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Dede Suleman

Universitas Pembangunan Jaya

Author-ID : 3555435

Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Membangun Ekuitas Merek yang Kuat: Mengeksplorasi Interaksi antara Persepsi Merek dan Kepuasan Nasabah Bank Syariah Indonesia Hasibuan, Reza Rahmadi; Suleman, Dede; Ginting, Yanti Mayasari; Permana, Indra Surya; Mutia Pamikatsih
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 8 No. 2 (2023): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pekobis.v8i2.P139-154.33589

Tujuan penelitian ini adalah untuk mengetahui hubungan antara citra merek suatu perusahaan dengan tingkat kepuasan yang dialami nasabahnya dari sudut pandang Bank Syariah Indonesia. Diharapkan dengan melakukan penelitian ini, BSI dan lembaga keuangan Islam lainnya akan memperoleh wawasan berharga tentang bagaimana mengembangkan cara yang efektif untuk membangun ekuitas merek yang stabil melalui kontak yang menguntungkan dan konsisten dengan pelanggan mereka. Dalam penelitian khusus ini total partisipan berjumlah seratus orang dan data dianalisis menggunakan regresi linier berganda. Berdasarkan temuan ini, tidak ada hubungan yang signifikan secara statistik antara kesadaran akan suatu merek dan kepuasan. Persepsi pelanggan terhadap kualitas produk memiliki pengaruh yang signifikan terhadap seberapa senang mereka dengan pembelian tersebut. Tidak ada korelasi yang dapat didukung oleh bukti statistik antara kepentingan emosional dan tingkat kebahagiaan. Tidak ada hubungan yang signifikan secara statistik antara perasaan pelanggan terhadap suatu merek dan tingkat kepuasan mereka. Proses menjadi diri sendiri sebagai individu mempunyai dampak besar terhadap tingkat kebahagiaan dan kepuasan hidup seseorang.

The Influence of Brand Ambassador (Treasure) and E-WOM on Purchase Intention through Brand Image on the Ruangguru Application in High Schools Kojongian, Marcellino Kevin; Suleman, Dede
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.383

In the current era of digitalization, many phenomena often appear in Indonesia, such as the transformation of the learning system in education that uses technology and internet media more. Today's young Indonesians like South Korean culture which is synonymous with K-pop. The emergence of new habits from today's consumers is to share their experiences online more often in the form of reviews, testimonials, and content. Consumer behavior today is also difficult to predict in purchasing because some consumers tend to buy products or services only based on their brand image and not their functional value. For this reason, this study aims to analyze and test how much influence Brand Ambassador and E-WOM have on Purchase Intention through Brand Image with a population of high school students in South Tangerang who are interested in Ruangguru. This study uses quantitative methods with a descriptive approach and analytical techniques using SEM-PLS with SMART-PLS applications. The results of this study have 243 respondents whose data has been processed and has met the requirements in the study. The statistical test results show that Brand Ambassadors have a significant and positive effect on Purchase Intentions, Brand Ambassadors have a positive and significant effect on Brand Image, E-WOM has a positive and significant effect on Purchase Intentions, E-WOM has a positive and significant effect on Brand Image, Brand Image has a positive and significant impact on Purchase Intentions, then the Brand Ambassadors and E-WOM have an indirect influence on Purchase Intention through Brand Image.

HOW ENJOYMENT, TRUST IN INTENTION WHEN CHOOSING A SHOPPING PLACE Rusiyati, Sri; Suleman, Dede; Riftiasari, Dinar; Suharyadi, Dedi; Marwansyah, Sofyan; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.116

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.

HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE Suleman, Dede; Dedi Suharyadi; Sri Rusiyati; Sabil; Dinar Riftiasari; Sofyan Marwansyah
Dinasti International Journal of Management Science Vol. 1 No. 4 (2020): Dinasti International Journal of Management Science (March - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i4.185

This study aims to analyze the relationship between trust and risk of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 100 respondents from the city of Jakarta with the criteria of respondents aged over 18 years and have purchased products online. The results of the study stated that trust influences consumer attitudes. While the risk was not influence on consumer attitudes in shopping online. the results of this study can be a reference for further research.

The Impact of Digital Marketing and Brand Articulation Capabilities on Marketing Performance of Small and Medium Enterprises: Case Study in West Lombok Province suleman, Dede; Ety Nurhayaty; Lukman Hakim; Helmy Ivan Taruna; Nurzalinar Joesah; Yuliana Saridewi Kusumastuti; Resti Yulistria
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2298

This research investigates the influence of Digital Marketing and Brand Articulation Capabilities on SME Marketing Performance in West Lombok Province, Indonesia. The research results show that Digital Marketing has a positive and significant impact on the Marketing Performance of SMEs, and Brand Articulation Ability also plays an important role in improving their performance. In addition, this research reveals that Brand Articulation Ability acts as a mediating variable in the relationship between Digital Marketing and Marketing Performance. These findings have important implications for SME owners and marketing practitioners, highlighting the importance of investing in effective Digital Marketing and developing Brand Articulation Capabilities. The integration of a good Digital Marketing strategy and the ability to convey a clear brand message can help SMEs achieve success in an increasingly digital and competitive business era.

The Effect of Socialisation on Housewives' Knowledge in Understanding Social Entrepreneurship: Case Study in Kadudampit Village, Sukabumi Yusuf Iskandar; Dede Suleman; Ujang Badru Jaman; Fachrizal Satrio Putro Yuwono; Tarisa Aulia Ananda
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1269

Social entrepreneurship is one of the effective ways to overcome social problems and empower the local economy, especially among housewives. This community service aims to socialise and improve the knowledge of housewives in Kadudampit Village, Sukabumi, regarding social entrepreneurship and evaluate their interest in engaging in social enterprises. This community service activity was conducted through several stages, including counselling, group discussions, and simulations. The results showed a significant improvement in participants' understanding of social entrepreneurship, with 85% showing a better experience and 60% expressing interest in starting a social enterprise. Despite barriers such as limited capital and technical knowledge, participants felt encouraged to contribute to social-based economic development in their villages. Follow-up recommendations include mentoring programmes and facilitating access to financing to ensure the sustainability of the planned social enterprises.

Sustainable Sales: Five Legs Resto's Green Marketing Mix and Social Media Impact – A Mataram City Case Study Rusiyati, Sri; Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Sofyanty, Devy; Hakim, Lukman
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3484

This research investigates the application of Green Marketing strategies in the Five Legs Resto, Mataram City, Lombok, and assesses their impact on both traditional product sales and social media influence. Drawing on a comprehensive green marketing mix, including green product, price, place, and promotion, the study employs regression analyses to unravel the intricate relationships among these variables. The findings reveal that eco-friendly product offerings and transparent pricing positively influence product sales and social media influence. Conversely, the physical location (Green Place) does not significantly impact the outcomes, suggesting the growing importance of online channels. Notably, effective green promotion emerges as a powerful driver of both product sales and social media influence. These results contribute to the existing literature on green marketing and offer actionable insights for businesses seeking a balance between environmental responsibility and commercial success. The implications extend to both academic research and practical considerations, guiding future explorations in the dynamic landscape of sustainability-oriented marketing.

Key Factors for Digital Marketing Adoption in the Tourism Industry: Case Study of the Mandalika Special Economic Zone Dede Suleman; Puji Yuniarti; Raden Ati Haryati; Dede Mustomi; Joko Ariawan; Wiwin Wianti
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3485

The tourism industry is a very dynamic and competitive sector, where the adoption of digital technology is the key to increasing competitiveness and operational efficiency. The Mandalika Special Economic Zone (KEK), as one of the leading tourism destinations in Indonesia, faces challenges and opportunities in adopting digital marketing to attract tourists and investment. This research aims to identify key factors that influence digital marketing adoption in the Mandalika SEZ using a technology–organization–environment (TOE) framework. Based on data collected from 310 respondents through an online survey, the research results show that compatibility, entrepreneurship, competitive pressure, changes in the digital environment, and shortage of human resources have a significant influence on digital marketing adoption. Compatibility was found to be the most significant factor influencing digital marketing adoption, while relative advantage and complexity had no significant influence. These results provide practical and theoretical insights for stakeholders in the tourism industry to implement effective and efficient digital marketing strategies. In this way, the Mandalika SEZ can maximize its potential as a world-class tourism destination and contribute to regional and national economic growth.

Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia Suleman, Dede; Styaningrum, Etik Dwi; Joesah, Nurzalinar; Nurhayaty, Ety; Yuliawati, Lilik; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of internet technology has had a significant impact impact on various sectors, including tourism. Social media, in particular, has emerged as a powerful one networking tools that bridge social and economic activities globally. This research examine the role of social media marketing activities (SMMA) in shaping tourists' intentions to visit Lombok, Indonesia, a popular destination known for its stunning views and rich cultural heritage. This research identify the main elements of SMMA such as interaction, trends, electronic word of word of mouth (e-WOM), and customization, and their impact on brand image and tourist visit intentions. Through a quantitative approach with survey from domestic and international tourists, this research reveals that SMMA significantly improve Lombok brand image and influences tourist intentions positively. These? findings provide valuable insights for tourism stakeholders to develop effective marketing strategies by utilizing social media? attract more visitors and promote Lombok as a must-visit destination.

HOW PLATFORM FEATURES DRIVE CONSUMER BEHAVIOR ON OMNICHANNEL IN INDONESIA Sinta Rukiastiandari; Dede Suleman; Lilik Yuliawati; Fara Mutia; Luthfia Rohimah; Aprillia
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.87

This study investigates the relationship between platform features, customer engagement, satisfaction, purchase and repurchase intentions, and customer types in omnichannel retail. A survey of 250 participants utilized an online questionnaire, analyzed with statistical methods. Results show that platform convenience and advanced features drive satisfaction, purchase, and repurchase intentions. Impact on customer engagement varies by customer type. Ease of use indirectly affects satisfaction, purchase, and repurchase via engagement and customer type. The research underscores considering customer type when assessing ease of use and design impact on outcomes. It reveals intricate relationships, surpassing prior research by illustrating how platform features affect diverse customer engagement. Ease of use indirectly influences loyalty via engagement and customer type. This underscores a multifaceted loyalty formation. Businesses must factor engagement and customer type in platform refinement for target audience needs. Study underscores understanding platform features, engagement, and loyalty interplay for enhanced customer experiences and business success. It establishes a foundation for future research and practical omnichannel retail improvements.

Co-Authors Aan Rahman Agus Saputra Alya Syahla Amanda Putri Ananda, Tarisa Aulia Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia, Aprillia Asep Dony Suhendra Ati Haryati, Raden Aura Qurratul Aini Budi Chatarina Umbul Wahyuni Dede Mustomi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Farchani, Akhmad Yusli Fendi Saputra Fendi saputra Fendi Saputra Fendi Saputra Fendi Saputra Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Ikhsan, Feyza Muhammad Imelda Sari Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lestiningsih, Amin Setio Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Luqman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nora, Liza Nur Alya Nuraeni Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Purwandari, Cornelia Ayu Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnamasari Ratih Setyo Rini Refina Sari Wiratami Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Rulando, Refindo Pradikta Sabil Sabil Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Salsabil, Syifa Hanifa Saputra, Fendi Setiawan, Adi Chandra Sinta Rukiastiandari Sodikin, Bangun Parikesit Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah, Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin, Supriatin Susan Rachmawati Susan Rachmawati syahmardi yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Wisanggeni, Dhafa Herlambang Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Yuwono, Fachrizal Satrio Putro Zaenal Muttaqin Zahra Zahra Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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