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Kokom Komariah
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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Customer Loyalty in Islamic Bank during the COVID-19 Outbreak: The Mediating Role of Trust and Satisfaction Syarif, Ahmad; Parno, Parno; Komariah, Kokom; Yuliani, Irma
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 2 (2023): August - November 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i2.3145

Abstract

Amidst the pandemic, Indonesia witnessed an economic downturn characterized by widespread layoffs, leading to an escalation in the unemployment rate and a decline in individual purchasing power. This crisis also bore down on the market share of Islamic banks. According to the 2021 survey conducted by the Islamic Financial Services Board (IFSB), the primary hurdles faced by Islamic banks during the pandemic were rooted in legacy infrastructure and technology. Loyalty, trust, and customer satisfaction are intricately linked to the quality of services provided, beginning with the customer's comprehension of Islamic banking. This study delves into the impact of knowledge on customer loyalty, with satisfaction and trust acting as mediating factors among Islamic bank customers in the context of the COVID-19 outbreak. Employing a quantitative approach, the study gathered data from 105 respondents based on the Isaac-Michael formula endorsed by the Islamic Economist Association in Yogyakarta in 2021, administered through questionnaires. The data was then analyzed using Structural Equation Modeling. The findings of this study underscore that knowledge significantly influences customer satisfaction, trust, and ultimately, loyalty. Additionally, satisfaction demonstrates a notable positive effect on loyalty. However, trust, in isolation, does not exert a direct influence on loyalty. Moreover, it was observed that knowledge directly impacts loyalty, and this effect is mediated by satisfaction, while trust does not serve as a mediator between knowledge and loyalty. In light of these findings, this study advocates for initiatives within Islamic banks to enhance financial literacy, provide accurate information, and foster understanding, countering any negative narratives that may erode public trust and perceptions. Furthermore, there is a pressing need to bolster digital services to ensure the continued loyalty of Islamic bank customers.
PENGARUH REKRUTMEN DAN PENEMPATAN KERJA KARYAWAN TERHADAP PROFESIONALISME KERJA Aprilianty, Anisa; Komariah, Kokom; Nurmala, Resa
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i2.41150

Abstract

Adanya tuntutan-tuntuan baru dalam dunia industri meminta berbagai terobosan dalam berfikir, penyusunan konsep, dan tindakan-tindakan yang baru. Maka banyak para ahli yang menyatakan bahwa sumber daya manusia merupakan faktor utama dalam suatu organisasi. Penelitian ini bertujuan untuk meneliti seberapa besar pengaruh rekrutmen dan penempatan karyawan terhadap profesionalisme karyawan. Penelitian ini dilakukan pada Dealer PT. Astra Honda Motor Wilayah Sukabumi dengan jumlah sampel sebanyak 40 menggunakan Teknik sampling jenuh (sensus). Adapun hasil dari penelitian ini didapat bahwa nilai thitung lebih besar dari ttabel yaitu thitung 9,112 dan ttabel yaitu 2,026 (9,112>2,026) pengaruh rekrutmen berpengaruh positif dan signifikan terhadap profesionalisme kerja. Nilai thitung penempatan karyawan lebih besar dari ttabel yaitu thitung 9,924 dan ttabel yaitu 2,026 (9,924>2,026). Hal ini juga menunjukkan bahwa penempatan kerja karyawan memiliki pengaruh positif dan signifikan terhadap profesionalisme kerja.
ANALISIS NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survey Pada Pengguna MS Glow di Kota Sukabumi) Putri, Amelia; Komariah, Kokom; Nurmala, Resa
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v8i2.41569

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh mediasi kepuasan pelanggan dalam hubungan nilai pelanggan terhadap loyalitas pelanggan. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan pendekatan deskriptif. Teknik sampel yang digunakan adalah probability sampling dengan jenis cluster random sampling dengan cara menyebarkan kuesioner kepada 150 pengguna MS Glow di Kota Sukabumi. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukkan bahwa MS Glow telah berhasil membangun nilai pelanggan, kepuasan pelanggan, dan loyalitas pelanggan yang baik bagi konsumen. Nilai pelanggan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan sebesar 8,324, kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan sebesar 9,742 dan kepuasan pelanggan memediasi hubungan antara nilai pelanggan terhadap kepuasan pelanggan sebesar 5,298. Maka dapat disimpulkan bahwa kepuasan pelanggan berperan sebagai mediator hubungan antara nilai pelanggan terhadap loyalitas pelanggan.
Analisis Perceived Quality dan Perceived Value terhadap Intention to Subscribe pada Layanan Video on Demand Viu Kartika, Dini; Komariah, Kokom; Mulia Z, Faizal
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8409061

Abstract

Paid video service industry during the Covid-19 pandemic as the government advised the Large-Scale Social Restrictions (PSBB) for people to stay home that made them unable to go to cinema to watch films experience d a rapid rise. However, with the presences of more and more paid video apps competing in the market, the competitiveness has been getting tighter. Hence, an application named Viu has not always been the main choice for people that has led to the declining interest in the subscription of Viu application. The research was aimed at determining Perceived Quality and Perceived Value toward Intention to Subscribe on Viu Demand service of Viu application. The method applied in the research was quantitative method with causal-descriptive approaches. The technique of analysing data questionnaires. The technique of analysing data deployed was multiple linear regression analysis with the help os SPSS 26 software. The result of coefficient of determination test showhs that the value (R Square) obtained is amounted to 0.597, indicating that there is a relationship between Perceived Quality and Perceived Value towards Intention to Subscribe on Viu the video on demand application service by 59,7%, while the rest of 40,3% is determined by other variables not ecamined in the research. Perceived Quality (X1) influences Intention to Subscribe (Y) as proven by the value Tcount namely 2.529, largee than that of Ttable namely 1.65 With significance level of 0.12>0.05. Therefore, there is a significant influence from independent variable towards dependent variable
Analisis Wacana Kritis Model Teun A.Van Dijk pada Surat Kabar Online dengan Tajuk Kilas Balik Pembelajaran Jarak Jauh Akibat Pandemi Covid-19 Mukhlis, Muhammad; Masjid, Akbar Al; Widyaningrum, Heny Kusuma; Komariah, Kokom; Sumarlam, Sumarlam
GERAM: Gerakan Aktif Menulis Vol. 8 No. 2 (2020): GERAM: Gerakan Aktif Menulis
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2020.vol8(2).5867

Abstract

This study aimed to describe the Teun A Van Dijk's model text's dimensions in online news text discourse on Kompas.com Newspaper with the headline "Flashback to Distance Learning due to the Covid-19 Pandemic" on September 3, 2020. This study's data were speech and dialogue on the online media kompas.com, while the data source for the online newspaper kompas.com is in the form of news texts about distance learning flashbacks due to the Covid-19 pandemic. Data The data collection methods and techniques used the documentation method with the observation and note technique. In contrast, the data analysis method used the content analysis method with the Teun A Van Dijk model of critical discourse analysis approach. The results of this study indicate that the dimensions of Teun A Van Dijk's text consist of three parts, namely the superstructure, macro-structure, and microstructure measurements. The superstructure dimension is about coherence and schematic of text. The macrostructure dimension discusses thematic/topics, namely examining flashbacks or evaluating the implementation of the distance learning policy announced by the Indonesian Minister of Education and Culture. The measurements of the microstructure that found in background elements, details, intentions, presuppositions, sentence form (passive and active sentences), coherence (additive/addition coherence, causal coherence, and contrast coherence), pronouns (their pronouns and us), lexicon, graphics, and metaphors (figure of speech).
Hubungan Antara Kredibilitas Pembicara Program Edukasi Investasi Saham Dengan Sikap Pegawai Terhadap Saham Perusahaan Hafizhah Zuhri; Iriana Bakti; Kokom Komariah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3949

Abstract

The aim of this research is to determine the extent of the relationship between the credibility of speakers in stock investment education programs and employee attitudes towards company shares. This research uses Source Credibility theory. The method used is the Correlational Method, through the Spearman Rank (rs) hypothesis test with descriptive and inferential analysis techniques. The respondents for this research were 64 people who were selected based on simple random sampling techniques. The data collection techniques used were questionnaires, interviews and literature study. The results of this research show that the credibility of the stock investment education program speaker has a strong relationship with employee attitudes with an rs coefficient of 0.638 and a sig of 0.001 < 0.05. This is caused by the speaker's trustworthiness, the speaker's expertise, and the speaker's positive appeal and is related to changes in employee attitudes. The conclusions of this research show that the speaker's trustworthiness with employees' opinions, perceptions, affective and actions has a moderate relationship, the speaker's expertise with employees' opinions, perceptions, affective and actions has a moderate relationship, and the speaker's attractiveness with opinions, perceptions, affective , and employee actions have a strong relationship.
PENDAMPINGAN PEMASARAN UMKM SUKABUMI MELALUI APLIKASI WARUNG DIGITAL Siwiyanti, Leonita; Ramdan, Asep Muhamad; Komariah, Kokom; Asriyanik, Asriyanik; Nurmillah, Risma
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i2.45323

Abstract

Perkembangan teknologi yang semakin maju membawa perubahan dalam dunia usaha, tren pemasaran digital semakin meningkat. Banyak kendala yang dihadapi pelaku UMKM, seperti: kurangnya sumber daya manusia yang mampu membangun bisnis digital untuk produk UMKM, keterbatasan operator UMKM dalam konsep pemasaran digital dan mengimplementasikan aplikasi pemasaran digital. Pengabdian pada masyarakat ini bertujuan memberikan layanan bagi para pelaku UMKM yang tergabung dalam SEA dalam menjual produknya agar dapat meningkatkan penjualan dan perekonomian masyarakat. Pemasaran yang digunakan adalah berupa aplikasi warung digital dengan nama seapreneur.id. Tujuan dari layanan ini adalah untuk membantu mitra seapreneur.id dan mitra anggotanya yaitu UMKM-nya yang tergabung dalam SEA-nya menjual produk untuk meningkatkan penjualan dan meningkatkan perekonomian. Metode yang digunakan dengan cara sosialisasi, pelatihan, pendampingan dan terakhir dengan launching aplikasi seapreneur kepada konsumen. Sehingga dengan adanya kegiatan pendampingan ini para pelaku UMKM semakin luas jangkauan pemasarannya baik nasional maupun internasional. The development of increasingly advanced technology brings changes in the business world, and digital marketing trends are increasing. There are many obstacles faced by MSME players, such as a lack of human resources who can build a digital business for MSME products, limitations of MSME operators in digital marketing concepts, and implementing digital marketing applications. This community service aims to provide services for MSME players who are members of SEA in selling their products to increase sales and the community's economy. The marketing used is in the form of a digital warung application with the name seapreneur, id The purpose of this service is to help seapreneur.id partners and their member partners, namely MSMEs, which are members of their SEA, sell products to increase sales and improve the economy.  The method is used through socialization, training, mentoring, and finally by launching the seapreneur application to consumers.  So that with this mentoring activity, MSME players will expand their marketing reach both nationally and internationally.
Sosialisasi Advertising Dan Pemasaran Digital UMKM Pengrajin Pot Bunga Di Desa Mekargalih Jatiluhur Purwakarta Kristianto, Rio; Komariah, Kokom; Jalaludin, Jalaludin
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v3i2.356

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic and industrial growth of a country. Especially with the current technological advances, it is easy for MSME players to introduce and sell their products widely. Digital marketing is one of the main keys to being able to carry out online transaction activities, both using social media and marketplaces. Due to the lack of knowledge about digital marketing and advertising, it is difficult for business actors to develop and compete. In community service activities carried out in Mekargalih Village, it aims to enable MSME players to expand product sales and encourage the economic growth rate of flower pot industry players so as not to lose market share. The community service activities that have been carried out can be concluded that the process of socializing advertising and digital marketing has a positive impact on the business development of flower pot craftsmen. Starting from increasing the knowledge of business actors about the use of internet technology as an online marketing medium, increasing the ability and skills of business actors in building and running online marketing and until flower pot craftsmen are able to expand the product sales network nationally and even internationally. The program to support community service activities also has a positive impact on the community, because the community feels helped and provides awareness of the importance of maintaining cleanliness, especially maintaining the cleanliness of places of worship such as prayer rooms, jami'mosques and mejlis ta'lim. In addition, the community also feels helped by the Al-Quran waqf program, because the existence of a new and readable Al-Quran can increase interest in continuing to read the Al-Quran.
Gamification-based Mobile Learning Development for Vocational High School Student Software Modeling Learning Rifansah, Muhammad Ridho; Hidayat, Wahyu Nur Nur; Komariah, Kokom
Letters in Information Technology Education (LITE) Vol 6, No 2 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um010v6i22023p%p

Abstract

Generation Z tends to use mobile devices in their daily lives which can have a positive impact on the affective, cognitive, metacognitive, and socio-cultural development of students. In addition, most students direct their frustrations into playing games to make it more relaxed and fun. Currently, VHS in Indonesia, especially in the city of Malang, are intensively looking for alternative learning methods where students are active and enthusiastic in participating in the learning process due to the COVID-19 pandemic, so innovation is needed in learning. Based on observations and informal interviews and distributing questionnaires conducted at PVHS 12 Malang, VHS Nasional Malang, and PVHS 1 Kepanjen, motivation to learn software modeling subjects is still lacking. Currently, books and ppt are the main learning media used in the classroom. As a result, students lack the motivation to study the material independently. To overcome these problems, this research designs and develops mobile learning gamified and PBL. By applying the Systematic Education Design Cycle Iteration (ISDES) development model, the gamified & pbl mobile learning application is categorized as valid in terms of material suitability (95% validity score from material experts) and 94% of valid media suitability is reviewed by media experts. Meanwhile, the media reviewed in the small group were all valid: 84% in the small group test and 86% in the field test. The results showed that the results of the motivation test increased by 0.63% in the small-scale test & 0.56% in the large-scale test, both of which included a high increase in learning motivation. These results conclude that the media is valid and appropriate for student learning and increases learning motivation.
PENGARUH WORKING CAPITAL TURNOVER, INVENTORY TURNOVER DAN SALES GROWTH TERHADAP NET PROFIT MARGIN Pitriani, Elsa; Komariah, Kokom; Jhoansyah, Dicky
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2619

Abstract

The objectives of this study are 1) To find out Working Capital Turnover, Inventory Turnover, Sales Growth and Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 2) To determine Working Capital Turnover has an effect on Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 3) To find out Inventory Turnover affects Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021 4) To find out Sales Growth affects Net Profit Margin in manufacturing companies in the consumer goods industry sector for the period 2019 - 2021. The research method used by this researcher is Quantitative research with Descriptive and Associative approaches because the data is in the form of numbers and is explained in the form of graphs, charts, and diagrams. The results of this study are Working capital turnover on net profit margin has a significant effect. Inventory turnover on net profit margin does not have a significant effect. Sales growth on net profit margin has no significant effect.
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Acep Samsudin Ade Kadarisman Afifah, Fitriani Afriani, Nevi Afriani Agung Vitara Darma Agus Rahmat Agustiani, Marshantia Ahmad Suryadi, Ahmad Ahmad Syarif Akbar Al Masjid Alamsyah, Sustari Alfian Romadhoni Alghiffari, Mohammad Fikri Amelia, Reski Amelinda Vindrayani Fuad Andira, Firani Dias Andri Yanto Andri Yanto Andriyani Angga Maulana Anggi Talisa Permatasari Siahaan Annisa Ayulestari Noer Anugrah, Rafa Anwar Sani Aprilianty, Anisa Arrazi, M Adam Asep Muhamad Ramdan Asri Andarini Nurlita Asriyanik . Asrori Muhtarom Aufa Salwa Hidayat Awaliyah, Nanda Putri Ayulestari, Devi Aziza, Sintia Fitra Azzahra Adela, Suci Badraningsih Lastariwati Centurion Chandratama Priyatna Centurion Chandratama Priyatna Citradewi, Any Damayanti, Marla Dede Rosyada Dede Sri Kartini Desi, Desi Fitriah Diah Fatma Sjoraida Diah Sri Rejeki Dian Fitriani Dicky Jhoansyah Didi Didi, Didi Dini Kartika dini kartika Dwi Gusti Ayu Efa Aufa Azqia El hanifa, Zia Farhana Elsa Nurlatifa Elvinaro Ardianto Encang Saepudin Ermawan, Muhammad Rifa Erry Sunarya Evi Novianti Evi Novianti Exacta, Egivzi Arya Fadillah, Kurnia Lucky Faizal Mulia Z Fajar Syuderajat Fajar Syuderajat Fazrin, Fauzi Ikhsan Filda Fatimah Tuzzahrah Firani Dias Andira Firdiena, R. Viera Raina Fitri Rahmawati Fujiyanti, Syalma FX. Ari Agung Prastowo Ghea Gizha Giffani Gumgum Gumilar Gunawan, Meilani Hafizhah Zuhri Hamzah Ali Yumar Hanny Hafiar Heny Kusuma Widyaningrum Hermawati, Irma Herminarto Sofyan Heru Ryanto Budiana Hestiana, Sisika Hidayat, Wahyu Nur Nur Ibnu Hamad Ibrahim, Muhammad Taufik Ike Rachmawati Indra Cahya Kusuma Iriana Bakti Irvan, Moh. Farizqo Iswan iwan koswara, iwan Jalaludin Jalaludin Jimi Narotama Mahameruaji Juliansyah, Aris Kapti Asiatun Kapti Riyani Khaerunnisa, Salma Khalida Yusria KIMSEN, KIMSEN Kinanti Sasi Kirana Kristianto, Rio Leonita Siwiyanti Lilis Puspitasari Listiawati, Pika Lukiati Komala Erdinaya Lukiati Komalasari Lusi Susilawati M.Ramdan, Asep Marifa Kurniasari Marshantia Agustiani Mashudi Mashudi Masyitoh Meilianti Rona Asmara Melati, Putri Minarni, Maize Lina Muhamad Arfi Annafidin Muhammad Hidayat Nur Wahid Muhammad Iksan Sopian Muhammad, Mukhlis Muhbib Abdul Wahab Muhtarom, Asrori Mukhlis, Muhammad Munandar, Wita Aulia muty, yusran Nabila Maulidina Nanda Putri Awaliyah Nasution, Novrida Elfiani Neneng Yani Yuningsih Nor Norisanti Nur Fitri Indriani Nurani, Inten Nurcahya Kamila, Adinda Sofie Nurmala, Resa Nurmalia Lusida Nurmaya Prahatmaja Nurmilah, Risma Nurmillah, Risma Nurul Fitriani Nuryadin, M Birusman Pambudi, Januar Eky Parno Parno Patricia, Yolanda Pitriani, Elsa Priyo Subekti Priyo Subekti Priyo Subekti Purba, Ayu Permata Sari Putri, Amelia R Deni Muhammad Danial Raffi, Muhammad Rahmadina, Alifia Rahmat, Khansa Thifal Raihan Naufal Rusmanan, Muhammad Reina Riswanti Pertiwi Resa Nurmala Resti Yunisa Restiana, Reza Riana Aulia R Rifansah, Muhammad Ridho Riska Riska Riska Riska Rismawati, Rika Rizky, Nu Putri Novia Rizky, Wulan Amalia Rositawati, Neng Rosmalianda Aprilia Rosyadi, Ayatullah Rosyadi, Puji Atesya Saeful Bahri Sahira, Winda Syifa Santi Susanti Santi Susanti, Santi Saputri, Wawa Nazwa Setyobudi, Adhi Shafira Yasmin Nandini Shelvy Delia Sari Sihombing, Darmawasti Simanjuntak, Cathrin Pebruanty Simaremare, Perawati Siska Hestiana Siti Hamidah Sopyan Saori Subarkah, Abdul Ilham Sugiyono Sugiyono Sulaeman, Renaldy Sumarlam Sumarlam, Sumarlam Sumarwati Sunarya, Erry Susanne Dida Susie Perbawasari Syamaila, Dreisagara Alna Syauqy Lukman Syifa Sharifa Rahmadani Tampubolon, Riris Oktarina Teddy Kurnia Wirakusumah Tien Setyaningtyas Tikawati Tikawati, Tikawati Toto Sugito Trie Damayanti Utang Suwaryo Wawan Setiawan Wildan Maulana Firdaus Willy Andro Denelsen Tamba Yanti Setianti Yuliani, Irma Yunita Sari Zhahirin, Muhamad Nujjiya