Articles
The effect of organizational culture, work discipline, and work experience on employee performance at PT. Omnikopi Kreasi Enak
Fadjari Widhi Kurniandra;
Mohamad Trio Febriyantoro;
Zulkifli Zulkifli;
Dede Suleman;
Fendi Saputra;
Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): December 2022
Publisher : Privietlab
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DOI: 10.55942/pssj.v2i4.179
The objective of this study is to analyze and explain the effect of Organizational Culture, Work Discipline and Work Experience e on Employee Performance. The research belongs to explanatory research. The samples are taken by using purposive sampling technique and the size of the samples to be determined 34 employees of PT. Omnikopi Kreasi Enak. The data collecting technique is questionnaire. The data is analyzed by using SPSS software. The findings of this study show: Organizational Culture has insignificant effect on Employee Performance; Work Discipline has insignificant effect on Employee Performance; Work Experience has significant effect on Employee Performance
Effect of use of non - cash payment in the digital era of business
Dede Suleman
Junal Ilmu Manajemen Vol 6 No 2 (2023): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/jmas.v6i2.220
Study This aim For know How influence use QRIS cashless payments to entrepreneur in the digital age. It is important to conduct this research so that we can find out whether promoting the use of digital money is appropriate. Methodology research used, with _ approach descriptive quantitative. Sample in study This consists of 110 respondents with use technique data collection with spread questionnaire via Google forms. Statistical data processing techniques done with using (SPSS). Found that impactful use of digital QRIS significant for traders. 75.4 % Implications of Actor Results Use of QRIS for Empowerment Entrepreneurs. Because matter This make it easy for do transaction consumer.
The influence of brand ambassadors and brand image on the intention to buy food products
Dede Suleman;
Yulia Nur Hasanah;
Sabil Sabil;
Devy Sofyanty;
Rachmat Sjarief;
Fendi saputra
Junal Ilmu Manajemen Vol 6 No 2 (2023): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/jmas.v6i2.226
The important role of digital era consumers in making the buying process is quite different from before. Therefore, it is necessary to do research on the effect of Brand Ambassadors and brand image on Purchase Intention to purchase frozen food. The population in this study is people who live in South Tangerang with a sampling technique in the form of purposive sampling of 120 respondents. This study uses AMOS SEM data analysis techniques. The results of this study say that brand ambassadors and brand image have an effect on consumer buying interest and brand image is the factor that has the greatest influence on consumer buying interest.
Strategi Copywriting Untuk Menulis Promosi Offline Atau Online
Dede Suleman
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): Mei 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero
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DOI: 10.54259/pakmas.v3i1.1543
In the marketing era, more effort is needed to attract consumers to read advertisements made by business actors. Therefore marketers must be able to make sentences that can make consumers interested in seeing further advertisements and arrive at the stage of making purchases and many things that will happen later change into more complex challenges that will be faced by entrepreneurs where the presence of new technology is one of the originator of a new consumer lifestyle that makes it easier for them to carry out their living activities in a society that is smarter with the presence of new technology. Strategy acceleration must be carried out especially in the field of marketing and more specifically in digital marketing. This is important because almost all information is circulating on social media and because of that copywriting is a skill that must be owned by business people, especially for those who use the internet as a means of promotion and in this case more specifically on social media. The ultimate goal of this training is to enable business actors to create effective advertisements.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTAURANT MY BENTO
Suleman, Dede
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 12, No 2 (2014): SEPTEMBER 2014
Publisher : www.bsi.ac.id
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DOI: 10.31294/jp.v12i2.1143
Improving the quality of services offered by the company to the attention of management. This is because the quality of service can be used as a tool to achieve competitiveadvantage. The purpose of this study conducted to determine the influence of service quality on customer satisfaction on restaurant My Bento japanese Fast food. This study uses primary data by conducting research directly in the field with data collection techniques are used questionnaires or sheet statement to the 100 respondents, and secondary data that can support the research, are for methods of analysis and hypothesis testing using simple linear regression. Based on the coefficient of determination can be concluded that the effect of service quality on satisfaction at fast-food restaurants My Bento . Based on calculations with simple linear regression formula obtained results Y = 0.575X + 5.028 and hypothesis test results of 17 989 t-test and t-table 1.66, then so determination obtained yield was 76.50%. Based on these results it can be concluded that significant. Significant here means Ha Ho accepted and rejected, which means there is the influence of the variable x (quality of service) of the variable y (customer satisfaction) and Quality of Service makes an influence on consumer satisfaction was 76.50% while the rest of 23:50% obtained by other factors or variables that is unknown and is not included in this regression analysis. Keywords: Quality of Service and Customer Satisfaction
The Effect of Parasocial Intervention on Purchase Intention with Consumer Online Purchase Behavior as an Intervention Variable in Fashion Products
Dede Suleman;
Sofyan Marwansyah;
Raden Ati Haryati;
Devy Sofyanty;
Dede Mustomi;
Wiwin Wianti;
Lukman Hakim
ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
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DOI: 10.62398/probis.v14i5.314
This study aims to explore the relationship between parasocial interaction and purchase intention (Interest in Shopping) and how consumer online purchase behavior acts as an intermediary variable. The quantitative method used in this research is the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Hypotheses are tested via statistical t tests. Data was collected through a questionnaire distributed to 211 respondents who were followers of Zara's social media accounts and had never purchased products from this brand. The research was conducted for 4 months, from February to May 2022. The results showed that parasocial interactions had a 54% influence on consumer online purchasing behavior, 39% on purchasing interest, and consumer online purchasing behavior had a 42% influence on purchasing interest. Apart from that, consumer online purchasing behavior also acts as an intermediary variable with an influence of 22%. This research provides insight into how parasocial interactions influence purchase intention and through what mechanisms consumers' online purchasing behavior plays a role in this relationship
THE EFFECT OF RETURN ON ASSETS AND THE CURRENT RATIO ON STOCK RETURN IN TECHNOLOGY COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE
Riani, Ayundah;
Zulkifli;
Mohamad Trio Febriyantoro;
Dede Suleman;
Fendi Saputra;
Yohanes Totok Suyoto;
Budi
Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2022): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia
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DOI: 10.56127/jekma.v1i3.402
This study aims to determine and analyze the effect of return on assets (ROA) and current ratio (CR) on stock returns in technology companies listed on the Indonesia Stock Exchange for the 2019–2021 period. The population of this study amounted to 26 companies. The sampling technique using the purposive sampling method obtained data from 6 companies. The results of this study indicate that ROA has a positive and significant effect on stock returns, while CR has no significant effect on stock returns.
THE EFFECT OF COMPENSATION, WORK DISCIPLINE, AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. INFO CEMERLANG ANDAL NUSA
Puspitasari, Desy;
Mohamad Trio Febriyantoro;
Zulkifli;
Dede Suleman;
Fendi Saputra;
Yohanes Totok Suyoto
Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2022): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia
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DOI: 10.56127/jekma.v1i3.415
Research this aim for knowing influence compensation, discipline work and motivation to performance employees at PT. Info Cemerlang Andal Nusa Tangerang. Method data collection with To do deployment questionnaire in its entirety employees totaling 40 people, so set as sample fed up or total sample. Data analysis was performed with SPSS Statistics for Windows version 23. The results showed that from the results of the F test that the variables Compensation , Work Discipline and Motivation had a positive and significant effect on employee performance. Research results this show that compensation take effect positive and significant to performance employee. Discipline work take effect negative and significant to performance employee. Motivation take effect positive and significant to performance employee.
THE EFFECT OF COMPETENCE, TRAINING AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE AT PT. CITIBANK
Khaerani, Reny;
Mohamad Trio Febriyantoro;
Zulkifli;
Dede Suleman;
Fendi Saputra;
Yohanes Totok Suyoto
Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2022): Oktober : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia
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DOI: 10.56127/jekma.v1i3.418
This study aims to determine and analyze the effect of Competence, Training and Career Development on the performance of employees of PT. Citibank Jakarta branch. The type of research used is quantitative. The analytical method used is multiple linear regression analysis. In this study, the population and sample were all employees working at the Jakarta branch of PT. Citibank, totaling 40 people. The method of determining the sample is saturated sampling. Data was obtained by distributing questionnaires online using the Google form. The test method uses multiple linear regression and is processed using SPSS version 23. The results show that from the results of the F test that the variables Competency, Training and Career Development have a positive and significant effect on employee performance. The results of the research based on the t test show that only the Competency and Career Development variables have a positive and significant effect on employee performance. While the training variable has a negative and insignificant effect on employee performance. So it can be concluded that competence and career development can improve performance or quality for a company in achieving its goals.
Membangun Ekuitas Merek yang Kuat: Mengeksplorasi Interaksi antara Persepsi Merek dan Kepuasan Nasabah Bank Syariah Indonesia
Hasibuan, Reza Rahmadi;
Suleman, Dede;
Ginting, Yanti Mayasari;
Permana, Indra Surya;
Mutia Pamikatsih
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 8 No. 2 (2023): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang
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DOI: 10.32493/pekobis.v8i2.P139-154.33589
Tujuan penelitian ini adalah untuk mengetahui hubungan antara citra merek suatu perusahaan dengan tingkat kepuasan yang dialami nasabahnya dari sudut pandang Bank Syariah Indonesia. Diharapkan dengan melakukan penelitian ini, BSI dan lembaga keuangan Islam lainnya akan memperoleh wawasan berharga tentang bagaimana mengembangkan cara yang efektif untuk membangun ekuitas merek yang stabil melalui kontak yang menguntungkan dan konsisten dengan pelanggan mereka. Dalam penelitian khusus ini total partisipan berjumlah seratus orang dan data dianalisis menggunakan regresi linier berganda. Berdasarkan temuan ini, tidak ada hubungan yang signifikan secara statistik antara kesadaran akan suatu merek dan kepuasan. Persepsi pelanggan terhadap kualitas produk memiliki pengaruh yang signifikan terhadap seberapa senang mereka dengan pembelian tersebut. Tidak ada korelasi yang dapat didukung oleh bukti statistik antara kepentingan emosional dan tingkat kebahagiaan. Tidak ada hubungan yang signifikan secara statistik antara perasaan pelanggan terhadap suatu merek dan tingkat kepuasan mereka. Proses menjadi diri sendiri sebagai individu mempunyai dampak besar terhadap tingkat kebahagiaan dan kepuasan hidup seseorang.