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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Journal of Business Management Education (JBME) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Martabe : Jurnal Pengabdian Kepada Masyarakat IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Hexagro JOBS (Jurnal Of Business Studies) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Reswara: Jurnal Pengabdian Kepada Masyarakat Journal of Empowerment Community Community Empowerment Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Applied Business and International Management Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi West Science Interdisciplinary Studies (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah West Science Interdisciplinary Studies Socius: Social Sciences Research Journal Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa Management Studies and Business Journal Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Banking & Management Review Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Jurnal Cendekia Ilmiah Ulil Albab Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Kusuma Agdhi Rahwana
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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EMPOWERMENT OF KAMPUNG UNGGUL BALITBANGTAN (KUB) CHICKEN FARMERS THROUGH THE OPTIMIZATION OF MANAGEMENT, SELF-MIXED FEED, FINANCIAL RECORDING, AND DIGITAL MARKETING IN TASIKMALAYA REGENCY Frasiska, Nurul; Rahwana, Kusuma Agdhi; Fadilah, Mohamad Fazar
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3045

Abstract

This community service program aims to improve the capacity of the Singaparna Free-Range Chicken Farmers Association (APAKSI) in production, business management, and marketing. Partners' primary challenges include dependence on manufactured feed, inefficient financial records, and limited market access and brand legality. The implementation method involves five stages: outreach, training, technology implementation, mentoring, and evaluation. As of this progress report, five of the eight planned visits have been conducted. Results include improved understanding of KUB chicken farming, the ability to independently produce fermented bran-based feed, the implementation of simple financial records, and the development of a brand logo to support marketing. Initial impacts indicate increased production efficiency, business management awareness, and farmer motivation to expand markets through e-commerce. With three remaining mentoring visits, the program's final targets are brand legality through PDKI, streamlined financial reporting, and active digital marketing.
Pengaruh Ekuitas Merek dan Kualitas Produk terhadap Keputusan Pembelian (Survei pada Konsumen Battery GS Astra Kota Tasikmalaya) Halim, Ecep Lutfi Abdul; Lestari, Suci Putri; Rahwana, Kusuma Agdhi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5066

Abstract

Industri battery kendaraan bermotor saat ini juga merupakan industri yang mengalami perkembangan cukup baik dan diantara banyak brand battery yang ada saat ini, salah satu brand cukup dikenal adalah battery GS Astra yang diproduksi oleh PT GS Battery. Masalah dalam penelitian ini adalah ingin mengetahui bagaimana pengaruh ekuitas merek, kualitas produk secara simultan maupun parsial terhadap keputusan pembelian battery GS Astra di Kota Tasikmalaya. Objek dalam penelitian ini adalah ekuitas merek, kualitas produk, sedangkan subjek dalam penelitian ini adalah keputusan pembelian. Penelitian menggunakan testing hypothesis dan unit analisis data penelitian ini adalah konsumen battery GS Astra dan penelitian ini akan dilakukan secara cross sectional dengan data dikumpulkan selama 1 (satu) bulan. Populasi peneltiain adalah konsumen battery GS Astra pada salah satu toko di Kota Tasikmalaya pada bulan Januari – Februari 2023 yang berjumlah 90 responden sehingga pengambilan sampel menggunakan teknik total sampling. Hasil uji hipotesis menemukan nilai signifikansi uji t untuk ekuitas merek sebesar 0,044 dan kualitas produk sebesar 0,048 yang berarti bahwa ekuitas merek maupun kualitas produk berpengaruh secara sendiri-sendiri (parsial) terhadap keputusan konsumen. Selanjutnya untuk uji f diperoleh nilai signifikan uji F sebesar 0,002 yang berarti bahwa ekuitas merek dan kualitas produksi secara bersama-sama (simultan) berpengaruh signifikan terhadap variabel kepuasan konsumen. Kesimpulan dalam penelitian ini adalah diketahui bahwa ekuitas merek dan kualitas produk dapat berpengaruh terhadap keputusan pembelian secara parsial maupun simultan.
The Influence of Financial Literacy and Risk Perception on Investment Decisions (Survey of Management Students at the University of Perjuangan Tasikmalaya 2025) Fadhilah, Muhammad Andi; Abdul Ghonisyah, Ghaling Achmad; Rahwana, Kusuma Agdhi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1339

Abstract

This research aims to determine the influence of financial literacy and risk perception on investment decisions, both simultaneously and partially. The research method used to examine the influence of financial literacy and risk perception on investment decisions is a quantitative method with a descriptive and survey approach. The sample in this study consisted of 92 students from the Management Study Program at the University of Perjuangan Tasikmalaya. The data used were primary data. The analytical tool employed in this study was multiple regression analysis using SPSS version 26.0. The results of the study show that the level of financial literacy among students of the Management Study Program at the University of Perjuangan Tasikmalaya falls into the “very good” category. Similarly, their risk perception and investment decision-making are also categorized as “very good.” Simultaneously, financial literacy and risk perception have a significant influence on investment decisions. Partially, financial literacy has a significant effect on investment decisions, and risk perception also has a positive and significant influence on investment decisions.
Pengaruh Cita Rasa Dan Keragaman Produk Terhadap Keputusan Pembelian Pizza Hut Plaza Asia Tasikmalaya Aulia Ilham Muhammad; Budhi Wahyu Fitriadi; Kusuma Agdhi Rahwana
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.646

Abstract

This study aims to determine and analyze the influence of taste and product diversity on purchasing decisions of HUT Pizza for Tasikmalaya HUT Pizza consumers. The method used in this research is quantitative through a survey approach. With a research sample of 100 Tasikmalaya HUT Pizza Consumers. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 29. The results show that Taste has a very good rating classification. Product Diversity has a good rating classification while Purchase Decision has a good classification for Tasikmalaya HUT Pizza Consumers. Together, Product Taste and Diversity have a significant influence on Purchasing Decisions for Tasikmalaya HUT Pizza Consumers. Partially Taste has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers, Partially Product Diversity has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers
DEVELOPMENT OF CONCENTRATE-COMBINED SILAGE TECHNOLOGY FOR SUSTAINABLE WASTE MANAGEMENT AND ENHANCED GOAT PRODUCTIVITY IN KAHURIPAN URBAN VILLAGE Wijayanti, Dwi; Fitria, Anita Dwy; Hikmatyar, Missi; Rahwana, Kusuma Agdhi; Nuranisa, Rini; Kamila, Ashila Rahmani; Septian, Fazril; Triyawan, Yuda Yudis
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 10 No. 1 (2026): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v10i1.3196

Abstract

The sustainability of small ruminant farming in developing regions is often constrained by feed scarcity during the dry season, low animal productivity due to unbalanced nutrition, and ineffective agricultural waste management. This program addressed these challenges by implementing a concentrate-combined silage technology within the Farmers Group (Poktan) and Women Farmers Group (KWT) in Kahuripan Urban Village. The primary objective was to transform abundant local corn stover into high-quality, stable animal feed. A quasi-experimental (pretest-posttest) design was employed to evaluate the intervention's effectiveness. Results indicated a statistically improvement in the participants' knowledge regarding nutrition and silage technology (2.84 and 2.7 for KWT and Poktan, respectively). The resulting silage, enriched with concentrate, demonstrated optimal fermentation success, confirmed by achieving an pH range is 3.8 and favorable physical characteristics. Crucially, the introduction of this enriched silage into the feeding regimen of goats at Poktan led to a higher Average Daily Gain (ADG) compared to the traditional forage-only diet, thereby enhancing livestock productivity and resolving the problem of nutrient deficiency. This technology offers a sustainable, dual-benefit strategy by simultaneously converting agricultural by-products into a reliable feed source, ensuring year-round feed security, and improving the economic viability of small-scale goat farming.
PENGARUH GAYA KEPEMIMPINAN DAN KEMAMPUAN KERJA TERHADAP KINERJA PEGAWAI : (Sensus Pada Perangkat Desa di Kecamatan Cimerak Kabupaten Pangandaran) Hak, Cecep Abdul; Yusnita, Rita Tri; Rahwana, Kusuma Agdhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1500

Abstract

This study aims to determine the simultaneous and partial effect of Leadership Style and Work Ability on the Performance of Village Officials in Cimerak District, Pangandaran Regency. The research method used in this study is a quantitative method with an associative (causality) and census analysis approach. The population in this study amounted to 138 village officials in Cimerak District. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression. The results of this study indicate that leadership style and work ability simultaneously have a significant effect on the performance of village officials in Cimerak District, Pangandaran Regency. Leadership Style partially has a significant effect on the performance of village officials in Cimerak District, Pangandaran Regency and Work Ability partially has a significant effect on the performance of village officials in Cimerak District, Pangandaran Regency.
DIGITAL MARKETING STRATEGY UNTUK MENINGKATKAN PENDAPATAN UMKM Nita Fauziah Oktaviani; Rita Tri Yusnita; Ari Arisman; Kusuma Agdhi Rahwana; Irly Artiara Irawan; Evilia Sri Yuniar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3828-3831

Abstract

Persaingan bisnis yang semakin tinggi didukung dengan system digitalisasi yang semakin marak menuntut para UMKM untuk terus meningkatkan kualitasnya dengan memanfaatkan system digitalisasi yang ada. Apabila system digitalisasi tidak dapat dimanfaatkan dengan baik maka potensi bisnis tidak dapat dioptimalkan. Melalui pengabdian ini diharapkan UMKM dapat meningkatkan pemahamannya mengenai digital marketing strategy guna meningkatkan pendapatan yang dimiliki.
The Effect of Raw Materials Quality and Production Processes on Product Quality (Survey on Garuda Jaya Factory Ciamis Employees) Ilyas Wahidin Mubarok; Suci Putri Lestari; Kusuma Agdhi Rahwana
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.667

Abstract

This study aims to determine the quality of raw materials and production processes on product quality on the products of Garuda Jaya Factory Ciamis skewers. The method used is causality with a quantitative approach. Data collection techniques are by interviewing and distributing questionnaires. The population and sample are 40 production employees using the saturated sample technique. The analysis software used is SPSS version 25. The analytical tool used is multiple linear regression. The results showed that the quality of raw materials and production processes simultaneously and partially had a significant positive effect on product quality on the products of Garuda Jaya Factory Ciamis skewers.
The Influence Of Leadership Style and Organizational Culture On The Employee Perpomance at PR. Hm Putra Tasikmalaya Miftah Fauzi; Kusuma Agdhi Rahwana; Arga Sutrisna
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.672

Abstract

This study aims to determine the effect of leadership style and organizational culture on employee performance PR. Hm Putra Tasikmalaya. The method used is a quantitative approach with a reserch sample of 51 respondents from employees PR. Hm Putra Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the leadership style felt by employees PR. Hm Putra Tasikmalaya had very good criteria. Organizational culture on employees PR. Hm Putra Tasikmalaya has good criteria. Simultaneously leadership style and organizational culture have a significant influence on employee performance. Partially leadership style has a significant influence on employee performance. Partially, organizational culture has a significant effect on employee performance.
The Effect of Raw Material Inventory Control Costs and Direct Labor Costs on Production Volume (Case Study on Al-Yafi embroidery mukena in Tasikmalaya Regency 2018-2021 Period) Rismayanti Rismayanti; Suci Putri Lestari; Kusuma Agdhi Rahwana
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.685

Abstract

This study aims to determine and analyze the relationship between the variable costs of controlling the inventory of raw materials and direct labor costs to the volume of production. The research method used is quantitative method and the data used is secondary data obtained directly through interviews with company owners. In this study, sampling used a periodic data approach with a monthly scale of 48 months. What is studied by the author consists of two independent variables and one dependent variable, so the most appropriate analysis tool is multiple linear regression. Based on the results of multiple linear analysis, it is known that the cost of controlling the inventory of raw materials and direct labor costs has a significant effect on the volume of production. It can also be seen from the company's data that every increase in the cost of controlling the inventory of raw materials and direct labor costs, the volume of production also increases. The calculation results show that there is a very strong relationship between the variable costs of controlling raw material inventory and direct labor costs in increasing production volume.
Co-Authors Abdu Muhammad Rijalul Haq Ade Rahmat Ady Nurwana Ady Nurwana Ahilla Kamilatul Adlha Ahilla Kamilatul Adlha Ai Kusmiati Asyiah Alda Meila Tarisha Alrasyid, Fahmi Anggraini, Sari Novi Apriani, Shella Arga Sutrisna Arga Sutrisna Arga Sutrisna Ari Arisman Ari Arisman arif Arip Rahman Hakim Arip Rahman Hakim Arisanti, Ivon Arisman, Ari Asep Jono Asep Jono Asep Jono Askolani Askolani Asyiah, Ai Kusmiati Aulia Ilham Muhammad Ayu Wahyudin Aziz, Apriyand Muharam Abdul Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cecep Abdul Hak Dalilah Rizqi Damayanti, Rahmi Depy Muhamad Pauzy Dian Ahadianti Diana Amelya Diky Wardhani Dina Triyana Sari Dini Aulia Fasya Ditha Yulia Azzahra Doni Setiawan Dudu Risana Dwi Wijayanti Edwin Lucky Gunawan Setiadi Eeng Ahman, Eeng Evilia Sri Yuniar Fadhilah, Mohammad Rizal Fadhilah, Muhammad Andi Fadilah, Mohammad Fazar Fadillah, Muhammad Gustyar Fahma Siti Laya Fajrin Fahmi Abdul Azis Fajrin, Fahma Siti Laya Faridz Nasyarudin Latif Farine, Kiki Farida Fauzen, Dede Hanif Fauzi, Miftah Fauziah, Alvi Fauziah, Melsy Dinari Fauziyyah, Aulia Nurul Fauzy, Depy Muhamad Fazdi Syah Praja Febrian, Risda Firgian Ardigurnita Firgian Ardigurnita Fitria, Anita Dwy Fuji Umahatul Mahira Gea Aristi, Gea Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Syefa Lugina Ginanjar, Teguh Hak, Cecep Abdul Halim, Ecep Lutfi Abdul Hamzah Al Imran Hendriani Herdis Rusyana Herdis Rusyana Hermawan, Chulita Novianti Hikmatyar, Missi Ilham, Bintang Triyuana Ilhami, Tia Dian Ilyas Wahidin Mubarok Intan Rahayu Iqbal Maulana Iqbal Maulana Irawan, Irly Artiara Irly Artiara Irawan Iyas Muhadib Jajang Sulaeman Lesmana Jono, Asep Kamila, Ashila Rahmani Kasyfurrahman, Muhammad Akbar Khaerul Adyan Krisman Muhammad Priyadi Kukuh Indra Liswana Laras Pratiwi Lesmana, Jajang Sulaeman Lestari , Suci Putri Lestari, Suci Putri Lintan Nurhalisah Lisan Hidayat Lugina, Gilang Syefa Maria Ulfa Maria Ulfa Mera Nurlina Miftah Fauzi Mila Karmila Mila Karmila Mila Karmila Mohamad Fazar Fadilah Mohamad Riza Pratama Mohamad Sudi Mohammad Rizal Fadhilah Mubarok, Dede Lutfi Mubarok, Ilyas Wahidin Muhamad Rafi Fauzan Muhamad Rafi Fauzan Muhammad Hidayat Muhammad Huda Murthada, Murthada Musaropah, Mida Hamidatul Musran Munizu Mutaqin, Yanwar Abdul Nasrudin Nasrudin ningrum, dedah - Nirwana, Genta Abdillah Nita Fauziah Oktaviani Nizar Alfi Naufal Nova Naufal Novi Auliya Nugraha, Erin Fajrin Nunung Suryana Jamin Nur Anisa, Rini Nura'eni, Ai Dini Nuranisa, Rini Nurjaya Gani Nursefina Mulyani Nurul Frasiska Nutriansyah, Khairiza Oki Devara Farizki Oktaviani, Nita Fauziah Patimah , Titin Patimah, Titin Peppy Luthfiyyah Faatin Pinanti Praja, Fazdi Syah Pramadieta Herniwan Punanda, Amalia Assa Purnama, Rian Cahya Putri, Deva Nadia Putri, Marsha Vanessa Rachma Septiawan Rafly Zulkia Rojab Rahmi Damayanti Rahmi Radhiah Ramadhani Rakhmat, Cece Ramdhona, Teten Syahrul Ranti Salmawati Ratih Lulu Lestari Rekha Puspita Renita Hera Nurul Aulia Ridwan Sya’rani Rima Melati Rinjani, Rijan Risda Febrian Rismayanti Rismayanti Rita Tri Yusnita Riyadi, Muhammad Aldi Rojab, Rafly Zulkia Ruchyat, Winona Susilawati S, Deswita Sacadiraksa, Widia Sacadiraksa, Widia Fajrin Saeful Iman Salsabilla Dwi Afifah Salsibi, Muhammad Saffath Saputra, Aditya Sendi Sarah Munparidah Septian, Fazril Septiawan, Rachma Shahnaz Tsamarotul Puadah Shahnaz Tsamrotul Paudah Shakilah Ismayati Shintya Nisawaty Shintya Nisawaty Silvi Indah Pratiwi Silvia Maulita Sindi Febrianti Siska Suryani Siti Aisyah Hanim, Siti Aisyah Siti Nurhidayah Soraya Soraya Soraya Soraya Suci Putri Lestari Suci Putri Lestari suci putri lestari Suci Putri Lestari Sudi, Mohamad Supratama, Moh. Ramdhansyah Surya, Tirta Haidar Suryana Suryana Sutrisna, Arga Suwarli, Rifa Yulifah Sya’rani, Ridwan Teguh Ginanjar Teten Syahrul Ramdhona Teten Syahrul Ramdhona Tetin Adawiah Tetin Adawiah Ti Aisyah Titin Patimah Triyawan, Yuda Yudis Vadya Levita Putri Valenza, Ryan Febian Wahyudi, Kiki Yana Setiawan Yaqien Makkarateng, Ma’adul Yaranova, Andhika Bella Yuniar, Evilia Sri Yusril Fauzi Yusup Munawar Sholeh Zaki Abdussalam Zaki Abdussalam