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Integrating Islamic Brand Experience and Digital Marketing Ethics to Foster Sustainable Loyalty in the Halal Coffee Industry Maisyarah, Maisyarah; Iskandarini; Sulistya, Endang
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol. 8 No. 1 (2026): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v8i1.15316

Abstract

Purpose – This study aims to examine how the integration of sustainable Islamic marketing ethics through brand experience and social media strategies influences customer loyalty within the halal lifestyle industry, with a specific focus on the halal coffee sector in Indonesia. Method – A quantitative research design was employed using a survey-based approach, with data collected from consumers of halal coffee brands in Indonesia. The study applied Structural Equation Modeling (SEM) to analyze the relationships between multidimensional brand experience, Islamic ethical values embedded in social media marketing, customer engagement, trust, and sustainable customer loyalty. Findings – The results indicate that multidimensional brand experience—comprising sensory, affective, behavioral, and intellectual dimensions—significantly enhances customer engagement and trust when aligned with Islamic marketing ethics such as transparency (shiddiq), social responsibility, and Halalan-Thayyiban principles. Ethical social media content was found to strengthen emotional brand connections, which in turn plays a critical role in fostering sustainable customer loyalty. Practical implications – The findings suggest that KopiKudu can enhance customer loyalty by providing comprehensive brand experiences and implementing effective social media marketing strategies. Similar approaches can be applied by other coffee businesses to improve customer retention, engagement, and long-term commitment to the brand. Originality/value – This study contributes to the literature by integrating the effects of Brand Experience and Social Media Marketing on customer loyalty in the context of a local coffee shop. It highlights the importance of combining offline interactions with digital strategies to achieve sustainable customer loyalty
Pengaruh Kompensasi dan Beban Kerja Terhadap Intention to Quit Karyawan dengan Produktivitas Sebagai Variabel Intervening pada PT. Arta Boga Cemerlang: Unit Depo Medan Anggi Ardiansyah; Iskandarini; Anizar Anizar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.6243

Abstract

This study aims to analyze the effects of compensation and workload on employees' intention to quit, with productivity as an intervening variable, at PT. Arta Boga Cemerlang (Medan Unit). A quantitative method was employed, collecting data via questionnaires distributed to 56 respondents. Data were analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results indicate that compensation has a significant negative effect on intention to quit, while workload has a significant positive effect. Employee productivity was found to mediate the relationship between compensation and intention to quit, as well as between workload and intention to quit. This research provides practical recommendations for company management to effectively manage compensation and workload to enhance productivity and reduce employee intention to quit levels.
Commodities in Unequal Exchange: Global Price Formation and Indonesia’s RBD Coconut Oil Exports Sarah Diba; Tavi Supriana; Iskandarini Iskandarini
Baileo: Jurnal Sosial Humaniora Vol 3 No 2 (2026): January 2026
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol3iss2pp562-583

Abstract

This study investigates the determinants of Indonesia’s Refined, Bleached, and Deodorized Coconut Oil (RBD CNO) export volume through the lens of unequal exchange and global price formation. Using panel data from seven major destination countries—China, the United States, Sri Lanka, South Korea, Russia, Singapore, and Malaysia—over the period 2014–2023, the analysis estimates Common Effect, Fixed Effect, and Random Effect models, with model selection based on the Chow, Hausman, and Lagrange Multiplier tests. The results indicate that international RBD CNO prices exert a negative and statistically significant effect on export volume, while the GDP of importing countries has a positive and significant influence. In contrast, population size and Indonesia’s domestic production capacity show no significant effects. These findings suggest that export performance is shaped more by external market structures and purchasing power asymmetries than by domestic supply conditions. The study’s novelty lies in integrating panel econometric analysis with a political economy perspective, demonstrating how Indonesia’s position as a primary commodity exporter entails structural vulnerability to global price volatility. The findings contribute to sociological debates on trade dependency and unequal exchange, highlighting how asymmetric market relations constrain export growth in the Global South.
Co-Authors A. Rahim Matondang Abdul Rahim Matondang Ade Fitri Yasha Afrizal . Agung Arinanda Agustina Agustina Ahmad Fitra Alexander Limbong Ameilia Zuliyanti Siregar Amelia Natasya P Andryanto Simanjuntak Anggi Ardiansyah Anggi Aulia Nasution Anggriyani, Yuli Anizar Anizar Annevelin Naibaho Annisa Ika Savira Arief Gibran Hidayat Siregar Arisa Viniasari Lubis Aulia Harfi S Bahauddin Barus, Mozart Barus, Mozart Bahauddin Beby Karina Fawzeea Sembiring Benny Candra Kurniawan Bima Oskar S H Cheptian Simamora Claudya Rahmi Cosine Melvin Sitorus Pane Cut T.B Risty Dahlia Dara Meutiasari Dara Meutiasari Darma, Endra Debby Octaviani Dewi Irwana Sari Dewi Rucci Manulang Dexna Sofiaranti Solin Diana Chalil Dini Khairina Pasaribu Diwan Hadi Prakoso Edberg Partogi Eka Syaputra Emalisa Emalisa Emalisa Emalisa Emalisa Erman Munir Erpina Pakpahan Faiz Ahmad S Faiz Andito Fanani Rizki Pohan Fanny Sitompul Fauziah, Lily Fauzul Azhimah Febrina, Elizabeth Sarah Febrira, Sabrina Finella Gilda Novia Sembiring Frandi Simbolon Friskila Elsy Simbolon Fritz Mesakh Tarigan Silangit Hadiwinata, Hadiwinata Haposan Hutabarat Harmein Nasution Harmen Nasution Hasibuan, M Fariz Afif Hasman Hasyim Hasman Hasyim Hilda Iriany Hirorimus Limbong Husni Sinulingga, Muhammad Ika Desni Sarwesti Ikram Anggita Nasution Imam Indarto Gunawan Indira Rosalyn Tamba Inomo Pratama Iqbal, Muhammad Iqlima Syafira J. Arnold Parlindungan Gultom Jopianus Tumanggor Josua Robi Simbolon Jumiyati Jumiyati Karina Shafira Khairul Rasyid Kholida Zuhri Harahap Laurensius Parsaulian Sitinjak Liasna Demkrina Lily Fauzia Lily Fauzia Lily Fauzia Lily Fauzia Linda Trimurni Mass Lindawati Lindawati Luhut Sihombing Luhut Sihombing Luhut Sihombing M Fariz Al Hafiz M. Jufri M. Jufri M. Jufri Machfira Ernisolia Putri Mahyuni Miraza Maisyarah Maisyarah Maliki Marpaung Marisca Girsang Masyhuril Ahmad Prayogi Meidianta Ginting Meilia Krisanti Meilita Tryana Sembiring, Meilita Tryana Mita Suryani Limbong Muhammad Ardi Muhammad Azwar Rangkuti Muhammad Febri Anggian Siregar Muhammad Hafiz Muhammad Ihsan Nasution Muhammad Ihsan Nasution, Muhammad Ihsan Muhammad Ikhlasul Amal Muhammad Jufri Muhammad Nur Ridho Siregar Muhammad Rifki Muhammad Sucahyo Muhammad Zikri Atthariq Daulay Najmus Tsaqib Nasution, Khairina Nazaruddin Negara Lubis , Satia Nelva Ginting Nidya Diani Noviarny Anggasta Lara Sumarlan Nur Hasanah Azka Tiffany Nurchalis Farid Nurmawaddah Rahmah Nusantry Sirait Pangeran Christ Romario Napitupulu Pohan, Vivi Gusrini R Prihatin Lumbanraja Prindo Pranata Tarigan Pro Deo Et Patria Sembiring Pujiati Pujiati Pujiati Pujngkoro, Sugih Arto Putri Dian Sari Damanik Putri Yulia Rahmadhani, Vivi Gusrini Rahmanta Rahmanta Ginting Rahmanta Ginting Rahmanta Rahmanta Rahmanta Rahmanta Rahmat Saleh Ramadhani Fitri Ramadhani, Ayu Rizki Ramli Ratu Aisyah Ratih Primaputri Relli Karosekali Retno Lestari Reza Susanto Ridho Islami Rio Rahman Rizka Faradina Rizki Yulia Siregar Rizky Yunanda Sitepu Salmiah Salmiah Salmiah Sarah Diba Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Savira, Nadila Sembiring, Yanita Melissa Br Siahaan, Elisabet Silalahi, Firmann RL Sirojuzilam Hasyim SITI FATIMAH Siti Hafsah Siregar Siti Khadijah Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Arto Pujngkoro Sukamto, Ika Sumiyarsi Sulistya, Endang Sutarman Sutarman Sylvia Nurul Aini T. Risha Sefilla Chairawani Tahani Badrul Munir Tania Alda Tavi Supriana Tavi Supriana Tengku Ina Maghfira Terkelin Surbakti Thomson Emalisa Sebayang Thomson Sebayang Thomson Sebayang Tiara Ulfa Purba Tuty Flower Kaban Vivi Gusrini Pohan Vivi Gusrini Rahmadani Vivin Oktaviani Wanda Aruan Wibowo, Rulianda P. Wiji Setiawan Wolfgang Alfredo Lumbantobing Yabani yeni absah Yeni Absah Yoangga Praditya Yoga Muhammad Phalovey Yuli Anggriyani Yusak Maryunianta Yusak Maryunianta Yusra Mauliza Nasution Yusuf Luqman Zahari Zein Zainal Abidin Damanik Zuliya Hermis