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Dede Suleman

Universitas Pembangunan Jaya

Author-ID : 3555435

Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS Dede Suleman; Ida Zuniarti; Sri Rusiyati; Joko Ariawan; Roy Irawan; Helmy Ivan Taruna; Eulin Karlina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.88

The purpose of this research is to analyze the influence of social media marketing variables on consumer awareness at Starbucks. This research is explanatory research with a quantitative approach. The data for this study were obtained from 119 respondents. The sampling method in this study is quota sampling. According to multiple regression analysis, the results show that brand exposure has an influence but not significant on consumer awareness, indicated by a t-test value of 0.137 and a significance value of 0.891. Customer involvement has a significant influence on consumer awareness, indicated by a t test value of 2.251 and a significance value of 0.026. Word of Mouth has a significant influence on consumer awareness, indicated by a t test value of 5.172 and a significance value of 0.000.

ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS Ety Nurhayaty; Dede Suleman; Etik Dwi Styaningrum; Roydawaty Bunga; Aprilia Puspasari; Supriatin; Enggar widianingrum
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.90

This study aims to determine the factors that shape consumer purchasing decisions on Digital Photo Graphics. Variables that are assumed to form consumer loyalty are price, product, service, place, promotion, presentation and reputation. Researchers used quantitative descriptive research. The population in this study are consumers who shop at Digital Photo Graphics in 2020. The sample in this study is consumers who meet the criteria set by the researchers with a total of 83 people. The analytical method used in this study is explanatory factor analysis (EFA) with the help of the SPSS application. The results of this study indicate that 5 factors are formed, namely Excellent Service Factors (1), Store Convenience Factors (2), Accessibility Factors (3), Product Performance Factors (4), Promotion Factors (5). The Excellent Service factor has the highest variance value, which is 46%. Steps that can be taken by Digital Photo Graphics are increasing up-selling, making company uniforms, providing personal service, making terms and conditions, cutting dense trees, directing parking to be neater, making product quality consistent, allocating funds for research & development, active on social media and giving discounts to loyal customers.

The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia Suleman, Dede; Zuniarti, Ida; Rusiyati, Sri; Joesah, Nurzalinar; Hakim, Lukman; Haryati, Raden Ati
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1430

This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.

THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY Suleman, Dede; Wianti, Wiwin; Sofyanty, Devy; Ariawan, Joko; Dwi Setyaningrum, Etik
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.96

This study explores the impact of AI-driven personalized marketing on consumer behavior in the fashion industry, focusing on purchase decisions and intentions. Using a quantitative approach, data from 350 respondents were analyzed to examine direct, mediated, and moderated relationships among key variables. The results reveal that AI-driven personalized marketing significantly influences consumer purchase decisions and intentions, highlighting its effectiveness in aligning with consumer preferences. Message relevance and brand loyalty are confirmed as mediators, demonstrating their critical roles in enhancing the impact of personalization strategies. Additionally, consumer trust in AI moderates the relationship between AI-driven marketing and purchase decisions, amplifying its effect when trust levels are high. These findings contribute to the theoretical understanding of personalized marketing by integrating mediating and moderating variables, offering a nuanced perspective on consumer engagement. Practically, the study emphasizes the importance of building trust, delivering relevant messages, and fostering loyalty to optimize marketing strategies in the fashion industry. The research provides actionable insights for businesses aiming to leverage AI-driven personalization to drive both short-term sales and long-term consumer engagement in a competitive digital marketplace.

Balancing cultural shock and economic development: A study of impacts on local culture in the Mandalika Special Economic Zone Suleman, Dede; Supiandi, Supiandi; Yuli, Sri Budi Cantika; Muttaqin, Zaenal; Martayadi, Uwi
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8158

Purpose — This study aims to investigate the dual impacts of cultural shock and economic development in the Mandalika Special Economic Zone on the preservation of local culture. Method — Employing a qualitative approach, this research utilizes in-depth interviews and observations to collect data from residents, tourists, and stakeholders within the Mandalika. The gathered insights provide a comprehensive understanding of the cultural impacts, economic developments, and changes in behavior, lifestyle, and cultural norms.Result — The study reveals a range of positive and negative impacts stemming from the collision of local culture with global influences. Positive effects include the introduction of local culture to the world, economic empowerment through tourism, preservation through education, and increased cultural awareness. Conversely, negative outcomes encompass cultural dilution, excessive commercialization, clashes of values, social imbalances, and shifts in lifestyle. These changes manifest in increased social interactions, adoption of global business ethics, modern lifestyle adoption, shifts in consumption patterns, adjustments to tourist expectations, clothing influences, and more.Contribution — This research contributes to the understanding of the intricate interplay between cultural shock, economic growth, and the preservation of local culture in SEZs. By delineating the positive and negative outcomes, this study informs stakeholders and policymakers about the challenges and opportunities presented by cultural shock. It underscores the necessity for balanced strategies that uphold cultural heritage while harnessing economic benefits in the context of SEZ development.

Harnessing The Power of Health Education and Technology: Unveiling Their Impact on Employee Productivity in ASEAN Countries Dede Suleman; Muhammad Azizurrohman; Risky Angga Pramuja
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.8789

This study explores the impact of health expenditure, education levels, and technology adoption on employee productivity within ASEAN countries from 2015 to 2023. Utilizing secondary data from the World Bank, the research employs multiple regression analyses, specifically using Ordinary Least Squares (OLS), Fixed Effect Model (FEM), and Random Effect Model (REM) to provide a comprehensive understanding of these relationships. The findingsindicate that higher health expenditure, improved education levels, and greater technology adoption are all significantly and positively correlated with increased employee productivity. Diagnostic tests were conducted to ensure the validity and reliability of the models, with robust standard errors used to address heteroscedasticity. The results underscore the interconnected nature of these factors, highlighting the importance of integrated policy approaches to enhance workforce efficiency and economic growth. This study contributes to the broader literature on productivity by offering valuable insights for policymakers in ASEAN countries, emphasizing the need for coordinated investments in healthcare, education, and technology to drive sustainable development.

Personal Selling Strategy Dede Suleman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2456

For a seller, the ability that needs to be improved is how to make sales because this is the key to success in this profession. This material is made so that participants can understand it regarding Personal sales, which is the main basis for marketing. A comprehensive understanding of Personal selling is essential for marketing and business students. This not only provides practical insight into the sales process in the field, but also allows students to combine theoretical concepts with real-world applications. You will understand how marketing strategies are designed to achieve specific market goals and how Personal selling can be a highly effective element in achieving those goals. Additionally, in Personal selling , you will learn the importance of building long-term relationships with your customers. It's not just about selling products, but about building and maintaining strong relationships with customers. This understanding is invaluable in an era when customer loyalty is the key to business success. Therefore, Personal selling is not just a theoretical subject in the curriculum, but is also a bridge to the real business world, providing valuable insights and skills that can be applied to a variety of careers in the marketing and corporate sectors.

Enhancing SME Success: Exploring the Nexus of Marketing Capability, Product Innovation, and Financial Performance Suleman, Dede
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.799

Abstract: This study investigates the relationships between marketing capability, product innovation, and financial performance in small and medium-sized enterprises (SMEs). Data were collected from a diverse sample of 50 SMEs operating across various industry sectors in Mataram City, West Nusa Tenggara. Participants were selected using stratified sampling to ensure representation across different demographic groups. The measurement scales for marketing capability, product innovation, and financial performance were adapted from established instruments in the literature and further validated through a pilot test. The results reveal significant positive relationships between marketing capability and both product innovation and financial performance. However, the hypothesized relationship between product innovation and financial performance was not supported. These findings underscore the importance of investing in and enhancing marketing capabilities as a strategic imperative for SMEs seeking to drive innovation and achieve sustainable financial success.

Analysis Influence Various Types of Promotions Sale To Behavior Purchase Consumers : Case Study at Niaga Supermarket , Lombok suleman, Dede; Sabil, Sabil; Ati Haryati, Raden; Wianti, Wiwin; Sofyanty, Devy
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2352

Research This aim For investigate impact various type promotion sale to behavior purchase consumers at Niaga Supermarket , Lombok. Through analysis of survey data involving sample consumer from the supermarket , research This disclose relevant findings . _ Research result show that promotion " buy one free one " have influence weak positive _ to behavior purchase consumer . Discount price , on the other hand , has influence more positive _ moderate to behavior purchase . Coupons also have an impact behavior purchase in a way positive with level moderate influence , meanwhile _ free samples no proven own significant impact on behavior _ purchase . Interestingly , the bonus pack, though often used in practice promotion sales , have influence weak negative and no _ significant on behavior purchase consumer . This result give outlook valuable for practitioner marketing and research furthermore about type promotion most effective sales in influence behavior purchase consumers in a supermarket environment . With more understanding _ deep about preference consumer related promotion sales , marketer can devise more strategies appropriate , temporary consumer can make decision more purchases _ informant .

The Effect of Socialisation on Housewives' Knowledge in Understanding Social Entrepreneurship: Case Study in Kadudampit Village, Sukabumi Iskandar, Yusuf; Suleman, Dede; Jaman, Ujang Badru; Yuwono, Fachrizal Satrio Putro; Ananda, Tarisa Aulia
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1269

Social entrepreneurship is one of the effective ways to overcome social problems and empower the local economy, especially among housewives. This community service aims to socialise and improve the knowledge of housewives in Kadudampit Village, Sukabumi, regarding social entrepreneurship and evaluate their interest in engaging in social enterprises. This community service activity was conducted through several stages, including counselling, group discussions, and simulations. The results showed a significant improvement in participants' understanding of social entrepreneurship, with 85% showing a better experience and 60% expressing interest in starting a social enterprise. Despite barriers such as limited capital and technical knowledge, participants felt encouraged to contribute to social-based economic development in their villages. Follow-up recommendations include mentoring programmes and facilitating access to financing to ensure the sustainability of the planned social enterprises.

Co-Authors Aan Rahman Agus Saputra Alya Syahla Amanda Putri Ananda, Tarisa Aulia Andi Martias Anis Fuad Salam Anus Wuryanto Aprillia Aprillia, Aprillia Asep Dony Suhendra Ati Haryati, Raden Aura Qurratul Aini Budi Chatarina Umbul Wahyuni Dede Mustomi Dedi Suharyadi Devy Sofyanty Dewi Nusraningrum Dhuha Safria Diah Refiana Dinar Riftiasari Dwi Setyaningrum, Etik Endang Pitaloka Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Fachrizal Satrio Putro Yuwono Fadila Hardika Putri Fadjari Widhi Kurniandra Fahira Adya Prasetyo Fara Mutia Farchani, Akhmad Yusli Fendi Saputra Fendi saputra Fendi Saputra Fendi Saputra Fendi Saputra Ginting, Yanti Mayasari Hapzi Ali Hasibuan, Reza Rahmadi Helmy Ivan Taruna Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Ikhsan, Feyza Muhammad Imelda Sari Imelda Sari Indra Surya Permana Indria Widyastuti Joko Ariawan Karlina, Eulin Kayla Zoraya Hanum Khaerani, Reny Kojongian, Marcellino Kevin Laras Sabrina, Hanan Lestiningsih, Amin Setio Lilik Yuliawati Lukman Hakim Lukman Hakim Lukman Hakim Luqman Hakim Martayadi, Uwi Mety Titin Herawaty Mohamad Trio Febriyantoro Monika Claudia Sarita Muhammad Azizurrohman Mukti Ali, Mochammad Mutia Pamikatsih Nora, Liza Nur Alya Nuraeni Nurhayaty, Ety Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Purwandari, Cornelia Ayu Puspasari, Aprilia Puspitasari, Desy Rachmat Fadly Rachmat Sjarief Raden Ati Haryati Ratih Purnamasari Ratih Setyo Rini Refina Sari Wiratami Resti Yulistria Riani, Ayundah Rini Martiwi Risky Angga Pramuja Rohani Lestari Napitupulu Rohimah, Luthfia Rona Ayudia Purnandika Roy Irawan Roydawaty Roydawaty Bunga Rulando, Refindo Pradikta Sabil Sabil Sabil Sabil Sabil Sabil Sabil - sabil sabil, sabil Salsabil, Syifa Hanifa Saputra, Fendi Setiawan, Adi Chandra Sinta Rukiastiandari Sodikin, Bangun Parikesit Sofyan Marwansyah Sri Budi Cantika Yuli Sri Rusiyati Sri Rusiyati Sri Rusiyati Styaningrum, Etik Dwi Sugiyah Sugiyah, Sugiyah Supiandi, Supiandi SUPRIATIN Supriatin Supriatin, Supriatin Susan Rachmawati Susan Rachmawati syahmardi yacob Taat Kuspriyono, Taat Tarisa Aulia Ananda Teguh Prasetio Totok Suyoto Ujang Badru Jaman Uli Wildan Nuryanto Wisanggeni, Dhafa Herlambang Wiwin Wianti, Wiwin Wiwin Wiwin, Wiwin Yohanes Totok Suyoto Yohanes Totok Suyoto Yulia Nur Hasanah Yuliana Saridewi Kusumastuti Yusuf Iskandar Yuwono, Fachrizal Satrio Putro Zaenal Muttaqin Zahra Zahra Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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