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PELATIHAN DIGITAL MARKETING DI SMKN 3 JAKARTA Fadillah Fidhyallah, Nadya; Yohana, Corry; Fawaiq, Muhammad; Lutfia, Annisa; Hidayat, Nurdin; Herlina, Rina
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 4 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract The development of technology and digitalization has drastically changed the marketing landscape. Customers today are more connected online and spend a lot of time on digital platforms. Digital marketing training provides an understanding of how to use data and analytics to identify and understand consumer behavior, thus enabling companies to send relevant and engaging messages to the right audience. This digital marketing training program is conducted with several approach methods offered to solve the problem of limited knowledge and skills of marketing students of SMKN 3 Jakarta in marketing expertise using digital technology. These methods include lectures and practical demonstrations. The participants of this Community Service were attended by 32 students from the Online Business and Marketing department of SMKN 3 Jakarta. The implementation of the activity went smoothly, this was due to the participation and interrelation of all parties, especially the students, teachers, and the committee team. The results of the community service are expected to help participants to maximize their knowledge and skills in the field of digital marketing. Abstrak Perkembangan teknologi dan digitalisasi telah mengubah lanskap pemasaran secara drastis. Pelanggan saat ini lebih terhubung secara online dan menghabiskan banyak waktu di platform digital. Pelatihan digital marketing memberikan pemahaman tentang cara menggunakan data dan analitik untuk mengidentifikasi dan memahami perilaku konsumen, sehingga memungkinkan perusahaan untuk mengirim pesan yang relevan dan menarik kepada audiens yang tepat. Program pelatihan digital marketing ini dilakukan dengan beberapa metode pendekatan yang ditawarkan untuk menyelesaikan permasalahan keterbatasan pengetahuan dan keterampilan siswa jurusan pemasaran SMKN 3 Jakarta dalam keahlian pemasaran menggunakan teknologi digital. Metode tersebut antara lain yaitu metode ceramah dan demonstrasi praktik. Peserta Pengabdian Masyarakat ini seluruhnya dihadiri oleh 32 siswa dari jurusan Bisnis Daring dan Pemasaran SMKN 3 Jakarta. Pelaksanaan kegiatan tersebut berjalan lancar, hal ini dikarenakan partisipasi dan keterkaitan semua pihak terutama para siswa, guru, dan tim panitia. Hasil pengabdian masyarakat tersebut diharapkan dapat membantu para peserta untuk memaksimalkan pengetahuan dan keterampilan mereka dalam bidang digital marketing.
Pengaruh Kepemimpinan Tranformasional, Budaya Organisasi, Lingkungan dan Stress Kerja terhadap Rework di Mediasi Oleh Work Motivation pada Pelaksanaan Proyek Konstruksi Turrahmi, Kurnia; Widyastuti, Umi; Sariwulan, Tuty; Yohana, Corry
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.6024

Abstract

During the implementation period as well as during the maintenance period, there was a lot of work improvement, demolition, or in other words there was a lot of rework, where this rework illustrates the poor quality performance of the project implementation. Many aspects at the implementation stage of this construction project can cause product quality failure (non-performance) so that it must be disassembled and reworked, one of these factors is caused by the aspect of human resources. Quality performance problems that lead to rework can be said to often occur in the implementation of construction projects, both in the type of road projects, bridges, buildings, waterworks, and other types of construction projects. Rework causes cost overruns in project implementation which impact on project cost performance, and ultimately affect overall company performance. One of the dominant causes of the rework incident, among other aspects, is human resources. This research uses descriptive research method. The role of human resources is essentially one of capital and holds the most important position in achieving company goals. To achieve the success of a company not only in terms of technological excellence, but the role of human resources is the most important component in achieving company success.
THE EFFECT OF ACCEPTED EASE OF USE AND SATISFACTION ON THE INTENTION OF THE CONTINUITY OF THE LEARNING MANAGEMENT SYSTEM. Bagaskara, Bima; Yohana, Corry; Fidhyallah, Nadya Fadillah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 2 No. 3 (2021): Jurnal Pendidikan, Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

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Abstract

This study aims to determine whether the variable Perceived ease of use, satisfaction affects the continuance intetion of Google Classroom users at the State University of Jakarta. A total of 200 respondents or students from Jakarta State University were obtained by survey method using Google Form and using Likert Type by purposive sampling. By using the Structural Equation Modeling (SEM) method, the results show that Perceived ease of use has a positive and significant effect on satisfaction and continuance intetion and satisfaction has a positive and significant effect on continuance intetion with Plabel value < 0.050 and C.R value > 1960.
THE EFFECT OF LEARNING MOTIVATION AND SELF-EFFICACY ON ACADEMIC PROCRASTINATION OF CLASS XI AT SMKN 14 JAKARTA Kholifah, Nur; Yohana, Corry; Fidhyallah, Nadya Fadillah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 3 No. 3 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0303.09

Abstract

The purpose of this study was to determine the effect of learning motivation (X1) and self-efficacy (X2) with academic procrastination (Y) on students. This study uses quantitative methods with measurements using a Likert scale. In this study, class XI students of SMKN 14 Jakarta were selected as the population with a sample of 161 students. Proportional random sampling technique is a technique used for sampling. This study obtained the results of the hypothesis on the T test and F test. In the T test it resulted in TCount X1 7.583 > TTable 1.97509, it can be said that there is an influence between learning motivation and academic procrastination. Furthermore, TCount X2 4.201 > TTable 1.97509, it can be stated that there is an influence between self-efficacy and academic procrastination. Then the F test produces FCount 28.669 > FTable 3.05, which means that between learning motivation and self-efficacy there is a simultaneous influence on academic procrastination.
UNIVERSITY THE EFFECT OF REWARDS AND PEER ENVIRONMENT ON STUDENT LEARNING MOTIVATION AT SMKN 2 CIKARANG BARAT Sarumaha, Yuliana; Yohana, Corry; Fidhyallah, Nadya Fadillah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 3 No. 2 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0302.10

Abstract

This study aims to determine the effect of rewards and peer environment on student motivation at SMKN 2 Cikarang Barat majoring in Governance & Office Automation. The method used is a survey method. The respondent selection technique uses Proportional Random Sampling which refers to Isaac and Michael's tables so that an affordable population of 316 students is obtained with a sample of 161 students. Respondents studied in this study were students of class X, XI and XII of SMKN 2 Cikarang Barat majoring in Governance & Office Automation. Data were collected through a questionnaire with a Likert scale. Based on the results of research conducted, it was found that rewards have a positive and significant effect on learning motivation. Peer environment has a positive and significant effect on learning motivation. In accordance with the research hypothesis.
THE EFFECT OF INDUSTRIAL WORK PRACTICES, LEARNING ACHIEVEMENT, AND WORK MOTIVATION ON STUDENT WORK READINESS OF SMKN 14 JAKARTA Nurjana Fitri Romadhon; Corry Yohana; Nadya Fadillah Fidhyallah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 3 No. 3 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0303.04

Abstract

The purpose of this study was to determine the effects of industrial work practices (X1), learning achievement (X2), and work motivation (X3) on students' work readiness (Y). The research method used is quantitative. The population of this research is the XII grade students of SMKN 14 Jakarta and the sample is 161 students with a Likert. The sampling technique used is proportional random sampling. The data analysis technique used was SPSS version 25. The results of hypothesis testing indicated by multiple linear regression analysis consisted of T test and F test. The results showed that there was an influence between industrial work practices and work readiness; there was no influence between learning achievement and work readiness; there was an influence between work motivation and work readiness; and industrial work practices, learning achievement, and work motivation have a simultaneous influence on job readiness.
THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND THE USE OF SOCIAL MEDIA ON STUDENTS’ ENTREPRENEURIAL INTENTION IN JAKARTA Amalia Putri Maharani; Yohana, Corry; Pratama, Aditya
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 4 No. 1 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0401.02

Abstract

The purpose of this study was to determine the effect of entrepreneurship education and the use of social media on student entrepreneurial intention in Jakarta. The research method used is a survey method with a quantitative approach, the population used is students with campus domicile in Jakarta and active in using social media. The data analysis technique used is multiple linear regression analysis using the IBM SPSS version 25. The first test carried out was the validity and reliability test of the instrument with the results of the validity test p-value 0.000 <0.05 and the reliability test results with Cronbach's alpha value of 0.985 > 0.6. The second test is the classical assumption test, all data in this study pass the classical assumption test. The next test is multiple linear regression analysis obtained by the equation Y = 1.024 + 0.332 X1 + 0.495 X2 + e. The next test is hypothesis testing with t-test obtained a significance value of 0.000 <0.05 and f-test with a significance value of 0.000 <0.05. The results of this study are all hypotheses can be accepted.
THE INFLUENCE OF SOCIAL SUPPORT AND ACADEMIC SELF-EFFICACY ON ACADEMIC ADJUSTMENT OF CLASS X BUSINESS MANAGEMENT STUDENT AT SMKN 48 JAKARTA Siti Nikmaturofiqoh; Yohana, Corry; Fidhyallah, Nadya Fadillah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 4 No. 1 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0401.07

Abstract

The purpose of this study was to see how social support and academic self-efficacy influence the academic adjustment of students in class X Business Management (SMKN 48 Jakarta). The research method used is a survey method with a quantitative approach. Students from class X Business Management SMKN 48 Jakarta served as the population in this study, with a sample size of 120 students. The data analysis technique used was multiple linear regression analysis using the IBM SPSS version 25 application. The first test performed was the validity and reliability test of the instrument, with the results of the validity test of p-value 0.000 <0.05 and the results of the reliability test being a Cronbach's alpha value of 0.902 . The second test is the classic assumption test; all the data in this study pass the classic assumption test. The next test, namely multiple linear regression analysis, obtained the equation Y = 14.456 + 0.226 X1 + 0.237 X2. The next test, namely the hypothesis test with the t test, obtained a significance value of 0.000 <0.05 and the f test had a significance value of 0.000 <0.05. The result of this research is that all hypotheses can be accepted.
THE INFLUENCE OF ROLE MODELS, ENTREPRENEURSHIP EDUCATION, AND SELF-EFFICACY ON ENTREPRENEURSHIP INTENTIONS IN CLASS XI STUDENTS OF SMKN 46 JAKARTA Andena Noviyati Nabila; Corry Yohana; Aditya Pratama
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 4 No. 1 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0401.08

Abstract

The purpose of this study was to determine how the influence of role models, entrepreneurship education, and self-efficacy on entrepreneurial intentions in class XI students of SMKN 46 Jakarta. The study was conducted for approximately six months starting from February 2022 to July 2022. The population was taken from class XI students of SMKN 46 Jakarta with a sample of 168 students. This type of research is quantitative research using a survey method in the form of a questionnaire distributed online via Microsoft Form. The data analysis model used is Structural Modeling-Partial Least Square (SEMPLS) and uses SmartPLS 3.0 software to analyze the data. The output of this study shows that role models, entrepreneurship education, and self-efficacy have a positive and significant effect on entrepreneurial intentions.
THE EFFECT OF SELF-EFFICACY AND SCHOOL ENVIRONMENT ON INTEREST IN CONTINUING EDUCATION TO HIGHER EDUCATION IN SENIOR HIGH SCHOOL STUDENTS Amilia, Aisah; Faslah, Roni; Yohana, Corry
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0402.01

Abstract

This study aims to determine the effect of self-efficacy and school environment on the interest in continuing education to higher education in high school students 1 Cawang Baru. This research was conducted for 7 months starting from January 2022 to July 2022. The method used in this study is a survey method. The sampling technique used was the saturated sample technique, so that the total population of the total population was obtained, namely the 12th grade students of Cawang Baru 1 Senior High School, totaling 73 respondents. Data was collected through distributing questionnaires using a Likert scale. Based on the results of the research conducted, it was found that self-efficacy has a positive and significant effect on the interest in continuing education to college. School environment has a positive and significant effect on interest in continuing education to college. Self-efficacy and school environment together have a positive and significant effect on students' interest in continuing their education to higher education. In accordance with the research hypothesis.
Co-Authors Achmad Fauzi Adis Syania Furi Aditya Pratama ADITYA PRATAMA Aditya Pratama Afifah Tuzzakiyah Agnes Niela Agus Widodo Alifya Yuniar Amalia Putri Maharani Amilia, Aisah Anastasia Agnes Pricilia Andena Noviyati Nabila Andriyas Elfandi ANGGA MARTHA MAHENDRA, ANGGA Ani Rahmawati Anisa Maharani Anita Anna Octaviani Annisa Lutfia Annisa Lutfia Annisa Lutfia Ardhillah, Ghina Aris Wahyu Kuncoro Army Cahya Putra Rustamaji Azahra Putri Dewi Mumpuni Bagas Nursetyo Bagaskara, Bima Basrah Saidani Bayu Dwilaksono Hanafi Bramantio Fajar Wibisono Bunga Cinta Widya Christian Wiradendi Wolor Dafara Nur Tsani Fitria Dafiza Salsabila Desfi Dwiyana Nurhayati Dewi Susita Dientje Griandini, Dientje Dinda Afifah Alzagladi Dwi Apriliasari Dwie Prasasti, Anneke Esa Sekar Hastari Fadillah Fidhyallah, Nadya Fadillah, Nadya Fahriati, Ishar Fidhyallah, Nadya Fadilah Fidhyallah, Nadya Fadillah Fitrianata Rahayu Hakiki, Reza Hasti Oktafiani Herlina, Rina Hidayat, Nurdin I Ketut R. Sudiarditha Ika Kartika Ikhwan Tri Wiliyanto Indra Jaya Ali Ismail Iswahyudi Iswahyudi Kazeka Prianto, Wahyu Koen Hendrawan Kristanti Veroika Kurnia, Septi Kurniawan, Erfan Latifah, Dyah Syafitri Latifah, Nadila Nur Lili Adi Wibowo Lilis Srirejeki Aruan Lista Meria Lutifia, Annisa Ma'ruf Akbar Mahardika, Ghana Yoga Majid, Tyas Talitha Mardi Mardi Mardi Masharyono Masharyono Maulana Amirul Adha Meira Handayani Meta Bara Berutu Muhammad Alief Rajab Imroni Muhammad Fawaiq Muhammad Fawaiq, Muhammad Muhammad Rafli Choirul Umam Muhammad Yusuf MUHAMMAD YUSUF Nadya Fadillah Fidyallah Nazar Muhammad Fadlullah Ninik Anggraini Nur Halim, Imron NUR KHOLIFAH Nur Muhammad Nurjana Fitri Romadhon Octavianti Yogasuria, Chika Osly Usman Pardi Simamora Poni Lestari Pratama Sari, Dewi Agustin Purwana E.S., Dedi Puspo Dewi Dirgantari Putra, Agung Satria R. Madhakomala Rachmadania, Riski Firdausi Rahma Fitriana Rahmi Rahmi Rahmi Rahmi Ramadan, Rian Rizki Rananda Djulianti Melinda Raya Sulistyowati Rd. Tuty Sariwulan Rifki Saepul Ardiansyah Rina Herlina Riska Denia Rizki Firdausi Rachma Dania Roni Faslah Roni Faslah Roni Faslah Rosa Delia Ryna Parlyna Ryna Parlyna, Ryna Sabrina Sabrina Sachri Fauzie, Alviana Said Muzambeq, Said Salsabila, Unik Hanifah Samsul Jamaludin, Muhamad Sandyaningrum, Meileni Saptono, Ari Sarumaha, Yuliana Saukani Shelylla Aprilydia Putri Sindi Noviyati Singgih Habibie Ramadhan Siti Nikmaturofiqoh Siti Nurhasanah Siti Salsabila Sri Indah Nikensari Steria Yasmin Sul, Ratu Dintha Insyani Zukhruf Firdausi Sunasa, Arman Aria Suparjo SUSAN FEBRIANTINA, SUSAN Susanti, Santi Suwantini, Suwantini Syifa Adzkia Sylvana Athaya T. Terrylina Arvinta Monoarfa Tri Hesti Utaminingtyas Tri Sudarwanto Turrahmi, Kurnia Tuti Sariwulan, Tuti Umi Widyastuti Umi Widyastuti Unggul Purwohedi Veni Rafida Wardani Rahayu Wira Satria Dawy Zakiah, Rizka Zulkifli Zulkifli