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IMPLEMENTASI VISUAL BRANDING PADA AKUN INSTAGRAM TRIBUN EO BOGOR (@TRIBUNEOBOGOR) MELALUI DESAIN KONTEN HARI BESAR El Azmi, Tsabita; Tri Harpin Pranata, Rici
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56079

Abstract

This study aims to analyze the implementation of visual branding on the Instagram account of Tribun EO Bogor (@tribuneobogor) through the redesign of momentum and holiday content, and to describe the application of visual elements in building a visual identity for digital media. The research uses a qualitative descriptive method with data collection techniques including observation, documentation, literature study, and active participation. The object of the study focuses on the Instagram account of Tribun EO Bogor (@tribuneobogor) by comparing the visual appearance before and after the redesign. The analysis is based on the concepts of visual branding and visual design principles, including unity, balance, emphasis, and rhythm. The results show that the visual appearance of the account before the redesign still exhibited inconsistencies in the use of color, typography, layout, logo size, and social media information templates, so the account's visual identity had not been optimally formed. The redesign produced a more structured and consistent appearance through the application of a dominant blue color palette aligned with the visual identity of Tribunnews Bogor, a neater layout, and the use of uniform information templates for each post. The application of visual design principles supports compositional order and clarifies the delivery of information in social media content. The implementation of visual branding through consistent management of design elements strengthens the visual identity of the Tribun EO Bogor Instagram account as a local digital media, resulting in a more professional, recognizable, and representative appearance.
PERANCANGAN KONTEN KLIP EDUKATIF SEBAGAI STRATEGI ADAPTASI POLA KONSUMSI DIGITAL GEN Z TERHADAP KANAL YOUTUBE BRIN Muhammad Syafiq Rifaza; Rici Tri Harpin Pranata; Harries Marithasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.58850

Abstract

Changes in Generation Z’s digital media consumption patterns have created a growing demand for information that is concise, accessible, and easy to understand. This trend presents a challenge for the National Research and Innovation Agency (BRIN), which primarily disseminates scientific information through long-form YouTube content such as webinars, talk shows, documentaries, and podcasts. This study aims to identify Generation Z’s digital content consumption patterns, design an educational clip format that aligns with their media preferences, and describe the content development process implemented on BRIN’s YouTube channel. The study employed a descriptive qualitative approach, with data collected through observation, active participation, and discussions conducted during an internship program at BRIN TV. The findings indicate that many long-form videos on BRIN’s YouTube channel contain valuable segments that can be repackaged into concise and engaging educational clips. These educational clips serve as a communication adaptation strategy by presenting scientific information in a format that better suits Generation Z’s media consumption habits while maintaining the integrity and substance of the original content.
Co-Authors Abiya Rafa Adila, Fatimah Azzahra Citra Akhila Dilan Ramadhan Al-Azhari, Lalu Muh Fathul Aziz Aldy Satya Roosputranto Alfa Taufan Latif Amiruddin Saleh Amiruddin Saleh Anagatha Kilan Sashikirana Anatasya Disha Nurhayati Siswanto Andriyono Kilat Adhi Anggia Widia Khairunnisa Anggia Widia Khairunnisa Apriana, Siti Arif Satria Assyifa Uzzahro Khoerunnisa Asty Khairi Inayah Syahwani Awinda, Tania Azizah, Auliya Azza, Aulia Azzahra, Putri Balqis Bachtiar, Willy Bayu Suriaatmaja Suwanda Budiarto, Tri Chahya, Dhiyaa Riznieqia Cholagi, Fahmi Fuad Citra Ayu Shafinas Dardanella, Derry Denariansyah, Azqia Aulia Desianti, Salsa Dewanto, Berlian Rahmah Dhiyaa Riznieqia Chahya Dwi Rafi Habibullah Efliani, Novita El Azmi, Tsabita Elisabeth Mellyana Dea Maharani Enden Darjatul Enden Darjatul Ulya Enden Darjatul Ulya Fachrunisa Zahra Fachrurrizal, Fikry Fadilah, Umi Nurul Fahmi Fuad Cholagi Fahmi Fuad Cholagi Fajar Muttaqin Fawwaz Hanis Radika Putra Febri Astuti, Vivien Firman Muhammad Basar Fitria Rahma Cahyani Ghiyats Muhammad Shafa Gracia Zephaniah Hakim, Nisrina Nur Haq, Najwa Maulita Hari Otang Sasmita Hari Otang Sasmita Harries Marithasari Harries Marithasari Hudi Santoso HUDI SANTOSO Hutahaean, Bima Yeremia Ika Sartika Ika Sartika Indra Nur Ramadhansyah Kamila, Fauzia Ayu Khalila Zahra Maharani Khalila Zahra Maharani Khalila Zahra Maharani Khoerunnisa, Assyifa Uzzahro Khoerunnisa, Nur Syifa Kusnandar, Muhammad Qidam Leonard Dharmawan Maha, Khalila Zahra Maharani Azzahra Maharani Azzahra Maharani Azzahra Maharani, Khalila Zahra Mahliqa Fatimah Manisya, Nabhila Manisya, Nabila Marithasari, Harries Matius Salomo Nababan Maulida, Kania Syifa Maulina Dwi Handayani Mubarok, Tubagus Ahmad Naufal Muhammad Haqqi, Muhammad Muhammad Naufal Fadhlurrahman Muhammad Rafly Muhammad Syafiq Rifaza Muhammad Zaki Ilham Muhammad, Badar Nabhila Manisya Nabhila Manisya Nabila Cikawati Nabila Manisya Nabila Manisya Naufal Rafi Aqil Putra Nayyara Alya Fazila Novinuryani Putri, Sosa Nugrani, Syabita Salma Nur 'Aini, Yumna Siti Nur Fajri Rahmawati Nur Hannah Muthohharoh Nur Septiana Embisa, Rully Nur Syifa Khoerunnisa Nuranijiwa, Nadila Nurrahmawati, Tania Otang Sasmita, Hari Pebrianti, Nispia Raffi Andhika Rahayu, Alma Raja Sulaiman Ramadhani, Azhar Ramadhani, Dian Eka Ramdani, Guruh Rangkuti, Michelia Aisha Renny Soelistiyowati Rifa Nuralifah Rifki Mesa Rino Alfian Muhammad Shobari Riski, Astari Rizky Cakra Bintang Permana Saepudiqri, Saepudiqri Salsabila, Aliya Salsabila, Davina Elmaliya Santoso, Hudi Sasmita, Hari Otang Savaira Yuktana Vidyasmara Savitri, Aisy Andini Sawitri, Louisa S U Shabila, Ailsha Shafinas, Citra Ayu Shafira Oktaviany Shauma Putri, Indira Galuh Silalahi, Yolanda Anggraini Sindy Bella Rahimah Siswahyudianto Siti Rizka Aulia Siti Sakinah, Siti Soelistiyowati, Rr. Renny Sufyan , Ahmad Baihaqi Suhendi Irawan Supama Wijaya, Abung Suparman Suparman Suparman suparman suparman Suparman Suparman Suparman Suparman Suriaatmaja, Bayu Suryana, Syifa Rachmania Sutisna Riyanto Sutisna Riyanto Syahwani, Asty Tania Awinda Tania Nurrahmawati Tania Nurrahmawati Tasya Camila Hamdani Tekad Urip Pambudi Sujarnoko Tri Budiarto Ulya, Enden Darjatul Vinda Ramadhani Vivien Febri Astuti Wahyu Budi Priatna Widia, Anggi Willy Bachtiar Zahra Maharani, Khalila Zahra, Salsa Aulia Zephaniah, Gracia Zulfahnur, Aisyah Saharani