting in 448 valid responses being collected. Data were analyzed with validity and reliability tests, and hypothesis testing was conducted using the Structural Equation Modeling (SEM) technique. Respondents were selected through judgmental sampling to ensure relevance. Results; The findings indicate that perceived trust is the key variable exerting a significant direct influence on booking intention, an effect which is moderated by promotional offers. Notably, external stimuli such as online reviews, convenience quotient, and mobile application quality primarily influence booking intention indirectly, acting through their significant impact on perceived trust, which functions as a key mediator. Conclusion; The study concludes that strengthening users’ trust, satisfaction, and overall digital experience can enhance consumers’ willingness to engage in online hotel booking. These results offer practical insights for application developers and hotel managers to design trustworthy, user-friendly platforms and promotional strategies that align with changing consumer expectations.
Strategi Peningkatan Efisiensi Operasional dan Daya Saing Bisnis Usaha Laundry Barokah melalui Pemanfaatan Teknologi Cuandra, Fendy; Dewi, Jenny Kartika
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.836

Abstract

Micro, small, and medium enterprises (MSMEs), particularly those operating in the laundry service sector, are currently facing increasingly intense competition as well as demands to adapt to the rapid development of digital technology. Laundry Barokah, as one of the MSMEs in Batam City, still experiences several limitations, especially in terms of brand identity, digital promotional activities, and the use of digital payment systems. This study aims to help improve the operational efficiency and business competitiveness of Laundry Barokah through the utilization of digital technology. The methods employed include interviews and direct observation to gain an in-depth understanding of the partner’s conditions and challenges. Based on the analysis results, several implementations were carried out, including the development of a business logo as a visual identity, promotion through Instagram as a digital marketing medium, and the implementation of a digital payment system using QRIS. The results indicate an improvement in business visibility, as reflected by increased reach and interaction on the Instagram account, the emergence of positive customer reviews, and enhanced convenience and efficiency of transactions through non-cash payments. Overall, the utilization of digital technology has proven to have a positive impact on improving operational efficiency, service quality, and the competitiveness of Laundry Barokah.
Implementasi Strategi Pemasaran Digital pada Marketplace untuk Meningkatkan Brand Awareness PT. Ilock Nusantara Indonesia Cuandra, Fendy; Christina, Christina
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.844

Abstract

The use of digital marketing through online marketplaces has become increasingly important for businesses to introduce products and build brand awareness. PT. Ilock Nusantara Indonesia is a company engaged in home security products; however, the utilization of the Shopee marketplace as a digital marketing medium had not been fully optimized. This practical work activity was conducted to assist the company in implementing digital marketing strategies through a marketplace as an initial effort to enhance brand awareness. The methods applied included observation and interviews with the company, product uploading, catalog arrangement, product description development, and product categorization based on type. The results indicate that the Shopee store of PT. Ilock Nusantara Indonesia has become more organized and informative, with a total of 44 products successfully uploaded. Although no sales had occurred at the time of reporting, the store and products were already accessible through the marketplace search feature. This reflects an improvement in product visibility and serves as an initial step in building the company’s digital brand awareness.
Pengembangan Strategi Promosi Berbasis Media Sosial Digital pada Permata Laundry Cuandra, Fendy; Kho, Chalvin
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.850

Abstract

Permata Laundry is a laundry service micro, small, and medium enterprise (MSME) located in Batam City that faces increasing business competition due to the rapid growth of similar service providers. One of the main challenges encountered is the limited utilization of digital media for promotion and service delivery, which affects market reach and business visibility. This Community Service Program (PKM) aims to develop a digital media-based promotional strategy to enhance brand awareness, promotional effectiveness, and service efficiency at Permata Laundry. The method applied in this activity involves primary data collection through interviews and direct observation of business operations. Based on the analysis results, several outputs were designed and implemented, including the creation and optimization of a Google Maps business profile, the management of Instagram and TikTok social media accounts as promotional tools, and the implementation of an online ordering system using Google Forms integrated with QR Codes. The results indicate that the application of digital marketing strategies improves access to business information, customer interaction, and service efficiency. Therefore, digital-based promotional development has a positive impact on strengthening competitiveness and ensuring the sustainability of Permata Laundry in the digital era.
Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam Fendy Cuandra; Michael Setiawan; Candy Candy; Hesniati, Hesniati
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p08

Abstract

Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable to be the dependent variable and uses overconfidence, availability, representativeness, anchoring, gambler fallacy, and loss aversion to be the independent variables. This study uses the SmartPLS application to analyze data and uses an online questionnaire to collect respondents' answers. Sampling was conducted using purposive sampling technique to collect samples from investors in Batam. The study shows that gambler fallacy, loss aversion, overconfidence and representativeness bias have a significant positive impact on investment decisions, while anchoring and availability bias have no significant impact on investment decisions.
The Mediating Effect of Brand Equity on Purchase Intention in E-commerce: The Role of E-WOM, Social Media Market-ing, Brand Image, and Knowledge Fendy Cuandra; Justin Justin; Isnaini Nuzula Agustin; Lily Purwianti; Stefhani Susanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10446

Abstract

This study discusses the mediating role of brand equity variables on the relationship between electronic word of mouth, social media marketing, brand image, and brand knowledge variables on purchase intention in the context of e-commerce platforms. This study utilizes smart pls 3 to analyze 384 data that have been collected through google form. There are results from the study in the form of the mediating effect of brand equity on electronic word of mouth and social media marketing on purchase intention does not provide a significant influence, but electronic word of mouth, social media marketing, brand image, and brand knowledge have a significant influence on brand equity which will then provide a significant influence on purchase intention from brand equity. This study adopts the theory of planned behavior as the grand theory to discuss these variables which makes this study novelty. In order to remain competitive within the e-commerce industry, businesses must enhance electronic word of mouth, social media marketing, brand image, and brand knowledge. These efforts play a role in enhancing brand equity, which in turn influences consumer attitudes and habits, resulting to increased purchase intention and shopping activity on the e-commerce platform.
The Complexities of Green Purchase Behavior: An Investigation into Consumer Choices Cuandra, Fendy; Tan, Kenneth; Putra, Edy Yulianto; Lady; Susanto, Stefhani
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.27491

Abstract

This study explores key techniques to encourage green purchasing behavior in Batam's food industry, which contributes significantly to pollution and resource utilization. It examines the influence of Green Purchase Attitude (GPA), Green Self-Efficacy (GSE), Subjective Norms (SN), and Environmental Knowledge (EK) on Green Purchase Intention (GPI) and Green Purchase Behavior (GPB). The results show that GPA does not significantly affect GPB; SN does not significantly affect GPI or GPB, either directly or indirectly; and EK does not significantly affect GPB. The study addresses a gap by centering on Batam consumers and contributes a novel approach by applying the Theory of Reasoned Action as the grand theory. It also recognizes GPI as a mediating variable in understanding green purchasing behavior. This study contributes to the body of knowledge by showing that GPA, SN, and EK don't directly lead people to make green purchases. Instead, results suggest that GPI and GSE significantly affect green purchase behavior. By examining both direct and indirect effects, the study improves our understanding of how psychological factors influence green purchasing. This helps build better theories for predicting how people will act sustainably and guides future research.
Co-Authors Agriffina, Joicelyn Agustian, Willien agustin, isnaini nuzula Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Benwanto Ardiyano Bhuan, Sun Candy Candy carol, caroline Caroline Caroline Caroline Marninda Cerina Cerina Chalvin Kho Changnardy, Delys Charles Tan Charlie Wijaya Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christina Christina Christini, Julia christy angeline Chyntia Huang Cindy Clorina, Jesslyn Cory Carolyn Cristina Tan Cut Tiffany Ferina Cynthia Valentini Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Edy Yulianto Putra Egabetha Amirah Yudhaputri Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Ivan Jones Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky Jacky Gunadi Jeferey Phang jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jenny Kartika Dewi Jeslin Jessica Novia Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jesslyn Clorina Jessy Jocelyn Theophilia Joey Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Justin Justin Kamilatunnaimah, Mutiara Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kevin Tjoa Kho, Chalvin Kristina Kurniawan, Jeffry Lady Lady Lady Lady Lady, Lady Lalita, Nasar Buntu Lara Meilani Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lia Willyanto Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina Lindawati LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiva Surya Permata Nadiya Nur Arafah Nasar Buntu Lalita Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Olivia Lysion Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Putra, Raymond Gautama Qadri, Rizni Aulia Rama Mega Ryana Rano Ardiansyah Raymond Gautama Putra Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Richard Shakespeare Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina Rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shely Juniarty Shereen Sherina Romaito Br Hutagaol Sherina Sherina Sherlen Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stefhani Susanto Stefhani Susanto Stella Stella Stella Theo Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tan, Kenneth Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theophilia, Jocelyn Tina, Tina Titan Martinus Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Veni Sisca Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane