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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Scientific Journal of Reflection : Economic, Accounting, Management and Business EQIEN - JURNAL EKONOMI DAN BISNIS At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Journal Of Management Science (JMAS) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Journal of Enterprise and Development (JED) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Economics and Business Letters ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Business Studies and Management Review Priviet Social Sciences Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) West Science Business and Management Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal Multidisciplinary Science Jurnal Dinamika Manajemen Atestasi : Jurnal Ilmiah Akuntansi
Dede Suleman
Universitas Pembangunan Jaya
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY Suleman, Dede; Wianti, Wiwin; Sofyanty, Devy; Ariawan, Joko; Dwi Setyaningrum, Etik
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.96

Abstract

This study explores the impact of AI-driven personalized marketing on consumer behavior in the fashion industry, focusing on purchase decisions and intentions. Using a quantitative approach, data from 350 respondents were analyzed to examine direct, mediated, and moderated relationships among key variables. The results reveal that AI-driven personalized marketing significantly influences consumer purchase decisions and intentions, highlighting its effectiveness in aligning with consumer preferences. Message relevance and brand loyalty are confirmed as mediators, demonstrating their critical roles in enhancing the impact of personalization strategies. Additionally, consumer trust in AI moderates the relationship between AI-driven marketing and purchase decisions, amplifying its effect when trust levels are high. These findings contribute to the theoretical understanding of personalized marketing by integrating mediating and moderating variables, offering a nuanced perspective on consumer engagement. Practically, the study emphasizes the importance of building trust, delivering relevant messages, and fostering loyalty to optimize marketing strategies in the fashion industry. The research provides actionable insights for businesses aiming to leverage AI-driven personalization to drive both short-term sales and long-term consumer engagement in a competitive digital marketplace.
Balancing cultural shock and economic development: A study of impacts on local culture in the Mandalika Special Economic Zone Suleman, Dede; Supiandi, Supiandi; Yuli, Sri Budi Cantika; Muttaqin, Zaenal; Martayadi, Uwi
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8158

Abstract

Purpose — This study aims to investigate the dual impacts of cultural shock and economic development in the Mandalika Special Economic Zone on the preservation of local culture. Method — Employing a qualitative approach, this research utilizes in-depth interviews and observations to collect data from residents, tourists, and stakeholders within the Mandalika. The gathered insights provide a comprehensive understanding of the cultural impacts, economic developments, and changes in behavior, lifestyle, and cultural norms.Result — The study reveals a range of positive and negative impacts stemming from the collision of local culture with global influences. Positive effects include the introduction of local culture to the world, economic empowerment through tourism, preservation through education, and increased cultural awareness. Conversely, negative outcomes encompass cultural dilution, excessive commercialization, clashes of values, social imbalances, and shifts in lifestyle. These changes manifest in increased social interactions, adoption of global business ethics, modern lifestyle adoption, shifts in consumption patterns, adjustments to tourist expectations, clothing influences, and more.Contribution — This research contributes to the understanding of the intricate interplay between cultural shock, economic growth, and the preservation of local culture in SEZs. By delineating the positive and negative outcomes, this study informs stakeholders and policymakers about the challenges and opportunities presented by cultural shock. It underscores the necessity for balanced strategies that uphold cultural heritage while harnessing economic benefits in the context of SEZ development.
Harnessing The Power of Health Education and Technology: Unveiling Their Impact on Employee Productivity in ASEAN Countries Dede Suleman; Muhammad Azizurrohman; Risky Angga Pramuja
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.8789

Abstract

This study explores the impact of health expenditure, education levels, and technology adoption on employee productivity within ASEAN countries from 2015 to 2023. Utilizing secondary data from the World Bank, the research employs multiple regression analyses, specifically using Ordinary Least Squares (OLS), Fixed Effect Model (FEM), and Random Effect Model (REM) to provide a comprehensive understanding of these relationships. The findingsindicate that higher health expenditure, improved education levels, and greater technology adoption are all significantly and positively correlated with increased employee productivity. Diagnostic tests were conducted to ensure the validity and reliability of the models, with robust standard errors used to address heteroscedasticity. The results underscore the interconnected nature of these factors, highlighting the importance of integrated policy approaches to enhance workforce efficiency and economic growth. This study contributes to the broader literature on productivity by offering valuable insights for policymakers in ASEAN countries, emphasizing the need for coordinated investments in healthcare, education, and technology to drive sustainable development.
Co-Authors Aan Rahman Adi Chandra Setiawan Agus Saputra Alya Syahla Amanda Putri Amin Setio Lestiningsih Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia Aprillia aprillia Asep Dony Suhendra Aura Qurratul Aini Budi Dede Mustomi Dedi Suharyadi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Fendi Saputra Fendi saputra Fendi Saputra Fendi Saputra Feyza Muhammad Ikhsan Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Heni Pujiastuti Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nur Alya Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Puji Yuniarti Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnama Sari Ratih Setyo Rini Refina Sari Wiratami Refindo Pradikta Rulando Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Sinta Rukiastiandari Sofyan Marwansyah Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin Susan Rachmawati Susan Rachmawati Syahmardi Yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Universitas Bina Sarana Informatika, Zahra Wiwin Wianti, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Zaenal Muttaqin Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli