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All Journal Jurnal Manajemen Terapan dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial Asbak Bata Ilyas Educational Management Review Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmu Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Cuandra, Fendy
Universitas Internasional Batam
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Journal : distribusi

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IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.582

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
DOES AI LITERACY MATTER? EXAMINING ITS MODERATING ROLE IN DIGITAL ENTREPRENEURIAL INTENTION AMONG GENERATION Z Candy Candy; Kristine Gladis Feby; Fendy Cuandra
Distribusi - Journal of Management and Business Vol. 14 No. 2 (2026): Distribusi, September 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i2.691

Abstract

Rapid advancements in digital technologies such as crowdfunding, blockchain, and artificial intelligence (AI) have transformed the landscape of digital entrepreneurship, particularly among Generation Z. However, previous studies have yielded mixed results regarding the impact of these new technologies on digital entrepreneurial intention, and the role of technological literacy in strengthening this relationship has not been extensively explored in the existing literature. Therefore, this study examines the effects of crowdfunding, blockchain, and AI performance on digital entrepreneurial intention and assesses the moderating role of AI literacy. This research employs a quantitative method based on Partial Least Squares–Structural Equation Modelling (PLS-SEM). Data were collected from 425 Generation Z respondents in Indonesia using a Likert-scale questionnaire. The study results show that crowdfunding has a positive and significant effect on motivation for digital entrepreneurship. However, blockchain and AI performance did not show a significant direct effect. Moderation analysis shows that understanding AI significantly influences the relationship between blockchain and digital entrepreneurial intention. Nonetheless, knowing about AI does not greatly change how crowdfunding, blockchain, and AI performance connect with the desire to start a digital business. These results show how important digital funding platforms are for encouraging young people from Generation Z to start their own businesses. They also stress how vital it is to understand AI to make the best use of new technologies in online entrepreneurship.
Co-Authors Agriffina, Joicelyn Agustian, Willien agustin, isnaini nuzula Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Benwanto Ardiyano Bhuan, Sun Candy Candy carol, caroline Caroline Caroline Caroline Marninda Cerina Cerina Chalvin Kho Changnardy, Delys Charles Tan Charlie Wijaya Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christina Christina Christini, Julia christy angeline Chyntia Huang Cindy Clorina, Jesslyn Cory Carolyn Cristina Tan Cut Tiffany Ferina Cynthia Valentini Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Edy Yulianto Putra Egabetha Amirah Yudhaputri Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Ivan Jones Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky Jacky Gunadi Jeferey Phang jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jenny Kartika Dewi Jeslin Jessica Novia Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jesslyn Clorina Jessy Jocelyn Theophilia Joey Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Justin Justin Kamilatunnaimah, Mutiara Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kevin Tjoa Kho, Chalvin Kristina Kristine Gladis Feby Kurniawan, Jeffry Lady Lady Lady Lady Lady, Lady Lalita, Nasar Buntu Lara Meilani Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lia Willyanto Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina Lindawati LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiva Surya Permata Nadiya Nur Arafah Nasar Buntu Lalita Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Olivia Lysion Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Putra, Raymond Gautama Qadri, Rizni Aulia Rama Mega Ryana Rano Ardiansyah Raymond Gautama Putra Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Richard Shakespeare Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina Rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shely Juniarty Shereen Sherina Romaito Br Hutagaol Sherina Sherina Sherlen Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stefhani Susanto Stefhani Susanto Stella Stella Stella Theo Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tan, Kenneth Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theophilia, Jocelyn Tina, Tina Titan Martinus Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Veni Sisca Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane