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Dede Suleman

Universitas Pembangunan Jaya

Author-ID : 3555435

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTAURANT MY BENTO Suleman, Dede
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 12, No 2 (2014): SEPTEMBER 2014
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v12i2.1143

Improving the quality of services offered by the company to the attention of management. This is because the quality of service can be used as a tool to achieve competitiveadvantage. The purpose of this study conducted to determine the influence of service quality on customer satisfaction on restaurant My Bento japanese Fast food. This study uses primary data by conducting research directly in the field with data collection techniques are used questionnaires or sheet statement to the 100 respondents, and secondary data that can support the research, are for methods of analysis and hypothesis testing using simple linear regression. Based on the coefficient of determination can be concluded that the effect of service quality on satisfaction at fast-food restaurants My Bento . Based on calculations with simple linear regression formula obtained results Y = 0.575X + 5.028 and hypothesis test results of 17 989 t-test and t-table 1.66, then so determination obtained yield was 76.50%. Based on these results it can be concluded that significant. Significant here means Ha Ho accepted and rejected, which means there is the influence of the variable x (quality of service) of the variable y (customer satisfaction) and Quality of Service makes an influence on consumer satisfaction was 76.50% while the rest of 23:50% obtained by other factors or variables that is unknown and is not included in this regression analysis. Keywords: Quality of Service and Customer Satisfaction

The Effect of Parasocial Intervention on Purchase Intention with Consumer Online Purchase Behavior as an Intervention Variable in Fashion Products Dede Suleman; Sofyan Marwansyah; Raden Ati Haryati; Devy Sofyanty; Dede Mustomi; Wiwin Wianti; Lukman Hakim
ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i5.314

This study aims to explore the relationship between parasocial interaction and purchase intention (Interest in Shopping) and how consumer online purchase behavior acts as an intermediary variable. The quantitative method used in this research is the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Hypotheses are tested via statistical t tests. Data was collected through a questionnaire distributed to 211 respondents who were followers of Zara's social media accounts and had never purchased products from this brand. The research was conducted for 4 months, from February to May 2022. The results showed that parasocial interactions had a 54% influence on consumer online purchasing behavior, 39% on purchasing interest, and consumer online purchasing behavior had a 42% influence on purchasing interest. Apart from that, consumer online purchasing behavior also acts as an intermediary variable with an influence of 22%. This research provides insight into how parasocial interactions influence purchase intention and through what mechanisms consumers' online purchasing behavior plays a role in this relationship

Balancing cultural shock and economic development: A study of impacts on local culture in the Mandalika Special Economic Zone Suleman, Dede; Supiandi, Supiandi; Yuli, Sri Budi Cantika; Muttaqin, Zaenal; Martayadi, Uwi
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8158

Purpose — This study aims to investigate the dual impacts of cultural shock and economic development in the Mandalika Special Economic Zone on the preservation of local culture. Method — Employing a qualitative approach, this research utilizes in-depth interviews and observations to collect data from residents, tourists, and stakeholders within the Mandalika. The gathered insights provide a comprehensive understanding of the cultural impacts, economic developments, and changes in behavior, lifestyle, and cultural norms.Result — The study reveals a range of positive and negative impacts stemming from the collision of local culture with global influences. Positive effects include the introduction of local culture to the world, economic empowerment through tourism, preservation through education, and increased cultural awareness. Conversely, negative outcomes encompass cultural dilution, excessive commercialization, clashes of values, social imbalances, and shifts in lifestyle. These changes manifest in increased social interactions, adoption of global business ethics, modern lifestyle adoption, shifts in consumption patterns, adjustments to tourist expectations, clothing influences, and more.Contribution — This research contributes to the understanding of the intricate interplay between cultural shock, economic growth, and the preservation of local culture in SEZs. By delineating the positive and negative outcomes, this study informs stakeholders and policymakers about the challenges and opportunities presented by cultural shock. It underscores the necessity for balanced strategies that uphold cultural heritage while harnessing economic benefits in the context of SEZ development.

THE EFFECT OF RETURN ON ASSETS AND THE CURRENT RATIO ON STOCK RETURN IN TECHNOLOGY COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Riani, Ayundah; Zulkifli; Mohamad Trio Febriyantoro; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto; Budi
Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2022): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v1i3.402

This study aims to determine and analyze the effect of return on assets (ROA) and current ratio (CR) on stock returns in technology companies listed on the Indonesia Stock Exchange for the 2019–2021 period. The population of this study amounted to 26 companies. The sampling technique using the purposive sampling method obtained data from 6 companies. The results of this study indicate that ROA has a positive and significant effect on stock returns, while CR has no significant effect on stock returns.

THE EFFECT OF COMPENSATION, WORK DISCIPLINE, AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. INFO CEMERLANG ANDAL NUSA Puspitasari, Desy; Mohamad Trio Febriyantoro; Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2022): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v1i3.415

Research this aim for knowing influence compensation, discipline work and motivation to performance employees at PT. Info Cemerlang Andal Nusa Tangerang. Method data collection with To do deployment questionnaire in its entirety employees totaling 40 people, so set as sample fed up or total sample. Data analysis was performed with SPSS Statistics for Windows version 23. The results showed that from the results of the F test that the variables Compensation , Work Discipline and Motivation had a positive and significant effect on employee performance. Research results this show that compensation take effect positive and significant to performance employee. Discipline work take effect negative and significant to performance employee. Motivation take effect positive and significant to performance employee.

THE EFFECT OF COMPETENCE, TRAINING AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE AT PT. CITIBANK Khaerani, Reny; Mohamad Trio Febriyantoro; Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2022): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v1i3.418

This study aims to determine and analyze the effect of Competence, Training and Career Development on the performance of employees of PT. Citibank Jakarta branch. The type of research used is quantitative. The analytical method used is multiple linear regression analysis. In this study, the population and sample were all employees working at the Jakarta branch of PT. Citibank, totaling 40 people. The method of determining the sample is saturated sampling. Data was obtained by distributing questionnaires online using the Google form. The test method uses multiple linear regression and is processed using SPSS version 23. The results show that from the results of the F test that the variables Competency, Training and Career Development have a positive and significant effect on employee performance. The results of the research based on the t test show that only the Competency and Career Development variables have a positive and significant effect on employee performance. While the training variable has a negative and insignificant effect on employee performance. So it can be concluded that competence and career development can improve performance or quality for a company in achieving its goals.

THE INFLUENCE OF BRAND AMBASSADOR, BRAND PERSONALITY, AND KOREAN WAVE ON PURCHASE DECISIONS OF SOMETHINC Rona Ayudia Purnandika; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
International Journal Multidisciplinary Science Vol. 1 No. 3 (2022): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v1i3.387

This study aims to determine the influence of Brand Ambassadors, Brand Personality and the Korean Wave on the Purchase Decision of somethinc products. This research is research that uses quantitative data. The population of this research is so-think consumers. The sample in this study amounted to 120 respondents. The techniques used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, and T test. The results of this study indicate that Brand Ambassador and Brand Personality simultaneously significantly affect purchasing decisions. Meanwhile, the Korean Wave simultaneously has no significant effect on purchasing decisions of something. Brand Ambassador has a positive and significant effect on purchasing decisions, Brand Personality has a positive and significant effect on purchasing decisions, and Korean Wave has a negative and insignificant effect on purchasing decisions.

Membangun Ekuitas Merek yang Kuat: Mengeksplorasi Interaksi antara Persepsi Merek dan Kepuasan Nasabah Bank Syariah Indonesia Hasibuan, Reza Rahmadi; Suleman, Dede; Ginting, Yanti Mayasari; Permana, Indra Surya; Mutia Pamikatsih
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 8 No. 2 (2023): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pekobis.v8i2.P139-154.33589

Tujuan penelitian ini adalah untuk mengetahui hubungan antara citra merek suatu perusahaan dengan tingkat kepuasan yang dialami nasabahnya dari sudut pandang Bank Syariah Indonesia. Diharapkan dengan melakukan penelitian ini, BSI dan lembaga keuangan Islam lainnya akan memperoleh wawasan berharga tentang bagaimana mengembangkan cara yang efektif untuk membangun ekuitas merek yang stabil melalui kontak yang menguntungkan dan konsisten dengan pelanggan mereka. Dalam penelitian khusus ini total partisipan berjumlah seratus orang dan data dianalisis menggunakan regresi linier berganda. Berdasarkan temuan ini, tidak ada hubungan yang signifikan secara statistik antara kesadaran akan suatu merek dan kepuasan. Persepsi pelanggan terhadap kualitas produk memiliki pengaruh yang signifikan terhadap seberapa senang mereka dengan pembelian tersebut. Tidak ada korelasi yang dapat didukung oleh bukti statistik antara kepentingan emosional dan tingkat kebahagiaan. Tidak ada hubungan yang signifikan secara statistik antara perasaan pelanggan terhadap suatu merek dan tingkat kepuasan mereka. Proses menjadi diri sendiri sebagai individu mempunyai dampak besar terhadap tingkat kebahagiaan dan kepuasan hidup seseorang.

The Influence of Brand Ambassador (Treasure) and E-WOM on Purchase Intention through Brand Image on the Ruangguru Application in High Schools Kojongian, Marcellino Kevin; Suleman, Dede
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.383

In the current era of digitalization, many phenomena often appear in Indonesia, such as the transformation of the learning system in education that uses technology and internet media more. Today's young Indonesians like South Korean culture which is synonymous with K-pop. The emergence of new habits from today's consumers is to share their experiences online more often in the form of reviews, testimonials, and content. Consumer behavior today is also difficult to predict in purchasing because some consumers tend to buy products or services only based on their brand image and not their functional value. For this reason, this study aims to analyze and test how much influence Brand Ambassador and E-WOM have on Purchase Intention through Brand Image with a population of high school students in South Tangerang who are interested in Ruangguru. This study uses quantitative methods with a descriptive approach and analytical techniques using SEM-PLS with SMART-PLS applications. The results of this study have 243 respondents whose data has been processed and has met the requirements in the study. The statistical test results show that Brand Ambassadors have a significant and positive effect on Purchase Intentions, Brand Ambassadors have a positive and significant effect on Brand Image, E-WOM has a positive and significant effect on Purchase Intentions, E-WOM has a positive and significant effect on Brand Image, Brand Image has a positive and significant impact on Purchase Intentions, then the Brand Ambassadors and E-WOM have an indirect influence on Purchase Intention through Brand Image.

HOW ENJOYMENT, TRUST IN INTENTION WHEN CHOOSING A SHOPPING PLACE Rusiyati, Sri; Suleman, Dede; Riftiasari, Dinar; Suharyadi, Dedi; Marwansyah, Sofyan; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.116

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.

Co-Authors Aan Rahman Adi Chandra Setiawan Agus Saputra Alya Syahla Amanda Putri Amin Setio Lestiningsih Ananda, Tarisa Aulia Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia aprillia Asep Dony Suhendra Ati Haryati, Raden Aura Qurratul Aini Budi Chatarina Umbul Wahyuni Dede Mustomi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Farchani, Akhmad Yusli Fendi Saputra Fendi Saputra Fendi Saputra Fendi saputra Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Heni Pujiastuti Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Ikhsan, Feyza Muhammad Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Luqman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nora, Liza Nur Alya Nuraeni Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnamasari Ratih Setyo Rini Refina Sari Wiratami Refindo Pradikta Rulando Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Sabil Sabil Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Sinta Rukiastiandari Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin Susan Rachmawati syahmardi yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Universitas Bina Sarana Informatika, Zahra Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Yuwono, Fachrizal Satrio Putro Zaenal Muttaqin Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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