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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Elementer (Elektro dan Mesin Terapan) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ICMES: The Journal of Middle East Studies Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Indonesian Journal of Business, Accounting and Management Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mitrawarga RENATA Jurnal Pengabdian Masyarakat Kita Semua Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Digital Innovation : International Journal Of Management Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi Jurnal Hubungan Internasional Indonesia (JHII)
Rahayu Lestari
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The Effect of Brand Image, Price Perception, and Product Quality on the Purchase Decision of Ms Glow Skincare on Students of the National University of Jakarta Selatan Rahayu Lestari; Lilis Suryani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5007

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on the purchasing decision of MS Glow Skincare for South Jakarta National University students. Sources and research data using primary data in the form of a questionnaire, this research data was given to 100 respondents. The research sample was taken using purposive sampling. The analytical method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. The results of the study partially found that there was a positive and significant effect of brand image on purchasing decisions for Ms. Glow Skincare for National University students, there was a positive and significant influence on product quality on purchasing decisions for Ms. Glow Skincare for National University students, there was a negative and significant influence on price perception on decisions. Purchase of Ms. Glow Skincare for National University students
The Influence of Customer Relations, Pricing Strategy, and Branding Identity on Customer Satisfaction and Its Impact on Sales Growth PT. ISTA Indonesia Rahayu Lestari; Christina Evas Joe Likumahua
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6574

Abstract

This study aims to analyze the influence of customer relations, pricing strategy, and branding identity on customer satisfaction and its impact on sales growth. The data of this study used primary data through questionnaires to 100 respondents of PT. Ista Indonesia. Research sampling using purposive sampling. The analysis method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. The results showed that there was a partial influence of branding identity on the customer satisfaction of PT. Ista Indonesia, there is a direct influence of branding identity on the sales growth of PT Ista Indonesia, and there is a direct influence of customer relations on PT. Ista Indonesia's customer satisfaction, there is a direct influence of customer relations on sales growth through customer satisfaction, there is a direct but not significant influence of customer satisfaction on pt. ISTA Indonesia's sales growth. PT. Ista Indonesia, there is a direct influence of pricing strategy but not significantly on the customer satisfaction of PT. Ista Indonesia, there is a direct influence of pricing strategy on the sales growth of PT. Ista Indonesia.
The Effect of Flash Sale and Free Shipping on Repurchasing Interest through Customer Experience in the Shopee App in South Jakarta Rahayu Lestari; Mardin Rachman
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6073

Abstract

This study aims to analyze the effect of flash sales and free shipping on repurchase intentions through customer experience on the Shopee Application in South Jakarta. Sources and research data using primary data in the form of a questionnaire, this research data was given to 96 respondents. The research sample was taken using purposive sampling. The analytical method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. Partial research results with the conclusion that flash sale has a positive and significant effect on customer experience, free shipping has a positive and significant effect on customer experience, and customer experience has a positive and significant effect on repurchase interest in the Shopee Application.
The Influence of Website Quality, Social Media, and Brand Ambassadors on Online Purchasing Decisions at Shopee Through E-Word of Mouth as An Intervening Variable in Residents of Citra Indah City Jonggol Housing Rahayu Lestari; Natalia Pricilia Ticoalu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6471

Abstract

The purpose of this study was to determine the effect of Website Quality, Social Media, and Brand Ambassador on Purchase Decisions and to find out E-Word Of Mouth in intervening the relationship between Website Quality, Social Media, and Brand Ambassadors on Purchase Decisions. The population of this research is all residents of Citra Indah City Jonggol Housing. Data were collected as many as 174 respondents and processed with IBM AMOS software version 24. The results of the research conclusions: 1) Website quality directly has a positive effect on E-WOM; 2) Social Media directly has a positive effect on E-WOM; 3) Brand Ambassadors directly have a positive effect on E-WOM; 4) Website quality directly has a positive effect on Purchase Decisions; 5) Social Media directly has a positive effect on Purchase Decisions; 6) Brand Ambassador directly has a positive and insignificant effect on Purchase Decisions; 7) E-WOM directly has a positive effect on Purchase Decisions; 8) Website quality indirectly has a positive effect through E-WOM on Purchase Decisions; 9) Social Media indirectly has a positive effect through E-WOM on Purchase Decisions; 10) Brand Ambassador indirectly has a positive and insignificant effect through E-WOM on Purchase Decisions.
Determinant Factors of Local Government Financial Performance (Using Financial Condition Dimension as Indicator) Rahayu Lestari; Ahmad Nurkhin
Indonesian Management and Accounting Research Vol. 20 No. 2 (2021): INDONESIAN MANAGEMENT AND ACCOUNTING RESEARCH
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/imar.v20i2.13968

Abstract

The Research purpose is to examine the effect of determinan factors, which include government size, Intergovernmental revenue, capital expenditure, Population, and local tax revenue in influencing the local government financial performance with financial condition as proxy. The study Population is district and city government in Central Java The sample was taken by using purposive sampling technique, so we have 105 observation units. Data analysis used panel data multiple regression analysis with Eviews 12. The results showed that governmental size, capital expenditure and local tax revenue have a positive significant effect on the financial performance of local governments. Meanwhile, intergovernmental revenue and population negatively affect the financial performance of local governments. There is a negative effect of population due to the growth of population is not proportional to the improvement in regional financial conditions, thus reducing financial performance.
PENGARUH CELEBRITY ENDORSER, TAGLINE DAN CITRA MEREK TERHADAP KESADARAN MEREK KONSUMEN FACIAL FOAM POND’S DI SMK AL-MAKMUR CIGANJUR JAKARTA SELATAN Oktaviani, Putri; Lestari, Rahayu
Oikonomia: Jurnal Manajemen Vol. 13 No. 2 (2017): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v13i2.509

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh celebrity endorser, taglinedan citra merek terhadap kesadaran merek konsumen facial foam Pond’s di SMK Al-MakmurCiganjur, Jakarta Selatan. Populasi dalam penelitian ini adalah siswa-siswi dan karyawan diSMK Al-Makmur Ciganjur, Jakarta Selatan yang menggunakan facial foam Pond’s. Jumlahsampel yang digunakan dalam penelitian ini adalah 100 responden. Metode yang digunakandalam penelitian ini adalah regresi linear berganda. Hasil penelitian menunjukkan bahwacelebrity endorser, tagline dan citra merek secara parsial berpengaruh positif dan signifikanterhadap kesadaran merek pada konsumen facial foam Pond’s di SMK Al-Makmur Ciganjur,Jakarta Selatan.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA PADA MINAT PEMBELIAN ULANG KONSUMEN KERETAAPI KELAS EKSEKUTIF ARGO PARAHYANGAN Sari, Meida Ramita; Lestari, Rahayu
Oikonomia: Jurnal Manajemen Vol. 15 No. 1 (2019): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v15i1.642

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas pelayanandan kualitas produk terhadap kepuasan dan dampaknya pada minat pembelian ulangkonsumen kereta api kelas eksekutif Argo Parahyangan. Sampling dilakukan denganmengunakan teknik non probability sampling, yakni accidental sampling method denganjumlah sampel sebanyak 100 responden yang terdiri dari para konsumen kereta api kelaseksekutif Argo Parahyangan di Stasiun Gambir. Data penelitian dianalisis denganmenggunakan metode analisis regresi linier berganda dengan bantuan software SPSS 22.0.Hasil penelitian menunjukkan bahwa: (1) persepsi harga, kualitas pelayanan dan kualitasproduk secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumenkereta api kelas eksekutif Argo Parahyangan; dan (2) kepuasan konsumen berpengaruhpositif dan signifikan terhadap minat pembelian ulang konsumen kereta api kelas eksekutifArgo Parahyangan.
ANALISIS OPTIMALISASI WAKTU LAYANAN POTONG RAMBUT PADA TAKILISH BARBER SHOP DENGAN MODEL ANTRIAN Abidin, Yuliza; Rum Alim, Moch; Lestari, Rahayu
Oikonomia: Jurnal Manajemen Vol. 15 No. 2 (2019): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v15i2.744

Abstract

This study aims to analyze the optimization of haircut service time at the Takilish Barber Shop using a single channel - single phase queue model. Primary data from observations and interviews with the concerned visitors used in this study were processed using Microsoft Excel with a single phase single channel queue structure and model A (MM/1) of queuing model. The results showed that the service at Takilish Barber Shop is not yet optimal, including in terms of service time, because of the high service level of the server, which causing a lot of free time that is not used optimally.
Indonesia Lestari, Rahayu; Murtopo, Bahrun Ali; Maryanto, Maryanto
IBTIDA-Jurnal Kajian Pendidikan Dasar Vol 2 No 2 (2022)
Publisher : Program Studi Pendidikan Guru Madrasah Ibtidaiyyah (PGMI) IAINU Kebeumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/ibtida.v2i2.769

Abstract

The aims of this study were to describe the use of singing method as an effort to increase interest in learning Arabic for the fifth-grade students of MI Ma’arif NU Tanjungsari and to find out the learning interest of the fifth-grade students of MI Ma’arif NU Tanjungsari in learning Arabic make use of the singing method. This research was conducted using a descriptive qualitative approach. The research subjects in this study were fifth grade student’s, Arabic Language teachers, principals and fifth student’s guardians of MI Ma’arif NUTanjungsari. The collection of data that is used by observations, interviews and documentation. The data analysis used is data reduction, data and conclusion drawing. To check the validity of data obtain using triangulation techniques. The results of study obtain that the use of the singing method in learning Arabic at the fifth grade by utilizing the song used to convey vocabulary material in chapter/theme 6 and carried oute like learning using other methods namely by the planning process, implementation and evaluation; the learning interest of fifth grade students in learning Arabic through the singing method has increased even though it has not been maximized. The fifth-grade students’ interest in learning Arabic through the singingmethod can be said to be good, although not optimal. This is indicated by the majority of students showing feelings of pleasure in learning, having the center of attention and thoughts on learning, having the center of attention and thoughts on learning, having a willingness to learn, having an inner willingness to be active in learning, making efforts to manifest a real desire to learn.
Analysis of Marketing Potential of Regional Typical Products in Taman Mini Indonesia Indah Souvenir Shop Pradini, Gagih; Kusumaningrum, Anisa Putri; Agustiani, Fitri; Parulian, Sopar; Lestari, Rahayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.209

Abstract

The object of this research is the destination of Taman Mini Indonesia Indah. The research area was conducted in East Jakarta City. Data collection was carried out using qualitative methods/interviews with visitors to obtain information related to the marketing potential of regional speciality products at TMII. This study aims to obtain information related to the marketing potential of regional speciality products at TMII. The results of this study indicate that the potential of the souvenir market at TMII or other tourist attractions can be a good means of introducing the culture of each region. Through souvenirs, visitors can learn and appreciate Indonesia's cultural diversity and help connect regions that are far apart
Co-Authors Abdul Hafaz Ngah Abdunnafi, Fauziah Istiqomah Abidin, Yuliza Achmad Yahya Teguh Panuju Afifatunnisa, Aura Agus Sugiri, Agus Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Anis Rostiani Aprilya, Rani Astiwi Inayah Awalya Awalya, Awalya Azizah, Fadilla Nur Azizul Yadi Yaakop Azlinzuraini Ahmad Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Dani Dani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Elwisam Elwisam, Elwisam Elwisam, Elwisam fadhlillah, nibras Fani Rahayu Fauziah Fauziah Fengyuan , Liao Firmando, Moses Fitriah Basalamah Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hadi Prayitno Hadi Prayitno, Hadi Humam Inayah, Astiwi Intan Islamia Isadora, Kaela Juhaizi Mohd Yusof Juliani Pudjowati Kamandanu, Fisko Arya Karimah, Hapsyah Nur Karyatun, Subur Khalid Farooq Khatijah Omar Krisna, Arindya A’isy Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Lindayu, Feriska Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul Muharam, Hari mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Mu’in, Fathul Nanda, Arifa Natalia Pricilia Ticoalu Nguyen Duc Tri Nina Yudha Aryanti Nonon Saribanon Noor Fadhiha Mokhtar Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Parulian, Sopar Pinarsinta, Tira Pradini, Gagih Putri Kusumaningrum, Anisa Putri Oktaviani Rabbani, Ghani Fadhil Raifan Wahyu Satria Rena Elpiana Resti Hardini Resti Hardini Ricko Sholeh Pratama Rifna Angraini Rohana Ahmad Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Alvita Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Siti Falindah Padlee Siti Nur Hikmah siti rodiah Soni Prayoga Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Tety Rachmawati Tiara Pradani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Utama, Andyan Pradipta Wastuti, Wahyu Wijanarko, Andi Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zaliha Zainuddin Zuha Rosufila Abu Hasan Zulfikar, Ahya