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All Journal Jurnal Dedikasi Politika: Jurnal Ilmu Politik Journal of Politic and Government Studies Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Jurnal Ilmu Farmasi dan Farmasi Klinik (Journal of Pharmaceutical Science and Clinical Pharmacy) IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian IJCIT (Indonesian Journal on Computer and Information Technology) Faktor Exacta Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU JURNAL PENDIDIKAN TAMBUSAI WIDYA LAKSANA International Journal of Nursing and Health Services (IJNHS) Jurnal Riset Informatika Journal of Health Sciences JURNAL SAINTIS JURNAL REKAYASA Jurnal Pena Karakter : Jurnal Pendidikan Anak dan Karakter Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BALABA (JURNAL LITBANG PENGENDALIAN PENYAKIT BERSUMBER BINATANG BANJARNEGARA) Jurnal Math-UMB.EDU Proceeding Biology Education Conference Al-Ibda: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Unram Journal of Community Service (UJCS) Jurnal Kolaboratif Sains Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Economic Reviews Journal Jurnal Pengabdian Vokasi Buletin Psikologi Jakiyah : Jurnal Ilmiah Umum dan Kesehatan Aisyiyah Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan E-JRM Jurnalika : Jurnal Ilmu Komunikasi Jurnal Terapi Wicara Jurnal Penelitian Sistem Informasi Jurnal Pendidikan dan Ilmu Sosial Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah JAT (Journal of Accounting and Tax) Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Equivalent : Journal of Economic, Accounting and Management Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi La-Tahzan: Jurnal Pendidikan Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of English Education and Social Science (JEESS) Pengertian: Jurnal Pendidikan Indonesia (PJPI) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Ekonomi Keuangan Syariah dan Akuntansi Pajak English Education Journal Dharma Pendidikan PENABIBLOS KIC AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Ilmu Sosial dan Humaniora International Journal of Multidisciplinary Reseach Educational of Indonesian Journal (Edunesia Journal)
Puji Astuti
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Journal : Economic Reviews Journal

 1 
Pengalaman Belanja Online dan Kualitas Layanan Logistik dalam Menciptakan Kepuasan Pelanggan: Studi Niat Membeli Kembali pada Marketplace Shopee Dika Aulia Prihatini; Puji Astuti
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.667

Abstract

  This study focuses on exploring the relationships between online shopping experience, logistics service quality, perceived value, customer satisfaction, and repeat purchase intention among users of Shopee marketplace. The findings confirm a positive influence of logistics service quality and perceived value on customer satisfaction. Moreover, customer satisfaction is shown to positively affect repeat purchase intention, whereas perceived value does not influence it. Additionally, the study finds that the online shopping experience itself does not impact customer satisfaction. The research aims to investigate how enhancing online shopping experience, delivery quality, and perceived value can increase customer satisfaction and subsequent repeat purchase intention. It utilized purposive sampling with 248 Shopee marketplace users in the jabodetabek area and employed Structural Equation Modelling (SEM) for data analysis. Managerial implications include the need to enhance perceived value to ensure customers feel they are getting good value during shopping. Companies should also ensure high-quality logistics services. Furthermore, creating a positive shopping experience by providing timely updates, clear product descriptions, and building customer trust regarding product quality promises is crucial. The study identifies three limitations: potential misinterpretation by respondents due to online questionnaire distribution, focus primarily on official Shopee mall shoppers which may not fully represent all Shopee users, and limited factors studied. Future research should explore innovative promotional strategies to maintain Shopee's unique value and include more factors that may influence customer satisfaction. Overall, the study provides insights into enhancing customer satisfaction and repeat purchase intention on Shopee marketplace through improved logistics, perceived value, and shopping experience strategies. Keywords: Online Shopping Experience, Logistics Service Quality, Perceived Value, Repurchase Intention ABSTRAK Penelitian ini menyoroti pengalaman belanja online, kualitas layanan logistik, nilai yang dirasakan, kepuasa pelanggan dan niat membeli kembali pada konsumen pengguna marketplace. Hasil studi memverifikasi pengaruh positif kualitas layanan logistik, dan nilai yang dirasakan terhadap kepuasan pelanggan. Studi ini membuktikan adanya pengaruh positif kepuasan pelanggan terhadap niat membeli kembali dan nilai yang dirasakan tidak berpengaruh terhadap niat membeli kembali. Selanjutnya, studi ini juga membuktikan pengalaman belanja onlie tidak berpengaruh terhadap kepuasan pelanggan. Tujuan penelitian ini untuk mengeksplorasi sejauh mana keterkaitan antara pengalaman belanja online, kualitas pengiriman, nilai yang dirasakan terhadap kepuasan pelanggan yang dapat meningkatkan niat membeli kembali. Penelitian ini menggunakan metode purposive sampling melibatkan 248 pengguna marketplace  shopee yang ada di jabodetabek. Analisis data menggunakan Structural Equation Modelling (SEM). Implikasi manajerial yang harus dilakukan yaitu meningkatkan nilai yang dirasakan, perusahaan perlu memastikan bahwa konsumen merasakan nilai yang baik saat berbelanja. Selain itu, perusahaan perlu memastikan kualitas layanan logistik berjalan dengan baik. Selanjutnya, perusahaan harus memastikan bahwa pelanggan merasa puas dengan menciptakan pengalaman belanja yang baik, memberikan update informasi, memastikan adanya deskripsi produk yang jelas, dan meningkatkan kepercayaan pelanggan terkait produk yang dijual sesuai dengan apa yang dijanjikan. Terdapat tiga limitasi pada penelitian ini diantaranya penyebaran kuesioner secara online sehingga memungkinkan responden salah menafsirkan makna dan tidak fokus dalam menganalisis kepada mall official shopee, sehingga hasil yang didapat mungkin tidak sepenuhnya mencerminkan persepsi responden shopee yang membeli langsung di store resmi. Faktor yang di teliti terbatas, diharapkan studi selanjutnya dapat meneliti lebih lanjut tentang strategi promosi yang inovatif dalam mempertahankan nilai ekslusif shopee dan mengembangkan penelitian untuk memasukkan lebih banyak faktor yang mungkin mempengaruhi kepuasan konsumen. Kata kunci: Pengalaman Belanja Online, Kualitas Layanan Logistik, Nilai yang Dirasakan, Niat Membeli Kembali
Peran Impulsive Behavior dan E-Marketing Exposure Terhadap Post Purchase Regret Saat Berbelanja Online Anggita Amanda Putri; Puji Astuti
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.669

Abstract

  Post purchase regret is of particular concern to companies or sellers because it can be a reason for giving negative reviews of products or stores, not wanting to shop again and switching shopping to other places. The research objective is to explore the extent of the relationship between impulsive behavior in online shopping, with e-marketing exposure, attitude towards product, attitude towards price on consumer behavior and its effect on post purchase regret after making a purchase due to online shopping activities. The research population is users of the Shopee, Tokopedia and Lazada application marketplaces in Jabodetabek who have experienced regret in online shopping. The study used purposive sampling method, a sample of 115 respondents. Research data analysis using Structural Equation Modeling (SEM) LISREL. This study produces findings including e-marketing exposure has a positive effect on attitude toward product, then e-marketing exposure has a positive effect on attitude toward price, then attitude toward price does not prove that post purchase regret has an influence, impulsive behavior does not prove that it has a positive influence on post purchase regret. The benefits of research make a positive contribution to science, especially management and marketing strategy, in impulsive behavior and e-marketing exposure and post purchase regret so that the expected output can make a positive contribution to customers, so as not to cause regret. Managerial implications assist marketers in directing more efficient and effective efforts, as well as reducing the risk of unwanted purchase behavior, expanding its focus by identifying e-marketing strategies for various specific demographic market segments. The study's limitation lies in its general focus on evaluating overall regret levels without distinguishing the influence of specific sectors of demographic differences within the consumer population. Keywords: E-Marketing Exposure, Attitude Toward Price, Impulsive Behavior, Attitude Toward Product, and Post Purchase Regret ABSTRAK Post purchase regret menjadi perhatian khusus bagi perusahaan atau penjual karena dapat menjadi alasan untuk memberikan review negatif atas produk atau toko, tidak mau belanja kembali dan berpindah belanja ke tempat lain. Tujuan penelitian untuk mengeksplorasi sejauh mana keterkaitan antara impulsive behavior dalam berbelanja online, dengan e- marketing exposure, attitude toward product, attitude toward price terhadap perilaku konsumen serta pengaruhnya pada post purchase regret setelah melakukan pembelian akibat aktivitas belanja online. Populasi penelitian adalah pengguna marketplace aplikasi Shopee, Tokopedia dan Lazada di Jabodetabek yang pernah mengalami penyesalan dalam belanja online. Penelitian menggunakan metode purposive sampling, sampel sebanyak 115 responden. Analisis data penelitian menggunakan Structural Equation Modelling (SEM) LISREL. Penelitian ini menghasilkan temuan diantaranya e-marketing exposure berpengaruh positif terhadap attitude toward product, selanjutnya e-marketing exposure berpengaruh secara positif terhadap attitude toward price, kemudian attitude toward price tidak membuktikan bahwa post purchase regret memiliki pengaruh, impulsive behavior tidak membuktikan bahwa memiliki pengaruh positif terhadap post purchase regret. Manfaat penelitian memberikan konstribusi positif terhadap keilmuan khususnya manajemen dan strategi pemasaran, dalam impulsive behavior dan e-marketing exposure serta post purchase regret sehingga output yang diharapkan dapat memberikan kontribusi positif terhadap pelanggan, sehingga tidak menimbulkan rasa penyesalan. Implikasi manajerial membantu pemasar dalam mengarahkan upaya yang lebih efisien dan efektif, serta mengurangi risiko terjadinya perilaku pembelian yang tidak diinginkan, memperluas fokusnya dengan mengidentifikasi strategi pemasaran elektronik untuk berbagai segmen pasar demografi tertentu. Limitasi studi ini terletak pada fokusnya yang umum dalam mengevaluasi tingkat penyesalan secara keseluruhan tanpa membedakan pengaruh dari sektor-sektor khusus perbedaan demografis dalam populasi konsumen. Kata Kunci: E-Marketing Exposure, Attitude Toward Price, Impulsive Behavior, Attitude Toward Product, and Post Purchase Regret
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Adam, Fran Adhi Susano Adhitya Farhan Adilakirani, Devika Afida Nur Asasi Agung Endro Nugroho AGUS SETIAWAN Agustina Ahmad Taufiq Ahmad Ziyaurrohman Ajeng Yuanitasari Akas Pinaringan Sujalu Akbar Nur Imam Rhomadhona Al Kautsarah Hanifati Aldio GemaPenta Mahadika Alvina Putri Damayanti Aminah Asngad Amirulloh Moh Rumuntoha Andi Febrianto Andri Wahyu Saputra Andy Kurniawan Andy Widyatmoko Anggita Amanda Putri Anggreyanti, Icca Presilia Anisa Utami Anjelina Rulan Sari Anwar, Muhammad Saidun Apri Wahyudi Ardhitya Eka Prasetya Ardian Jati Aria Alantoni Asnawati Asnawati Atikah Mumpuni Atried Kharisma Aulia Tegar Wijaya Aviq Nazifa Ayu Sofiani Azmi Anti Mutiah Bakri, Faujiah Bambang Wiyono Bayu Indra Permana Bhakti Sulistyo Bikhusnil Ummah Bina Ikawati Budi Adjar Pranoto Budiono, Gracendy Aluz Clarita Budiyono, Pungkas Choirudin, Choirudin Churrotul Ainiyyah David Nur Fajar Delia Alayda Deti Pratiwi Devi Rizka Pratami Dewi Erowati Dewi Hayu Nafi’ah Dewi Trisnawati Diah Nurdiwaty Dika Aulia Prihatini Dina Maulida Dini Rakhmawati Dodi Irawan Dwi Ratna Cahyaningtyas Dyah Widiastuti Eka dita widyawati Eka Surya Pratiwi ELFINA ELFINA Elisabeth Elisabeth Eriyana Putri Erni Dwi Setyowati Esha Yanuar R Esna Oktaviana Esti Swatika Sari Eva Charena Aditiya Evi Tobeli Fachry Abda El Rahman Fahmi Nur Ichsan Faizah M.Nur Fajar Wirawan Fajri Wulan Dini Farizan, Akmal Fendhi Hermawan Festy Auliyaur Rahmah Fikri Radiatus Solihin Finda Octafiyanti Firmansyah, Farah Fauziah Firza Cahyati Fitri Nasution Fitria, Yesi Fitriah Hatiningsih Fitriyah . Fitriyah Fitriyah Fitroh, Bagus Andika Fredinan Yulianda Galang Adit Hutsa Dewantara Galih Satria Pangayom Gemini Alam Gusparia, Widya Sandi, Hana Azmi Zakiyyah Mustaqimah Happy Fitria Hasan Basri Helma Mustika HENDRATNO Hermawan Sadewa Heru Suripta Ida Ayu Putu Sri Widnyani Ika Nur Rahmawati Iman Suswanto Irfan Nursetiawan Issy Yuliasri Januarius Mujiyanto Joni Haryanto Khairul Mutaqin KUKUH MIRSA Kurniawati Mulyanti Kushandajani . Kushandayani . Kustina Simamora LAILA NOVI NUZULIN NADA Latif Adin Raharya Lifda Khoirunnisa Loly Novita Lusia Astrika Lutfi Darmawan M.Agus Nurkholis Mahallisa Dyah Pristanti Maman Suryaman Mar'atus solikah Mardianto Manan Mareta Nurul Fitri Mario Mario Maulina Kurniawati Maulita Cut Nuria May Sela Rahmawati Metalia Ulfah Mohammd Rizal Arief Muhammad Hasdin Has Muhammad Naufa Azhayr Muhammad Nurul Adam Muhammad Taufik Kurniawan Muhammad Yusuf Ariyadi Muhammad Yusup Nabawi, Muhammad Nabila Arisanti Nadia Fakhrunnisa Suripto Najwa, Wulida Arina Nanda Jussi Nandana Pangestu Muwahid Nanik Sutarni Naurah Azzahra Qurratu'ain Nazarwita Nimas Ulfatuz Zahro Maro Nita Rosita Nor Khalimah Nova Iswanto noviya nailul miskiyah Nunik Retno H Nunik Retno Herawati Nunung Isnaini Dwi Ningsih Nur Ayni Nur Hidayat Sardini Nurfadillah Nurrabiatu Nuzul Eka Prayoga Pandu Tri Pramono Pengkuh Sidiq Waskito Pradaya Priyatno Harsasto Purwoko . Purwoko Purwoko Purwoko Purwoko Puspa Gundary Puspita, Erna Putri Awaliya Dughita Rahmi Affiani Rakhmad Ryan Ramadhan Putra Ramadhan, Ridho Wahyu Ramadhanil Haq Rani Darmayanti Rasyad Fiqry Caturitama Rayi Aik Mutia Rendi Kustriawan Rendy Aditya Putra Armanda Reni Rachmawati Reni Windiani Retma Balqis Bestari Reylea Adrianda Kusuma Reza Hermawan Rina Martini risha fillah fithria Rizal S Gueci Rosaninda Febry Suryanie Rr Hermini ruben angga saputra Rudi Hartono Ruth Hesti Malatundu Sabat Banuaji sahal kurniawan Samsu Samsu Sandi Pasha Saridawati Saridawati Shaufi Nurrahmat Saktiswara Shynta Pravitasari Sidiq Endrasmoyo, Rangga SIGIT PUJI WINARKO Silvia Aluf Siti Amanah Mahiroh Siti Faikhatul Janah sofia rizky purwanto Solikah, Mar atus Sri Ernawati Sri Wahyuni Subagus Wahyuono Sugeng Sugeng Sukatin Sukatin Sulistyowati . Supratiwi . Susanto . Susilo Utomo Syahyono Syakila Az-Zahwa Nurfatiha Syarifa Manullang Syawalluddin Sylvia Pratiwi Tania Soraya Teguh Arief Priyanta TEGUH ARVIYANTO Triana Hertiani Turtiantoro Turtiantoro USWATUN HASANAH Vildayanti, Rina Ayu Wahyu Permata Wahyu Widiyansih Welly Kusuma Wardani Widi Syafnentias Wiwik Nur Widayati Wiwik Widayanti Wiwik Widayati Yance Anas Yaya Naufa Khairiyah Yeri Anggara Dirta Yessi Fitrianti Yoga Erlangga Yogi Ardi Yovi Arista Yoyon M Darusman Yudha Ganang Permana Yudha Nursandi Pratama Yulia Putri Yuneni Agustin Yunita Midkha Yusak Ezer Kaley Yuwanto . Yuwato . Zilawati