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Kokom Komariah
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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ANALISIS NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survey Pada Pengguna MS Glow di Kota Sukabumi) Putri, Amelia; Komariah, Kokom; Nurmala, Resa
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i2.41569

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh mediasi kepuasan pelanggan dalam hubungan nilai pelanggan terhadap loyalitas pelanggan. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan pendekatan deskriptif. Teknik sampel yang digunakan adalah probability sampling dengan jenis cluster random sampling dengan cara menyebarkan kuesioner kepada 150 pengguna MS Glow di Kota Sukabumi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukkan bahwa MS Glow telah berhasil membangun nilai pelanggan, kepuasan pelanggan, dan loyalitas pelanggan yang baik bagi konsumen. Nilai pelanggan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan sebesar 8,324, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan sebesar 9,742 dan kepuasan pelanggan memediasi hubungan antara nilai pelanggan terhadap kepuasan pelanggan sebesar 5,298. Maka dapat disimpulkan bahwa kepuasan pelanggan berperan sebagai mediator hubungan antara nilai pelanggan terhadap loyalitas pelanggan.
Analisis Perceived Quality dan Perceived Value terhadap Intention to Subscribe pada Layanan Video on Demand Viu Kartika, Dini; Komariah, Kokom; Mulia Z, Faizal
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8409061

Abstract

Paid video service industry during the Covid-19 pandemic as the government advised the Large-Scale Social Restrictions (PSBB) for people to stay home that made them unable to go to cinema to watch films experience d a rapid rise. However, with the presences of more and more paid video apps competing in the market, the competitiveness has been getting tighter. Hence, an application named Viu has not always been the main choice for people that has led to the declining interest in the subscription of Viu application. The research was aimed at determining Perceived Quality and Perceived Value toward Intention to Subscribe on Viu Demand service of Viu application. The method applied in the research was quantitative method with causal-descriptive approaches. The technique of analysing data questionnaires. The technique of analysing data deployed was multiple linear regression analysis with the help os SPSS 26 software. The result of coefficient of determination test showhs that the value (R Square) obtained is amounted to 0.597, indicating that there is a relationship between Perceived Quality and Perceived Value towards Intention to Subscribe on Viu the video on demand application service by 59,7%, while the rest of 40,3% is determined by other variables not ecamined in the research. Perceived Quality (X1) influences Intention to Subscribe (Y) as proven by the value Tcount namely 2.529, largee than that of Ttable namely 1.65 With significance level of 0.12>0.05. Therefore, there is a significant influence from independent variable towards dependent variable
Analisis Wacana Kritis Model Teun A.Van Dijk pada Surat Kabar Online dengan Tajuk Kilas Balik Pembelajaran Jarak Jauh Akibat Pandemi Covid-19 Mukhlis, Muhammad; Masjid, Akbar Al; Widyaningrum, Heny Kusuma; Komariah, Kokom; Sumarlam, Sumarlam
GERAM: Gerakan Aktif Menulis Vol. 8 No. 2 (2020): GERAM: Gerakan Aktif Menulis
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2020.vol8(2).5867

Abstract

This study aimed to describe the Teun A Van Dijk's model text's dimensions in online news text discourse on Kompas.com Newspaper with the headline "Flashback to Distance Learning due to the Covid-19 Pandemic" on September 3, 2020. This study's data were speech and dialogue on the online media kompas.com, while the data source for the online newspaper kompas.com is in the form of news texts about distance learning flashbacks due to the Covid-19 pandemic. Data The data collection methods and techniques used the documentation method with the observation and note technique. In contrast, the data analysis method used the content analysis method with the Teun A Van Dijk model of critical discourse analysis approach. The results of this study indicate that the dimensions of Teun A Van Dijk's text consist of three parts, namely the superstructure, macro-structure, and microstructure measurements. The superstructure dimension is about coherence and schematic of text. The macrostructure dimension discusses thematic/topics, namely examining flashbacks or evaluating the implementation of the distance learning policy announced by the Indonesian Minister of Education and Culture. The measurements of the microstructure that found in background elements, details, intentions, presuppositions, sentence form (passive and active sentences), coherence (additive/addition coherence, causal coherence, and contrast coherence), pronouns (their pronouns and us), lexicon, graphics, and metaphors (figure of speech).
Hubungan Antara Kredibilitas Pembicara Program Edukasi Investasi Saham Dengan Sikap Pegawai Terhadap Saham Perusahaan Hafizhah Zuhri; Iriana Bakti; Kokom Komariah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3949

Abstract

The aim of this research is to determine the extent of the relationship between the credibility of speakers in stock investment education programs and employee attitudes towards company shares. This research uses Source Credibility theory. The method used is the Correlational Method, through the Spearman Rank (rs) hypothesis test with descriptive and inferential analysis techniques. The respondents for this research were 64 people who were selected based on simple random sampling techniques. The data collection techniques used were questionnaires, interviews and literature study. The results of this research show that the credibility of the stock investment education program speaker has a strong relationship with employee attitudes with an rs coefficient of 0.638 and a sig of 0.001 < 0.05. This is caused by the speaker's trustworthiness, the speaker's expertise, and the speaker's positive appeal and is related to changes in employee attitudes. The conclusions of this research show that the speaker's trustworthiness with employees' opinions, perceptions, affective and actions has a moderate relationship, the speaker's expertise with employees' opinions, perceptions, affective and actions has a moderate relationship, and the speaker's attractiveness with opinions, perceptions, affective , and employee actions have a strong relationship.
PENDAMPINGAN PEMASARAN UMKM SUKABUMI MELALUI APLIKASI WARUNG DIGITAL Siwiyanti, Leonita; Ramdan, Asep Muhamad; Komariah, Kokom; Asriyanik, Asriyanik; Nurmillah, Risma
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i2.45323

Abstract

Perkembangan teknologi yang semakin maju membawa perubahan dalam dunia usaha, tren pemasaran digital semakin meningkat. Banyak kendala yang dihadapi pelaku UMKM, seperti: kurangnya sumber daya manusia yang mampu membangun bisnis digital untuk produk UMKM, keterbatasan operator UMKM dalam konsep pemasaran digital dan mengimplementasikan aplikasi pemasaran digital. Pengabdian pada masyarakat ini bertujuan memberikan layanan bagi para pelaku UMKM yang tergabung dalam SEA dalam menjual produknya agar dapat meningkatkan penjualan dan perekonomian masyarakat. Pemasaran yang digunakan adalah berupa aplikasi warung digital dengan nama seapreneur.id. Tujuan dari layanan ini adalah untuk membantu mitra seapreneur.id dan mitra anggotanya yaitu UMKM-nya yang tergabung dalam SEA-nya menjual produk untuk meningkatkan penjualan dan meningkatkan perekonomian. Metode yang digunakan dengan cara sosialisasi, pelatihan, pendampingan dan terakhir dengan launching aplikasi seapreneur kepada konsumen. Sehingga dengan adanya kegiatan pendampingan ini para pelaku UMKM semakin luas jangkauan pemasarannya baik nasional maupun internasional. The development of increasingly advanced technology brings changes in the business world, and digital marketing trends are increasing. There are many obstacles faced by MSME players, such as a lack of human resources who can build a digital business for MSME products, limitations of MSME operators in digital marketing concepts, and implementing digital marketing applications. This community service aims to provide services for MSME players who are members of SEA in selling their products to increase sales and the community's economy. The marketing used is in the form of a digital warung application with the name seapreneur, id The purpose of this service is to help seapreneur.id partners and their member partners, namely MSMEs, which are members of their SEA, sell products to increase sales and improve the economy.  The method is used through socialization, training, mentoring, and finally by launching the seapreneur application to consumers.  So that with this mentoring activity, MSME players will expand their marketing reach both nationally and internationally.
Sosialisasi Advertising Dan Pemasaran Digital UMKM Pengrajin Pot Bunga Di Desa Mekargalih Jatiluhur Purwakarta Kristianto, Rio; Komariah, Kokom; Jalaludin, Jalaludin
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v3i2.356

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic and industrial growth of a country. Especially with the current technological advances, it is easy for MSME players to introduce and sell their products widely. Digital marketing is one of the main keys to being able to carry out online transaction activities, both using social media and marketplaces. Due to the lack of knowledge about digital marketing and advertising, it is difficult for business actors to develop and compete. In community service activities carried out in Mekargalih Village, it aims to enable MSME players to expand product sales and encourage the economic growth rate of flower pot industry players so as not to lose market share. The community service activities that have been carried out can be concluded that the process of socializing advertising and digital marketing has a positive impact on the business development of flower pot craftsmen. Starting from increasing the knowledge of business actors about the use of internet technology as an online marketing medium, increasing the ability and skills of business actors in building and running online marketing and until flower pot craftsmen are able to expand the product sales network nationally and even internationally. The program to support community service activities also has a positive impact on the community, because the community feels helped and provides awareness of the importance of maintaining cleanliness, especially maintaining the cleanliness of places of worship such as prayer rooms, jami'mosques and mejlis ta'lim. In addition, the community also feels helped by the Al-Quran waqf program, because the existence of a new and readable Al-Quran can increase interest in continuing to read the Al-Quran.
Gamification-based Mobile Learning Development for Vocational High School Student Software Modeling Learning Rifansah, Muhammad Ridho; Hidayat, Wahyu Nur Nur; Komariah, Kokom
Letters in Information Technology Education (LITE) Vol 6, No 2 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um010v6i22023p%p

Abstract

Generation Z tends to use mobile devices in their daily lives which can have a positive impact on the affective, cognitive, metacognitive, and socio-cultural development of students. In addition, most students direct their frustrations into playing games to make it more relaxed and fun. Currently, VHS in Indonesia, especially in the city of Malang, are intensively looking for alternative learning methods where students are active and enthusiastic in participating in the learning process due to the COVID-19 pandemic, so innovation is needed in learning. Based on observations and informal interviews and distributing questionnaires conducted at PVHS 12 Malang, VHS Nasional Malang, and PVHS 1 Kepanjen, motivation to learn software modeling subjects is still lacking. Currently, books and ppt are the main learning media used in the classroom. As a result, students lack the motivation to study the material independently. To overcome these problems, this research designs and develops mobile learning gamified and PBL. By applying the Systematic Education Design Cycle Iteration (ISDES) development model, the gamified & pbl mobile learning application is categorized as valid in terms of material suitability (95% validity score from material experts) and 94% of valid media suitability is reviewed by media experts. Meanwhile, the media reviewed in the small group were all valid: 84% in the small group test and 86% in the field test. The results showed that the results of the motivation test increased by 0.63% in the small-scale test & 0.56% in the large-scale test, both of which included a high increase in learning motivation. These results conclude that the media is valid and appropriate for student learning and increases learning motivation.
Street vendor sustainability: SMART communication approaches for green innovation Koswara, Iwan; Komariah, Kokom; Wirakusumah, Teddy Kurnia
Jurnal Kajian Komunikasi Vol 11, No 2 (2023): December 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i2.49706

Abstract

Background: Street vendors in Bandung City significantly contribute to economic development and job creation. However, many violate orderliness, cleanliness, and green zonation regulations. To cope with the problem, the Government of Bandung City initiates facilitation to empower the MSME to improve their business values and status and adopt the market development and preferences in terms of digital marketing, environmental friendliness, and green innovation. Purpose: The current research aimed to measure the improvement of street vendors’ capabilities of utilizing communication technology and developing green innovation. Methods: The research used a quantitative approach with a questionnaire spread to the street vendors around the City. It was participated by 89 street vendors. Result: The research demonstrated positive and strong relationships between street vendors’ skill, administration, and saving capabilities as independent variables and innovation as dependent variables. Meanwhile, the independent variable has less relation with innovation, which means they are still dependent on being capable of making green innovation. Conclusion: Referring to the research result, the facilitation and assistance programs should improve street vendors’ business skills, particularly in green practices for innovation. Implications: The research revealed the strong capability of street vendors in using digital communication, such as social media and e-commerce. Nevertheless, further research is required to examine the relationship between digital media and e-commerce capabilities in the adoption of green innovation.
The Influence Of Company Growth, Return On Asset (ROA), Leverage And Audit Opinion In The Previous Year On Acceptance Of Going Concern Audit Opinions (In Property and Real Estate Sub-Sector Companies Listed on the Indonesia Stock Exchange 2013-2017) Kimsen, Kimsen; Pambudi, Januar Eky; Alamsyah, Sustari; Komariah, Kokom
Jurnal Keuangan dan Perbankan (KEBAN) Vol. 1 No. 2 (2022): Januari-Juni
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.905 KB) | DOI: 10.30656/jkk.v1i2.4459

Abstract

The purpose of this study is to empirically examine the effect of several financial ratios on going-concern audit opinions. The factors tested in this study are company growth, return on assets, leverage and the previous year's audit opinion as independent variables, while going concern audit opinion as the dependent variable. The data used in this study is secondary data with the sampling method used is the purposive sampling method. This study uses 28 samples of property and real estate sub-sector companies listed on the Indonesia Stock Exchange (IDX) during 2013-2017. The analytical tool used is panel data logistic regression analysis and processed with Eviews 9.0. The test results show that the previous year's audit opinion has no effect on going concern audit opinion, while company growth, return on assets, and leverage have no effect on going concern audit opinion.
Video company profile Sebagai Media Diseminasi Informasi Potensi Desa Jemah Saepudin, Encang; Sugito, Toto; Komariah, Kokom
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.12652

Abstract

Jemah Village has extraordinary potential, both natural tourist destinations and artificial tourist destinations, social culture, agriculture and animal husbandry. The potential of Jemah Village, especially the potential for natural and artificial tourism, needs to be known by people outside Jemah Village. Knowing this potential will increase tourist visits. The aim of the research is to create a company profile video as a medium for disseminating information on the potential of Jemah Village. The method used is action research using the Kurt Lewin model which consists of four components, namely planning, action, observation and reflection. The resource persons consisted of the Jemah village head, community leaders and youth leaders. Data collection techniques through interviews, observation and literature study. The research results show that making a company profile video goes through the stages of planning, action, observation and reflection. The conclusion that can be drawn is that the Jemah Village company profile video can be a medium for disseminating information on the village's potential and a promotional medium for tourist destinations
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Abdullah Zaky Acep Samsudin Ade Kadarisman Afifah, Fitriani Agung Vitara Darma Agus Rahmat Agus Rahmat Agustiani, Marshantia Agustiani, Rayhani Ahmad Suryadi, Ahmad Ahmad Syarif Akbar Al Masjid Alamsyah, Sustari Alfian Romadhoni Alghiffari, Mohammad Fikri Amelia, Reski Amelinda Vindrayani Fuad Andira, Firani Dias Andri Yanto Andri Yanto Andriyani Angga Maulana Anggi Talisa Permatasari Siahaan Annisa Wulandari Anugrah, Rafa Anwar Sani Aprilia Rachma Aprilianty, Anisa Arrazi, M Adam Asep Muhamad Ramdan Asriyanik . Asrori Muhtarom Aufa Salwa Hidayat Awaliyah, Nanda Putri Azzahra Adela, Suci Badraningsih Lastariwati Centurion Chandratama Priyatna Centurion Chandratama Priyatna Citradewi, Any Danendra, Rafi Dede Rosyada Dede Sri Kartini Desi, Desi Fitriah Diah Fatma Sjoraida Diah Sri Rejeki Dian Fitriani Dian Wardiana Sjuchro Dicky Jhoansyah Dini Kartika dini kartika Dwi Gusti Ayu Efa Aufa Azqia Efi Fadillah El hanifa, Zia Farhana Elsa Nurlatifa Elvinaro Ardianto Encang Saepudin Ermawan, Muhammad Rifa Erry Sunarya Evelyne Alifia Sekarputri Evi Novianti Evi Novianti Exacta, Egivzi Arya Fadillah, Siti Aulia Faizal Mulia Z Fajar Syuderajat Fajar Syuderajat Fazrin, Fauzi Ikhsan Fe, Didi Filda Fatimah Tuzzahrah Firani Dias Andira Firdiena, R. Viera Raina Fujiyanti, Syalma FX. Ari Agung Prastowo Ghea Gizha Giffani Gumgum Gumilar Gumilang, Cahaya Gunawan, Meilani Hafizhah Zuhri Hamzah Ali Yumar Hanny Hafiar Heny Kusuma Widyaningrum Heru Ryanto Budiana Hidayat, Wahyu Nur Nur Ibnu Hamad Ike Rachmawati Indira Yusra Ramadhanti Indra Cahya Kusuma Iriana Bakti Iswan iwan koswara, iwan Jalaludin Jalaludin Januar Eky Pambudi Jimi Narotama Mahameruaji Juliansyah, Aris Kapti Riyani Khaerunnisa, Salma Khalida Yusria KIMSEN, KIMSEN Kinanti Sasi Kirana Kristianto, Rio Kurnia Lucky Fadillah Leonita Siwiyanti Lilis Puspitasari Listiawati, Hana Putri Listiawati, Pika Lukiati Komala Erdinaya Lukiati Komalasari Lusi Susilawati Lusida, Nurmalia Marshantia Agustiani Masyitoh Meilianti Rona Asmara Melati, Putri Muhamad Arfi Annafidin Muhammad Hidayat Nur Wahid Muhammad Iksan Sopian Muhammad, Mukhlis Muharrom, Ibnu Muhbib Abdul Wahab Muhtarom, Asrori Mukhlis, Muhammad Munandar, Wita Aulia Mutoharoh muty, yusran Nanda Putri Awaliyah Nasution, Novrida Elfiani Neneng Yani Yuningsih Nor Norisanti Norma Yunita Nur Fitri Indriani Nurani, Inten Nurcahya Kamila, Adinda Sofie Nurmala, Resa Nurmaya Prahatmaja Nurmaya Prahatmaja Nurmillah, Risma Nurul Fitriani Nuryadin, M Birusman Parno Parno Patricia, Yolanda Priyo Subekti Priyo Subekti Priyo Subekti Purnama, Elita Candra Putri, Amelia R Deni Muhammad Danial Raffi, Muhammad Rahmadina, Alifia Rahmat, Khansa Thifal Raihan Naufal Rusmanan, Muhammad Ranissa Azahra Reina Riswanti Pertiwi Renaldy Sulaeman Resa Nurmala Resti Yunisa Retasari Dewi, Retasari Revinaldi, Revinaldi Riana Aulia R Rifansah, Muhammad Ridho Riska Riska Riska Riska Rismawati, Rika Rizky, Nu Putri Novia Rositawati, Neng Rosmalianda Aprilia Rosyadi, Ayatullah Rosyadi, Puji Atesya Saeful Bahri Sahira, Winda Syifa Santi Susanti Santi Susanti, Santi Shafira Yasmin Nandini Shelvy Delia Sari Simanjuntak, Cathrin Pebruanty Siska Hestiana Siti Aisyah Siti Khoeriyah Sopyan Saori Subarkah, Abdul Ilham Sumarlam, Sumarlam Sumarwati Sunarya, Erry Susanne Dida Susie Perbawasari Syamaila, Dreisagara Alna Syauqy Lukman Syifa Sharifa Rahmadani Tanti Nur Apriani Teddy Kurnia Wirakusumah Tien Setyaningtyas Tikawati Tikawati, Tikawati Toto Sugito Toto Sugito Trie Damayanti Utang Suwaryo Viola Putri Ningtyas Wahyudi, Falsa Shakira Wawan Setiawan Wildan Maulana Firdaus Willy Andro Denelsen Tamba Yanti Setianti Yuliani, Irma Yunita Sari Zhahirin, Muhamad Nujjiya