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Dede Suleman

Universitas Pembangunan Jaya

Author-ID : 3555435

Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Effect Of Product Quality And Promotion On Customer Purchase Decisions Of Pizza Hut Restaurant In The City Of Tangerang Selatan With Price As Intervening Variable Dede Suleman; Fendi Saputra; Sugiyah Sugiyah; Aprillia Aprillia; Andi Martias; Luthfia Rohimah; Mety Titin Herawaty; Refindo Pradikta Rulando
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.256

This study aims to examine and examine the effect of product quality, promotion and price on purchasing decisions by Pizza Hut customers in South Tangerang City. This research is quantitative where data is obtained by giving Likert scale questionnaires to respondents who bought Pizza Hut products in the last three months in South Tangerang City. The data collection method used purposive sampling. From the questionnaires distributed online using the google form link, of the 96 respondents who filled out, only 94 data were eligible for further processing using the SmartPLS version 3.0 software. The results showed that product quality, promotion and price had a significant effect on purchasing decisions. price is not significant as a mediating variable on the effect of product quality on purchasing decisions, while on the effect of promotion on purchasing decisions, price becomes a significant mediating variable

Perceptions On Halal Labels Impact On Purchase Decisions With Brand Image As Intervening Variables: A Consumer Study Of Solaria Restaurants In Jakarta Dede Suleman; Mohamad Trio Febriyantoro; Rachmat Fadly; Rohani Lestari Napitupulu; Dhuha Safria; Reza Rahmadi Hasibuan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.257

This study aims to examine the impact of halal labels on purchasing decisions with brand image as an intervening variable on Solaria restaurant consumers in Jakarta. This quantitative study was conducted using a questionnaire, the questionnaire as a research instrument using a Likert scale. Determination of the research sample using purposive sampling, with the criteria of Solaria restaurant consumers in the last year located in Jakarta and willing to fill out the questionnaire given by the researcher. From the distribution of data, 80 questionnaires were collected which were suitable for further processing. The collected data is processed using SmartPLS software. The results showed that the halal label and brand image had a significant effect on purchasing decisions, brand image brand image was a significant mediating variable between the influence of halal labels on purchasing decisions

THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PRODUCT PURCHASE DECISIONS Dede Suleman; Fahira Adya Prasetyo
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1300

This study aims to determine the effect of brand ambassadors and brand image on purchasing decisions for Nature Republic products at Kpopers in the Cheries Group Chat. The method used in this research is quantitative research with associative method with a total sample of 145 respondents. The analytical technique used to process SPSS 25 software. The results of this study indicate that the brand ambassador has a positive and significant effect on purchasing decisions with the acquisition of a statistical t table of 2.398 > 1.97635 and 0.018 < 0.05. Then, brand image has a positive and significant effect on purchasing decisions with the acquisition of a statistical t table of 7.999 > 1.97635 and a significant value of 0.000 < 0.05.

Pengembangan Usaha Koperasi Agar dapat Mengenal Pasar dan Pesaing Dede Suleman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i2.966

Cooperative business is certainly different from other types of financial companies, where the establishment process is based on principles, values, and norms that must be adhered to. Cooperative members are the owners of managed funds so that cooperatives must develop so that all members can enjoy the benefits which are ultimately aimed at the welfare of members. Developing cooperatives does not always run smoothly due to a lack of strategy or preparation. Cooperatives can run smoothly and develop if managed properly. The management of the duties of each member and the management of finances in the cooperative must be clear and neat. The types of strategies that can be chosen by cooperatives are broadly distinguished between corporate-level strategies and business unit-level strategies. The types of strategies that can be chosen at the corporate level include: single business, related business diversification, and unrelated business diversification or conglomeration. Meanwhile, the types of strategies that can be chosen at the business unit level include cost minimization, product differentiation, concentration on certain markets or a combination of the three. The problem experienced by the Mitra Armindo Jaya Cooperative is that the cooperative is relatively new, so it does not yet have an adequate understanding of cooperatives. The solutions offered in this activity, among others, provide an overview of how cooperative business development efforts are to be able to recognize the market and competitors so that existing business opportunities or opportunities can be utilized, and can overcome business obstacles that will interfere with the achievement of cooperative goals.

Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang Refina Sari Wiratami; Yohanes Totok Suyoto; Endang Pitaloka; Dede Suleman; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.170

Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-value <.000) than that of perceived ease to use (β =.277, ρ-value <.00). The findings of the study help to understand everything about online buying behavior and make strategic implications for digital-based companies to increase consumers' willingness to buy online.

How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era Dede Suleman; Yohanes Totok Suyoto; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.171

One of the changes happening in the current new world era is the phenomenon of brand ambassadors, which are one of the determinants of what consumers want to buy. With today's advancements in digital technology, do consumers care more about who the model is for a product, and if they increase their trust in that model, will a purchase necessarily happen? The purpose of this research is to examine the effect of brand ambassador and trust variables on consumer shopping decisions. In this study, the researcher used three variables, ten dimensions where each dimension was represented by two indicators so that in this study there were twenty indicators, which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators, so a sample of 100 respondents was processed through the Structural Equation Modeling analysis technique of AMOS software. The results of data processing show that brand ambassadors and trust significantly influence consumers' purchasing decisions.

KONTRIBUSI PAJAK HOTEL TERHADAP (PAD) DISPENDA KABUPATEN BOGOR Dede Suleman
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 5, No 1 (2018): April 2018
Publisher : Universitas Bina Sarana Informatika

One tax Hotel tax contributes to local revenue. Local Taxes are divided into three types, Taxes levied by local governments, taxes levied under national regulations, but local revenues are made by local governments. Taxes are levied and managed by the central government, but retribution is distributed to local governments. local taxes included; hotel taxes, restaurant taxes, entertainment taxes, street lighting taxes, advertising taxes, property and urban taxes, land and building rights, swiftlet nest taxes. Hotel tax is on every service provided by the hotel with tax collected by the name of Hotel Tax. . an individual tax subject or an entity that makes payments to an individual or an entity that pursue the hotel. Hotel Taxpayer is an individual or an entity seeking the Hotel. City tax revenues increase every year to contribute to local revenue, revenue of Bogor Regency Revenue Service, Hotel tax contribution in 2014 is 0.83%, 0.76% in 2015 and 2016 is 0.95%. Each year shows an increase and targets and realization, by 2014 its achievement reaches 104.07%, by 2015 its target achievement is 100.74%, 2016 with its achievement target of 106.70%. . Hotel tax has been set at the rate of ten percent of the amount of payment received by the Hotel

THE EFFECT OF TRAINING AND COMPENSATION FOR EMPLOYEE PERFORMANCE WITH EMPLOYEE JOB SATISFACTION AS INTERVENING VARIABLES ON MSME IN SOUTH TANGERANG Aura Qurratul Aini; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.439

Research this aim for test influence training and compensation to performance employee with satisfaction work as an intervening variable for MSME employees in South Tangerang. Study quantitative this conducted with use questionnaire through gform use scale linkert. Study using the Structural Equation Modeling model with using the Smartpls software. From the data distributed, 109 eligible respondents were collected for processed more continue. Research results show that there is influence Among training and compensation to performance employee, with satisfaction work is variable mediation which is not significant or no effect on training to performance employees, as well compensation to performance employee

THE INFLUENCE OF WORK ENVIRONMENT, ORGANIZATIONAL CULTURE, AND LEADERSHIP ON EMPLOYEE PERFORMANCE AT WINGSTOP Diah Refiana; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.440

The purpose of this study is to analyze the influence of the work environment, organizational culture and leadership on employee performance. The population and sample are 40 employees of Wingstop Pamulang. The data collection method used a questionnaire and the analysis technique used was multiple linear regression using SPSS. The results showed that: The work environment has a positive and insignificant effect on employee performance. Organizational culture has a positive and significant effect on employee performance. Leadership has no positive and significant effect on employee performance

THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON LE MINERALE BRAND DRINKING WATER Fadila Hardika Putri; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.441

This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Le Minerale brand bottled drinking water). This type of research is quantitative research. The subjects of this research are consumers who buy Le Minerale products. Primary data was obtained from a questionnaire with 108 respondents using the Google form. Then the collected data will be analyzed using multiple linear regression with the help of SPSS 23. The results of this study can be concluded based on the t test that each variable is product quality (X¹), price (X²), and promotion (X³) have a positive and significant effect, thus influencing the purchasing decision (Y)

Co-Authors Aan Rahman Adi Chandra Setiawan Agus Saputra Alya Syahla Amanda Putri Amin Setio Lestiningsih Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia Aprillia aprillia Asep Dony Suhendra Aura Qurratul Aini Budi Dede Mustomi Dedi Suharyadi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Fendi Saputra Fendi Saputra Fendi Saputra Fendi saputra Feyza Muhammad Ikhsan Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Heni Pujiastuti Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nur Alya Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Puji Yuniarti Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnama Sari Ratih Setyo Rini Refina Sari Wiratami Refindo Pradikta Rulando Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Sinta Rukiastiandari Sofyan Marwansyah Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin Susan Rachmawati Susan Rachmawati Syahmardi Yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Universitas Bina Sarana Informatika, Zahra Wiwin Wianti, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Zaenal Muttaqin Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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